The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 514: Gravedigger of the European and American Record Era?

"He is the favorite and the outcast; he is pursued and exiled."

If one were to use a sentence to describe most people's first impression of this song, it would definitely be this sentence that has nothing to do with the mood of the song - it came from a special feature of CCTV2007's "World Football" program at its peak in 5: "Bei Ying".

Thanks to the superb copywriting and the emotional tone of the commentary, the song "Because Of You" which served as the BGM became famous overnight. The song also became popular in China for the first time, thus filling the last gap in the song's global hit - China.

Although Kelly Clarkson herself did not benefit much from the Chinese market.

After all, when this song became a big hit, the Chinese music market had already been completely occupied by Internet piracy, and most of the audiences only knew the European and American singers by listening to their songs. Unfortunately, Kelly Clarkson was in this unknown group. Although the song became popular, her popularity in China did not increase at all, and she did not get any sponsorship from any advertisers.

But Xiao Yaxuan doesn't have this worry.

She is already one of the most popular female singers in Greater China. Domestic audiences are very familiar with her and she will not lose this market.

As for how popular it will be abroad, that depends on how much effort EMI is willing to put into promoting it.

With his excellent performance before him and his name on this song, if the trial is successful, then at least in the cycle of the next two English albums, Xiao Yaxuan will be able to get EMI's resource push.

But, this time may be a bit long.

“But you have no roots in the United States, and no one to ride on to help you build your reputation.

"According to traditional customs in Europe and the United States, if you want to release an EP, you have to spend at least one to two years singing in the United States offline and online to build a reputation for yourself. In other words, your popularity in China may decline in the future due to a long period of absence, so you have to be mentally prepared for this."

Even with his recommendation, it could only help Xiao Yaxuan skip some of the early promotional steps and give her a starting promotional topic.

For example, Tao Zhe has basically been silent in China since he went to the United States and started performing. Even the news that his song "Black Tangerine" was treated unfairly by the Golden Melody Awards was not popular among many reporters.

"I understand this. I was born to work hard. What else can I do?"

Xiao Yaxuan put her legs on the man's thighs and swayed left and right. She couldn't help but sighed at the sky when she heard the words. But when she thought of Zhou Yi's history of making a fortune in Europe and the United States, she couldn't help but glance at him: "Looking back now, you were really lucky to venture into Europe and the United States.

"You can't really be some kind of Purple Star, right? I don't even believe in Feng Shui, but you've almost made me believe it."

If it follows the normal process, no matter how talented Zhou Yi is, he has to honestly run offline promotions if he wants to make it to the US. But he ends up like this -

He caught up with Cheng Long's Hollywood masterpiece "Rush Hour 2". This movie almost made it into the top ten global box office that year. The gold content and publicity strength were directly maximized, which saved Zhou Yi a lot of effort in promoting his songs and laid the foundation for the first batch of fans;

In 02, he even ran into a conflict between the football associations of Japan and South Korea during the World Cup. He, a singer from a third country, took advantage of the situation and made a big appearance at the closing ceremony, letting the whole world know that he was the one who sang the popular World Cup song, and his reputation spread all over the world.

After that, Zhou Yi's fame and popularity of his songs abroad could be verified. Naturally, his English album received huge attention right after the closing ceremony of the World Cup. He became an instant hit with the aftermath of the World Cup, saving a lot of time on offline performances.

Sometimes it’s no wonder that the Hong Kong media can so easily shout out the slogan “Purple Star Falling from the Sky”. It’s really because Zhou Yi has the perfect timing, location and people to take advantage of.

"You think I believe in Feng Shui? Feudal superstition is unacceptable - hiss!" Zhou Yi rolled his eyes at her, but his body shook subconsciously, and then he lowered his eyes to glance at the woman's strange feet.

Xiao Yaxuan raised a wicked smile at the corner of his mouth: “Who said before that the left eye twitches for wealth?”

"Then was then, and the present is now."

Zhou Yi collapsed on the sofa, his head tilted and resting on the sofa cushion, humming non-stop.

"Yes, yes, you are awesome and everything you said is right."

Xiao Yaxuan chuckled: "Let them worry about the schedule themselves, I don't care. Most likely they will release the Chinese album as soon as possible, and then go to the United States to start performing at the end of the year."

She also has a Chinese album this year, which is the product of differences in musical concepts between her and the company - "Fall in Love with Love".

The reason is simple, simply because there are too many advertising songs in this album. It can basically be regarded as an over-commercialized album. In essence, it is not much different from the best collections of the older generation of superstars. It just uses Elva Hsiao's fame to make money.

Of course, in terms of appearance, Elva Hsiao’s album is better, after all, it contains more new songs.

Of course, as an overly commercial album, the title songs of this album "Falling in Love with Love" are the two songs that Zhou Yi gave after Yao Qian came to invite him to sing - "Compromise" and "Rewind".

Among them, "Rewind" is the first hit.

These two songs are also the backup songs for the album "Fall in Love with Love", replacing the two songs "Unworthy" and "Magic" written by Lin Xi to express the end of love - from love to compromise, and finally it seems that love can never come back.

No matter how you look at it, these two songs are better than that stupid song written by Lin Xi.

"But you said that this song "Because of You" should be written based on my personal experience. What does that mean? Should it be about the relationship problems between you and me?"

Because of the song of the same name in Zhou Yi's album, Elva Hsiao subconsciously thought of the R&B love songs that were popular in the foreign market.

In fact, the R&B love songs praised by many domestic guava fans in later generations are actually known as R&B guava abroad - with a wide coverage and an overflow of love.

All the necessary defects are present.

It's just that they can't hear that rubbish R&B coming into China.

Only the best works that can be introduced into China, become popular and are recommended by various singers will be the ones that survive the test of time.

“No, it’s the largest category of popularity.”

Zhou Yi shook his head and briefly described the song's MV and its meaning to Xiao Yaxuan -

At the beginning of the MV, the heroine and her husband are arguing and doing chores at home. Then, the furious husband picks up the family photo they took together in the past and is ready to smash it - at this moment, time stops.

The quarrel between her husband and herself suddenly reminded the heroine of her childhood experiences.

Then, the scene shifted to the past, as if traveling through time. The heroine traveled back to the time when her parents often quarreled fiercely because of their emotional discord, and met herself when she was still a little girl.

When I was a child, I was holding a doll in my arms, curled up in a corner and shivering, listening to my parents quarreling, fighting, and smashing things outside the door, sobbing silently, and my tears dripping onto the floor, wetting my feet.

But at the age of five or six, I lost the warmth of family and the love of my parents, and was left with only endless coldness and darkness.

Then, the scene returned to reality - the heroine suddenly woke up from her memories, she stood there blankly staring at her husband, and saw the photo frame in his hand.

Then, as if she had thought of something, she took the family photo that was almost broken from her husband's hand. When she turned her head, she saw her daughter hiding behind the door and peeking. The still time also returned to normal at this moment.

The husband, who thought the heroine was looking for a fight, was surprised to find his wife looking at the photo in the frame with tears streaming down her face. She walked to the child, hugged her, and cried and said sorry.

Finally, the heroine calmly resolved the conflict and reconciled with her husband in the presence of her daughter, and the family was able to restore harmony.
"I will not let myself, Cause my heart so much misery
"I will not break, the way you did, you fell so hard..."

I will not make the same mistakes you made, I will not allow myself to be filled with pain;

I won't suffer like you.

I have tasted enough pain, I must not sink deeper...

All this is because of you, just because of you.

In line with the plot of the MV, this is a confession of a girl who lost the warmth of her family when she was a child, and a sigh for herself who was neglected by her parents when she grew up...

Xiao Yaxuan, who had been naughty before, stopped all her "provocations" at some point. She just sat on the sofa, staring at the man who was telling her the meaning of the lyrics, without saying a word for a long time.

"I won't make the same mistake again."

This is what she said yesterday, but now it has been written into a song by Zhou Yi, and it is so appropriate.

When she was five years old, her parents, who had been arguing all year round, finally chose to divorce.

Her mother had to work hard outside to support the family and had no time to take care of her. She basically grew up under the strict management of her grandmother.

As described in Zhouyi——

Her heart has been filled with pain and torment since she was a child.

Even now, she occasionally has nightmares about her parents' quarrels, fights, and even throwing things.

That was the insecurity that was unique to her childhood, and as a result, she lost her longing for marriage and even became afraid of it.

And all this was just because of my father who was so stupid that he wanted to go to America to pursue his dreams and freedom.

"because...because of you..."

After a long silence, Xiao Yaxuan's lips trembled slightly. The singer's excellent empathy and abundant emotions made her empathize with the picture described by Zhou Yi almost immediately -

In other words, Zhou Yi was recreating her childhood experiences.

Feeling that the most shameful side of her heart was forcibly opened by Zhou Yi with a key, Xiao Yaxuan's tears welled up in her eyes.

She sniffed twice, blinked and raised her head, trying to stop the tears from falling from the corners of her eyes, but it was in vain.

When the tears slid down both sides of her cheeks, leaving two conspicuous marks, Xiao Yaxuan bit her lower lip, grabbed the pillow in her hand and threw it at Zhou Yi, who had stopped talking at some point!

"Bastard, bastard, bastard..."

Xiao Yaxuan, who was pressing her whole body against Zhou Yi and cursing wildly, showed a side of herself that she had never shown to outsiders, not even to her mother and brother. However, her cursing voice became weaker and weaker, and the pauses in her crying became longer and longer...

"Why don't you just write love songs? Why do you have to write songs like this to make me cry? Do I look pretty when I cry? Don't you know why I hid in Japan? I told you a long time ago that my makeup was ruined by crying, you bastard..."

Weak curses coexisted with uncontrollable sobs. At the end of the curse, Xiao Yaxuan seemed to have lost all the strength in her body. She curled up on the man, sobbing on his chest, and her tears soaked his floral shirt.

Zhou Yi, who allowed Xiao Yaxuan to express all the words and complaints that she had been holding in her heart for days, put his arm around her shoulders, rested his chin on her forehead, and gently patted her back.

"Since your dad has publicly said in an interview that you have to thank him, why don't you thank him properly with this song?"

When the storm calmed down, Zhou Yi lowered his head slightly and looked at the woman in his arms. He smiled and said under her gaze: "I am not afraid of criticism, and no one in Warner can control me."

"..."

Zhou Yi was the only one who said this to her since her father's shocking and shameless remarks were exposed.

Others, including her mother and teacher Yao Qian, advised her to consider the overall situation and not ruin her image as a singer because of a momentary impulse.

So, she fled from the Vikings and fled from Taiwan.

"You damn scumbag." As their eyes met, Xiao Yaxuan first asked a question "viciously", and then, without waiting for Zhou Yi to speak, he raised his head and went to greet him -

He was silenced by practical actions.

It turns out that even with the air conditioner on, Tokyo is still a bit hot in early August.

When the lazy Xiao Yaxuan temporarily lost the skill of fast blood recovery CD under Zhou Yi's critical hit, she could only lie on the bed and draw circles on the man's chest with her fingers——

"It's obviously you who's going to keep me busy for the next few years, but why don't I want to scold you?"

Zhou Yi tightened the bottle cap after taking a sip of water. Hearing this, he couldn't help but smile and said, "Actually, if you don't want to be so busy, you can try another method, but this method is not very traditional."

"What do you mean?" Xiao Yaxuan said in a low voice, resting her head lazily on his chest and listening to his heartbeat.

“Have you heard of the online singer model?”

"Lilac? Your dead ex-girlfriend?"

Zhou Yi couldn't help but pinch the soft flesh on her waist: "Speak properly."

"Hiss, it hurts."

"Deserved it."

Zhou Yi curled his lips and said what he thought: "Now Europe and the United States not only have a traditional channel, but also a very fast Internet channel - Apple Music Store.

“Apple’s Internet model means that once a song becomes popular, its spread speed will far exceed that of traditional record channels.

“Now all the singers who have entered Apple Music Store are veteran singers who already have a solid record base. Their songs are well-known in Europe and America. Apple Music Store is in need of a new singer who has emerged from their platform.

"Do you understand what I mean?"

As the person who personally started the European and American Internet music model, Zhou Yi felt that if he continued to promote Elva Hsiao in this way, he would most likely be called the gravedigger of the European and American record industry by those traditional old hands in the near future.

(End of this chapter)