Rebirth 1990: I have three golden fingers.

Chapter 120 Being Targeted
Xinghai Shopping Mall, three o'clock in the afternoon.

A middle-aged man and a young man walked out of the shopping mall and squatted down on the side of the road to smoke.

The middle-aged bald man who looked like a leader took a puff of cigarette and asked the young man next to him seriously:

"Xiao Hu, how do you feel after reading this? Tell the truth, no flattery!"

"Leader, their shopping mall has a good shopping environment, many categories, and the prices are not much different from our state-owned electrical appliance shopping malls."

"Yes, the price is not much different, but the popularity of the mall is completely different. At this time, everyone is full, and we have only a few customers there. The popularity of the two is not at the same level." The middle-aged bald man is one of the five major shopping malls in the city center. The person in charge of the state-owned electrical appliances mall on the street is named Yang Youwei.

In the past six months, the business of their electrical appliance mall has plummeted. Yang Youwei searched for the reason, but could not find it.

After the Xinghai Company lottery was held, Yang Youwei learned that there was an electrical appliance mall at Oubei Pier and felt that the existence of Xinghai Mall had seriously affected the revenue of the state-owned electrical appliance mall.

In terms of geographical location, Xinghai Mall is indeed inferior to their electrical appliance mall. Their mall is near Wuma Street in the city center, where there is a large flow of people.

The prices of electrical appliances in both shopping malls are obviously not much different, but citizens prefer to cross the river and come to Xinghai Mall to buy electrical appliances.

They walked around the mall. This Xinghai mall was indeed large in size, much larger than theirs, and had a complete range of electrical appliances.

After Yang Youwei took a puff of cigarette, he took out another cigarette, lit it and continued to smoke, lost in thought.

In fact, he failed to understand several key points.

Due to the system constraints of state-owned shopping malls, all products are sold on closed shelves. If customers want to buy products, they must communicate with the salesperson first and then make a selection after receiving the products.

Because salespeople do not receive proportional returns, their work enthusiasm and efficiency are extremely low, and customers' shopping experience is basically zero. This is a huge shortcoming that has always existed in state-owned shopping malls, but most people in charge have not seen this problem.

If you want to completely break away from the old shopping mall business model and put customer experience first, the person in charge must change your thinking.

The products in Xinghai Shopping Mall are completely open. Customers can look and touch them at will. The salespersons serve enthusiastically and pour tea to customers.

What Yang Youwei doesn't understand is why the salesperson is so enthusiastic. If he investigates more carefully, he may know that they are paid commissions and the monthly income is not low. Of course he is willing to work for himself.

Moreover, Xinghai Shopping Mall has a management model that is different from that of other state-owned shopping malls.

Even if Yang Youwei figured out the management model of Xinghai Mall and the reasons for its popularity, it would be very difficult to completely break away from the old shopping mall business model of state-owned shopping malls.

He now thinks there are only two reasons: the mall is large and has a wide range of categories.

Therefore, customers are willing to come here to shop, even if it is just for recreation and not for purchase, it is still good.

There is another important reason, which he also guessed, and that is that Xinghai Company held a lottery some time ago and Xinghai Mall became famous.

But he didn't understand the impact of service attitude and business model on a shopping mall.

If Yang Youwei breaks the old state-owned closed-shelf sales model, removes all containers, leaves the choice completely to customers, and then carries out reforms around service-oriented standards, perhaps business will be much better.

The young man continued to smoke. Seeing his leader worried, he came up with a crooked idea: "Boss, why don't we let the Ministry of Work and Welfare shut them down? We can do it in one step."

Yang Youwei glared at him and said with great dissatisfaction: "You are overthinking. You probably don't know the background of this mall. If our mall opened in Oubei, it would be enough to close our state-owned electrical appliance mall."

"Uh, leader, I was just saying casually." The young man wiped the sweat from his forehead.

"Don't be impulsive in anything you do. Just mess around without understanding the situation. You'll get yourself into a trap without even realizing it."

"Yes, the leader is right to criticize."

Yang Youwei put out his cigarette butt, stood up and returned.

In fact, precisely because of his conservative thinking and lack of motivation, it was only a matter of time before the state-owned business he led declined.

Although the business of state-owned electrical appliance stores is poor now, the profit per unit is high, so they still make money.

After a few years, the profit per unit will become thinner and thinner, and the more electrical appliance stores there will be, the more supply and marketing cooperatives will become completely desolate.

Some employees working in supply and marketing cooperatives, after understanding the situation, let their families open small supermarkets, and these people will become rich.

For those old-school employees, it is getting harder and harder to get paid, and it is even harder for them to survive until retirement.There are many people like Yang Youwei who come to Xinghai Mall specifically to inspect. Some bosses plan to copy the model of Xinghai Mall and open identical shopping malls in other places.

Business in Xinghai Shopping Mall is so booming that some thoughtful people have estimated that the average daily turnover exceeds 5 yuan, and may reach 10 yuan. It will double on Sundays, and the monthly profit will exceed 100 million yuan.

A company with hundreds of people cannot make a profit of 100 million yuan a year, but a shopping mall can do it in a month.

……

One month later,
At 5:10 noon on May 11, Fang Bai walked out of the classroom and breathed a sigh of relief.

The second model exam is finally over!
"Master Fang, you have to skip class again."

The students who ran out after handing in their papers early saw Fang Bai with his schoolbag slung across his body, smiled and said hello.

"Well, yes." Fang Bai smiled. He was already used to the title "Master Fang". There were quite a few students who called him this, mainly students from other classes.

Students in this class still call him "Boss Fang".

"Master Fang, walk slowly!"

Fang Bai waved to several students who waved to him, and when he arrived outside the school gate, a young man with scars on his face was waiting for him at the gate.

"Mr. Fang, do you want me to take it?"

"No, I can just take it. It's just a few steps away. I'm not so spoiled that I can't carry my own schoolbag." Fang Bai laughed.

This young man is a newly recruited veteran of the company. His name is Li Xiaolong. He is only 23 years old. He is 1.7 meters tall, has dark skin, has a strong body, and looks a bit like Bruce Lee. Fang Bai calls him Brother Long.

"Public security has not been very good recently. There was a robbery case of a Fiat car on Wuma Street last night." Li Xiaolong reminded that he had been on the job for two weeks and was dedicated to protecting Fang Bai.

When he was interviewed, Mr. Fang asked him about his family situation, explained his salary and benefits, and finally made the decision to hire him and asked him to sign a labor contract and work-related injury insurance.

If he becomes disabled during work and cannot continue working, Xinghai Company will continue to give him a guaranteed minimum salary until retirement.

If there are casualties, Xinghai Company will provide a one-time compensation of five times the annual salary to the family members.

This work-related injury insurance allowed Li Xiaolong to protect Fang Bai without any worries.

The salary package of Xinghai Company is very good. After Li Xiaolong joined the company, he found out that the actual controller of Xinghai Company was actually this student. He had to admire him. Fang Bai was also very respectful. Before the interview, he thought he was protecting a spoiled treasure.

His family background is not good, he has five brothers and sisters. He is the second child and has no connections in the family. The job arranged for him after his discharge from the army has no guarantee of income, and he cannot support his family at all. It would be very good if he is assigned to a state-owned motorcade, but it is a pity. I didn't like him. There were few cars and many people. Even if I could drive, I wouldn't be able to be a driver.I saw the recruitment poster of Xinghai Company some time ago, so I gave it a try, and got hired after two rounds of interviews.

"Well, the security is still a bit chaotic."

Fang Bai nodded. The security environment is relatively poor these days.

Nowadays, Fang Bai is followed by bodyguards when he goes out. Although his home is less than [-] meters away from the school, who knows if there are gangsters guarding him.

The family has bought a Santana car, and Li Xiaolong drives him when he goes to do business.

Currently, the company has hired a total of two veterans and continues to recruit veterans.

After Fang Bai put his schoolbag at home, he and Li Xiaolong went to the mall to have lunch.

After lunch, Fang Bai went next door to inspect the progress of the construction site.

Xinghai Plaza has an underground layer, so the soil is dug 15 meters deep and the piles are [-] meters deep. The earth excavation and piling work have been completed, and steel bars are being tied in preparation for pouring the foundation.

The excavated soil is directly piled in the open space next to it, and will be backfilled with soil when the time comes.

Fang Bai patrolled around, looking forward to completion.

According to the project progress plan, it will be put into use in May next year.

(End of this chapter)