The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 351: Conservatives think radicals are too conservative
"you sure?"

Zhou Yi, who never expected that the company's ambitions would be so big, was stunned for a moment, and then looked up at Qian Jiang in disbelief: "Except for Yinghuang, no one else will let us do it, right?"

The fact that he is in this situation now is the result of his unique super popularity and the influence of hype.

If this goes further to what Qian Jiang said, wouldn't it be a bit inappropriate?
He has never unlocked this achievement in the mainland;

Taiwan also had two diamond-level singles "Later" and "Courage" leading the way back then, so Warner didn't even think about it.

Why are you still thinking about this when you come to Hong Kong?

"The main reason is that opportunities are rare. This year may be the weakest year in the history of the Hong Kong music scene. All the four kings have aged, and Xie Tingfeng, who succeeded him, was forced to be imprisoned for 14 days by the court;

"The Twins are still in their infancy, and Chen Yixun's songs are well-known, but their popularity is slightly lacking, and their fan appeal is not enough.

"The new albums and new songs of Chen Xiaochun and others who seemed to be coming back last year are not very good this year. They pose almost no threat to you."

As an agent who has experienced the peak period of the Hong Kong Philharmonic, Qian Jiang knows better than anyone else the essence of the current Hong Kong music scene, which is a strong foreign force but a weak middle class.

Being reminded by Qian Jiang, Zhou Yi remembered what Qian Jiang had mentioned to him.

Qian Jiang took the pen and paper and began to explain the feasibility to Zhou Yi: "As the third largest radio station in Hong Kong after Radio Hong Kong and Hong Kong Commercial Radio, Metro Radio has been gaining momentum since its establishment in the early 1990s.

Qian Jiang himself has no feelings for the Hong Kong Music Festival.

After all, it takes effort to send someone off at the end. Since he has contributed so much, is there anything wrong with Zhou Yi getting some fame in return?

"Ah Yi, you have never experienced the music era that I have experienced before, so you may not know how weak the current Hong Kong music scene is.

“Because they were eager to gain popularity and authority, the first session that has ended was very successful and became an instant hit in the hearts of the Hong Kong people.

"Yes, although you didn't go to the award ceremony because you were abroad, I still sent someone to receive the award on your behalf."

"But this is not enough for Metro Radio. What they want is to surpass Radio Hong Kong and Hong Kong Commercial Radio. The current structure of the cola industry makes it extremely difficult for them to achieve this leap-forward goal. They need a new one. Exciting point.”

"That's what I say, but are you sure those in the Hong Kong music scene are willing?"

After saying that, Zhou Yi burped after finishing breakfast: "Hiccup~"

After all, face riding to this extent is undoubtedly a bit excessive.

“This Metro Mandarin Power Award Ceremony is a means they launched after their reorganization to compete with RTHK’s Top Ten Chinese Golden Songs, TVB’s Top Ten Golden Songs, and Hong Kong Commercial Radio’s All-Star Music Award Ceremony.

This kind of domination of the rankings is undoubtedly in the name of the entire Hong Kong music scene. Even if it can really be done, the radio station itself will probably tamper with the ranking data.

“But as the new century approaches, their influence has declined to a certain extent due to infighting and personnel changes.

"Since the Hong Kong music scene has half of its feet in the ground, let it use its remaining heat and help you create history before you die. Is there a problem with this?"

"The first Xincheng Mandarin Proficiency Award Ceremony?"

In his eyes, the Hong Kong music scene, which is now so weak that only one Nicholas Tse and half Chen Yixun can break out of Hong Kong, has lost the "holy land" aura it once had. Instead of waiting for it to gradually weaken to the point where no one cares about it, it is better to let Zhou Yi come to help it end——

It also brings with it a reputation that allows Zhou Yi to earn a little bit and sound more prestigious.

"I can conclude that the focus of the Chinese music scene in the next few years will definitely be the Taiwanese music scene. Once the mainland music scene has absorbed experience and learned more, then the mainland music scene will be able to replace the Taiwanese music scene with its huge market prospects.

Qian Jiang, who is well-connected in Hong Kong, the former base camp, immediately showed a playful smile on his face: "But they are not monolithic internally. Do you remember the Hong Kong Metro Radio that I specifically mentioned to you before?"

"Those old antiques must be unwilling to do so, because this is tantamount to stepping on their faces."

When it comes to excitement, Qian Jiang even has the tendency to turn into an Italian. His right hand constantly changes his gestures to match his tone and emphasizes: "And you are the exciting point. Do you understand what I mean?"

Controversy is attention.

As the third largest radio station in Hong Kong, once Zhou Yi starts the chart-dominating campaign on Metro Radio, it will not only bring great attention, users, and listening rates to Metro Radio after the major overhaul, but Metro Radio’s senior management themselves will not do anything. Use secret operations and use any tricks to prevent this kind of scene from happening——

They might even be happy to see it happen. Will it ruin the Hong Kong music scene and embarrass the Hong Kong music scene? Is that none of their business, Metro Radio? All they want now is performance, otherwise why would they spend a lot of money and put a lot of effort into putting together a New City Mandarin Proficiency Award Ceremony this year?

That’s not necessarily the case with the lists of Radio Television Hong Kong and Hong Kong Commercial Radio.

"Don't think that Metro Radio currently ranks third in Hong Kong and doesn't have much leverage. Don't forget how many radio stations there are in Hong Kong."

Seeing Zhou Yi crossing his fingers and lost in thought, Qian Jiang couldn't help but add: "We are just at the threshold of Xincheng Radio's ambition. If we miss this village, we won't have this store."

"No, I didn't mean to look down on Metro Radio. I just thought of something."

Zhou Yi shook his head and said with a smile: "In that case, let's go for it. Winners and losers, as long as they succeed, who will notice that Metro Radio is only ranked third in Hong Kong."

It's like the so-called "as soon as the nocturne plays, go on stage to receive the award" brainwashing package.

When this meme was widely marketed by Jay Chou's team, who cared that the award Jay Chou won was not the Golden Melody Award at all, but the Chinese Music Chart whose reputation had been completely reduced to a water award at the time?

One word describes the Chinese music charts in 2006: Tencent Festival, Weibo Awards, iQiyi Scream Night...

The gold content can be imagined.

In the era of mobile Internet, Jay Chou's team obviously knew that this award ceremony would not be successful at all, so they blurred the name in the initial marketing and used words such as "Chinese Golden Songs" to blur the concept, which directly led to many fans who followed the trend and shouted. It became the Golden Melody Award, and many marketing accounts followed the trend and became the Golden Melody Award.

This proved to be an extremely successful marketing move.

However, Metro Radio is now the third largest radio station in Hong Kong, and it still has some gold content.

"No problem! Leave it to me then!"

After receiving Zhou Yi's consent, Qian Jiang suddenly became more energetic - immediately preparing to contact Xincheng Radio Station.

However, when he just took out his mobile phone and wanted to contact his friends, a piece of news that surprised him interrupted his excitement——

"What did you say? Eminem dissed Zhou Yi?"

The news from Warner Records headquarters made Qian Jiang, who was happily arranging domestic affairs, frown. Zhou Yizheng on the side was picking his teeth. He couldn't help but paused when he heard the words. He turned to watch Qian Jiang finish communicating with the person on the other side of the phone. .

"Ayi, Eminem in the United States publicly dissed you after holding it in for so long. He even wrote a song calling on his fans and passers-by to diss you together."

After hanging up the phone, Qian Jiang's face instantly became solemn: "Although that single didn't mention you by name, it was generally talking about you. According to the company's news, he probably wanted to take advantage of your popularity by dissing you. Promoting his movie 8 Mile.”

"'8 Mile'?"

Zhou Yi, who was biting his toothpick, raised his eyebrows in surprise.

Qian Jiang nodded: "Yes, he has been holding back until now to diss you, probably just to increase the popularity of this movie. This guy is very smart. After he dissed you, he also said that he would release the theme song of "8 Mile" soon. It’s obviously just heating up the situation.”

"..."

interesting……

Zhou Yi rubbed his chin with his right hand, and there were thousands of thoughts in his mind.

Seeing him like this, Qian Jiang was about to speak but was interrupted——

"Ayi, we want-"

"Old Qian, I think you are still too conservative."

Qian Jiang: "?"

Zhou Yi, who was holding a toothpick in the corner of his mouth, grinned and smiled brightly: "Would you like to try a more radical plan?"

(End of this chapter)