China Entertainment’s rescue plan is hard to come by

Chapter 727: So-called Compensation and Advertisement Income That Makes People Jealous

No. 8, Xiaoyun Road.

After being busy for almost two months filming a movie and recording a variety show, the couple finally returned home.

The first episode of "The Voice of China" came to a successful conclusion. Since it is a weekend variety show, there is about a week left before the next recording.

Of course, the recording must be done in advance, and it won’t be so tight, but anyway, it is more than enough to rest at home for three to five days.

Generally speaking, for people of the level of Liu Yifei and Sun Yi, being able to take a three to five day break is already a long vacation.

As a top director, Sun Yi is better. When there is no film to shoot, he is relatively free and can make his own schedule, and he can go to the company or not.

But this is not the case with Liu Yifei. Even if she does not have a filming task, various commercial performances and endorsements can keep her busy.

For her, as long as she does not stop working completely at the end of the year, these three to five consecutive days of vacation are the same as the students' winter and summer vacations, which are very rare.

So, once she encounters this kind of holiday, the little girl will be so happy that she can't stop smiling.

But today was a little abnormal. He had been home for a while, but he was still hunkered down on the sofa, not looking happy at all.

"What's going on? Are you not happy even after taking a break?"

Sun Yi walked over and squatted in front of Liu Yifei, wanting to joke with her and tease her.

But what could be done? The girl just curled her lips, looked at him, and returned to her normal state, not buying it at all.

Sun Yi thought about it for a long time, but still couldn't quite figure it out.

It shouldn't be.

This program was also broadcast, and the performance was quite good throughout the whole show.

It can be said that it is remarkable.

The mentor's performance of "One Hundred Years of Solitude" when he came on stage was also very good. There was nothing to fault with either the technique or the rhythm.

I really don't understand why she is so unhappy.

Judging from Sun Yi's more than 30 years of life experience, although this situation is very inexplicable and confusing, if you really ignore it, then things will get serious.

How do you say that?

Oh yeah, the nature is different.
Thinking of this, Sun Yi stood up and sat next to Liu Yifei, first touched her hair, and then gently pulled her hand.

"Come on, tell me what's going on."

Sun Yi was very patient and his tone was very gentle.

No matter whether she is a celebrity or an ordinary person, as long as she is a woman, most people will fall for this.

Liu Yifei looked at Sun Yi pitifully with a smile on her face, then burst into tears with a "wow".

"I'm zero~"

"Zero?"

“They all received students, but I didn’t!”

Huh, that’s it?
Sun Yi almost couldn't hold back his laughter and asked quickly:

"You've been in a bad mood since you got home. You've been making a fuss for so long, just because we didn't get any students for this episode of the show?"

What do you mean, you still have the heart to laugh?

Liu Yifei frowned, raised her pretty face, and immediately asked back:

"Is this a small matter?"

"Not really."

"!!!"

"No, no, no, it's not small, it's not small, it's a big deal, a big deal~"

The girl glared at him and Sun Yi immediately changed his words.

"I don't care. You need to tell the production team about the next episode."

"What, cheating?"

"I didn't say that, you said it."

"Hey, how come this is what I said?"

"That's what you said."

"Isn't that what you mean?"

"No!"

Sun Yi was halfway through his words when he suddenly saw a cunning look in Liu Yifei's eyes.

It was a flash.

If he hadn't been paying attention to the girl's expression, he might not have noticed it.

Liu Yifei was indeed a little annoyed because she didn't find any students for this episode, but she wasn't angry, nor was she being unreasonable.

However, taking the opportunity of going home with Sun Yi, I suddenly wanted to do something a little bit funny.

After all, I've suffered a little injustice.

Of course I need some comfort.

For example, kissing, hugging, lifting up and so on.

Sun Yi knew Liu Yifei's little temper very well.

He simply shut his mouth and stopped talking. He just sat there and looked at Liu Yifei calmly, with a smile on his face. After a while, Liu Yifei couldn't hold it anymore and could only raise her fist to hit him.

"Hey, what are you doing~"

"You're acting with me, aren't you?"

"Well, everyone else has students, but I don't. How embarrassing! I don't care. You have to compensate me anyway."

Liu Yifei's expression changed instantly. She was sad and unhappy just now, but now she looked coquettish and doted on.

All the acting skills he had trained were used on Sun Yi.

Okay, I'll let you act.

"Want compensation?"

"Ok!"

Liu Yifei immediately nodded excitedly, no longer showing the depressed look she had just shown.

"Okay, zero, right? I'll fill it up for you."

"what?"

Liu Yifei didn't understand what Sun Yi meant by this. She was still pondering it when she felt a pair of large hands picking her up from the waist.

"Ah~"

“What are you doing!”

"Here comes someone, this is indecent, this is a hooligan, hahahaha~~~"

"Brother, I miss you~"

"Woo~ Bad guy, it's full~"

"Fairy sister Liu Yifei's debut in music variety show, her cute personality is unstoppable~"

"Subverting the industry! "The Voice of China" opens a new chapter for Chinese music talent shows!"

"What is cross-border? Starry Sky Image uses its movie-level standards to tell everyone that I can also do variety shows~"

"The first episode of "The Voice of China" has received rave reviews and a comprehensive review of its features!"

"The intrigues and deceptions among the "mentors" are full of tricks."

"The princess made a sharp comment, and Liu Dehua became the biggest winner."

"Handsome men and beautiful women! The two hosts of The Voice of China received great acclaim!"

The first episode of "The Voice of China" had just ended, and the headlines of major websites were already out the next day, all about "The Voice".

The report starts from various angles, from the new process of the program and the blind audition rules of only listening to the "voice", to the celebrity mentors, talented students, and adapted songs.

It almost occupied all the pages of entertainment news this weekend.

This surprised many people in the industry.

Since when will a variety show be able to make media headlines?

Not only that, The Voice of China is even more popular on the Internet.

On Renren Weibo’s hot search rankings, four of the top ten are about “The Voice of China”.

During the two days of the weekend, the click rate of Star Video increased exponentially thanks to the replay of the first episode.

By Monday, the first episode of The Voice of China had been viewed over 10 million times. Yang Fan took advantage of the situation and decisively launched the sponsorship auction for the show.

In total, it attracted more than one hundred merchants, large and small.

Moreover, because of the performance of the first episode of "The Voice of China", almost all of the businesses that had made sarcastic comments at the beginning came back to participate.

When their leaders faced Yang Fan, they all called him "Mr. Yang" and behaved more obediently than the other.

The main focus is on being able to bend and stretch.

Afraid that I would lose the qualification to bid.

For these cooperating businesses, although "The Voice of China" has only aired one episode, any discerning person can see that even if its popularity no longer increases, as long as it can maintain the current situation, it will already be a rare advertising resource in the country.

Whoever can obtain the exclusive naming rights will surely take the brand promotion to a higher level.

The auction was extremely hot.

All parties are fighting fiercely over the exclusive naming rights of the program.

Prices continue to rise.

Every time the price is called, it goes up by tens of millions.

In the end, after many rounds of competition, the exclusive naming rights were won by the Jiaduobao Group as in the previous life, and they put up their "Red Can of Herbal Tea" slogan.

What’s different from the previous life is that this time the sponsorship transaction price was doubled.

It reached 1 million.

When this news was reported by the media, it shocked many people.

It’s exceeded 100 million.

This is just one episode that was aired.

And this number is just the cost of the naming rights. In addition, there are various sponsorship clauses such as award sponsorship, mentor sponsorship, and new music talent fund sponsorship.

If you calculate carefully, this program produced by Star Sky earned nearly 1.5 million yuan in advertising bidding alone.

Not only did we recover the production costs, but we also made extra money.

You know, even if the appearance fees of the four star mentors are included, the total production cost of "The Voice of China" is only less than 100 million yuan.

Now, we have recovered our investment right after recording the first episode.

And this is just the Star TV aspect. Jiangsu and Zhejiang Satellite TV also has advertisements during the program.

It was also a fruitful harvest.

Compared with the program sponsorship fee from Star Sky, it is much more.

Even Jiangsu and Zhejiang Satellite TV's deputy director Zhou Tongmei called Yang Fan specifically, hoping to modify the specific broadcasting agreement.

The original starry sky video will be broadcasted synchronously with Jiangsu and Zhejiang Satellite TV, and now the starry sky video will be replayed on the Internet after it is finished broadcasting on Jiangsu and Zhejiang Satellite TV.

To this end, they even offered their advertising share to Jiangsu and Zhejiang Satellite TV.

A full twenty percent.

You know, at this stage, TV stations make more money than video websites.

For a hit show like "The Voice of China", let alone 2 million, it would be easy for them to add another zero to the advertising fees they earn.

Twenty percent, according to an estimate, is at least two or three hundred million.

Faced with this number, Yang Fan lost his composure and came to Sun Yi to make the decision.

"I know that the original intention of our occlusion program is to develop Starry Sky Video and also to enrich our Starry Sky's diversified creative capabilities."

"But right now, this Jiangsu and Zhejiang TV, they're giving too much!"

After Yang Fan finished speaking, he looked full of emotion.

This time, Jiangsu and Zhejiang Satellite TV invested heavily, even to the point of being unscrupulous.

For Sun Yi, the commercial value of "The Voice of China" has just become apparent.

He believes that as the program continues to air, the attention it receives will continue to rise.

Moreover, he also knew that if Star Video did not choose to broadcast simultaneously with Jiangsu and Zhejiang Satellite TV, the ratings of Jiangsu and Zhejiang Satellite TV would inevitably increase significantly.

But before he could open his mouth, Deputy Director Zhou's call went directly to Sun Yi.

First, they recalled the wonderful past cooperation between the two companies, then they imagined the future, and finally they added another 5 percentage points to the original %.

This sincerity is heavy.

In the end, Sun Yi couldn't refuse and had to agree reluctantly.

In fact, he is not blinded by money.
The main reason is that Starry Sky Video has exceeded its target.

With Dapeng and Liu Yan's "Diaosi Men" and this issue of "The Voice of China", it not only attracted a large number of new users to register on the website, but also greatly expanded its market share.

It has jumped from the 8th place before Star Sky Investment to the top 10, and is not much different from the second place. It is only percentage points behind Penguin Video, which has the largest market share.

This result is enough.

It's another Friday, Jiangsu and Zhejiang Satellite TV.

At 8:05 pm, after the commercials, the second episode of "The Voice of China" began on time.

This time, Hua Shao has added a lot of work to his workload. Not only does he have to mention the title sponsor, Red Can Herbal Tea, but he also has to introduce several new sponsors.

For example, the music newcomer fund provided by Dove Qiankeli means that every student who gets a star mentor's turn can receive a dream fund of 1 yuan.

Moreover, this number can be accumulated. If one tutor receives 4, and if four tutors switch at the same time, it would be .

In addition to Dove, there is also FAW Audi.

As a car brand jointly endorsed by Sun Yi and Liu Yifei, they fully support it this time.

At the end of the show, each of the contestants who wins the first, second and third place will be given an Audi car.

In addition to these, there are a total of 8 sponsors including Yili, Junlebao, etc.

However, these newly added contents also indirectly provide Hua Shao with an opportunity to demonstrate his hosting skills.

According to the plan, he had to announce the advertising information of the eight sponsors within one minute, and at the same time say the slogan of this episode of "The Voice of China".

As a result, he completed the task in one shot, speaking at a speed of 43 words in 350 seconds, which became a famous scene in his hosting career.

In this episode, Liu Yifei finally got what she wanted. Not only did she open a mentor team under her name, but she also recruited three members at once, all of whom came for her.

Throughout the show, it felt like she was speaking with more confidence.

After the second episode of "The Voice of China" ended, it was proved that the sponsors had made the right bet.

The show's ratings broke three.

Reached 3.07 percent.

During the prime time on Friday night, it ranked first in the country in the same period.

Mango TV's "Happy Camp" was ruined.
The power of Star Video not being broadcast at the same time is evident, and it directly gave Jiangsu and Zhejiang Satellite TV the top spot in the country.

In addition to the ratings, "The Voice of China" also had an audience share of over 8.2 percent.

It has more than doubled compared to the first period.

Audience share, that is, the market share of audience ratings, refers to the percentage of people watching related programs of a certain channel or TV station in a certain period of time to the total number of people watching TV in the same period nationwide.

The higher this ratio is, the greater the audience stickiness of the program.

Because everyone watches TV just to watch the programs on this channel.

The greater the audience stickiness, the higher the revenue for advertisers.

This means their ads are seen by more viewers.

The potential meaning of this audience share data, based on the most basic Chinese family of three, also means that more than 1 million viewers watched this program.

Now all advertisers are delighted.

This time the money.

It was really worth the investment!

The effect is awesome.

After this event, "The Voice of China" has become completely popular!

Starting from the second episode, "The Voice of China" has become a phenomenal program.

It is a topic of conversation for ordinary Chinese people every day after dinner. Even during working hours, they always talk about several star mentors and the talented students in their teams.

Moreover, everyone is keen on making predictions and supporting their favorite contestants online.

Now, if you haven’t watched “The Voice”, you’d be embarrassed to meet people.

Whenever the topic of "The Voice" is brought up among friends, if someone cannot keep up with the conversation, he or she will inevitably be despised.

(End of this chapter)