China Entertainment’s rescue plan is hard to come by

Chapter 686 The First Internet Spring Festival Gala

The trailer of "Only You" began to ferment on the Internet, and more and more people were attracted to Star Video by the diversion links everywhere.

The number of clicks began to soar, making everyone look forward to this film which is obviously a love story.

Now Renren has achieved initial success in terms of integration. Under the influence of Sun Yi, Wang Xing and other members of Renren's management have gradually realized the importance of multi-connectivity.

While several other major companies are still at the stage of common data of various software and website accounts, they have already started to embed content.

You can switch to other platforms with just one click on any website under Renren.

For example, on Star Video, the trailer interface of "Only You" directly integrates Star's online ticketing platform.

When netizens watch the trailer, they can simply click to transfer the page to the online ticketing platform, where they can book movie tickets immediately.

At the same time, under some related videos, the system background will make some recommendations based on the content of the video.

This is the first stage of the Internet big data model.

At that time, netizens did not realize anything about this function, they just thought it was very convenient.

After watching the movie trailer and getting interested, you can buy tickets online and complete the reservation without leaving home.

Putting aside the fan groups of Sun Yi and Liu Yifei, there are actually still many netizens who are not that interested in celebrities, movies and the like.

It’s not that they don’t like movies.

It's the kind that you can watch or not watch.

Or you can go to the cinema to watch it, or wait for the online resources to watch it later.

But under Star Video's recommendation model, these people can easily make impulse purchases.

Considering that the movie premiere happens to be on Valentine's Day, February 2th, why not take your girlfriend or boyfriend to see a movie.

This will invisibly contribute to the movie's box office.

This is the way of propaganda in the new era of the Internet.

After all, if we follow the traditional promotion model, even if movie fans know the information about a certain movie and express a certain interest, buying tickets is still a hassle. Many people are too lazy to move or simply don’t have the time to go. Even if it is an online ticket purchasing platform, they are too lazy to register and buy.

But at Starry Sky Video, account information is universal, there is no need to search or wait, just one-click booking, and it is a fool-proof operation. It is extremely simple.

According to Starry Sky’s backend data, the film’s national pre-sales exceeded 10 million in just three hours after the trailer was released, and are still rising rapidly at a rate of hundreds of thousands per hour.

It is expected that before the movie is officially released, the pre-sale box office alone is likely to exceed 100 million.

And it’s not just the trailer for the movie, Starry Sky Video also did a big thing after the revision.

That is the Internet Spring Festival Gala.

The Spring Festival Gala, as the name suggests, is a large-scale cultural evening party held once a year on New Year's Eve to celebrate the traditional Chinese Lunar New Year.

The new term "Internet Spring Festival Gala" is refreshing.

Netizens generally asked this question in their hearts.

Does this mean that the Spring Festival Gala can be broadcast live on the Internet?

Don't tell me, it's true.

This preview is marked in the most prominent position on the homepage headline of Starry Sky Video.

"China's first online Spring Festival Gala will be broadcast simultaneously on New Year's Eve."

“Interaction between TV and the Internet, multi-screen broadcasting, and global exhibition.”

"New Year's Eve, big party; everyone participates, celebrating the New Year with joy~"

As early as when Wang Xing proposed to cooperate with Star Sky to revise the video website, Sun Yi thought of using multiple high-quality, high-popularity, and even highly interactive programs to further increase Star Sky Video's market share among similar websites.

Just like the new types of content such as online short dramas, online TV series, and online variety shows that he later developed with Yang Fan and other management teams.

What has attracted the most attention of the nation in recent times is the Spring Festival Gala.

He immediately contacted CCTV and proposed the idea of ​​broadcasting the Spring Festival Gala live on the Internet.

It is now 2011, and the domestic Internet speed has achieved a large-scale increase. Statistics show that the national average Internet speed has reached 10M at this stage, and some developed regions and cities have taken the lead in realizing fiber-optic access to households.

It’s no longer the days when Internet speed was calculated based on different factors.

Therefore, technically speaking, simultaneous online live broadcast of the Spring Festival Gala is entirely feasible.

The program team of the Spring Festival Gala was also very interested in Sun Yi's proposal.

Not to mention the relationship between Star Sky and CCTV, the Spring Festival Gala program team alone has dealt with Star Sky many times.

This year is Liu Yifei's second time on the Spring Festival Gala stage.

Not to mention, the program team would also be happy to promote the Spring Festival Gala on a wider scale.

So they agreed to Star Sky’s request, and 2011 became the first year of the Internet Spring Festival Gala.

Of course, Star Sky cannot be the only partner of the online Spring Festival Gala. Star Sky cannot monopolize such a crucial program.

Thus, the online Spring Festival Gala, jointly created by several companies including Penguin, Star Sky, Renren, and Sohu, came into being.

Shengjing, Sun family.

The whole family had just finished lunch. The men returned to the living room to chat, while the women began to prepare for tonight's New Year's Eve dinner.

Aunt Sun Yi was making meat filling for dumplings while chatting with Zhang Qin.

"Sister-in-law, can Xiaoyi and Xiaofei come back tonight?"

Zhang Qin was chopping vegetables on the chopping board. When she heard her aunt's question, she didn't stop, but just shook her head and replied:
"I can't come back. Xiaofei has a show on the Spring Festival Gala, and it will be late at night before she finishes. I told them that they can just come tomorrow."

"Oh, I see." The aunt nodded in understanding.

"Yes, don't bother. You're very busy at work. You can come back anytime." Grandma Sun also echoed.

Zhang Qin put the cut vegetables on the plate, turned around and picked up the next one, while smiling and saying:

"Oh, Mom, don't worry, your grandson won't be tired."

The young aunt put down her chopsticks and said jokingly,
"Sister-in-law, I don't think that's right. I think our mother is worried about her grandson's wife."

Grandma Sun looked at the two daughters-in-law in front of her and replied affirmatively: "I love both of them."

"Hahahaha~"

At this moment, Sun Xiaomei suddenly ran into the kitchen in a hurry.

"Mom, auntie, grandma, my brother and sister-in-law will be back in the evening."

"How did you know?"

"I just finished texting with my sister-in-law. My sister-in-law said so."

Sun Xiaomei looked very proud.

After hearing this, Zhang Qin laughed bitterly at herself and said, "Well, I raised this son in vain."

"Hahaha"

Ten minutes before 8 o'clock, Sun Xiaomei was already sitting in front of the computer with the starry sky video open on the web page, waiting for the live broadcast to be completed.

As a lively girl of the new generation, she would definitely not miss out on something like live streaming on the Internet.

I no longer want to watch TV with these adults.

How can it be more exciting than watching the Spring Festival Gala live while chatting with friends via video?

With 5 minutes left, Sun Xiaomei suddenly thought of something, quickly grabbed the mobile phone at hand and typed a text message.

[Sister-in-law, you must keep going! ]

I thought Liu Yifei was about to go on stage and I wouldn't be able to see her phone at all, but a moment later, the phone dinged and I received a reply.

【Received! Kiss~()】

The lovely text message made Sun Xiaomei very happy.

It's like "My sister-in-law is a big star in rebirth".

At 8 o'clock in the evening, the Spring Festival Gala officially began.

Starry sky video starts live broadcast simultaneously.

Six hosts including Zhu Jun, Zhou Tao, Dong Qin, Li Yong, Zhang Zequn and Zhu Xun took the stage together.

Zhu Jun: "Another year of green grass."

Zhou Tao: "Another year of welcoming the New Year."

Li Yong: "Dear TV viewers, welcome everyone."

Dong Qin: "Oh, that's not right. It's not just the audience in front of the TV, but also the audience watching the live broadcast on the Internet."

Several hosts started off with a little joke, which livened up the atmosphere.

Sun Xiaomei suddenly noticed that there was a barrage button in the lower right corner of the Starry Sky Video, and she subconsciously clicked it.

In an instant, the whole channel was filled with barrages of blessings.

"Happy New Year, reporting to Guangdong!"

"Happy New Year, reporting to Hunan!" "Happy New Year, reporting to Shanxi!"

Sun Xiaomei was so excited that she felt like she was watching the Spring Festival Gala with people all over the country.

I couldn't help but type "Happy New Year, reporting from Liaoning!" and then watched my comments happily pass by. My sense of participation was simply overwhelming.

The first program of this year's Spring Festival Gala was a large-scale dance performed by Little Yellow Duck, Dou Xiao, Yin Tao, Han Geng and others, "Going Home for the New Year".

It looks festive, but that's about it.

After watching several programs in a row, Sun Xiaomei shifted her attention to the barrage chat.

They are basically complaints about the show.

"This Spring Festival Gala is getting worse every year."

"There was no sense of surprise. My expectations were wasted."

"You came too early. You came too early. You should have waited for Uncle Benshan's skit at 11 o'clock."

"Yeah, yeah, it's so boring, I feel like it's not as good as the local TV stations."

Sun Xiaomei also joined the army of complaining. In the eyes of young people of their generation, the Spring Festival Gala is indeed becoming more and more low-class and is almost just a symbol left.

"This year is a special year. It is the 90th anniversary of the founding of our great party. Let's recall the past and welcome Liu Yifei."

Ah, it’s my sister-in-law’s turn.

When hearing this name, not only Sun Xiaomei, but even the barrage of comments suddenly exploded, full of anticipation.

The comments that were sparse just now suddenly filled the entire screen, one after another, making it almost impossible to see the screen clearly.

In anger, Sun Xiaomei turned off the barrage.

Wow, my sister-in-law is so beautiful!

Liu Yifei walked onto the stage in a bright red off-shoulder dress, and the big screen behind her lit up at the same time.

"You are the star in my heart, shining as a light for me to keep moving forward"

At this time, a small black boat appeared on the screen and the words 1921 floated in the sky.

Everyone realized instantly that this was the scene when the party was founded.

"It's My Dream, It's Magic,"

"Dreams bloom in the sky,"

"A Hundred Years' Journey,"

"It's not an easy road,"

"Crossing the sea of ​​people, never slacking off,"

"Always look forward to it,"

"All the ups and downs,"

"Finally, the wind blew it into dust,"

"Never come back~"

As Liu Yifei sang, pictures kept flashing on the screen behind her.

In 1926, the Northern Expedition

In 1927, the Wuchang Uprising

In 1934, the Red Army's Long March

In 1935, the Zunyi Conference

In 1937, the full-scale war of resistance against Japan

1945, 14 years of victory in the war of resistance against Japan,

In 1949, the People's Republic of China was founded.

1950, Hangzhou-US aid to Korea,

1978: Reform and opening up.
Scenes of historical journeys continue to emerge on the screen.

"Bringing youth to you,"

"Across the sea of ​​stars,"

"My heart is filled with passion,"

"Use youth to create wonderful things,"

"Never wandered~~"

"I'm running towards you,"

"Across the sea of ​​stars,"

"The burning star in my heart,"

"Accompany me and move forward bravely~~"

Liu Yifei's song "Starry Sea" commemorating the 100th anniversary of the founding of the Communist Party of China made people all over the country excited.

The camera at the scene accidentally showed some old veterans, their eyes were red, as if they were thinking of the glorious days in the past, the days when they fought for the Party and the people.
Sun Xiaomei sat in front of the computer, watching her sister-in-law singing passionately on the screen. She held her hands to her heart with excitement, and her eyes were full of little stars.

At this moment, she is Liu Yifei's biggest fan.

After the song ends, click on the barrage to see,
Wow, the whole screen is filled with comments praising Liu Yifei.

"Sounds good!"

"Tears."

"Sister Fairy is awesome~"

"This is the most meaningful program of this year's Spring Festival Gala!"

As early as the Spring Festival Gala announcement, Sun Yi was very conflicted and always wanted to let the girl sing a new song on the Spring Festival Gala stage.

Given Liu Yifei's current status and position in the circle, what's the point of always singing old songs?

But choosing the song actually consumed a lot of his brain cells.

It’s really hard to choose.

Although there is no explicit rule prohibiting the singing of new songs during the Spring Festival Gala, in order to ensure the effect of the program, generally mature old songs are performed, unless they are some specific songs, such as red songs or songs full of positive energy.

Just like the "Youth" he found for the girl last year.

But here comes the problem~
Where do so many beautiful and positive songs come from?

If it is too avant-garde, the Spring Festival Gala will definitely not accept it. If it is acceptable, it is not so good to listen to and lacks popular elements, so Sun Yi doesn't want to do it.

It’s very confusing.

Until the first time she applied for the program, the song Liu Yifei submitted was "As Wish", and it was this song that the program team invited her to participate.

But this was the theme song of last year's "Founding of a Republic". Although it has not been sung on the stage of the Spring Festival Gala, it has been out for more than a year after all.

My friends have all heard of it.

Sun Yi was not very willing.

Until one day he attended the preparatory meeting for "Gravity" and the theme song of the movie was mentioned.

He immediately thought of "The Sea of ​​Stars".

This song expresses the persistent pursuit of dreams and the positive attitude towards life. The "stars" and "sea" in the lyrics symbolize the distance and the unknown, as well as the concepts of grandeur and boundlessness.

At the same time, the arrangement is passionate and magnificent, bringing hope and strength to people, inspiring them to maintain courage and determination in the face of difficulties and challenges, and to keep moving forward until they reach the other side of their dreams.

This song is really suitable for a space-themed movie like "Gravity", and Liu Yifei is the heroine, so it is perfect for her to sing it.

When he had made up his mind, Sun Yi suddenly remembered that there was a more famous version of this song - the 100th anniversary of the founding of the Party.

It was adapted in 21 years, on the th birthday of the Party.

Sun Yi counted on his fingers and found that this year, 2011, was not the th year, but it was exactly the th year, which was very appropriate.

As for the "hundred-year journey" and other parts in the lyrics, which may cause misunderstanding, it doesn't matter.

Chinese characters are profound and extensive, with one word having multiple meanings. "Hundred years" can be used as an adjective.

Just like that, Sun Yi did what he said and immediately took Liu Yifei to record a new song. He also specially shot a MV, for fear that the Spring Festival Gala program crew would not understand the meaning of the song and pass it again.

As expected, when the Spring Festival Gala program team received the demo of Liu Yifei's changed song, they sounded a little hesitant, after all, new songs are risky.

But when it came to the first round of rehearsals, Liu Yifei brought the song MV and sang it completely.

The judges in charge of the program almost fell to their knees.

Regarding this song, I dare to ask, who dares to pass it!

(End of this chapter)