When pride still matters

Chapter 449 He wants everything

As soon as Yu Fei and his party got off the plane, a large number of media were waiting outside the airport.

"Please give way." Lin Kaiwen and Lawson skillfully blocked Yu Fei's left and right, just like escorting a king away, strictly prohibiting any media from approaching without permission.

"Fry, are the rumors about you and Nike true?"

"Is Kristen Stewart your girlfriend?"

"Reebok claims you have reached an agreement."

The reporters couldn't help asking questions.

But Yu Fei ignored anyone and went straight to the outside of the airport and got into the special car arranged by Reebok.

"These people are really crazy." Lawson said helplessly, "Da Fei, it's time to hire some bodyguards, just like No. 23."

The burly man who often followed Jordan flashed through Yu Fei's mind.

I have to admit that things like this really need to be done by professionals.

After all, Kevin Lin and Lawson are not professionals.

"Let you make the arrangements." Yu Fei said.

Lawson smiled and said: "As long as you agree, people who are willing to be your bodyguards can line up from here to Seattle."

Yu Fei smiled and said nothing more.

After a while, Reebok's special car took them to their destination.

This is a building, and it is also a branch in Phoenix, but the name of this building easily reminds people of Yu Fei.

It's called "The Chosen Building."

In this All-Star Game, Reebok has many people selected for the main game.

Those who are closer to Yu Fei include Roy, Yao Huang and Iverson.

Needless to say, Roy introduced Reebok to Jin from Yu Fei.

Yao Huang switched to Reebok after receiving an insulting offer from Nike.

In recent years, due to the strong rise of Yu Fei, Reebok as a sneaker manufacturer has changed from a secondary choice in the endorsement market to a primary choice.

It is a pity that Reebok has not been able to grab any of the popular hot products in recent years.

Durant was snatched up by Nike, and Rose was signed by Adidas.

Now, Yu Fei's endorsement contract is about to expire, and Reebok has a determination to succeed or die.

Last year's financial crisis swept the world, and the economic environment was not good. There was no substitute for a young and powerful figure like Yu Fei.

Yu Fei went to the top floor, where Reebok's party was going on.

He saw Yao Huang first.

Yao Huang was holding a glass of drink and listening to a middle-aged white man talking with a smile.

But Yu Fei's arrival immediately took the party atmosphere in another direction.

The directors of sales, publicity, marketing, creative and production lines, as well as Reebok's current CEO Paul Arrington, all came towards him.

"I always say the party doesn't officially start until you're here." Arrington asked with concern, "Is everything going well, Frye?"

Yu Fei smiled and said: "It went very well. I hope I didn't disturb you."

Then, Yu Fei entered the stage.

Except for agent Trem, Kevin Lin and Lawson walked away voluntarily.

After Yu Fei said hello to some people, he and Arlington went to a nearby office.

"It's much quieter here." Yu Fei said, "I like it here."

Arrington took advantage of the situation and said: "As long as you like it, after all, this building is your property."

"Oh?" Yu Fei never knew he had such a building in Phoenix.

Arlington explained, "When Mrs. Yu represented you at a company event two years ago, she thought this place was great. Coincidentally, we had an endorsement fee that had not yet been deposited into your account, so we used this building to offset it."

Trem nodded to Yu Fei, that was the case.

Yu Fei remembered that incident, but he did not expect that it was such a building, comparable to the Bass Building in Los Angeles, and its value should be much higher than the original sponsorship fee.

"It seems that I took advantage of the company." Yu Fei said with a smile.

"Don't say that," Arrington said. "The revenue you've brought to the company over the past seven years is worth a hundred times the value of this building."

At this point, Trem, who should have been the main talker in the room, spoke up: "But if Reebok wants to enter the next seven years with Frye, it must show accordingly."

The topic of contract renewal had not surfaced until this moment.

Arrington has worked for Reebok for nearly 20 years. He is very clear about the value of flying and knows that the company cannot afford to lose the other party.

"Seven years is too short." Arrington said in a sweet voice like a lover, "We want to have Frye for the rest of his life."

Yu Fei had goosebumps all over his body.

"If the person who said this to me was Scarlett Johansson, I would become a married man tonight." Yu Fei laughed at himself.

Traim found out Reebok's intentions from Arrington's words.

They wanted to sign a lifetime contract with Yu Fei and lock it in directly.

Beautiful thought! Trem sneered in his heart.

Yu Fei is only 27 years old this year, far from the time to talk about a lifetime contract.

"For all athletes under the age of 30, a lifetime contract is like a marriage, an irreversible mistake." Traim looked at Arrington warily, "You are a little too greedy."

Before coming to Phoenix, Yu Fei had already made plans to renew his contract with Trime.

Whether it is renewing the contract or changing jobs, the term of the next endorsement contract is best controlled within 5-6 years.

For Fei, renewing his contract with Reebok is the first choice.

He has no interest in going to Nike to replace Jordan, because Jordan has long been replaced.

The person who did this was not James or Curry, but Tiger Woods.

However, golf's influence is limited and it cannot become a giant beyond its own sport like Jordan.

But even if you are not interested in Nike, you still have to make good use of the Nike card.

The existence of every bidder has a meaning.

Paul Arrington was frightened by Yu Fei's camp's rejection of the lifetime endorsement.

From Yu Fei's point of view, this seems to be no problem.

But Reebok had so much to think about.

This company, which has been established for more than half a century, reached its peak in the 80s. The sports craze brought by Jane Fonda made their fitness equipment a best-selling brand in the country. In the sports shoe market, Reebok was the dominant player in the 80s. , with annual sales exceeding US$10 billion.

There is a saying in the investment community that even a pig standing on the wind can fly.

That’s right, Reebok took off by riding the wave of national fitness.

But Nike, which was on the verge of bankruptcy, bet heavily on No. 23 and sold hundreds of millions of dollars within a year, sweeping the basketball market like a tornado. In 1988, Nike replaced Reebok's ecological niche and has since become the industry leader.

From the basketball world, to the football world, and then to rugby and ice hockey, all sporting goods are covered by Nike.

Reebok went from a major brand to a minor brand.

Their industry and sales continued to slump until the turn of the millennium, and they even wanted to bet James with $100 million to turn around.

But in the end, Yu Fei, like Jordan back then, rose unexpectedly and took the basketball industry by storm.

He allowed Reebok to compete with Nike in the domestic basketball and sporting goods market in the United States, and also achieved crushing success in the Asian market. The economic potential gathered around this cash cow is immeasurable.

Reebok was determined to offer Yu Fei an unprecedented lifetime contract, but as soon as the offer was about to be opened, it was closed.

After more than ten minutes of conversation, Trem made it clear that Yu Fei's request for a contract extension should be five years.

This requires Reebok to re-evaluate Yu Fei's contract extension.

So that concludes today's negotiations.

"Don't be nervous, Paul." Yu Fei said with a smile, "Things can be solved. I like being a member of Reebok, and renewing my contract with Reebok is also my first choice."

He smiled and was enthusiastic, releasing kindness on his behalf after Trem said all his harsh words.

But this goodwill cannot represent the Yu Fei camp.

Only for himself.

But isn’t the behavior of Yu Fei’s camp a reflection of Yu Fei’s personal will?

Yu Fei's smile impressed Arlington's mind. Strangely, this smile did not awaken his memory of the number 44 representing Reebok. What this smile evokes is a longer memory. It is the No. 23 representing Nike as the main face of the most powerful country in the world. His smile represents the lofty will, which means victory, invincibility and the faith of the world.

On this day, Arrington wrote in a memo: "Astronomical amounts of money and seven years of friendship cannot move Fry Yu. He wants more."

A few days later, Arrington added to the memo: "He wants it all."

※※※

Back at the party, Yu Fei suddenly asked: "Arn, why do you say marriage is an irreversible mistake? Do you want to imply that I don't want to get married?"

"I would like to know why you have never gotten married." Trem said jokingly, "Your mother is very concerned about this matter."

"This is usually not my problem. I can't give women a sense of security. This is the reason why they leave me." Yu Fei's face was filled with longing for marriage, and his eyes were locked on a woman in the party. "Whenever I meet someone I'm attracted to, I have the urge to get married."

After saying that, Yu Fei was about to walk towards the woman.

"So, how are you and Rachel doing?" Trem gossiped.

"We're not together anymore."

Trem asked: "Why? Because of Twilight Girl?"

"No, no." Yu Fei said, "It's just because I never want to marry her."

(End of this chapter)