The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 454 Red Bean Paste Smith Marseille

"Fuck!"

"Who does he think he is?!"

"What is Warner trying to do?!"

"Do you want to fight us to the death?!"

On April 4, the bizarre ending of Warner's Zhou Jianhui as the president of Asia directly led to the development of public opinion. The media that had previously dared not to report the relevant news now swarmed in like sharks smelling fish.

《Shocking! Sony’s former president’s resignation revealed insider information!》

Tommy Mottola Scandal Continues!

"Sony: The mastermind behind racial discrimination!"

"Spike: Unfair suppression from competitors!"

"Spike, the pioneer who inherited the will of equality"

"..."

Unable to bear the pressure, the Sony executives held an emergency meeting. While slamming the table and cursing, they also cast unfriendly glances at the people from Tommy Mottola's faction.

Norio Ohga, the president of Sony Japan, known as the father of the record CD, and the global president of Sony Records, who is far superior to the former US president Tommy Mottola, rarely appeared at this meeting, with a gloomy face: "Enough!"

The meeting room, which was filled with cursing and accusations, suddenly shut up.

Unlike other Japanese executives, Norio Ohga can be said to be the biggest contributor to Sony Music's transformation into a global company.

It can be said that if it were not for the various acquisitions, mergers and contracts led by Norio Ohga, Sony would still be a national giant stuck on a small island in Japan, unable to develop, rather than the international giant it is today.

Under his leadership, Sony has achieved great success in film, television and music worldwide. This is the ability of Norio Ohga.

"Investigate whether Tommy Mottola has done anything against Spike during his tenure. If so, destroy it immediately to prevent Warner from getting hold of any evidence. Also, have the public relations department minimize the impact as much as possible and prevent this topic from escalating."

Ohga Norio tapped the conference table with his fingers. "We don't need to admit anything to the public. If the final investigation shows that it is true, we will tell the public that we fired Tommy Mottola for the sake of justice, not that he resigned voluntarily, and temporarily cancel the subsequent cooperation with Tommy."

"But what about Spike? He has a great influence among young people, and most of his core fans are extremely fanatical." A blond foreigner from the marketing department frowned and asked while turning the pen.

"His core fan base is very capable of stirring up public opinion."

"no need to worry."

Ohga Norio thought for a while and shook his head: "We can just show goodwill to him. Our people have been in contact with him. If he is willing to sign with Sony after his contract expires next year, all the public opinions that are unfavorable to us will be vulnerable.

"Moreover, a large part of the enthusiasm of Spike's fan base comes from his unrivaled and unmatched achievements, both in China and the United States.

"It's easy to break this frenzy. All we need to do is let his fans and passers-by know that Spike is not truly invincible."

As a Japanese, Norio Ohga, who is familiar with fan culture, is very familiar with this.

He could only say that Zhou Yi or Warner was very brave.

There are so many artists who play with fan culture, but not even Michael Jackson dares to use this absolutely invincible persona that will fail 99% of the time.

Especially since Zhou Yi is a musician.

When it comes to talent, no one can guarantee that they will be invincible all the way until retirement, and once something goes wrong, the extremely high popularity brought by being in such a fan circle will instantly backfire, and one will be ruined in an instant.

"But he has certainly penetrated the American music scene in the past few months. Who else can we turn to now?"

"No, no, no, you don't need the American music scene. You should focus on the Asian music scene, which most Americans don't understand." Ohga Norio gestured to the secretary, who understood and distributed copies of information to the executives.

"In China, Spike had two strong rivals when he first debuted - one was Xie Tingfeng, whose popularity plummeted due to a lawsuit. This person is useless and cannot be used as a pawn for us to compete.

"The other one is Alexander..."

Along with Ohga Norio introducing the English name and past achievements of Chinese American Wang Lihong, his self-composed and self-sung Chinese hit song "The Only One" was once in hot demand with Zhou Yi in the mainland, and finally won the first place on the charts, which became the capital for endorsement.

"Now Alexander has released his first album in Japan and officially entered the Japanese market. As long as the sales of his album can meet expectations, even if it is not as good as Spike's in Japan, it doesn't matter. Sony will help him market himself into an Asian superstar comparable to Spike."

Pointing his index finger at the conference table, Ohga Norio expressed his appreciation for Wang Lihong's trip to the Japanese market.

"The most vulnerable part of Spike's current personality is that he is invincible in Asia. Warner said he has no rivals in Asia. But in fact, EMI's Utada Hikaru has already confirmed that she will release an English album next year. She is the only person in the Asian music scene who has ever defeated Spike in all aspects.

"As far as I know, Utada Hikaru's team is planning to market it this way when the time comes. We can naturally use Alexander to do this marketing in advance."

When it comes to marketing, everyone does it, which means everyone is the same.

Anyway, most Americans learn about Asia through major traditional media channels, and they believe whatever the media says.

As long as Wang Lihong's data in the Japanese market is acceptable, with the support of Sony's powerful marketing channels, there is no need to buy negative articles. The uniqueness of Zhou Yi's invincible personality will naturally be shattered, because his fans have a strong sense of deception -

Naturally, with just a little guidance, his public relations activities in the United States will lose their filters. At the very least, many of his fans will break their filters and begin to examine all of Zhou Yi's hype tactics.

Of course, some people have doubts about this.

"What if Alexander doesn't have any grades?"

Ohga Norio was silent for a while: "According to the investigation in Japan, not really. Alexander's talent is obvious to all. He entered the Chinese music circle because of the accident of going home to visit relatives. Otherwise, he should have debuted in the United States after completing his studies.

"His school, Sony's Taiwan branch and even Sony Taiwan's top female star Li Wen all praised his talent. Li Wen praised him for his European and American foundation."

Although Li Wen did not succeed in Europe and the United States, her evaluation is still convincing.

With the Zhouyi as a foundation, Wang Lihong's European and American music background should be able to gain popularity in Japan.

What's more, Zhou Yi is just a Chinese. He learned English in a Chinese school, and his understanding of American culture was limited to textbooks and news.
Wang Lihong is an ABC who grew up in the United States. Even his English is more standard than Zhou Yi's. He should understand American pop culture better than Zhou Yi.

“When did he release his album?”

"April 4rd, it's almost time. Today, the 23th, is the seventh day. I should be able to get the weekly report card tomorrow."

Norio Ohga glanced at the date, his heart full of anticipation.

He was also jealous of Zhou Yi, which was owned by Warner.

If Wang Lihong could reach this status, he simply couldn't even think about it.

only……

In fact, due to the time difference, the top executives of Sony's Japanese branch, who had already obtained all the data, were so worried that they couldn't even sleep.

The moonlight outside the conference room clearly indicated that it was already late at night, but Masao Morita, president of Sony Records Japan, was still smoking one cigarette after another and had no intention of going home to sleep.

At the huge conference table, five core Sony executives were smoking with him.

"Why on earth? Why on earth?"

"We have obviously invested so much, and even copied part of Zhou Yijun's marketing model of "Star within Star within Star"..."

Sad...

Wang Lihong, who has performed well in the Chinese market, is a Chinese American who grew up in the United States, speaks fluent English, and is well versed in the essence of European and American pop music culture. Seven days ago, he released his first album "The Only One" to enter the Japanese market with great fanfare. At Sony's arrangement, he ran around to announce his life -

The purpose is to show his face as much as possible and to showcase his prince charming image and personality.

Because of his handsome appearance and height, Wang Lihong still follows the Asian style.

Theoretically speaking, this set should be popular with many girls, or even many women.

He also played this role diligently in the variety show, and received unanimous praise from Japanese sisters and housewives on the show.

Asasi is tall, handsome, and talented, so he should be the winner.

But in the end, the bloody facts told all the senior executives of Sony Records Japan, including Masao Morita, that Wang Lihong was not capable.

The Japanese Oricon chart has certain requirements and restrictions when it comes to counting the sales of major singers. It does not mean that as long as an album is released, even the most famous singers will be included.

Therefore, not all singers who release albums in Japan will actually have sales records.

If the minimum requirements for weekly charts are not met, such as failing to enter the top 200 of the weekly singles chart or the top 300 of the weekly albums chart, Oricon will not have any sales records.

This is why some foreign singers have released albums or singles in Japan, but there are no sales records to be found.

During the week of April 4-23, none of Wang Lihong's singles or albums made it onto Japan's most authoritative Oricon chart.

You should know that last week the record for the 200th place on the Oricon singles weekly chart was 632 copies, and the record for the 300th place on the album weekly chart was 701 copies.

This means that Wang Lihong worked very hard for a week, but Sony's huge advertising investment was all wasted...

The single didn’t sell for 600 and the album didn’t sell for 700.

The lonely three-digit number, when put together with Zhou Yi's album and single sales in Japan, is extremely ironic.

Masao Morita spent the entire night digesting it, but still found it difficult to accept this cruel reality.

What the hell is going on? This shouldn’t happen…

But what is coming will eventually come.

At 5:1 a.m. on May , U.S. time, when Ohga Norio, who was in the U.S., called, Morita Masao, who was also known as one of the three leaders of Sony, stood at attention decisively, and then bowed very skillfully.

"Red bean paste, Smith Masai!"

USA, New York, Sony Building, high-rise conference room.

Ohga Norio: “???”

(End of this chapter)