China Entertainment’s rescue plan is hard to come by

Chapter 777: Full of rhymes, are you going to take the postgraduate entrance examination?
On the 27th day of the lunar year, Sun Yi and Liu Yifei sent Zhang Qin and Comrade Lao Sun onto the plane.

In fact, according to Liu Yifei, she hopes to use the company's private jet.

In her opinion, it is a natural thing to give Xiaobai to her future "father-in-law" and "mother-in-law".

But Zhang Qin declined, thinking it was unnecessary to go through so much trouble.

It only takes an hour to fly from Beijing to Liao Province. The plane probably has to prepare for circling and landing before it can even accelerate to its maximum speed after takeoff.

It's really unnecessary.

According to the old couple’s previous habit, they would take a 6-hour train ride back home.

Civil aviation is already very fast nowadays, so the private plane should be left for the young couple to use. There is still some distance between Beijing and Jiangcheng.

Liu Yifei couldn't persuade her "mother-in-law", so she had to disguise herself carefully and see her off at the airport.

After the plane took off, the two drove back and first sent Liu Yifei home. She had made an appointment with her best friend to go out shopping and buy some New Year gifts.

However, because Sun Yi had some things to finish at the company, he decisively escaped this disaster.

When I returned to the company, Yang Fan was also there.

Although all departments of Star Sky have basically started their Spring Festival holidays early, as the general manager of the company's operations, I still have to stand guard for the last shift.

Moreover, it's not like there's no one around during the Chinese New Year period. At least Star Sky's public relations department needs to be on duty 24 hours a day to keep abreast of public opinion in the circle.

In case any big news breaks out during the Chinese New Year, we can do emergency public relations as soon as possible.

Although Sun Yi and Liu Yifei usually keep themselves clean and it is basically impossible for them to be exposed, there are always some unscrupulous (black) people (fans) who spread rumors.

Therefore, it is necessary for the public relations department to be online 24 hours a day.

Of course, salary and bonuses are also indispensable.

The big boss's net worth is calculated in US dollars, so this little bit doesn't make any difference at all.

"Brother Fan, how are the promotional preparations for Love Is Not Blind going? Is everything going well?"

Sun Yi asked about the company’s first work after the New Year.

This year's Spring Festival is relatively early, with New Year's Eve at the end of January. The movie is scheduled to be released on February 2, and there are less than 14 days left until its release.

"Don't worry about that. We have plenty of experience in film promotion. During the time you led the team, the early promotions have already begun."

"The Chinese New Year is coming soon, and everyone's attention will be drawn to it. We will start to increase our efforts on the second and third days of the Chinese New Year. We will launch intensive publicity bombardment one week before the release, and I believe it will achieve good results."

"Besides, Xiaomi's fans are also very powerful and well organized. This time, we plan to explore fan collaboration in the promotional process to see if there will be any unexpected surprises."

After listening to Yang Fan's arrangements, Sun Yi nodded in agreement, but still gave a reminder.

"It's OK to use fans to enhance publicity, but we must grasp the limit. We at Starry Sky don't do things that suck the blood of fans."

"Don't worry, I know what's going on."

Yang Fan waved his hand, obviously full of confidence.

With the continued prosperity of the Chinese film market, the annual box office has increased exponentially, and as a result, capital from all sides has begun to invest.

With publicity, hype, and all kinds of eye-catching things, the first batch of truly popular young stars such as Li Yipiao and Wu Yiqiang have begun to emerge, and the signs of fan economy have also begun to appear.

The Starry Sky does not use traffic stars, but the fan economy is still involved.

Because the number of fans of the stars under Star Sky is the highest in the entire circle.

There is no need to count them all, Liu Tianxian alone is almost invincible in the world.

Not to mention that the company also has Zhou Xun, the "Triple Golden Flower Award Winner", and Yang Mi, the leader of the "Four Little Flowers".

These people all have a large number of fans. Star Sky will not exploit fans through celebrities, but appropriate guidance work still needs to be done, otherwise it would be irresponsible to the celebrities themselves.

It is said that "fans' behavior is paid by idols."

Sun Yi thought there was nothing wrong with what he said.

The fan group is a double-edged sword. If they are not guided properly, they can easily ruin the reputation of their idols.

What with the traffic jam at the airport, "he's working so hard", etc. Sun Yi doesn't want the artists in his company to be "kidnapped" by fans.

Especially his own wife, she is so nice to her fans, she will be so sad at that time.

Therefore, at the beginning of the new year, the first film released by Star Sky began to explore the linkage between film releases and fans. Through this large-scale event in which fans and stars participate together, it aims to guide and even manage the behavior of star fan groups.

Originally, this would be best done when Liu Yifei's work is released.

After all, she has the largest fan base.

But I missed it when "Gravity" was released. If I had to wait until "The Shouting Mountain" was released, half a year would have passed, so I could only choose "Love Is Not Blind" starring Yang Mi.

And this is also a rare good thing for Da Mimi.

In fact, when "Love Is Not Blind" was first decided, not many people were optimistic about it.

First of all, it is not a script written by Sun Yi.

It is just an adaptation of an online novel. It would be fine if it is just an adaptation of an online novel. It is not a hot-blooded IP like "Don't bully the young and poor!". It has a naturally small audience. Many people said that they have not seen it, and people in the circle do not think that this movie can cause much waves.

In their opinion, no matter how awesome your starry sky is, can all your movies be awesome too?

Especially, Sun Yi is not the director.

Although Xue Xiaolu has made quite a name for himself in the circle, in terms of theater movies, just one movie, "Ocean Paradise", is still not enough.

But Da Mimi doesn't think so. After all, this is her first time playing the leading female role, and she must make a name for herself.

If we count the works she has participated in since her debut, "Little Red Flower" is a TV movie, she played a supporting role in "The Unknown", and although she is the female lead in "Beijing Loves Seattle", she cannot be considered the absolute number one because of the presence of the male lead Zhang Songwen.

In her opinion, her current position is much stronger than Liu Yifei's back then.

In this girl's heart, Liu Yifei has always been her target.

I accept that I can’t win against men, but when it comes to movies, I just won’t give in and will fight for my place no matter what.

Looking at the works Liu Yifei has performed since her debut, only "You Are the Apple of My Eye" can barely be considered the leading actress.

"Gravity" also counts, but the finished film and the subject matter are completely incomparable, so Da Mimi selectively ignored it.

It was also a low-budget romance movie, and Da Mimi felt that she had to replicate the box office miracle of "You Are the Apple of My Eye".

So, when she heard Yang Fan say that the company wanted to use this movie to explore fan collaboration, she immediately agreed and even took part in it herself.

The number of Da Mimi's fans is not much different. Although she is not competing with "Boss Lady", they both have their own advantages.

Liu Tianxian has a huge number of fans, which, with the help of Sun Yi, far exceeds that of his previous life.

Last year, some media conducted relevant voting statistics in Tieba, Tianya and real-life environments.

Based on the comprehensive base, Liu Tianxian has more than 60% more fans than Da Mimi.

This does not count passers-by fans. When counting the passers-by's preference, the preference ratio between the two is 7:3. What does it mean? It means that out of a hundred passers-by, as many as seventy people prefer Liu Tianxian.

This shows how big the gap is with the addition of the Sun Yi bug.

But it is worth mentioning that Liu Tianxian has a high proportion of male fans, while Da Mimi has relatively more female fans who are also more loyal.

Because of Liu Xiaoqian's Buddhist nature, and after having Sun Yi, she attended fewer business activities, which made her fans also become Buddhist.

Usually, the most people pay attention to her works and like and comment on her posts on Weibo. Offline star-chasing behavior is relatively rare.

Note that it is relatively small, not zero. Compared with her huge fan base, this ratio is indeed not high.

On the other hand, fans of "Workaholic" Da Mimi are willing to pay attention to their idol online and offline at all times, are very active, and prefer to express their support for Da Mimi from various angles.

The two took different routes.

Da Mimi represents female independence and dedication to her career, while Liu Tianxian represents a Buddhist lifestyle and a national goddess.

The individual combat effectiveness of fans is inherently difficult to compare.

So, what kind of idol you have, what kind of fans you have.

Of course, Sun Yi is the same as the majority of his fans. He still likes his wife’s national goddess personality, and he gets excited just thinking about it.

During the filming of "Love Is Not Blind", Da Mimi mobilized fans to actively cooperate with the public relations department of Starry Sky Image, keep a close eye on the film information, and cooperate with Starry Sky's various publicity efforts.

Sun Yi heard that during this period, several major fan leaders of Da Mimi held meetings in the online group every few days, and they also called each other from time to time to discuss how to cooperate with the film promotion.

They formed several departments, some for internal fan promotion, some for external promotion, and the art team was responsible for special poster design and photo PS; the copywriting team was responsible for the propaganda slogans and various related words among the fan groups; the diplomatic team established good relations with major celebrity forums; the assault team was responsible for pushing the promotional posts on major platforms such as Tianya, Tiefa, Weibo, etc.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

In short, everyone performs their duties and strives to help promote the film in every aspect, with professionalism being the main focus.

When Liu Xiaowei reported to Sun Yi, he said he was stunned and that the level was almost catching up with that of the company's publicity team.

Moreover, they have organized local fan groups in major cities to prepare for large-scale group movie-watching activities after the movie is released.

Sun Yi felt a little emotional. This is the power of fan economy.

Not only do they spend money on celebrities, they also work for them for free.

Where can I go to reason?

The original "Far Cry", a low-budget horror film with bikini sex scenes, had no plot and no special effects, but it actually grossed over 9000 million at the box office.

It’s all thanks to the support of her fans.

Da Mimi also set a precedent on her own, allowing people in the circle to see what a "fan movie" is. Later, with the popularity of traffic, fan movies emerged in endlessly. It is hard to say that they were not inspired by this incident.

Of course, this is not a bad thing for Sun Yi.

Even if Star Sky doesn't do it this time, someone will do it sooner or later. With the rise of the Internet, the prevalence of fan culture, and the influx of capital, the era of traffic is unstoppable, and that day will come sooner or later.

If you don't let your fans do it, they will get angry and think you don't value them.

It would be better for the company to take direct action and set a rule. As long as it is guided well, 1+1 will be greater than 2.

After arranging the company's affairs, Sun Yi can spend the Spring Festival without any worries.

That night, Liu Yifei showed him what "shopping" meant.

"This one is for grandma, this one is for grandpa, this one is for mom, this one is for auntie, and there are also some for auntie and uncle."

Sun Yi looked at the gifts that filled the entire room and swallowed.

It was inconvenient to carry so many things on the plane before, but now with Xiaobai, you can completely let yourself go.

Hiss, that's not right?!
Sun Yi suddenly thought of something.

This one was given, that one was brought, only
"Nothing for me?"

"You are an adult, and you still want gifts. Be good and take some New Year's money."

Liu Yifei touched Sun Yi's head as if she was caressing some loyal human friend, and then took out a banknote from her pocket.

10 yuan!

When had Liu Xiaoqian ever put change in her wallet? She had no use for it at all. The key point was that there was change, and it was in 10-yuan denominations.

It's obviously deliberate.

It's not very harmful, but it's extremely insulting.

"Liu Qianqian, a gentleman can be killed but not humiliated!"

"Gluck cluck~"

On the 28th day of the lunar year, Sun Yi was originally scheduled to go back to Jiangcheng with Liu Yifei to celebrate the New Year. He woke up naturally in the morning, took off at noon, and made it in time for dinner in the evening. However, a phone call caused trouble for him again.

Or an old acquaintance from abroad.

Alan Horn, Chief of Production at Warner Bros. Pictures.

In fact, Sun Yi has been paying attention to the situation of Warner Bros. in the past two months.

The Green Lantern, which they had high hopes for, ended up being a miserable failure just like the original film.

Although Starry Sky greatly reduced the special effects costs for them, the total investment in the film still exceeded 2 million US dollars.

For a normal Hollywood A-level production, this cost is high, but not extremely high, and the risk is still within a controllable range.

But alas, the audience just didn't buy it.

People complained about the plot, the rhythm, and even the main actors.

The film was eventually withdrawn from theaters, having grossed only $2.1 million worldwide, with its North American box office revenue even less than $7500 million, barely $ million.

With this box office revenue, at most the publicity costs can be recovered, let alone the production costs. It will take at least ten or twenty years to recover the costs.

This time, Warner Bros. lost so much money that its pants were exposed.

This also became the fuse for the power struggle within the company, and the major shareholders began to join forces to force President Barry Meyer to resign and take responsibility for the company's failure.

At the beginning of the year, Sun Yi learned about this and no longer cared about it.

Now, a month has passed, and it seems that this matter has come to fruition.

"Mr. Sun Yi, I have now arrived in the capital of your China. I sincerely want to meet you. I wonder if you have time."

"I'm very sorry, Mr. Horne, I'm enjoying my New Year holiday now, and I hope not to be disturbed by anything else."

Sun Yi politely rejected him on the phone.

Liu Yifei was a little confused.

"Why not? They came all the way here. I can tell mom that I'll go back later."

In her opinion, the people from Warner must be here to invite Sun Yi, and she hopes that her brother can cherish this opportunity.

After all, it was Sun Yi who insisted that she must play the female lead, which caused the negotiations between the two families to break down.

To be honest, Liu Yifei still felt a little guilty.

"You refused to agree to it at the beginning, and now you come to me. I don't have a temper."

“Maybe they didn’t think it through at the time.”

"I only thought of turning when my car hit a tree, I only thought of shaking my nose when my snot got into my mouth, and I only thought of repenting when I was about to be executed. I don't care about that. Let's go our own way and go home to spend the New Year with our mom."

Who says you are our mother, you shameless bastard?

"You're full of jingles. You're going to take the postgraduate entrance exam!!"

“Aiya~!”

(End of this chapter)