China Entertainment’s rescue plan is hard to come by

Chapter 699: Asia's Top Film and Television Profit Sharing
After being released in mainland China for a week, "Only You" began to be released in Hong Kong, Macau and Taiwan.

Sun Yi also made a special trip to Hong Kong Island as the last stop of the promotion.

With the foundation laid by "Pacific Rim" and "New World", his popularity index in Hong Kong Island has skyrocketed.

In Hong Kong Island, due to the golden age of Hong Kong films, movie fans have already experienced the ups and downs of various stars. Although they are fans of the stars, they are more concerned about talented directors.

Therefore, I am very fond of Sun Yi, a director who was born in the mainland but was able to make an authentic Hong Kong-style movie like "New World".

I am also looking forward to his movie "Only You" starring him and Liu Yifei.

As expected, the film achieved good results as soon as it was released, breaking this year's attendance record in Hong Kong Island. In just one week, it achieved a box office of 1800 million Hong Kong dollars.

What is even more surprising is that "Only You" is not only popular in Mainland China and Hong Kong Island, but is also popular in many other places.

The box office in Taiwan was also unexpectedly high.

It earned NT$1 million in the first week, which is roughly equivalent to RMB 2000 million based on the current exchange rate, which is more than one-third of the first week box office in mainland China.

When Sun Yi first heard the box office results, he was a little shocked.

Taiwan, in this day and age, has long lost the title of "Four Asian Tigers" and is at best a developed province in China. Unexpectedly, its movie box office is almost half of that of the mainland.

You know, "Only You" is not a special effects blockbuster like "Pacific Rim", and there is nothing that stimulates the eyes of movie fans.

For a love movie like this, watching it in the cinema, waiting for the screening to end and then watching it on a video website, or simply waiting for a pirated copy to be released, it is the same sensory experience.

This is the box office results in the mainland. No matter how powerful Sun Yi and Liu Yifei's fans are, and no matter how numerous they are, they cannot catch up with the vast number of passers-by fans, and cannot reach the level of last year's "Pacific Rim".

But in Taiwan, this situation seems to have been greatly reduced.

At the root of it, it’s due to Taiwan’s idol drama culture.

For example, "My Love from the Star" filmed by Sun Yi and Liu Yifei achieved eye-popping results in Taiwan. Not only did its ratings beat a number of idol dramas of the same period, it was even only two percentage points away from surpassing the previous Qiong Yao dramas.

This is the case with TV dramas, but in terms of movies, it is a pure love film.

The "Blue Gate" released ten years ago was simply a clichéd youth love triangle movie, but it was all the rage in Taiwan.

There was also "Cape No. 5" which became the annual box office champion that year. Although it was suspected of glorifying ordinary life, it did bring out the Taiwanese romance of the millennium to the extreme. It topped all the charts as soon as it was released, creating a box office miracle of NT$ million, and was also a huge hit.

After that, there was Jay Chou’s "Secret", which is also one of the representative works of this type of Taiwanese pure love movies.

"You said that if you gradually let go of love, you will go further~"

As soon as the theme song sounded and the music started, the movie scenes immediately appeared in my mind.

Although the response in mainland China was somewhat disappointing when it was released that year, and was not as popular as the theme song, it is becoming more and more interesting now.

These are all products of Taiwan’s enduring pure love culture.

Now it’s Sun Yi and Liu Yifei’s turn for “Only You”.

Not only was the box office performance good enough, but the word of mouth among moviegoers was also great. Many fans even registered a Weibo account specifically to comment on Liu Yifei and Sun Yi's Weibo posts.

I hope the two of them can come to Taiwan to do offline promotion.

In response to such a request, Sun Yi could only express regret, and then comfort him with kind words, promising that he would definitely go if he had the chance in the future. Taiwan Province was not included in the plan for this roadshow.

After the first week of screenings in Hong Kong, Macau and Taiwan, the film's screenings in mainland China have entered its third week.

As the school season approaches in March, the movie box office has seen a significant decline, barely breaking 100 million yuan for the entire week.

Again, although this movie is good enough, for mainland audiences, there are enough options for them to watch it, and they don't have to spend a lot of money to go to the cinema.

This is something that neither Sun Yi nor Liu Yifei can change.

This is the general environment, no matter who comes, it will be useless.

Being able to control the occurrence of piracy to the greatest extent possible during the release period is already a success for Starry Sky Image.

However, even so, this movie made Star Sky earn a lot of money.

The production cost of this movie is not high. Even though Sun Yi used the best equipment and the most elaborate sets, the entire movie only cost more than 3000 million.

There's really no place to spend money.

The biggest expense is the two people's film remuneration and dividends and the personnel expenses of the entire crew.

You know, after all, it is a project of their own company, and the internal remuneration and external price of the two are completely different, which is probably about 30% less.

Sun Yi did not dare to blatantly avoid taxes by taking no pay, although doing so is in compliance with laws and regulations at this time, but if you do this for every movie, it would be a bit of a disgrace to your character.

It seems that you are a big star and your company has a family-style three-level structure. Not only do you make money from making movies, but you don't even pay taxes on your pay. What on earth are you trying to do?

You have to know that the Internet has memory. When it is dug out in the future or implicated in someone's "800 million gate", it will definitely be one of the black materials.

It’s not worth it.

Just consider it as supporting the construction of the motherland.

However, even though Sun Yi "actively" raised the production cost of the film, he still made a huge profit.

The film recovered its costs just by taking in the first week’s box office in the mainland market, and the rest was pure profit.

I have to say, the little girl’s dream of having a big villa will almost come true this year.

When they bought No. 8 Xiaoyun Road, it was completely Sun Yi's idea. At that time, Liu Yifei had just been together with him, and her eyes were full of Sun Yi.

Whatever he says is what it comes down to. He pays for it and doesn't say no.

But although it was comfortable and convenient to live there for such a long time, Liu Yifei started to think of her cats and dogs again.

It is okay to keep cats in a large flat, but it is too expensive to keep dogs. The couple does not like to hire a live-in nanny at home, so Liu Yifei has never brought her pets here. They are left in another property of her mother's and someone is hired to take care of them.

Last year, I visited Sister Xun’s courtyard house a few times, and I began to yearn for the big villa.

It's just that last year they bought houses in Jiangcheng and Hucheng, and bought a private jet, so the expenses for the two of them were a bit high. Starry Sky also had to invest in Renren Video and prepare for "Gravity", so it didn't distribute annual dividends, so this matter was temporarily shelved.

Now it seems that it can be put on the agenda.

After a week-long promotional roadshow, Sun Yi still found the high-end intermediary service company that Sister Xun had introduced to him.

Ask them to help keep an eye out for courtyard houses or good villa projects.

This type of high-end real estate has always been in great demand in Beijing. You can’t just spend money and buy it; you need to try for it.

Therefore, Sun Yi directly entrusted their company to help.

In fact, Sun Yi also owns a small courtyard house, which was his earliest studio and was just renovated a few years ago.

As for this yard, everything is good, the environment is nice, and the location is convenient. The only bad thing is the lack of privacy.

If it were an ordinary family, it would be fine, as there are walls all around, so it's no big deal. But Sun Yi and Liu Yifei are different. Their status cannot be blocked by a circle of walls.

Sun Yi still remembers the time when Liu Yifei first moved into the courtyard to live with him and was followed by paparazzi outside the studio.

Without professional property security, it is indeed not suitable for the two of them to live there.

Let's look for it. There's no rush anyway. Sun Yi planned to buy it all at once this time and not change it casually.

It is already 2011. In another five or six years, housing prices in Beijing will reach their peak and it will no longer be a good place to invest.

Just after Sun Yi returned to Beijing, the film began to be released throughout East Asia.

In its first week, it took in over 300 million U.S. dollars in the entire Southeast Asia region, and RB took in 200 million U.S. dollars, but it caused a sensation in South Korea.

It attracted 40 moviegoers in its first week, translating into box office revenue of more than 500 million U.S. dollars.

It broke the record for the number of moviegoers in the same period of previous years, and even made it into the ranking of romance films.

Movie fans gave it unanimous praise.

Even before Star Sky itself started promoting the film, the movie had already been praised to the skies by the Korean media.

In particular, they promoted Liu Yifei, calling her "Asia's new first-tier superstar."

Although this statement is a bit exaggerated, it is not completely without basis. Xiao Nizi is already well-known in Asia.

Whether it was the album she released previously on RB or "My Love from the Star" which made a comeback in Korea, both have made her quite famous.

Last year, he broke the box office records in Asian countries with "Pacific Rim". He also enjoys a certain degree of fame in Hollywood and has worked with Leonardo DiCaprio. At this level, he is definitely a popular first-line star in Asia.

Among the actresses from China, Japan and South Korea, the number of those who have achieved this feat can be counted on one hand.

To say that this girl is an Asian superstar may be a bit of an exaggeration, but to say that she is one of the top Asian stars, she absolutely deserves it.

Putting aside the film and television industry, even in terms of commercial endorsements, his performance is at an international level.

It can be seen from her attendance at the London Fashion Week with Princess Kate of the United Kingdom at the end of last year that although she was not the main guest, she was at least qualified to participate.

Looking across Asia, there are many female stars with such achievements, all of whom have been working in the film and television industry for many years.

Who can be like her, achieving such results at the age of less than 25?

The publicity department of Starry Sky Image is no longer low-key and has completely given the girl the halos of "national goddess" and "Asia's top actress".

At the same time, they also struck while the iron was hot and promoted "Gravity" specifically, which attracted a wave of attention.

Domestic fans of Tianxian fans are so proud!
This led to a small climax in the box office of "Only You".

Just when Sun Yi had arranged matters at home and at the company and was preparing to leave for North America, President Han called him to China Film Group.

This was the first time Sun Yi met Mr. Han after the Spring Festival.

"any drinks?"

"Goodbye, Third Master, you should do it yourself. I want to drink juice, but I don't think you have any."

Since the Spring Festival, both Star Video and Star Image, including Star International's box office business, have shown good momentum, so Sun Yi looked very relaxed and was in a good mood and even joked with President Han.

"There's only tea, drink it if you want."

Han Sanping cursed with a smile, then poured a cup himself and placed it in front of Sun Yi.

Sun Yi took it carefully and took a small sip.

As soon as he took a sip, his brows frowned slightly, but they relaxed in a moment.

From bitter to mellow, and then lingering and long-lasting, it is really good.

Seeing Sun Yi take a few more sips, which was rare, a smile appeared on Han Sanping's face.

"This is a special Pu'er tea given to me by an old friend during the Chinese New Year. It's rare that you are so accustomed to drinking this. I'll bring you two taels when you leave."

"Third Master, just two taels?"

"Why, do you think you are a cabbage? It's useless to give it to someone like you who can't drink."

"..."

Is it necessary to say it so bluntly?

Sun Yi complained in his heart, and at the same time he secretly made up his mind that after returning from Hollywood, he would specialize in the study of tea ceremony.

It is different now than before. The level of dealings is obviously higher. Others are tasting tea, but I just drink it.

Although it's very unique, it's also embarrassing.

Well, just find Sister Yu, she is the best at this.

Bring Sissi along and let her learn from us too.

When I think about the future, I drink tea and
Simply delicious.

"Look at this first."

Just as Sun Yi was daydreaming, Han Sanping took out a document and handed it to Sun Yi.

Sun Yi took it and looked at it. He was immediately shocked and didn't even bother to drink his tea. He quickly sat up straight.

"Research and Analysis on Adjusting the Proportion of Revenue Sharing for Domestic Films"

Damn, this is big news!!!
"That's why I asked you to come here today."

Han Sanping picked up the cigarette box, took out a cigarette, lit it, took a deep breath, and continued:
"Our film market last year had a total box office of over 100 billion, ranking third in the world. Logically speaking, it is already a relatively mature film market."

"But the vast majority of film and television companies are still struggling to survive, and some are even losing money, losing money on every film they make."

"Of course, this is largely due to our own reasons. The quality of the film is indeed unsatisfactory, and we can't blame anyone else for this, but the overall market share is also a problem."

"Our current revenue-sharing system is somewhat inappropriate for producers."

Sun Yi knew this very well.

In China today, after a movie is released, after paying business tax, film special development fund and special fund management fees, the remaining part is the profit shared by the producer and the theater chain.

Of this revenue, the producer takes 43% and the theater chain takes 57%.

If this is the case, it is actually not bad, but with the continuous prosperity of the film market, the significance of film promotion is becoming more and more important.

Now, it is no longer the era where good wine needs no bush.

If you don't put up a billboard at the entrance of the alley, the wine will be sold out and no one will buy it.

This results in the producer having to give up an additional 5 to 10 percent of the 43 percent to the film distributor.

With this calculation, the producer's net income is only about 30%.

Of course, the cinema chain also has to share the money with the theaters below, with the cinema chain taking about 5 to 10 percent and the rest going to the theaters.

At first glance, it seems that theaters don’t make much money.

But there is a problem. Seventy percent of the domestic cinema chains and theaters belong to the same company, so they just transfer the money from one hand to the other and divide it among themselves.

But when it comes to movies, the producer and the distributor are not the same company.

People would go to great lengths to get a share of a single point.

As a result, the producers simply cannot negotiate a high share of the profits.

Sun Yi knew about this situation, but to be honest it had little to do with him.

After so many years of development, Starry Sky Image has integrated production and distribution into one, which is also a transfer from one hand to the other.

Not to mention, there is also the Star International cinema chain, which is both a contestant and a referee. I really don’t feel anything.

"Hehe, I know that you, Starry Sky, are now a full industry chain and don't care about this, but you are also a part of this market and you have to represent the interests of the producers, especially as the industry leader, you have to shoulder this responsibility."

"Uh, privately owned."

"you!"

Ahem~~
Han Sanping was almost choked by Sun Yi and coughed for a long time before he recovered.

Sun Yi looked innocent.

Are you kidding? How can I take the lead in doing this? It’s the first year to do this. If I do this, it will be equivalent to offending theater companies across the country.

For example, Wanda, Shanghai Film Group, New Film Association, etc.

He is not afraid of his own starry sky, but the problem is that this matter does not bring him much benefit, and the ones who benefit are other companies.

It’s not worth it.

"I didn't ask you to take the lead. We, China Film, are here to talk, and you, Starry Sky, are affiliated."

"Ah, that's okay."

Why didn't you say this earlier? Just follow the charge and you'll be fine.

(End of this chapter)