China Entertainment’s rescue plan is hard to come by

Chapter 679: Breaking the Record Again and Strange Translation [Two in One]

A night of pleasure, passion shooting in all directions.

When Sun Yi woke up again, the sun was already high in the sky.

On the soft big bed, Liu Yifei was lying on her side, curled up like a kitten, and still sleeping soundly.

Sun Yi stared at the pretty face that was moisturized and delicate for a long time, then he quietly got out of the bed, shirtless, casually put on a coat, walked to the floor-to-ceiling window of the bedroom, gently opened the glass door, walked to the terrace and looked out.

The sunlight reflected on the sea, casting a golden glow. The entire Victoria Harbour had begun a busy day. Ferries were shuttling back and forth, and the entire Victoria Harbour was full of vitality.

It’s 2011, and a new year has arrived.

Sun Yi could hardly remember which year it was.

Everything before his eyes was so real that he even suspected that the past 30 years of his life might have been just a dream.

Sun Yi was standing by the window, staring into the distance in a trance. Suddenly, a noise came from the bedroom behind him. He came to his senses, turned around and returned to the bedroom.

Liu Yifei had turned over in her sleep and was groping towards the bed in a daze. After several failed attempts, she opened her sleepy eyes, got up lazily, pouted and frowned, rubbing her messy hair while turning around to look for Sun Yi.

When she glanced toward the window and saw Sun Yi, she relaxed her frown, opened her arms, and said in a very sweet and innocent voice, "Brother, come back soon~"

Sun Yi chuckled, pulled the curtains up a little to make the sunlight less glaring, sat back next to Liu Yifei, gently scratched her delicate nose, and said with a smile: "It's time to get up, why did you ask me to come back?"

Liu Yifei smiled sweetly, and threw herself into Sun Yi's arms, throwing him directly onto the bed. Then she stretched out her two white and tender arms, wrapped them around his waist, and said sweetly:

"I haven't slept enough. Come back and hug me to sleep."

As she spoke, she rubbed her little face against Sun Yi's chest a few times, and then really closed her eyes, as if she wanted to continue sleeping.

"The sun is shining on your butt, haven't you gotten enough sleep yet?"

"You annoying bastard, you're almost tearing me apart, I can't get up~"

"Ha, that's not right. I remember that last night it seemed like someone didn't want to sleep again and again, and had to..."

"Hey~ wake up, get up."

Liu Yifei's pretty face flushed, and she covered Sun Yi's mouth with both hands to stop him from speaking.

"Hahaha"

Sun Yi smiled, pulled down Liu Yifei's hand, picked her up, leaned close to her ear, and whispered:
"Sissi, I like you to be like a little wild cat."

Hearing this, Liu Yifei's eyes flickered, and the blush on her face instantly spread to her ears. She buried her pretty face tightly in Sun Yi's shoulder, clenched her pink fist, and punched Sun Yi's chest, saying coquettishly:

"You are so bad. It's obviously you who bullied others."

Sun Yi chuckled, held up Liu Yifei's pretty face, kissed her smooth forehead, nodded and smiled: "Yes, yes, it's me, I just like to bully you."

"Humph~"

"Haha, okay, okay, hurry up and get up, we should go home."

After Sun Yi washed up and squeezed toothpaste for Liu Yifei, when he returned from the bathroom, Liu Yifei was sitting cross-legged on the edge of the bed, watching TV intently.

The TV is full of reports about "New World".

"The dark horse suddenly transformed into a fierce dragon."

"Hong Kong's Lunar New Year movie season today was originally thought to be the same as previous years, but now Director Jiang Wen's Let the Bullets Fly has killed all the Lunar New Year movies in Hong Kong. Now Director Sun Yi's New World has aroused a wave of movie-watching enthusiasm among Hong Kong citizens."

"Sun Yi, this young and over-the-top commercial film director from the mainland, has become well-known to movie fans all over Hong Kong this year."

"Whether it was the debate between Hong Kong and mainland filmmakers at the beginning of the year, or the 3D sci-fi masterpiece Pacific Rim released in the middle of the year, he became the focus of public opinion. This time, he brought his personal Hong Kong-style work to the whole of Hong Kong, attracting widespread attention from Hong Kong movie fans."

"The movie premiered on the 30th and many big names from Hong Kong went to show their support. On New Year's Day, the box office was even more explosive."

"According to the internal information of the Hong Kong Cinema Alliance, on the first day of its release, the film New World achieved a single-day revenue of 700 million Hong Kong dollars throughout Hong Kong, which not only surpassed all Chinese-language films, but also broke the single-day box office record set by Iron Man 2. It ranked closely after Toy Story 3 and became the second highest single-day box office in Hong Kong film history."

"The entire film has become a phenomenon in Hong Kong Island. Please see below for our reporters' on-site reports from major theaters."

It turned out to be reporting on the first-day box office performance of "New World".

600 million Hong Kong dollars.

Well, Hong Kong journalists are still very well-informed.

The box office figure that Sun Yi just received from the theater alliance last night was 612.8 million Hong Kong dollars.

Basically about the same.

However, Sun Yi was a little curious that the little girl could actually understand it.

"Hey, do you understand?"

"Look down on me! Aren't there subtitles for that?"

"Oh, haha. I see."

After being laughed at by Sun Yi, Liu Yifei pouted and raised her fist at him in dissatisfaction. Although she could not speak Cantonese, she could understand some of it. With the help of the subtitles at the bottom of the screen, she could still understand the general idea.

However, there are also some things that I don’t understand.

Liu Yifei pointed at the TV series and asked Sun Yi in confusion:
"Brother, what are those movies Iron Man 2 and Toy Story 3? Why haven't I heard of them?"

"Ha, you mean this. Iron Man 2 is actually Iron Man 2, and Toy Story 3 is Toy Story 3."

(d)
So casual?? ! !
Liu Yifei's eyes widened and her mouth slightly opened. She felt that the movie titles translated in Hong Kong were totally off the mark.

"What? Don't you know that the translation of movie titles here has always been so casual? I remember when I was in school, Mr. Wang, who taught film history, had a special class when he mentioned the Hong Kong and Taiwan film and television circles." Liu Yifei closed her mouth, turned her head quickly, and immediately shot a small look at Sun Yi.

"Ah, haha. Sorry, sorry~"

Sun Yi smiled awkwardly and then briefly explained to her the translation methods in Hong Kong and Taiwan.

Generally speaking, the movie writing in Hong Kong and Taiwan has always been rather poor. They usually just randomly give a name based on the general plot of the movie. The most representative one is "The Shawshank Redemption". Hong Kong Island directly came up with "Dark Moon High", which tells movie fans that this is a story about the protagonist flying away on a dark moon night.

There are more straightforward ones, such as "The Bucket List" co-starring famous Hollywood actor Jack Nicholson and Morgan Freeman. The translation here is directly "Play all the way to death"~~
It's extremely simple and crude.

Apart from this simple and crude translation method, the rest is to try to make the name sound obscene in order to attract attention.

For example, the classic movie "Scent of a Woman", with such a meaningful title, was actually called "Scent of a Woman" in Hong Kong Island, and "Mr. and Mrs. Smith" was even more direct, just called "Mr. and Mrs. Smith".

With this kind of translation style, how can one not make people have associations other than gambling and drugs?

Of course, objectively speaking, the movie writers here are not completely free to let go, there are also classics.

For example, Natalie Portman’s representative film, "Léon: The Professional", is the name translated from Hong Kong Island. The name in the mainland was originally more straightforward, called "Leon the Professional", and was later changed to the same name as Hong Kong Island.

"Now you understand, be careful when you are outside next time, and don't let your parents down."

"Hmph, I know~"

On the 3rd, Sun Yi, along with Liu Yifei and other main creative staff of the film, arrived in Shanghai and started a promotional roadshow for the film in mainland China.

After all, his base camp is still the mainland movie fans and audiences. Holding the film's premiere in Hong Kong Island this time is just a strong counterattack to those diehards in the Hong Kong circle, letting them know that times have changed. If they can't keep up with the times, they should just go home and lie down, and stop embarrassing themselves everywhere.

The effect is very significant. This one move alone has silenced these people. The mainstream media no longer pays attention to them, and they can only complain about their helplessness and rage on their personal social media accounts.

Although he knew that this group of people were only part of the group that jumped out in the open and there were deeper black hands behind the scenes, Sun Yi was too lazy to pay attention to them. He would rather spend his time serving the mainland movie fans.

These people are his bread and butter.

The screening of "New World" in mainland China was even more popular than in Hong Kong Island. Thanks to the film's extensive publicity and the fact that it was during the New Year's Day holiday, the film achieved a box office of 1.03 million yuan on its first day of release, breaking a record and becoming the first film in the history of Chinese-language films to have a box office of over million yuan on its first day.

Various mainstream media outlets vied to report on the film, eager to praise it to the sky.

In the eyes of movie fans, this movie is directly regarded as surpassing "Infernal Affairs", and what makes movie fans even happier is that they discovered a group of powerful actors.

"I saw from Zhang Yi's role as Shi Jin, the squad leader in Soldier Assault, that he would become a great man in the future. Now that he has come out, Li Zicheng, he has been deified."

"He played the most complex male lead with the fewest lines in the whole film, which is really awesome."

"Zhang Songwen is also very strong. I thought he was good in his previous role "Beijing Falls in Love with Seattle". This time, Ding Qing is even stronger. He is like the elevator god of war."

"What you said is not true. They have both been in the industry for many years and their acting skills are obvious to all. They have long been classified as talented actors. On the contrary, Section Chief Jiang is really amazing this time. He played the role of a manipulator behind the scenes, a shrewd man who can sacrifice everything to achieve his goals. Seriously, when I watched the movie, I saw him threatening Li Zicheng with his wife and children, and I wanted to kick him."

"Yes, the actor Section Chief Jiang is really a surprise. I didn't know him before. I have to say that Sun Yi is really good at training and discovering actors."

"Yes, in this film, Sister Shenxian's acting skills have been greatly improved by him. The feeling of being a strong mother made me stunned."

At several locations during the promotional roadshow in Shanghai, fans gave prolonged applause.

Not only Sun Yi and Liu Yifei, all the actors in the movie received unanimous recognition from the fans. Every roadshow would be extended much longer than the original plan, otherwise the fans would not let them leave.

Zhang Songwen and Zhang Yi are fine. After all, they have joined Star Sky for a long time and have starred in many excellent film and television works. They have already gained a certain popularity among the audience in China. Although everyone with a discerning eye knows that the two of them are going to become a big hit this time, they can still hold on in their hearts.

But it's different for Mr. Ding Yongdai. He has been in the industry for so many years and has played countless roles in various movies. He has experienced many ups and downs, but there is one thing: he has never experienced what it means to be famous.

But this time, it's completely different.

At the film's roadshow, countless fans scrambled to get his autograph and take photos with him, and there was even a little girl who took the initiative to hug him, and he was overwhelmed by all of them.

In his words,
"When I was young, I had no fame and no one paid attention to me. Now that I'm old and my face is full of wrinkles, I feel like a star."

As people who have all experienced ups and downs in the film and television industry, they all felt deeply moved by Ding Yongdai's words.

Only Liu Yifei, who was fed by her father, didn't realize this. Instead, she replied sweetly, "Teacher Ding, this is just the beginning. You are not old at all. I think this old handsome guy, old handsome guy, is talking about you. In the future, you can still win the Best Actor Award."

"This girl, okay, I'll borrow your good words, hahahaha."

Liu Yifei acted very well and spoke as if it were true, which made Ding Yongdai clap his hands and laugh.

Everyone was very happy.

The box office of the movie continued to rise, like a siphon effect, killing all the films in the same period.

"Let the Bullets Fly" directed by Jiang Wen is fine. After all, it has been released for half a month, and the time when the movie is most likely to attract box office revenue has passed. Although it was also affected by "New World" at the box office, causing the data to decline rapidly, the movie has recovered its costs and made a lot of money, so the problem is not big.

But Huayi’s “If You Are the One 2” was completely unlucky.

They had only been released for less than a week, and it was the time when the movie was making its debut, but unexpectedly it was cut short by "The New World".

A source said that Huayi’s boss, Mr. Wang, broke an antique pen holder worth millions, and it is not known whether it is true or not.

Anyway, director Feng Xiaogang has never appeared in public again, nor has he accepted interviews. He also doesn’t respond to his personal social media accounts and has disappeared.

Starry Sky has done a special statistics internally and came up with a figure that "New World" can at least beat the box office of "If You Are the One 2" by more than 2 million yuan. In other words, fans who originally wanted to watch "If You Are the One " were attracted to "New World".

Sun Yi struck while the iron was hot and divided the entire crew into three groups. He and Liu Yifei's group went from Shanghai to Jiangcheng and other central areas, and then returned to Beijing, promoting the drama along the way.

The other group, led by Zhang Songwen and Yang Mi, stayed in the south to promote the drama "Beijing Loves Seattle" last year, in Shanghai, Guangzhou, Tianfu and other regions.

The remaining people were led by teachers Zhang Yi and Ding Yong to return to the capital first, and then headed north and west. The entire northern region, including the three northeastern provinces, was handed over to them.

Use this three-group model to launch a nationwide roadshow promotion.

(End of this chapter)