The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 550: Becoming a shareholder by endorsing

As a Chinese who considers himself cultured, Zhou Yi has always been very interested in calligraphy, and practicing calligraphy is no problem at all for him.

Like last night after the farewell dinner, he and Qin Lan, who was also interested in calligraphy, discussed the four ways to write the Chinese character Kun.

Qin Lan felt as if she had been enlightened. She gained a lot and gained a lot of knowledge.

Perhaps because she was too studious and studied late into the night, Qin Lan slept until noon the next day before waking up leisurely. In a daze, her hand subconsciously moved to her side. The touch of the brush on the back of her hand made her shudder, and the sleepiness that had not yet faded away disappeared without a trace.

When she turned her head, she happened to meet the eyes of the man who was also awakened.

"Morning, big star."

"Although I don't know what time it is now, but judging from the little light coming through the curtains, it must be at least noon." Zhou Yi's sleepy eyes narrowed into slits, and his slightly messy hair drooped, which had a different kind of messy beauty.

"In your words, don't worry about the details."

Qin Lan smiled and raised her hand to pinch the man's nose: "The number one in the music industry is just like this. You are so sleepy. I thought you had unlimited physical strength."

"You're just being stubborn now."

Zhou Yi let the woman's fingers do what she wanted and reached for the bedside table. After searching for a long time, he finally grabbed the phone.

One after another, reminders of unread text messages came into view.

In addition to Qian Jiang, the agent, he was slightly surprised by the message from Mr. Ding, the president of Anta, with whom he had not contacted for a long time. Mr. Ding came to invite him to dinner.

Obviously, as Zhou Yi has been slow to advance the renewal process, Mr. Ding is somewhat anxious.

The three-year, RMB 2001 million endorsement contract that Anta initially signed with Zhou Yi on May 5, 7 can be regarded as one of the most successful commercial collaborations in the entertainment industry to date. At that time, Anta, which had just embarked on the fast track to profitability, relied on the increasingly powerful Zhou Yi to capture cities and strongholds, and made itself a presence that was strong enough to compete with the giant Li Ning.

Although Li Ning still has a strong first-mover advantage and the bonus BUFF of the company's founder, in terms of the popularity and market share of the younger generation, Anta is not inferior to Li Ning at all thanks to Zhou Yi.

Unfortunately, now comes the problem -

周易与安踏之间的合同将会在2004年5月7日到期，而今天已经是2003年9月21日了。

After witnessing Zhouyi's terrifying commercial value, Adidas, Nike and even Li Ning, which missed Zhouyi in 01, these two international giants plus a domestic giant, all set their sights on Zhouyi, who had only eight months left on his contract with Anta.

According to reliable sources, these three giants have prepared sufficient funds to invest in Zhouyi. And this is exactly Anta's shortcoming.

In terms of money, although Anta has made great strides and become the second largest brand in China, it is still not worthy of competing with the Big Three.

"Adidas and Nike have already had preliminary contact with me. The first round of offers they made directly offered a price of 900 million US dollars for three years. Li Ning has not sent anyone to contact me yet, but I guess if they want to snatch you, they will definitely offer a little more."

Just a shoe endorsement can earn at least 900 million US dollars. This money-making ability really shocked Qin Lan who was still having lunch.

If converted into RMB... more than 74 million? ? ? ?

Due to her sensitivity as an accountant, Qin Lan quickly calculated the exchange rate of 1:8.27 in her mind. She was so shocked that the delicious noodles in her mouth were no longer fragrant...

What the hell!

What a nuclear-powered money printing machine!
ZTE Mobile is said to be spending tens of millions of RMB to invite Li Lianjie to endorse its mobile phones, and the deal is close to being successful. Even so, he is already one of the most expensive film and television stars in the domestic entertainment industry.

Zhou Yi’s…directly increased sevenfold???
If you think about it carefully, the last person in the domestic entertainment industry who used US dollars to settle endorsement fees was the queen Li Wen invited by Bird Mobile Phones.

In the late 2001s, the contract was only several hundred thousand US dollars. When the contract was renewed in 4000, because of his appearance on the Oscar stage, the endorsement fee converted into RMB soared to about million...

Well, they are both singers...

"Are all your singers' endorsement fees so outrageous? Even Chenglong's is not that high, right?"

Seeing Zhou Yi hung up the phone, Qin Lan, who was full of doubts, finally asked: "Zhou Yi, do you think I have a talent for singing?" It's not her fault. She had never seen anyone who could make so much money in her life. She was shocked.

The endorsement fee for a singer is so high, why is she still an actress? Wouldn’t it be better for her to cling to Zhou Yi and become a singer?
"You? Then you'd better give up on this idea."

Zhou Yi, who was drinking porridge, looked up at her and chuckled, saying, "Unless you really think you are a lark."

Qin Lan: "..."

Why does she feel that this little brat has some bad emotions when he says this?
Is it her imagination?

She felt that although her voice was not a natural gift, at least it wasn't bad to listen to, right?
Zhou Xun's amazing voice can sing two songs, so there's no reason why she can't.

..............................

“It has to be done even if it’s not possible!

"Zhou Yi's popularity and personal image market are extremely broad. We should seize this opportunity to deepen our ties with him, rather than sit back and watch our competitors snatch him away. Even Xtep is eager to make a move. If we lose Zhou Yi, our market share will undoubtedly be suppressed by them."

In the conference room, Ding Shizhong, who had signed Zhou Yi, the God of Wealth, slammed the table and expressed his own ideas: "In the 21st century, if we want to survive, we must do a good job in marketing and let everyone know and remember us."

The entire Anta is a one-man show of the Ding family. Since everyone is a family, Ding Shizhong's words are also quite impolite -

In a word, I signed the table tennis prince Kong Linghui and Zhou Yi. I have worked hard for the company and shed blood for the company, and now you all have to listen to me.

“We don’t have the financial strength of Adidas, Nike and Li Ning, but we also have our own advantages, that is, we, the Ding family, have the final say in the company.

“So, I think trading some shares and giving some shares at a discount to Zhou Yi as endorsement fees is our best solution at the moment.

"As for why I want to do this, you can look at the sales data in your hands. Xie Tingfeng, who was signed by Xtep, sold more than one million pairs of shoes in a year, but it still cannot match Zhou Yi's miracle of more than two million sales.

"We can even say that Zhou Yi has sold more than two million pairs of this single style of shoes in a year. The future benefits of renewing the contract with him are self-evident. We can even open a new series just for him..."

In order to convince his family and the professional managers he hired, Ding Shizhong tried his best to persuade them.

He really wanted to tie Zhou Yi to his boat, in a way that prevented him from jumping off.

So what better way to bond than by becoming a shareholder?

of course not.

Anta's overall debt situation is not bad now, but no one can take it lightly. After all, the two domestic brands Li Ning and Xtep are double-teaming it from top to bottom, and it may end up dead if it is not careful.

"Zhou Yi's Guiyi or its subsidiaries or new companies can enter the market and hold 7% to 9% of the shares. He can personally hold 0.25% to 0.47% of the shares. This will not affect our decision-making power and can also show our sincerity to Zhou Yi..."

As for whether Anta's shares are worth that much money, Ding Shizhong can only say that he doesn't know. There is no shortage of companies in this market that are on the verge of bankruptcy or have already gone bankrupt after their heyday.

Anyway, just fool him first.

Moreover, he thought that Zhou Yi was a "gambler" like himself, the kind of person who liked to "take a chance and turn a bicycle into a motorcycle."

As long as I can show him this PPT, everything will be fine!
However, when Zhou Yi started talking to Ding Shizhong on the phone, he almost laughed out loud after hearing this opinion.

Anta’s shareholders...well, the picture is a bit beautiful.

The Anta of the future will not be the "small fish" it is now, but one of the top giants in the country.

By acting as an endorsement, you can turn yourself into a shareholder. This wave of endorsement war is about to begin.

(End of this chapter)