China Entertainment’s rescue plan is hard to come by

Chapter 759 Warner
"Gravity" continues to be released in North America, and with the joint promotion of Star and Weinstein Company, the box office trend has been rising.

In the first three days of the weekend, it grossed 3 million US dollars, unfortunately losing to Disney's "Iron Man" and failing to win the North American single-week box office championship, ranking second.

However, although it was a failure, the gap was not big, only 100 million US dollars.

It can be seen that "Gravity" is no less popular than Hollywood blockbusters in North America.

The North American cinema chain has promised Star that it will increase the number of theaters showing the film in the second week of its release to varying degrees. It is expected that the number of theaters showing the film will reach more than 2800 from the second week onwards, an increase of about 3%. By the third week, if nothing unexpected happens, the number of theaters showing the film will definitely exceed 3000, reaching the level of a Hollywood super production.

In this way, the box office of the movie will definitely increase.

Many well-known media outlets have made predictions for the box office, and none of them is below $2 million. Some even predicted $3 million, and some even mentioned $ million, an almost impossible number.

For the first time, major Hollywood film companies began to take Sun Yi, the young director from the East, seriously.

Warner Bros.

"Boss, as of October 10th, our overall box office analysis report for the first three quarters is out."

"Among them, the highest-grossing film was Harry Potter and the Deathly Hallows, which took in $9 million. The global box office revenue was $ million."

"It is currently ranked first in the world this year, with a gap of $3 million from the second place, Transformers 2. However, I have to remind you that this is the last movie in the Harry Potter series."

"As for the company's other films in the first three quarters, they were basically declared failures. The best performing one was Super 8, which grossed $120 million in North America, ranking twelfth."

"The company's shareholders are very dissatisfied with this year's results. Some even think it's your fault. Well, I think we should develop new projects, or try some different directing styles."

In the president's office, Alan Horn, production director of the film and television department, was reporting to his immediate superior, Barry Meyer.

The CEO who has been in charge of Warner Bros. for more than ten years sat on the sofa with a blank expression on his face, and he just smoked a cigar slowly.

In the period from the late 90s to the beginning of the new century, Barry Meyer led Warner Bros. to a peak, producing a series of critically acclaimed and commercially successful films including The Matrix, Million Dollar Baby, The New York Times, and The Aviator. Even the Harry Potter and The Dark Knight series were discovered during that period.

It has to be said that Barry Meyer's ability in film and television is outstanding, and he once pushed Warner to the top of the Big Six in Hollywood.

After reaching the peak, decline was inevitable. In addition, Barry Meyer was a stubborn person who implemented "dictatorial" management in the company and basically refused to listen to other people's opinions. Warner began to decline since 05.

The company relies on a few well-known series to support itself every year. If it weren't for the financial crisis in the past two years, the film market would have exploded, and Warner's revenue would have also risen. The company's box office data might have been even uglier.

But false prosperity is just that, false.

The film market has declined this year, and the entire North American film industry is on a complete downward trend.

At this time, Warner's problems became more prominent.

Just like when the tide recedes, you can see who is not wearing underwear. Warner's overall box office performance in the first three quarters is simply unworthy of its reputation as one of the six major Hollywood studios. That is, "Harry Potter" can still be regarded as a fig leaf, but this fig leaf is also facing the end.

It is foreseeable that if Warner does not make changes, next year's results will be even worse.

Alan Horn bravely put forward his suggestions, but it seemed that the Warner boss in front of him didn't listen at all.

"Okay, Horn, I get it. Movies are like this. The tastes of movie fans are always unpredictable. Simply catering to them is not a long-term solution. We are Warner Bros. We need to guide the viewing habits of movie fans. What we shoot, they watch. This is the permanent solution. They will adapt."

"Boss, the shareholders of the company are already very dissatisfied. I heard that they intend to collude."

"What are you trying to do? Targeting me? With them, hahahaha, it's impossible."

Barry Meyer laughed loudly several times, not taking Alan's words seriously at all. Alan, who was standing opposite him, had a bitter look on his face and could only laugh awkwardly. He hesitated in his heart and finally did not speak again.

This boss is not the kind of person who listens to advice. He has already completed his mission after saying it once. If he says more, it is very likely that the boss will be unhappy.

"By the way, what about the movie of our little oriental director? I heard it has been released. How is the performance?"

"Oh, you mentioned Gravity. I've been following this movie. It performed very well, taking second place in its first week. I heard that it did very well not only in North America, but also overseas. Our forecasting team estimates that its final box office in North America is likely to reach $1.5 million."

"$1.5 million? Haha, not bad. I heard he moved up the release date of the movie?"

"Uh, yes, after we rejected his proposal to use Crystal Liu as the female lead in Edge of Tomorrow."

"Does he want to prove himself? Ha, that's a trick played by young people. I have to admit that he is indeed good, but with this result, he is not qualified to make demands on Warner. Remember, we are one of the Big Six in Hollywood, not some small company that has never seen the world."

"Understood, Boss."

Alan Horn nodded vigorously, as if in agreement, but in his heart he had a different opinion about these words.

The boss is a little overconfident. This is 1.5 million US dollars, which is already a lot. This result basically ranks among the top 20 every year.

The key point is that Sun Yi has not only starred in this one movie, but in four consecutive movies, and he has never failed. Even when Nolan just debuted, he did not have such a record.

Not to mention, he is a director from the East, a foreigner that North American movie fans generally don't like. If he were a native Hollywood director, he would have long been a guest of honor at major film and television companies.

Of course, it is possible that after this time's "Gravity", he will receive countless film invitations.

Such a talented director is hard to come by, even for Warner Bros.

While the two were talking about Sun Yi, this guy had already taken our heroine on a plane to New York.

(End of this chapter)