China Entertainment’s rescue plan is hard to come by

Chapter 690: "Diaosi Men" and Variety Shows
The reason why Sun Yi asked Dapeng to come was, of course, because of the drama "Diaosi Man" which was once popular all over the Internet.

As the pioneer of online short dramas, "Tu" attracted a large number of audiences with its unique humorous style and plots close to life as soon as it went online.

Through exaggerated expression techniques and nonsensical performances, it shows the living conditions and psychological activities of some young people in contemporary society, which has aroused heated discussions across the Internet and received wide acclaim.

After confirming with Wang Xing that Renren Video would be reorganized into Star Video, in order to increase the overall market share of the video website, the first short drama project that Sun Yi decided on was this one.

In fact, online short dramas are very easy to shoot. As long as there are novel jokes, they can attract the attention of a large number of netizens, and it is entirely possible to shoot several episodes in a day.

Sun Yi has a lot of jokes in his mind, but he is not suitable for directing or acting in such short plays.

After all, my status and position are there, and I really can't back down.

However, it's okay to make a guest appearance occasionally and have some fun.

9 am, starry sky image.

This was the first time Dapeng met Sun Yi. Although they were in the same entertainment circle, he was several levels lower than Sun Yi and they had no chance to meet before.

"Sun, Mr. Sun, hello, I'm Dong Chengpeng. I wonder if you have any plans for me today?"

During the first meeting, Dapeng acted very cautiously, greeted respectfully, and even directly used the word "arrange", which means, I will do whatever you ask me to do.

Keep a low enough posture.

Sun Yi chuckled. He was not surprised. With his current status, in this entertainment industry where hierarchy is deeply rooted, 90% of people would behave like this when they saw him.

"smoke?"

Sun Yi took out a cigarette box and pushed it over.

"Hey, thank you, Mr. Sun."

In this kind of situation, even if you don't know how to smoke, you have to keep it.

Dapeng carefully took out a cigarette, then lit it lightly, waiting for Sun Yi's next words.

"Are you interested in developing in Starry Sky?"

Sun Yi did not mention the project "Diaosi Nanzi" first, but instead made a direct invitation.

He is very aware of the influence of this online short drama. Although strictly speaking, it is not so presentable, but with its wide influence and audience reputation, it will not be a problem for all the actors involved to gain a huge audience appeal.

At the same time, it has unlimited potential in business.

Sun Yi is not a philanthropist, so he would not do anything to help others for no reason.

For Dong Chengpeng, who is currently at most an internet host and doesn't know how high his rank as an actor is, Sun Yi's words are undoubtedly a godsend.

I was so excited that I didn't even ask about the terms of the contract and just blurted it out.

"Mr. Sun, I do!"

He thought that even if it meant selling his body, he would accept it. This was the image of the starry sky, an opportunity that no one else could even ask for.

What's more, Star Sky's treatment in the circle is well-known, and its star actors have never been exposed to any scandal of being exploited by the company. On the contrary, whenever facing interviews, the first thing they do is to thank the company.

He has become a well-known good "father" in the entertainment industry.

Over the years, all the actors who have joined Star Sky have made great progress.

There is no need to mention the fairy sister Liu Yifei, the most special one. She has perfectly promoted from a TV star to a movie star and starred in a series of classic film and television works. At the age of more than 20, she has caught up with the footsteps of her predecessors and is on par with the four Dan and two Bing. She has won herself the title of "Four Dan and Two Bing and One Fei".

The same is true for Zhou Xun. Before joining Star Sky, she was already among the top stars. After joining, through several works, she not only consolidated her position in the circle, but also became the first "Triple Gold" actress in the Chinese film industry.

Now, through "The Legend of Zhen Huan" and "Ruyi's Royal Love in the Palace", she has greatly improved her audience appeal and commercial status and become one of the faces of Star Sky.

There is also Yang Mi. Although she joined Star Sky relatively late, the box office hit "Beijing Loves Seattle" also allowed her to gain a firm foothold in the film industry.

The TV series "Palace" which was broadcast a few years ago has just finished airing. With an average viewership rate of 85%, it has once again consolidated Starry Sky Image's position in domestic film and television dramas, and she herself has firmly established herself as the number one " Flower".

As for the male actors, Zhang Songwen and Zhang Yi are extremely popular.

The just released "New World" has given movie fans a great time.

During the entire Chinese New Year period, the two returned home on New Year's Eve to spend the New Year quietly, and then from the first day until today, they have been attending various business activities every day and traveling around the country.

Right now in the circle, in addition to a number of top male actors such as Ge You, Andy Lau, Chow Yun-fat, Jacky Cheung, and Jet Li, it is the first-line force headed by the two of them who have carried the banner of the entire starry sky.

In such a situation, who in the circle who dreams of becoming a star would not yearn for it?

In other words, Starry Sky never recruits new people, otherwise the people who sign up would probably be ranked outside the Five Rings.

Sun Yi was very satisfied with Dapeng's attitude, but he also expected it.

In later generations, he was one of the spokespersons for the grassroots rise in the entertainment industry. He knew very clearly what he wanted, so he could make wise choices.

Sun Yi took out the project plan for "Diaosi Man" and was not afraid that Dapeng might have any ulterior motives. He just let him take a look at it first.

He believed that there were no longer any people in the circle who dared to blatantly plagiarize him.

The entire plan is very thin, with only the general format of the short play and the main plot direction.

Centered around the male and female protagonists, the story consists of four parts: life, work, entertainment, and spoof and satire.

Dapeng finished watching it in a very short time and felt very amazed.

As an online entertainment host, I am very sensitive to online comedies and discovered the extraordinary features of this project at the first opportunity.

Although the country's economy is booming right now, all kinds of changes are happening too fast, with each passing year changing.

Many contemporary young people have just stepped into the society and have been badly educated. Various problems such as housing prices, bride price, seniority, social etiquette, etc. have come one after another, so that a so-called "Diaosi" culture has quietly emerged among young people.

Sun Yi's project responds to this cultural approach and caters to the tastes of young people, which makes Dapeng deeply admire him.

At the same time, he also realized that this must be an opportunity with great potential. However, he still had some doubts in his heart, so he suppressed his excitement and asked Sun Yi with some trepidation:

"Sun, Mr. Sun, do you need me to act in this project?"

Sun Yi smiled slightly, nodded, and then shook his head.

This made Dapeng stunned. It was winter and his whole back felt cold. He was sweating nervously, fearing that the opportunity that was about to come would fly away.

Fortunately, Sun Yi did not keep him in suspense and explained it directly.

He picked up the cigarette case on the table, played with it casually in his hands, and said slowly to Dapeng:
"I want to give this project to you."

That afternoon, Dapeng walked out of the door of Starry Sky Image, touching the letter of intent in his hand that still smelled of ink, and the three signatures of "Dong Chengpeng" on the footer that were so familiar that they couldn't be more familiar.

He clenched his fists and excitedly shouted, "Yes!!!"

Completely ignoring the strange looks from passers-by, he hurriedly took out his cell phone and started calling his friends.

While sharing this news, quickly send invitations to friends.

Sun Yi's instructions to him this morning were still echoing in his mind:

"The project is handed over to you, and you are the main person. The company will review it. It can be borderline, but not explicit. It can be spoofed, but not vulgar. For the main actors, they must join the starry sky. For guest star roles, you are allowed to invite them in the name of the company."

"At the same time, you can apply for all the artists in the company to guest star. You can discuss the details yourself. Of course, you have to pay attention to the scale of the role. Hurry up and shoot an episode. I want to take a look. If there is no problem, the project will be completely handed over to you."

Dapeng didn't know what kind of luck he had, but he no longer worried about it. He just wanted to seize every opportunity, shoot a sample episode, give it to Sun Yi, and then get this opportunity.

After seeing Dapeng off, Sun Yi felt relieved.

He believed that with the ability of Dapeng in his previous life, and with the blessing of the starry sky image, he could do better.

Now the online short drama has a place to go, but this project cannot sustain the click rate of a video website for a long time, and it needs more and richer content to fill it.

Especially the content that can be broadcast for a long time and continuously attract the audience's attention is the best.

Sun Yi found Yang Fan.

Years ago, Sun Yi discussed the development of the video website with Yang Fan and the company's management.

At that time, three main aspects were decided: online short dramas, TV dramas and online variety shows.

Sun Yi first decided on the online short drama, and now it has entered the preparation stage.

As for the remaining two, TV series is one of Star Sky's traditional projects, so there is no need to do too much research, just increase the production investment. Variety shows are a field that Star Sky has never been involved in.

Sun Yi was also unfamiliar with this field.

Look, there is no problem, but if it works, he is not very clear and does not have that much energy to study it.

However, Starry Sky is now full of talented people and there is no need for him to work hard.

Yang Fan was not idle during the entire Chinese New Year period. He used his connections in TV stations and among producers in many ways to investigate variety shows inside and out in the circle.

"Xiao Yi, through my investigation, I concluded that it is correct for us to identify variety shows as one of the projects that Star Video will focus on developing in the future."

Yang Fan set the tone right away, then took out a carefully prepared research report and handed it to Sun Yi.

As Sun Yi flipped through the books, he introduced:

"In recent years, with the prosperity of the national economy, the general public's demand for spiritual entertainment has also been rising steadily, which is reflected in the game market and the film and television entertainment market."

"The gaming industry is still a little far away from us, but the film and television market is closely related to us. The box office revenue of movies is constantly increasing. Although the ratings of TV series have declined, the total number of viewers and the commercial influence they have created are still increasing."

"At the same time, the proportion of variety shows broadcast on major TV stations has continued to rise. Last year, in 10, variety shows accounted for an unprecedented % of the audience's ratings, becoming the third most popular program type after news and TV dramas. In addition, the commercial resource utilization rate has reached %, second only to TV dramas."

"So, I think developing variety shows is a wise choice."

Sun Yi nodded. Nowadays, variety entertainment has begun to flourish. Last year, Jiangsu Satellite TV’s new program "If You Are the One" became a huge hit.

Some time ago, internal news came out that the advertising sponsorship of the program, just the title advertising alone, exceeded 5000 million yuan, making it the top variety show in the country.

You should know that this 5000 million is not calculated on an annual basis, but on a quarterly basis. In other words, under the most conservative circumstances, the annual sponsorship advertising revenue will be 2 million.

That’s not all. As the show continues to gain popularity, advertising sponsorship fees are rising, as are the fancy ads in the show and the time slots aired by TV stations.

After a year, it’s enough to buy a private jet.

"Well, Brother Fan, let's do a variety show, but do you have any idea about the specific type?"

Sun Yi didn’t study variety shows much, but he also knew a few that became popular in later generations, such as “Running Man”, “The Voice of China”, “King of Masked Singer”, “Go Fighting”, “Where Are We Going, Dad”, “Longing for Life”, “Sisters Who Make Waves”, etc.

There are simply too many of them, and he doesn't know which one is the most suitable for the starry sky right now, so he asks Yang Fan to investigate carefully.

Yang Fan had already made up his mind about Sun Yi's problem. He was not going to stay for fun during the Spring Festival holiday. He would meet with the heads of no less than five TV stations alone, and his beer belly was visibly swelling.

"Generally speaking, variety shows in my country started relatively late. The first stage was the most traditional variety shows, which were mainly based on professional singing and dancing and folk art, with stars performing and the audience watching. For example, various evening parties and Variety Show, which started broadcasting in 1990, are all of this type."

"In the second stage, the focus will be on game shows, with themes such as 'joy', 'happiness' and 'speed dating', promoting multi-party participation and emphasizing interaction, such as Mango TV's 'Happy Camp'."

"Then came the third stage, which was dominated by educational programs. Not only did it retain game-playing segments, but it also introduced some questions that were both informative and entertaining. It also added gambling, and interactions between participants and on-site and off-site audiences. It emphasized broad participation and made the programs more friendly. Representative programs were CCTV's "Lucky 1998" in 52 and "Happy Dictionary" in 2000."

"It was not until 2004 that Mango TV withdrew from Super Girl, which completely opened the fourth stage of variety show types."

“That’s a reality show.”

"Among them, the main features are 'open auditions', 'entertainment for all' and 'making stars by the people'. The recent 'Avenue of Stars' and 'If You Are the One' are both of this type."

"This kind of program has various forms, including interpersonal tests, performance auditions, professional exams and other types, which can meet the needs of different audiences. At the same time, it can also increase the audience's stickiness through voting, guessing and other links, so as to achieve the purpose of continuously attracting attention."

"So, I think we at Starry Sky should start with variety shows like reality shows."

(End of this chapter)