China Entertainment’s rescue plan is hard to come by

Chapter 713 New Partner

After the award ceremony, Sun Yi did not leave directly, but was invited to attend the Academy Awards dinner.

In fact, Sun Yi doesn't really like this kind of occasion which is obviously for socializing.

As a mainlander, he has a hard time understanding Cantonese. He must feel uncomfortable staying here.

But he couldn't help it.

Firstly, it was hard to refuse the organizer's invitation, and secondly, after all, he had won almost all the important awards tonight, and it would be a bit unreasonable if he didn't even attend the dinner.

It was only after he joined the dinner that he realized it belatedly.

It seems that tonight's award ceremony is just a formality, and the dinner after the ceremony is the real highlight.

"Mr. Sun, congratulations on your award. I've heard for a long time that there is a brilliant young director in the mainland. His films are both critically acclaimed and commercially successful, and he has also promoted Chinese-language films to the world. Today we meet for the first time, and he is indeed a very talented person."

"Chairman Zhuang, you are overpraising me. I am not worthy of this. I don't deserve it."

"Not only do you deserve it, but we filmmakers should also thank you. Because of you, the entire overseas market for Chinese-language films has prospered, and of course our Hong Kong films have also risen along with it."

"Since the golden age of Hong Kong films in the 90s, copyright transactions have been going from bad to worse, and we have even reached the point where we can't make ends meet. But last year, after your Pacific Rim, those Southeast Asian film producers began to contact us again."

"Speak or not, this is not your credit, so whose credit is it?"

"Chairman Zhuang, I dare not take credit for it. This is the result of the joint efforts of all of us Chinese-language filmmakers."

"Yes, it's everyone's credit, but you as the leader are also very important, hahahaha"

Who said that people from Hong Kong don’t know how to flatter? Sun Yi received one as soon as he entered the venue.

As for flattery, it mainly depends on who is doing the flattering. The difference between people with different identities and statuses can be as big as heaven and earth.

Sun Yi had seen many scenes, but the one in front of him still made him feel proud.

Don't be fooled by his simple suit and black-framed glasses, he looks gentle and refined.

But in terms of status, he is definitely a big shot in the Hong Kong film and television industry.

Zhuang Cheng, one of the founders of the Asia Pacific Group, is currently the vice chairman and executive director of Asia Pacific Entertainment, vice chairman of the board of directors of the Hong Kong Film Awards Association, and chairman of the Hong Kong Film Writers Association.

This series of titles just illustrates this person's status in Hong Kong Island. In the Hong Kong Island entertainment circle, he is even slightly higher than Boss Yang of Ying Huang.

Just because of his exceptionally enthusiastic attitude tonight, Sun Yi felt that his award tonight must have something to do with him.

This vice chairman of Zhuang Cheng is different from the chairman of Zhang Tongzhu. His power is far greater than the latter.

We can’t just look at the position of chairman or vice-chairman, we also have to look at the titles in front of them.

Vice Chairman of the Board of Directors of the Academy Awards Association and Chairman of the 30th Hong Kong Academy Awards.

It is equivalent to a relationship where one is the boss and the other is the employee.

Zhang Tongzhu's position as chairman is actually just an employee. If the board of directors thinks you are good, they will let you serve for one term. If they don't like you, then you can go wherever you want.

Sun Yi has just arrived and is still in the process of adapting to Chairman Zhuang’s enthusiasm.

However, it goes without saying that his actions are basically related to the word "interest".

As early as after the millennium, the mainland film market began to develop gradually. Film and television companies like Huayi, which were the first to take the plunge through various means, began to turn their attention to Hong Kong Island.

The film and television resources they choose mainly include big stars and a number of well-known directors.

People like Tony Leung Chiu-fai and Tsui Hark were among the first to work with Huayi.

In contrast, Hong Kong's film and television capital has also set its sights on the mainland market. They also need to find a new value gap after the Hong Kong film market has almost declined.

Huanya Entertainment was the first company in Hong Kong to cooperate with mainland film and television companies, and even Yinghuang had to lag behind them.

As for the cooperation partner, it is of course Huayi Brothers, once the leading company in the mainland film and television industry.

To be honest, at the beginning of the millennium, apart from Huayi, no other company seemed to be more successful.

But things are very different now.

Since Sun Yi founded Star Image in 08, in just three years, he not only achieved overtaking and surpassed Huayi in all aspects, but also set his sights on the global film market.

No one can ignore such emerging forces.

And the most important thing is that Starry Sky’s profitability is really sufficient.

If Hong Kong film and television companies like theirs simply relied on box office revenue to make money today when Hong Kong films are in decline, they would have died out long ago.

Overseas distribution, multiple re-screenings, peripheral picture books, copyright transactions, advertising revenue, multi-channel screenings, etc., all kinds of ways to make money through movies have been tried out by these film and television companies.

Do you think they want that too?
Don’t these channels and methods require additional staffing? Don’t they require costs? Don’t they require time?
They also want to make money comfortably from movie box office.

But its strength does not allow it.

From this, we can see how jealous they are of Sun Yi's image of the starry sky.

In the eyes of these people, don’t even mention the movie’s reputation or whether the audience likes it.

If a movie is bad, change the director, actors, script, and partners; as long as it can make a profit, anything is fine.

But even so, the movie still didn't make much money.

On the other hand, since its establishment, every movie produced by Sun Yi's Starry Sky Image has recovered its costs through box office revenue alone, and all other aspects, such as copyright, peripherals, channels, and advertising, are pure profit.

With this kind of record, who wouldn’t want to get a piece of the pie?

The same was true for Huan Asia Entertainment represented by Zhuang Qiangduo, who began to think about changing their partners.

In fact, this idea was already in my mind when Pacific Rim was released last year. However, at that time, the two companies had no intersection, and it was not a good idea to rashly approach them to ask for cooperation.

Moreover, the cooperation between Sun Yi's Starry Sky and Yinghuang is also back-and-forth, which is difficult for Huan Ya to operate.

But this time, thanks to the Academy Awards, Huan Ya finally got the chance to talk to Sun Yi.

And he was extremely generous, giving away a Best Director trophy, as well as a Best Picture trophy, and a Best Actor trophy. All he needed was a Best Actress trophy to win all the Academy Awards.

Of course, the premise of all this is that Sun Yi's "New World" is good enough. Compared with the films participating in the same batch of selections, it is hard to say anything bad.

"Mr. Sun, I wonder what your company thinks about film and television cooperation?"

After a long conversation, Zhuang Cheng finally got back to the essence of the matter, which was still about the film collaboration.

For Sun Yi, it is better to drive one duck away than to let two ducks go. Pan Asia is a bigger local tyrant in Hong Kong than Yinghuang. It is beneficial to make friends with them. You know, even though the Hong Kong film market is already in decline, a lean camel is bigger than a horse.

Their film and television resources are still very popular in the mainland.

The fan base of these Hong Kong stars in the mainland alone is a huge fortune.

Not to mention the distant past, let’s just talk about Sun Yi’s recent film “Gravity”. Although Liu Yifei played the leading female role, it had already attracted enough fans, but after the crew confirmed that the male lead would be played by Liu Dehua, the attention of the entire film immediately rose to a new level.

At that time, people were talking about "Gravity" on the Internet, starring Sun Yi, Liu Dehua and Liu Yifei. It felt like this movie was a total bad one, but people still had to go watch it.

This shows the appeal of these veteran Hong Kong stars in the mainland.

They have their own base, although it is not high, but if they are combined with an emerging force like Starry Sky, the effect of 1+1 being greater than 2 will definitely occur.

In addition to these film and television resources, cooperation with Huanya can also strengthen Star Sky's influence on the Southeast Asian film market, making it Star Sky's second Asian box office after Japan and South Korea.

Not to mention, it can also cause the arch-rival Huayi to lose another city.

There are many benefits and very few or even no disadvantages, so why not do it?

"Chairman Zhuang, we at Starry Sky have always been open to cooperation in film and television. We welcome friends from all walks of life."

An open-minded and friendly person spoke directly to Zhuang Qiang with a smile on his face and raised his glass happily.

"Mr. Sun, please drink up for our bright future."

"Chairman Zhuang, you too."

Sun Yi and Zhuang Qiang raised their glasses and clinked them together, then drank them both in one gulp.

Afterwards, Zhuang Qiang, like a host, led Sun Yi around the entire dinner and took him to meet a group of behind-the-scenes bigwigs.

Don’t get me wrong, this behind the scenes people are not the ones involved in film production, but the behind the scenes bosses of Hong Kong’s film and television capital, or their representatives.

Among these groups representing capital, Sun Yi was extremely popular. Basically, no matter which table he arrived at, he would stand up and toast. No one would sit there and act like a big shot, no matter whether they were old or young.

It can be said that on the surface, Sun Yi conquered the Hong Kong market with the brilliant "New World", but fundamentally, the film and television capital of Hong Kong had been waiting for Sun Yi for too long.

It's like welcoming the royal teacher.

For a moment, Sun Yi felt like he was Tang Seng.

Moreover, these bosses are simple and crude, but at the same time they are willing to spend a lot of money. They have hinted to Sun Yi more than once if there are any Hong Kong actresses that they admire that they can arrange for him to marry, and they guarantee that there will be a lot of people flocking to him.

After all, personal training from a Hollywood-level director is what every actress dreams of.

Of course Sun Yi didn't respond and pretended not to understand.

Just kidding, even if you are really excited, you can't do it at this time and place. It will only cause trouble for yourself.

Not to mention, he is so innocent that he can't tolerate anyone else in his eyes.

Some bigwigs saw that Sun Yi didn't respond and thought he had some other ideas.

He smiled mysteriously and asked Sun Yi in a low voice if he had any idols from his youth who he could introduce to him.

Damn, isn’t this a test for the cadres?

Sun Yi almost nodded in agreement, but finally stopped himself.

It’s better to just think about these sisters. When you really meet them, they may not be as beautiful as you remember.

Besides, there is a little fairy waiting for me at home.

Amidst the clinking of glasses, Sun Yi finally managed to finish the dinner.

Originally, he planned to communicate with some celebrity actors whom he admired.

Don't get the wrong idea, it was a serious exchange. After all, we need to strengthen cooperation with Hong Kong stars in the future. President Han has already said that we need to strengthen unity.

He must follow the pace of the organization, but unfortunately, these big investors didn't give Sun Yi any chance at all. In normal banquets, he was like the moon surrounded by stars, the focus wherever he went, and he had no time at all.

There is no chance this time, let's wait for the future.

Sun Yi returned to the hotel to rest, but he didn't know that the news about this year's Hong Kong Film Awards had already exploded on the Internet.

The results of the awards have not been officially announced yet, but the mere broadcast through various channels at the award ceremony has already exploded like a depth charge on the calm lake surface.

[Breaking news, breaking news, the Hong Kong Film Awards ceremony is over, Sun Yi becomes the biggest winner]

["New World" helped Zhang Yi win the Best Actor award, Sun Yi won the Best Director award, and the movie itself won the Best Picture award. ]

【Starry Sky won many awards at this year's Hong Kong Film Awards. 】

[Sun Yi mentioned Liu Yifei several times in his acceptance speech. The two have been together for 3 years and their feelings are still the same]

The quick-reacting media immediately reported the event on major online platforms, and the focus was all on Sun Yi. News like Carina Lau winning the Best Actress award for "Detective Dee: The Mystery of the Phantom Flame" and Prince Xie winning the Best Actor award for "The Insider" were only mentioned in passing and were kept in the margins.

Mainland netizens were attracted instantly.

"Wow, it's Sun Yi again. Hey, why did I say "again"?"

"I'm not surprised if it's him. I have to say that Sun Yi is the only director who hasn't disappointed me yet. I won't be surprised no matter what he achieves."

"Sun Yi is awesome. He originally said he would make a Hong Kong-style movie, but now, with an all-mainland cast, he has won all the major awards. The Academy Award winner is from the mainland."

"By the way, when will Sun Yi break up with Liu Yifei? I'm almost fed up with him and I really can't catch up. If he continues like this, I'm going to humanely destroy him. Fairy Sister is mine!"

"Upstairs 2b, identification completed."

Comments flew around the Internet, and the hot search headlines on Weibo became Sun Yi, as well as Liu Yifei's personal updates.

Celebrations were expressed immediately.

Liu Yifei: "Congratulations to my brother for winning the Best Director and Best Picture awards. You are always the best. I am so happy. Throw flowers~"

Zhang Yi: "What about me, what about me, what about me, isn't bean curd a dry food? @刘艺菲"

Liu Yifei: "Warm congratulations to Doubao (crossed out), Brother Yi won the Best Actor Award, which is also great. Smiley faces, fireworks~"

Zhang Yi: "Thank you!"

(End of this chapter)