China Entertainment’s rescue plan is hard to come by

Chapter 705 Grand Opening Ceremony

Huairou Film and Television Base, Starry Sky Image Digital Film and Television Production Center.

Different from the closed management in the past, the base is exceptionally lively today. Not only are there people coming and going, but even the reserved parking lots are not enough. We had to temporarily go to the China Film Digital Base to solve the parking problem.

As for why it is so lively today, the giant banner hanging in the conference hall of the production center has already told everyone the answer.

[Starry Sky Image, China Film Group, Bona Film Group, and Pony.com jointly invested in the opening ceremony of China's first hardcore space science fiction film "Gravity"! 】

The movie "Gravity" is very different from Sun Yi's previous films and is obviously much more high-profile.

Different from the traditional movie promotion model, Sun Yi has always been in the habit of making a fortune in silence. He rarely does any high-profile publicity when the film just starts shooting. He prefers to maintain a sense of mystery, or just reveal a little bit of information to whet the appetite of fans until the film is completed and about to be released, and then start intensive promotion of the film.

Moreover, at this time, as soon as the publicity work starts, it will inevitably be "carpet bombing", online and offline, Weibo hot searches, trailers, theme songs, whatever is available, attracting the attention of all movie fans in the shortest time possible and making it known to everyone.

This kind of publicity has many advantages.

First of all, the effect is good enough. When movie fans are on the bus, taking the subway, or even taking a taxi, they hear news about the movie. When they return home and turn on their computers, they will find news about the movie everywhere on the Internet. They will inevitably become curious and want to find out more about the movie.

Of course, this kind of curiosity is like the impulse to consume, and most of them cannot last long, but Starry Sky will continue to increase the stakes, solidifying the specific impression in the minds of fans bit by bit.

Let them think of the movie whenever they think of it, or whenever their family and friends talk about the movie.

The first thing that came to my mind was "what the hell" from Starry Sky.

But since Star Sky's concentrated publicity method is so effective, why are other film and television companies still using the traditional, lukewarm and extremely continuous publicity method from start-up, to shooting, to wrap-up, to release?

Because there is one biggest drawback to the concentrated promotion of Starry Sky.

As the saying goes, everything turns to its opposite when it reaches its extreme. Such large-scale and concentrated publicity may sometimes cause movie fans to have a rebellious mentality, and even go to watch the movie with a critical eye.

Once any flaws appear in the movie, they will be infinitely magnified due to this concentrated publicity method, causing an avalanche of word-of-mouth and box office.

But Sun Yi is not afraid of this. Unlike those other film and television companies, Sun Yi has enough confidence in his own films. Especially after the success of "Wings of the Sky", which he wrote, directed and acted in, he has almost gotten rid of the influence of later movies on him.

Now he is more likely to use good stories and scripts from later generations. As for the specific finished films and shots, they are probably just for reference. In the end, he still uses Sun Yi's own lens language to express it.

The final result is often better.

Therefore, this concentrated publicity method is very suitable for the high-quality films shot by Sun Yi, and it can be said that it is always successful.

But today's "Gravity" makes it impossible for him to do so.

The reason is very simple. He is already a first-class director in the country, and Starry Sky is also a leading film and television company. He may not care about the publicity, but other companies participating in the investment and cooperation still want pictures. Even Mr. Han has to have political achievements.

Each company has invested hundreds of millions of dollars, but there is no result after half a year or a year, and there is not even any news. No one can sit still.

Faced with this situation, Sun Yi had no choice but to follow the advice, choose to consider the size of the partner, and adopt the traditional phased publicity method, which led to today's launch ceremony.

9:58 am is an auspicious time for cutting the ribbon, starting construction, and breaking ground.

Sun Yi, dressed in formal attire, led Han Dong, Yu Dong, Li Ming and other film and television company CEOs who participated in the film investment onto the podium.

There was an incense table on the stage, and a camera covered with a red cloth was placed in the center of the rostrum.

"Director Han, you come first."

The opening ceremony is just like that.

Sun Yi originally wanted to ask Director Han to burn the first incense. After all, he had the highest status among all the people present, but he did not expect that he would be rejected by him.

"You are the director. If you don't burn the first incense stick, who will? Hurry up, the time is running out."

Now that he had heard what Mr. Han said, Sun Yi did not act pretentiously. He took the incense from the etiquette lady, lit it, bowed a few times, and then walked into a studio. While pressing the power button on the camera, he lifted the red cloth on the body of the camera.

Everyone on the rostrum instantly appeared in the camera's frame.

There was a burst of applause at the scene.

"Hello everyone, welcome to Starry Sky Image, and thank you for coming to the opening ceremony of our director Sun Yi's film, Gravity!"

The host is Liu Yan, whose popularity on the Internet has been soaring recently.

Now, she has become the first choice for Star Image's large-scale event host.

"Next, please welcome the main creators of our film, as well as Director Liu from the General Affairs Department of the National Space Administration and Director Yang from the Astronaut Training Center to the stage. Please give them a round of applause."

The applause at the scene suddenly became more enthusiastic.

Dozens of media reporters below the stage turned their cameras to the backstage, and the next second, there was an exclamation from the audience.

Amid the applause of the crowd, the first to appear was the former space hero Yang Liwei, followed closely by the two leading actors, Liu Dehua and Liu Yifei.

Speaking of which, everyone is familiar with these three people, but why are they so surprised?

It's because of what they wear.

A pair of regular astronaut ground series spring and autumn uniforms.

The color is as deep blue as space, with an "S"-shaped arc embroidered on the front shoulder, which symbolizes the trajectory of space flight. A "V"-shaped light blue strip symbolizing victory spans the entire chest. Around the waist is a multifunctional belt engraved with a five-pointed star. The changing combination of light and dark makes the clothing look more three-dimensional and full.

Especially the five-star red flag on the left chest, which made everyone at the scene excited just by looking at it.

It looks too much like the scene before astronauts set off!!!

This is Yang Liwei~~~
It was so familiar, everything seemed to have returned to the autumn of 2003.

Amid the cheers of the crowd, the three of them walked in a line and came to the front of the stage. They saluted everyone in unison, which made the scene crazy for a moment.

The sound of cameras taking pictures has never stopped since the three of them appeared.

Especially Liu Yifei, who wore a standard female astronaut uniform, matched with her 170cm tall figure. In addition, in order to fit the role, she trimmed her hair back to short wolf-tail style. She looked beautiful and cool, making people unable to take their eyes off her.

Sun Yi had a smile on his face, and was very satisfied with the reaction of the audience.

Since it was for publicity, it had to be stunning enough. The idea of ​​wearing a regular astronaut uniform was his idea. He thought it would take some effort to get the approval of the space agency, but unexpectedly, the leaders of the space agency were very open-minded and agreed generously.

They even said that the clothes didn't need to be returned, as a way of thanking Liu Yifei for her contribution to the promotion of the country's aerospace industry and leaving her a souvenir.

When the little girl heard the news, she was so happy that she didn't know what to do.

By the way, the next three people to appear are Director Liu, the chief consultant of the Space Administration, and several supporting actors in the movie, including Zhou Xun, Chen Shu, Zhang Yi and Ding Yongdai.

In fact, although she is a supporting role, each person's role is not much different from a cameo. After all, more than 80 percent of the content of this movie is Liu Yifei's one-man show.

But the reason why Sun Yi invited them to today's opening ceremony was because he had already decided on the next part of the Starry Sky Space Science Fiction Trilogy.

If nothing unexpected happens, the main actors will be taken over by these few people.

"Gravity is my country's first space disaster science fiction film!"

"The film tells the story of the future, when the astronauts on the Huaxia Space Station go out of the cabin to carry out relevant equipment maintenance tasks, they encounter an emergency, and after the space debris attack causes a serious accident in the space station, they struggle to survive in space."

"The film will star Mr. Liu Dehua as the male lead, who is the captain of this space mission, Marvin."

Liu Dehua bowed to the audience at the right time and then waved.

"Ms. Liu Yifei will play the leading role in the film, a 'temporary newcomer' who is participating in a space mission for the first time, mission specialist Liu Rui."

During Liu Yan's introduction, Liu Yifei also greeted everyone in a very professional manner.

Her curvy, layered uniform, paired with her two shallow dimples, was so beautiful that it made people sigh with emotion.

If there really is a female astronaut like this, our country's space industry may be accelerated by several years.

This person has his own aura, wherever he goes, he is a buff~~~
After Liu Yan introduced the cast one by one, reporters in the audience swarmed forward, each holding a microphone in their hands, looking like they couldn't wait to call me, call me, and call me again.

"Director Sun, there are rumors that this movie will use a lot of computer CG special effects. Is this true?"

Sun Yi: "Yes, that's right. The special effects of the film will be completed jointly by Star Digital and its strategic partner Digital Domain."

"Director Sun Yi, Director Sun Yi, specifically, your film has changed your past habits. More than a dozen film companies have participated in the investment, and the total investment has reached 100 million US dollars?"

Sun Yi: "I think it would be more appropriate for Mr. Han to answer this question."

Upon hearing this, Liu Yan immediately handed the microphone to Han Sanping.

Han Sanping nodded slightly and replied with a faint smile:
"First of all, I want to say that the rumors are true. The total investment in this movie Gravity has indeed reached 7 million RMB, which is about 1 million USD."

"As for the cooperative investment by multiple film and television companies, I will take the lead. After all, Starry Sky's film and television production capabilities are obvious to all, and Director Sun Yi is one of our most talented directors in China. This joint participation model can maximize the overall production level of our Chinese film and television industry."

"I believe that in the future, the industrialization of film will also become popular in China."

Han Sanping directly expressed his thoughts, not for the sake of seeking credit, but because his starting point was indeed to consider the entire Chinese film history industry.

Sun Yi also agreed, after all, he was also a Chinese.

However, in this case, the brothers have to settle accounts clearly and all necessary expenses must be paid at market prices, including the pay for himself and the girl.

In addition to the 5000% box office dividends they were entitled to, the two's total remuneration was nearly million RMB.

This is also the reason why the investment in this movie reached 6000 million US dollars, which is only about million US dollars less than the original book.

Don’t think that Sun Yi and Liu Yifei got too much. Given Sun Yi’s current achievements as a director and her influence in East Asia and North America, she is worth the price.

"Teacher Ding Yongdai, what is your role like in the movie?"

"Hello, Mr. Zhang Yi. This is your first time to act in a space science fiction movie. Is it stressful?"

"Teacher Zhou Xun, what role do you play in the movie?"

"Yifei, can you share with us what you think about playing the role of an astronaut for the first time?"

The reporters were interviewing at once. Sun Yi, Liu Yifei and Liu Dehua were the main targets. Sometimes, when these three were not available, they would target the other three.

StarSky has always attached great importance to confidentiality. Before the filming of Gravity started, the outside world only knew that Liu Yifei and Liu Dehua were the co-stars. Now that there are so many actors, reporters thought it was a story about an astronaut team.

After all, in everyone's inherent cognition, such a high-tech task as aerospace is difficult to be accomplished by one person.

Unless before going to heaven, you have already prepared yourself to never come back.

Just like Director Yang back then.

For today's performance meeting, Sun Yi chose to have all the crew members attend, also intending to throw a smoke bomb, first letting reporters and fans think that the movie will revolve around several astronauts, and then as the shooting progresses, revealing the secrets and promoting it bit by bit.

Let everyone feel involved and constantly discover the story content, so that the movie has lasting appeal.

Everyone on the stage answered reporters' questions one by one. Liu Dehua and Liu Yifei also shared with reporters some interesting things that happened when they were participating in astronaut training at the Space Agency.

Director Yang was also humorous and cooperated very well, joking that through training he found that Liu Yifei's entry into the entertainment industry was a waste of talent, and that she should really join the astronaut corps.

This made Liu Yifei's pretty face blush, and her little mouth never closed throughout the entire opening ceremony.

At the end of the opening ceremony, Sun Yi solemnly thanked the National Space Administration for its support and help to the entire crew, including the team of scientists who filled the logical loopholes in the film's script, and Director Yang who provided professional training for the film's leading actors at the Astronaut Training Center.

Finally, Sun Yi took this opportunity to announce to everyone that the special effects of this film have been completed by a small half ahead of schedule. That is to say, if there are no accidents during the filming process, this first Chinese space science fiction film will be able to meet movie fans across the country in theaters during the Lunar New Year holiday at the end of this year.

The crowd burst into applause.

The entire opening ceremony went very smoothly, and each media reporter left the Huairou Film and Television Center with joy in their hearts.

At noon, Sun Yi specially invited a chef to prepare a table at the base and invited several leaders of the space agency and CEOs of film and television companies.

At three o'clock in the afternoon, after seeing off all the guests, Sun Yi brought the entire theater to the studio.

The opening ceremony is the official opening ceremony. No matter what happens, at least one shot has to be taken.
(End of this chapter)