China Entertainment’s rescue plan is hard to come by

Chapter 681: Big Development of Online Drama Variety Show and Annual Oscars [Two-in-One]

In 2011, the domestic Internet industry had already begun to form a "mountaintop" trend centered around a few large companies.

Of course, unlike the BAT in Sun Yi's previous life, because of the flapping wings of his butterfly, Renren is much larger than in his previous life. It not only defeated Penguin and sat firmly on the top spot in SNS social networking sites, but also established Renren Weibo before Xinlang, firmly occupying the first place in market share. At the same time, it has also dabbled in film and television entertainment and games.

So, to be realistic, the current domestic Internet landscape should be BATR.

The leader in the search field is Baidu, followed by Alibaba, the dominant e-commerce company, and then Penguin and Renren, two companies that are equally matched in the online social networking field.

It is said that they are evenly matched, but in fact, it is the result of mutual compromise because neither company can do anything to the other.

Throughout last year, when Sun Yi was busy industrializing the Starry Sky Image film, the two companies were almost fighting each other online.

It was a real fight of bayonets, a fight to the death.

Penguin has always been the dominant player in the domestic online social networking field with QQ. Now that it sees Renren coming from behind and trying to snatch food from its bowl, how can it just give up?

If you post on Weibo, I will post on Weibo too.

Your name is Renren Weibo, and my name is Penguin Weibo.

You have Renren, and I will also set up a social networking site similar to Xiaonei.

At first glance, Renren.com also looks pretty good.

You have Penguin Video, and I will have Renren Video.

If you develop a game platform, I will create a third-party developer platform.

Anyway, I can’t beat you, so I’ll at least make you sick to death first.

Wang Xing is no pushover either. After several years of hard work, he has transitioned from a simple entrepreneur to a manager, leading his subordinates to fight the Penguin successfully.

Penguin has always been in a dominant position thanks to its first-mover advantage of QQ and huge capital, but Renren has not been defeated thanks to Sun Yi's several advanced layouts and the support of IDG.

This time, Wang Xing plans to take advantage of Renren's listing in North America to completely reverse the situation in China, dethrone Penguin and take his place.

Therefore, he wants to carry out a comprehensive upgrade and transformation of Renren, shift the strategic focus, and bet on the future of mobile and entertainment. These include WeChat and Weibo, as well as the video platform that will soon be cooperated with Star, which are all products of this grand strategy.

Sun Yi also made a lot of efforts in this. His greatest contribution was to use his foresight to point out the future direction for Wang Xing at critical moments.

After all, he is the third largest shareholder of Renren.com. As the company does better and better, his personal wealth will also increase.

The two old friends established the basic framework of the cooperation with just a few simple words, and the specific content of the cooperation was arranged by the staff of each side.

The general policy is that Star will invest RMB 2 million and the entire content production team, accounting for %, and will also be responsible for the operation of the website, while Renren will invest the existing Renren Video website, free opening of Renren's online publicity channels and a series of technical support, accounting for %.

Don't think that you've suffered a loss because Renren didn't get any cash.

First of all, Renren Video has been established for more than half a year and is a nearly complete video website in all aspects. At the same time, when the website was first established, Wang Xing acquired a large number of film and television copyrights at the suggestion of Sun Yi.

These copyrights originally cost Renren over 100 million yuan.

In addition, Renren has to provide omni-channel support and corresponding network technical support. These may seem intangible, but they are the largest cost that a website needs to pay for its long-term operation.

If you do the math this way, you’ll find that the starry sky actually has a great advantage.

In other words, Renren has not yet gone public, and among its shareholders IDG has a very good relationship with Sun Yi, so it is hard to say whether it will agree to this cooperation.

The reason why Wang Xing did not haggle over the share ratio was actually to express his gratitude to Sun Yi for his long-term support, and it was also a favor.

After all, video websites are not their main business.

Sun Yi also understood what he meant.

You know, Renren is going to be listed in the United States, and the shares held by the two will inevitably be diluted again. But as long as there are no problems between the two of them, they will still be the largest shareholder in the company and can firmly hold the management rights of Renren.

As for this mode of cooperation, to put it bluntly, Starry Sky is responsible for content output, Renren is responsible for overall logistics, and the two companies work closely together for joint development.

In fact, with the current financial resources of Sun Yi and Xingkong, they can afford the cost of a video website. They can set up a new one themselves and make it happen.

Sun Yi had thought about this before. He had thought about this issue a long time ago.

It is very easy to set up a video website, whether you acquire it or build it from scratch, as long as you have money.

But there are big problems in future development.

First of all, if he does this, it would be a cross-border business. No matter what, Star Sky is a film and television production company. If it suddenly steps into the Internet, even if it gains a foothold in the early stages, it will still face the risk of joint strangulation by all parties in the future. After all, he is an outsider.

Don't think this is an exaggeration. Sun Yi is just crossing over to take advantage of other people's business. It's just a small move and everyone can give him some face.

However, judging from Starry Sky's content output capabilities, it is impossible for it to be a small-scale operation. All the companies will definitely unite to strangle it. Even Renren will have to proceed from its own fundamental interests and will not allow latecomers to take over.

Sun Yi is not like the others, each of whom has their own roots in the Internet. His roots are in the film and television industry, so how could he possibly be better than others.

Besides, the current Internet landscape has basically taken shape, and there is basically no soil for the development of emerging companies.

Although there will be a huge wave of dividends from the mobile Internet in the future, Sun Yi does not have the time and energy to do these things.

His main business is still in the film and television industry. Now he is so busy making movies every year that he has no time to start a business in the Internet industry. It would be great if he could invest in it and share the profits.

Therefore, Sun Yi is very welcome to the cooperation project with Renren's online video website. This will fill the last link of Starry Sky Image in the film and television ecological chain.

As for things like film and television cities, overseas distribution, film festivals, etc., those are all minor details. They can be developed slowly depending on the situation. There is no need to rush.

After returning to Starry Sky, Sun Yi convened an internal meeting and summoned a group of management personnel including Yang Fan, Gao Xilan, Guo Ming, Liu Xiaowei, and even Liu Yifei, who was doing physical fitness training, came along.

"How did you come?"

Seeing Liu Yifei suddenly jump in, Sun Yi was a little suspicious.

You know, although Liu Yifei is a major shareholder, she usually doesn't like to attend this kind of meetings. Every time she does, she either finds various excuses to shirk or just runs away.

"Why can't I participate? I'm the artist director."

Artist Director?

Sun Yi was confused for a moment. When did this girl get this title?

Oh, yes, I remembered it.

Some time ago, after the release of Pacific Rim, Star Sky experienced explosive growth, especially its various business cooperation and artist management businesses. Guo Ming was too busy to handle such a large business, so he mentioned it to Sun Yi several times.

Sun Yi was also in a difficult situation because this was indeed a big problem.

As Starry Sky develops faster and faster, the traditional one-to-one "nanny-style" agent team model has begun to fail to keep up with the pace of Starry Sky's development.

One artist has a large team, including publicity, public relations, business, performances, etc., which are not only overlapping in functions and bloated in staff, but will even cause vicious internal competition to a certain extent. After all, every member of the artist's team gives top priority to their own artists rather than the interests of the company, and this model is extremely inconvenient to manage.

Sun Yi simply took this opportunity and used advanced management concepts of later generations to make large-scale adjustments to the entire company.

It involves the public relations department, business department and brokerage department.

First, the management boundaries of the original three departments were broken up, and unified business groups such as "public relations," "publicity," "business," "performances," and "artists" were established.

We no longer provide services to a single individual, but are responsible for all artists in the entire company, and provide unified planning and coordination for all artists from the perspective of the company as a whole.

That is "sharing mode".

Under this model, the company's business, publicity, public relations, etc. only need to be responsible for their own professional areas, which is a certain aspect of the artist's work.

For example, the "Publicity Business Group" will carry out corresponding publicity and promotion based on the artist's current film and television works, such as copywriting and press releases; the "Performance Business Group" will arrange notices, auditions, and visits to the crew to negotiate film and television projects based on the artist's characteristics; the "Business Business Group" will be responsible for negotiating commercial performances, brands, endorsements and other businesses other than variety shows and film and television based on the artist's business capabilities.

After these major business groups complete their work, they will connect with the artists and their agents.

As for the "Artist Business Group", it is the last step, which is a bit like the artists' butler, responsible for arranging each artist and their agent, and managing service teams such as artist assistants, makeup artists, drivers, etc.

In this way, the entire company's team will serve every artist in the company.

There is no favoritism, and at the same time, the overlap of functions is reduced and internal competition within the company is avoided to the greatest extent possible.

After the adjustment, Liu Xiaowei was in charge of the "public relations group" and "publicity group", and Guo Ming was in charge of the "business group" and "performance group". As for the person in charge of the last "artist group", Sun Yi had not found a suitable candidate at that time.

It is really hard to find this candidate.

Ability is secondary. What's most important is to have good interpersonal relationships and good relationships with others.

Even though this position does not have much real power, it is a direct connection with the artists. If it is not handled properly, it will cause great losses to the company.

During that period, Sun Yi was worried about it for a long time. Later, Liu Yifei found out about it and she volunteered to share the burden with her brother.

Sun Yi thought about it and decided that this position was quite suitable for her, so he simply gave her the position of "Artist Director". He also asked Sheng He to assist her in managing the artist service team, so that she could stay away from the tedious daily affairs and only deal with the artists under Starry Sky.

Unexpectedly, she actually did it quite well.

In fact, the main reason is her identity. She is the future boss lady and a first-line star. Her status and position are far higher than those of the company's artists. There is no competition between them. In addition, her personality is good enough, so everyone is willing to give her face.

This "Artist Business Group" was actually managed by her very successfully and there had never been any problems, so much so that Sun Yi almost forgot that this department existed in the company.

However, Sun Yi still felt that the girl came to today's meeting just to avoid physical training.

Liu Yifei tied her hair into a neat ponytail, wore a slim-fitting women's suit, and carried a small notebook with her, looking ready for the meeting.

Sun Yi said that she was trying to avoid physical training, and he didn't wrongly accuse her, as she did have this idea.

However, this is not the main reason.

The main reason was what Liu's mother said to her a few days ago, which made her realize that she should not only take care of her brother in life, but also share as much burden as possible with him in his career, so that she can be a qualified good wife and a good helper.

Everyone was present in the conference room. Sun Yi first informed everyone about the next step of cooperation between the company and Renren, which was the establishment of a video website.

Everyone was very happy about this.

With the continuous development of the Internet, the networking of film and television projects is a trend that all film and television companies have to face.

In this regard, Starry Sky is once again at the forefront of its peers.

Guo Ming asked the first question.

"Mr. Sun, can I understand it this way? We want to build an online TV station belonging to Star Sky?"

"Yes."

Hearing Sun Yi's answer, everyone's faces showed excitement.

"Then we can produce online TV series, sitcoms, and even variety shows in the future."

The communication capabilities of television stations are unquestionable, and the effect of online television stations is even greater. Especially now that young people like to surf the Internet, the influence of Star Sky will inevitably be taken to a higher level.

"However, in order to cooperate with Renren's IPO plan this year, we need to come up with a hit product in a short period of time to directly raise the profile of our video website in the industry."

"Within this year? If it's this time, it's probably too late for a variety show. We at Star Sky have no experience in variety shows, so there's definitely not enough time. We can only do sitcoms or series like American dramas that are shot as they air."

Yang Fan expressed his thoughts.

Sun Yi nodded in agreement.

"We have been working on TV series, and we just need to develop them step by step. As for variety shows, we have never done them before, but this is a big cake, we can't give up. Now we can start preparing the production team, but the most urgent task is to start a short situation drama first."

"Brother Fan is going to allocate some production staff, and Sister Lan will be in charge of the budget. As for the person in charge, I will make other arrangements."

Sun Yi set the tone directly at the meeting and everyone began to implement it immediately.

As for sitcoms, Sun Yi remembered that there was one in his previous life. It was very popular on the Internet, and was filmed for several seasons and received billions of hits.

This time, he is ready to surpass the classic.

However, it may be difficult for the celebrity artists under Star Sky, as they may have to show their bottom line.

Thinking of this, Sun Yi couldn't help but turn his gaze to his wife.

I feel like this little girl has a strong comedic talent, should we develop it?

On January 2011, 1, US time, the Hollywood Academy of Motion Picture Sciences and Arts announced the nominations for the 14rd Academy Awards.

Among them, Sun Yi made the list for the first time with "Pacific Rim" and "The Invisible Guest".

(End of this chapter)