China Entertainment’s rescue plan is hard to come by

Chapter 695: Ticketing Overlord and "Flowers Surrounded by the Sun"

February 2011, 2, is just an ordinary day for most Chinese people. At most, it is just the Lantern Festival.

However, for today's young people who are keen on chasing fashion and showing their individuality, it is far more than that.

Valentine's Day, what a great excuse.

The two young people had a candlelight dinner together, then watched a movie and went shopping. By then it was dark and the dormitory was closed.

What to do? Let’s discuss it and reluctantly go to the hotel to spend the night.

But I never expected that the rooms were full and only one was left.
Oh, what a fucking day~
Sun Jin and Qin Yao had just had a barbecue buffet on the third floor of Wanda. After buying two cups of milk tea, they walked into the Wanda Cinema on the second floor.

It seems that they have reached the second step.

"Yeah, Wanda really can also buy tickets online."

In front of the self-service ticket machine with the Starry Sky logo printed on it, Qin Yao looked at the movie ticket that had just been printed in her hand and sighed slightly.

"Yaoyao, how could I lie to you? I said I had asked in advance, otherwise I wouldn't have brought you here."

Sun Jin looked proud, as if he had a great sense of accomplishment.

Qin Yao was so angry when she saw her boyfriend's boastful look.

"How dare you say that? If you hadn't insisted on playing games, saying you'd finish this one, you'd have spent the entire afternoon playing. Otherwise, how could you have missed out on getting a seat at Starry Sky and come all the way to Wanda for nothing?"

Sun Jin originally wanted to ask for praise, but unexpectedly provoked a lot of complaints from his girlfriend. He immediately shut his mouth and smiled in a flattering manner.

There's nothing we can do about it, he was in the wrong.

No, this is Sun Yi’s fault.

You say you are a big director and the boss of a company, but can't you open a few more cinemas?

Buying movie tickets was like buying concert tickets. If he wasn't careful, all the shows for that day were sold out, and he got beaten for nothing.

You don't know this Bashu woman, she is very ruthless!
Qin Yao gave her boyfriend a cold look, then took his hand and walked towards the ticket gate.

Beating and scolding are fine, but the feelings are still there.

In fact, it was Sun Jin's idea. If this happened today before the New Year, he would have been able to experience the scenery of Shudao Mountain right away.

how to say?
It turned out that Wanda had just merged into the Starry Sky online ticket purchasing platform. The cooperation agreement was negotiated at the beginning of the year, and the self-service ticket collection system was just put in place after the Spring Festival holiday.

As early as last year, after Star Sky took the lead in putting the online ticket purchasing system into operation, the relevant management of Wanda Pictures realized that this thing was a good thing.

After all, we are riding the wave of the Internet.

Anything that is connected to the Internet will instantly become high-end.

What's more, they have the big tree of Wanda Plaza behind them, so of course they can act with impunity.

We launched our own online ticket purchasing platform as soon as possible.

They thought that relying on their strength as the largest cinema chain in the country, they could easily teach Star International a lesson.

This system was developed by a software company, and the self-service ticket machines were also successfully copied from Star International. It was thought that they would be popular across the board, but the results were shocking.

Star International is booming, and the proportion of online ticket purchases in the entire ticketing system continues to rise. By the time of "Pacific Rim", it had already accounted for half of the market share together with traditional physical ticket purchases.

But on our side, we were in dire straits. After being online for less than half a year, the overall profit was not enough to cover the system costs, let alone the electricity costs for operation.

There are really no users~
For those who run a physical business, they don’t have the Internet mindset. They think that they can accomplish things just by having a platform, software and hardware. However, they don’t realize that users are the first thing they should consider.

Starry Sky has gradually developed by relying on its collaboration with Renren and attracting users from social networking sites.

Wanda Pictures does not have the conditions to do so. You cannot require everyone who comes to the mall to register as a member before entering.

If it can do this, why not engage in e-commerce instead of online ticket purchasing?

Wanda also has some smart people on its side, and they thought of a solution and found Tencent, which is also a leader in Internet social networking.

But when it comes to users, you can't just cooperate as you please.

As we all know, for an Internet company, users are its core interests, and it is impossible to simply direct traffic to you.

Sun Yi cooperates with Renren.com because Sun Yi is the third largest shareholder, so it is no exaggeration to say that he is one of our own.

But for Tencent, Wanda is a complete outsider. Even if the cooperation can be successful, it will require protracted negotiations and the interests of all parties must be taken into consideration.

But time waits for no one. In less than half a year, Star International’s online ticket purchasing platform has taken over 60% of the cinema chains in the country, leaving only Wanda still holding on.

By the end of the year, he had even won over the cinema chains in Hong Kong with New World. Now, there was no hope at all.

In the end, Wanda was forced to give up its own online ticket purchasing platform and choose to join Star Sky's online ticket purchasing system.

At this point, Star International Cinemas’ online ticket purchasing platform has achieved a 90 percent market share nationwide, making it a well-deserved leader.

Sun Jin chose the 7 o'clock show, which ended around 9 o'clock, a textbook time point.

People continued to pour into the theater.

As soon as Sun Jin and Qin Yao sat down, they saw a sea of ​​heads in front of them. If they didn't sit up straight, some of them would block the screen, which made him smack his lips.

"Oh my god, there are so many people."

Qin Yao glanced at him and felt that her boyfriend seemed a little worldly-wise.

"Of course there are a lot of people. This is the movie of Sister Shen Xian and Sun Yi. They haven't starred in a serious romance movie for several years. Many fans are waiting for it."

"Yeah, that's true. It's been a long time since I last saw Sister Fairy. Oh, and Sun Yi."

Sun Jin smiled awkwardly, he was just one step away from getting the Shudaoshan meal.

It makes sense. Although it has only been half a year since Sun Yi and Liu Yifei starred in Pacific Rim, it feels to the majority of moviegoers and fans as if the two have not appeared in a long time.

Some fans specifically complained that they are not really a family and do not belong to the same family.

One doesn't go on shows or accept interviews, while the other works in a Buddhist way and enjoys staying at home.

He really doesn't take the entertainment industry seriously.

Sun Yi is a director, which is understandable, but Liu Yifei is an actress, and she doesn't care at all. As a result, many fans have to go to her Weibo every now and then to gather and petition, otherwise, they will really not be able to die.

He finally caught up with a production, but not only did he have a small role in it, he also only attended two roadshows, which really broke the hearts of his fans.

Qin Yao was complaining to her boyfriend randomly when, at that moment, the lights in the theater dimmed and the big screen lit up at the right moment.

The familiar dragon logo of China Media Group, followed by the unique logo of Starry Sky, and then the Shanghai Film Group.

After the big words "Work by Director Sun Yi" gradually faded away, the picture began to turn from dark to bright. The morning sun was slowly rising under the gray sky, indicating that a new day was about to come.

As the sun suddenly appeared on the horizon, the city below seemed to wake up.

Students who get up early to go to work, urban employees who rush to the bus, and elderly people who exercise, everything seems to be thriving, and everyone is welcoming the new day.

Only a gray figure broke this positive atmosphere.

With messy long hair and stubble on his face, he looked as if he had never woken up. His eyelids were drooping, and his dirty clothes gave him a very depressed feeling.

With this makeup, he doesn't look like a young man at all, but just a decadent old man.

"Damn, is this Sun Yi?" Sun Jin exclaimed.

In his impression, the movies starring Sun Yi have never been so sloppy.

You know, when he buys clothes, he often imitates Sun Yi's dressing style. It is really hard for Sun Jin to accept that his fashion consultant has become like this.

"Shh, don't talk."

Qin Yao also frowned. She remembered that in the trailer, Sun Yi seemed to be a boxer, but now he was no different from the migrant workers waiting for work on the side of the road.

During this period of time, he was carrying bags for others and delivering water to people. He was doing all odd jobs.

The camera turned, it was dark, and he was working as a parking lot security guard again.

Just when many movie fans were wondering about the identity of the male protagonist played by Sun Yi, Jinghua, played by Liu Yifei, appeared.

She is wearing an apricot yellow cardigan, paired with a simple floral dress and white shoes, looking as cute as a girl next door.

“Guess what’s on today?”

"Oranges, jelly, and yogurt, hehe, but the yogurt is mine."

"Also, there are your favorite shrimp dumplings, ding ding ding ding~"

"Why don't you say anything? Is it because it's too rich and I'm moved by it?"

Liu Yifei in the picture is smiling sweetly, with the corners of her mouth slightly raised, looking a little playful, but her eyes are straight.

She, she can't see!

Such a pure and bright girl, but she is blind.

Liu Yifei's first appearance aroused empathy among the fans at the scene. It was as if a beautiful thing was destroyed, and everyone felt very sorry.

On the screen, the male protagonist Zhemin, played by Sun Yi, was also very surprised. He did not expect that such an encounter would happen at such a time and in such a place.

In his eyes, Jinghua is so beautiful.

She has soft long hair, beautiful eyes, full and three-dimensional cheek contours, the corners of her mouth when she smiles are like mellow chocolate, and her whole body exudes a flower-like fragrance that makes people dare not look directly at her.

A ripple inexplicably appeared in the heart that had long been dead.

He knew Jinghua couldn't see, but he couldn't find a trace of negative emotion on her face or in her body.

She always smiles so sweetly, and when she "watches" her favorite TV shows, she bites her fingers obsessively. She will be satisfied with just a little bit of happiness, as if all the sufferings have never befallen her.

Fate is so wonderful.

I lent you a roof to shelter from the rain, and you shared some snacks with me. You gave me a box of snack cakes, and I gave you a box of peaches. I carried you home to help you unclog the pipes, and you treated me to a concert.

That's how the two met.

But until now, Zhemin has never faced up to his feelings.

He can't, doesn't dare, and doesn't deserve it.

He used to be a bad boy, fighting, brawling, causing serious injuries, and even going to jail. He didn't have a decent job, and he had no right to give Jinghua happiness.

It was not until he saw Jinghua being harassed and beaten by her boss that he finally exploded. He wanted to eat that person alive and once again solved the problem with violence.

But such reckless behavior caused Jinghua to lose her job.

Life is already difficult for her as a blind girl.

At this moment, Zhemin chose to face his own heart and stood up bravely. He was willing to change himself for her.

"The sky is as blue as a love letter washed by water,"

"Gentle and rhythmic notes~"

"The wind is as light as a chase in joy,
"Calm down the desolate world~
"The cicadas' chirping disturbed the dandelions' journey,
"Ups and downs in the wind~"

"Sunlight and clear, transparent dewdrops,

"Like the warmth in your eyes."

As the music started, Zhemin helped Jinghua clean up the house. He smoothed down all the furniture with sharp corners and removed all the thresholds that could cause tripping.

Open blocked windows to allow sunlight back into your home.

Then, he shaved off his long hair and ran to kowtow to his former coach to admit his mistake, just to be able to participate in the competition as a boxer again. Only in this way could he get the bonus and let Jinghua live a happy life.

Because he had concerns in his heart, his will was extremely firm. The coach finally saw his determination and agreed.

"Wow, the music is so nice!"

Qin Yao looked at the warm scenes in the movie and immediately felt that the background music was very suitable and gave people a very warm feeling.

"Yaoyao, this seems to be sung by Sun Yi."

"Ah, it's true!"

Qin Yao was surprised when she heard her boyfriend's reminder.

At this moment in the cinema, many people, like Qin Yao, paid attention to the background music of the movie.

You know, Sun Yi hasn't sung for many years.

I didn’t expect that there would be such unexpected gains in this movie.

In this regard, Sun Yi wanted to say that he was also forced.

This song "Words Surrounded by the Burning Sun" was chosen forcefully under the pressure of the little girl.

However, combined with the sweet plot between the male and female protagonists, it is very appropriate, expressing a warm and positive emotion.

"My heart is a flower surrounded by the blazing sun,
"I found my home in your eyes~"

"I am anxiously awaiting your answer,"

"I hold memories of spring, autumn, winter and summer~"

"My heart is a flower surrounded by the blazing sun,
“Welcome to the last sunset~”

"The uneasy and restless world is bustling,
“Some things don’t have to be complicated.”

As the background music reaches its climax, the film begins with fast but not at all messy editing.

Zhemin began to resume exercise, carrying Jinghua on his back for long-distance running every day. When he returned home, he let her sit on his back to do push-ups. At night, the two of them would eat together and then fall asleep in each other's arms. He would tell Jinghua many stories, and Jinghua would give him massages to relieve his fatigue.

If the movie ended here, it would really be a perfect love movie.

But Sun Yi absolutely cannot do that.

How can a love that has never experienced twists and turns be called stronger than gold?

Jinghua was admitted to the hospital because of an accident. The doctor told Zhemin that Jinghua's eye disease was not congenital, so there was still hope for recovery, but he had to hurry.

At this moment, Mingzhe's eyes were filled with surprise.

But the surgery fee, which can be as high as hundreds of thousands of dollars, is a big problem.

He had no choice but to lie to Jinghua and choose to go abroad to fight underground boxing.

This trip will be a life-threatening one.

(End of this chapter)