China Entertainment’s rescue plan is hard to come by

Chapter 628: It’s hard to get a ticket for IMAX, explosive box office results [two-in-one]

"A true IMAX 3D science fiction movie, another miracle after "Avatar" - "Pacific Rim", it was born in China!"

"Sun Yi and Liu Yifei teamed up again and delivered a perfect answer, with a 100% positive response rate at the premiere!"

"Warning about the high energy of the summer market! "Pacific Rim", a Chinese-language super blockbuster, is coming quickly!"

"Sun Yi's new film "Pacific Rim" premiered at Beijing Star International Cinema yesterday. The audience burst into applause and the audience's reputation was overwhelming!"

Late at night on July 7, after the premiere of "Pacific Rim", various professional media reviews began to appear on mainstream websites, praising the film.

For some senior movie fans, they generally have reservations about the comments of these professional media.

There is no way, all of them are good words, who would believe it.

I didn't expect Zhang Guoshi to have produced a movie called "Three Guns", maybe Sun Yi's "Huan Tai" would be the same thing!
Nothing is impossible these days~~
But in the early morning of the 22nd, ordinary movie fans who had attended the midnight screening walked out of the theater, and the entire Chinese Internet began to be flooded with this movie.

"As a science fiction fan, I just attended the zero o'clock screening of "Pacific Rim". I told everyone with tears in my eyes that I want to watch it in 3DIMAX, watch it in 3DIMAX~"

"It's so exciting, it's exciting, it's so fucking exciting!!! According to my colleagues, during the entire movie, I yelled a total of 34 'fuck's' and 56 'oh shit's."

"There are two kinds of good movies. One kind allows you to relate your own story and resonate with it, such as Journey to the West. The other kind makes you open your mouth wide and not think about anything, just let these big guys roll over you in your refreshed world view. Get over it. At the beginning it was Avatar, now it’s Pacific Rim.”

"Director Sun Yi is awesome!!! The dual-pilot synchronization setting is definitely a stroke of genius. The sense of operation of the human-machine interaction screen in the battle and the impact between the mecha and the monster have been raised to a new level. The reasonable inertia setting Dinghe's mechanical team has a real sense of frustration, with punches that hit the flesh and a full sense of impact! ”

"A super sincere commercial film with cool mechanical settings and action designs. The plot is reasonable, the pace is fast, and it is simple and rough until it reaches the climax. It can be high from beginning to end. At the same time, in the limited space, the portrayal of the male protagonist and female protagonist is also very good. , in the end, the male and female protagonists butt heads and hug each other instead of biting each other, which is very beautiful, plus points! In addition, Liu Yifei is really handsome!”

"If you don't watch this movie twice, I'm sorry for the visual effects! 2D IMAX is a must. Compared with "Pacific Rim", "Transformers" is simply weak, isn't it? During the aerial battle, Liu Yifei operated a mecha. The sword shouting "Revenge for our homeland" really made my heart beat! "

"This is the steel machine that ignites the small universe in a man's mind. Coupled with the fairy sister Liu Yifei, I love her to death!"

"The director is awesome, the actors are awesome, the visual effects are awesome, the background music is awesome, and the plot rhythm is awesome. This is the most enjoyable domestic movie I have ever seen!!!"

The comments on the Internet have simply shocked the eyes of Chinese people.

I have never seen such a formation before. When did domestic films get so much praise?

The most critical comments are not from expert media, but from netizens. They are all real comments given by people who have watched it.

Now fans who have been paying attention to this movie have completely let go of their suspense.

You know, "Pacific Rim" launched a comprehensive promotion at the end of June, and it was overwhelming, and everyone knew what it was doing.

Fans who have watched both versions of the trailer are inevitably shocked, but they also have a question.

Can movies really be this good?
Can't?

To be honest, even if it was shot by Sun Yi, this is still a domestic film. How can it compare with "Avatar"? ?!!!

It's a bit unbelievable.

In fact, at this time in 10, there are already many Chinese people who like to watch movies, but they are very speechless by domestic movies. As soon as a Hollywood blockbuster is released in China, the box office will be tens of millions, or Hundreds of millions, even rising to more than a billion in "Avatar".

This shows that there is no shortage of people who love watching movies in China.

All that is missing is good movies and works.

Although Sun Yi's previous works have already gained a good reputation in China, this is a 3D science fiction movie after all.

The most cutting-edge film shooting technology at present, not to mention that it has never been used in China, has just been popularized in Hollywood. Therefore, everyone inherently feels that we Chinese people cannot produce the effects of other people's Hollywood.

It's most likely just a gimmick.

After all, an IMAX 3D movie ticket is very expensive at this time. One ticket costs more than 3, which is 4- times that of an ordinary movie ticket!

No one can spend more than one hundred yuan as money.

But don’t look at it, I still feel itchy.

Sun Yi has always made pretty good movies, what if this one is real?

Tangled
Therefore, we can only pay attention to the various comments and information after the movie premiere.

I saw all the positive reviews, and the reputation was simply explosive.

It’s stable now, so hurry up and buy a ticket, IMAX3D.

What, no more?
Then the next best thing is to just have a normal 3D version instead of IMAX.

Why don't you pay him back?
Is there only the 2D version left? ! !

There is no justice.

July 7nd is neither a new year nor a holiday, but a craze has spontaneously appeared in major cities across the country.

There are long queues at the entrance of all major cinemas, especially those with independent IMAX theaters, which are simply a sea of ​​people.

Passers-by who have not paid attention to online comments saw two posters in front of the theater. One is for "Pacific Rim", marked for release on the 21st, and the other is for "Tangshan Earthquake", marked for release on the 22nd.

It’s today. Are you all here to watch “Aftershock”?

"Come on, we are all here to wait in line for IMAX tickets for "Pacific Rim". Who has time to watch "Tangshan Earthquake"?"

Therefore, the first choice for movie fans is of course the IMAX 3D theater. Even if the price is indeed very expensive, after experiencing the baptism of "Avatar", almost every movie fan knows how big the gap is between IMAX 3D movies and ordinary movies.

It can be said to be comparable to the gap between black and white movies and color movies.

If possible, you must watch the full version of IMAX 3D, so that you can feel the charm of the movie "Pacific Rim" to the greatest extent!

After a while, the theater staff put up a temporary sign.

[Before the 25th in this theater, all the tickets for the "Pacific Rim" IMAX theater and 3D theater have been sold out, so all movie fans and friends please pay attention. 】

The theater originally thought it could divert the crowds queuing up to buy tickets and let those who saw no tickets disperse on their own. However, unexpectedly, the scene became more intense and the crowd crowded forward.

"Oh my god, everything before the 25th is sold out, I can't buy it anymore, the 27th and 28th are all gone!!!"

At the same time, the same is true for Star Video's online ticket purchasing platform. No matter which theater it is, or how far it is from your home, as long as an IMAX3D screening of "Pacific Rim" is refreshed, it will be up for grabs for up to 3 minutes.

On this day, Xingkong's online ticket purchasing platform had more new registered users than in the previous month.

Just like that, there was still a group of people who couldn't get tickets and even went directly to Liu Yifei's Weibo to complain.

"I want to watch the fairy sister fighting monsters. I really want to support my sister's new movie, but I don't have the tickets to buy it. I'm so pitiful. Who has the tickets to give it to me?"

"I don't have movie tickets. Sister, can't you think of a way to ask Sun Gou, ah, no, let Director Sun Da arrange more shows, please~~~"

Various comments asked for movie tickets, directly occupying the movie premiere news released by Liu Yifei.

It made her feel helpless.

I attended the premiere last night, stayed up almost all night, and took a beauty nap until the afternoon. Unexpectedly, when I looked at my phone, my Weibo homepage was flooded with fans begging for votes.

As an idol, you must be responsible to your fans to the end.

When Liu Yifei saw that there was no sign of Sun Yi at home, she dialed his number directly.

"Hey, where are you?" "I'm at the company, waiting for the first day's box office data."

"Why didn't you call me when you went to the company?" Liu Yifei said coquettishly into the phone.

"Oh, think about it again. Did I wake someone up? Who couldn't get up?"

Liu Yifei rolled her eyelids and pursed her lips to recall.

It seemed, it seemed, that someone really woke her up when she fell asleep.

"I just didn't scream~"

"Okay, okay, I didn't scream, I didn't scream."

"Wait for me at the company, I'll go find you."

"Okay, come on, be safe on the road."

"Tch, my driving skills are top-notch."

"."

Starry Sky Image, Sun Yi, Yang Fan and Sister Gao are paying attention to the ticketing data of Starry Sky International Cinemas.

China Film's box office results haven't been released yet, but Starry Sky's internal results are still very timely.

"The data of China Film Star, Southern Shinkansen, Guangdong Jinyi, including Shanghai Film and Television United, and our own have all been released."

"In terms of online ticket purchase alone, the total box office of sold and pre-sold shows has exceeded 100 million. Judging from this momentum, we are very likely to achieve the goal of breaking 100 million in the first three days."

Gao Xilan reported the actual sales data of Starry Sky International to Sun Yi and Yang Fan.

"Ha, it's not possible, but certain. This film will definitely break 3 million in the first three days. I can tell from the state of the fans after yesterday's premiere. The results will definitely be the same."

Yang Fan scratched his forehead with his hand and said with a smile.

It was finally stable. Ever since Sun Yi spent more than 3 million on this film, Yang Fan had never been worried about it on the first day.

Starry Sky can't compare with China Film Group. They have the backing of the country, so it doesn't matter.

If there is a loss here, the entire company, including the stock market, will be affected.

Fortunately, now the hanging boots have finally landed.

Facts have proved that the path to film industrialization proposed by Sun Yi is correct.

Once this movie is released, Star Video's film and television production standards will be close to those of the Big Six in Hollywood. People in China will not be able to copy them even if they want to.

Sun Yi was also relieved. At this stage, his science fiction universe plan could be fully launched.

When it comes to movies that are popular around the world these days, the only ones are science fiction.

Which one will you film next specifically?
"Brother Fan, Sister Lan, and someone else."

Ah.

As soon as Sun Yi heard the sweetness of the voice, he knew that Liu Yifei had arrived.

He also took a small revenge on himself.

"Yifei is here, Sissi is here."

Yang Fan and Gao Xilan also greeted each other with smiles.

Putting aside Liu Yifei's own lovable personality, even the relationship between the would-be boss lady and her relationship with her would not allow them to ignore her.

Liu Yifei smiled and asked about the situation of the movie, and then began to complain on behalf of her fans, saying that they could not buy movie tickets and wanted to settle the score with director Sun Yi.

When Yang Fan heard this, he became happy.

They had just discussed the issue of filming rate.

Because of the balance factor of China Film Group Corporation, even though they invested in the movie "Pacific Rim", they were not embarrassed to be the only one in terms of film schedule.

The entire movie's schedule is the same as "Tangshan Earthquake", which is 30%. Their two movies account for six floors of the national film market's schedule at the same time.

But Sun Yi felt that it was not enough. If it were another movie, that would be fine. He didn't have to look too ugly and steal meat from his colleagues.

But that's not the case with "Pacific Rim". This movie carries too much of him, and every inch of ground must be fought for.

"Contact China Film Star, Southern Shinkansen, Guangdong Jinyi and Shanghai Film United respectively. If we plan to add more shows than planned, our online ticket purchasing platform of Star Sky can underwrite them."

"No problem. I mentioned this matter before the movie was released, and several people in charge agreed. Now that our movie is so popular, they are eager to open more shows as soon as possible."

In fact, the number of movie screenings is relatively flexible. As long as the theater chain generally abides by the film scheduling standards set by superiors, it can also operate independently in private.

For example, if a movie is too popular, then add midnight and morning shows that no one usually comes to watch.

Movie fans like to watch it, can you still allow me to add scenes to make money?
This is the case this time, and the agreement reached between Sun Yi and several theater chains is that all additional shows will be completed by Star Sky’s online ticketing platform.

Through this event, following the popularity of "Pacific Rim", it not only attracted new users, but also completely established the position of Star International Online Ticketing Platform in the minds of movie fans.

Currently, four of the six major domestic theater chains have joined the Star Online Ticket Purchase Platform. Counting Star International itself, the number is five, which can be said to have a monopoly of 4% of the market share.

The online platform developed by Wanda Cinema Line is about to end badly even before it is launched.

The Internet is different from real estate. It is always a winner-take-all situation.

This is why, last time Sun Yi met with the person in charge of Shanghai Film United, what he wanted was this market share.

As for Shanghai Film Group's proposal to continue cooperation in film and television production, it was too simple for him. He is not a solitary person at all.

Liu Yifei was very happy to hear that the show could be extended and she posted a Weibo message on the spot.

"After some argumentative communication between me and Mr. Sun (fist expression), he finally agreed to open additional screenings for everyone. Starting tomorrow, Star International Cinema will open additional midnight screenings and morning screenings, both of which are IMAX 3D cinemas. Starting from the day after tomorrow, other theaters will gradually add screenings for "Pacific Rim". You need to purchase tickets through the online ticketing platform. Thank you for your support. Thank you for your support~"

Just after it was posted on Weibo, a comment from Yishui'er immediately appeared below.

"Wow, the fairy sister is so annoying, her fists are so big."

“I can finally watch the IMAX 3D version, I’m going to grab a ticket!!”

Sun Yi didn't know it yet, but in just a moment, Liu Yifei sold it to him.

The next morning, China Film worked overtime to finally tally up the first-day box office data in various places, summarized it, and reported it to Xingkong.

3780 million yuan, breaking the first-day box office record of 3630 million yuan in the domestic film market set by "Avatar" at the beginning of the year.

Now, the media is excited again.

The first-day box office record in the domestic film market finally no longer needs to be preceded by a Chinese prefix.

It's directly "Pacific Rim," the first-day box office record holder.

(End of this chapter)