The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 570 Waterloo?
"What's wrong? Isn't this just selling albums?"

Warner, offline autograph session in the capital.

After seeing off the last excited fan and finishing the first autograph session in the morning, Zhou Yi shook his sore right hand. Facing Qian Jiang's constant attention to the direction of public opinion, he smiled, exhaled, rubbed his hands and said, "Just ask if you have sold it."

This set of operations actually has a more familiar name in later generations - brand collaboration, attention and forwarding for lottery.

The most typical example is that "Black Myth: Wukong" has collaborated with countless cross-border products. While using its own attention and traffic to drive other co-branded brands, it has also gained further attention itself.

Even in the era of mobile Internet, many people do not pay attention to news in areas not of interest to them at the first opportunity, let alone in 2003.

Many fans know that he released an album and this "brand" is known to them, but many passers-by don't know about it.

Engaging in brand joint sales at this time is to increase brand awareness, further expand the original circle, break the circle, and let more people know about one of the things - and then know about another thing of the joint venture or linkage through this thing.

It is even easier to pay attention to and forward the lottery - getting something for nothing is something everyone subconsciously thinks about, so even if they know that their chances of winning the lottery are extremely slim, many people are still willing to forward it tirelessly.

Even if you have not followed someone before, you will still follow them and then forward the post for the lottery. At the same time, you will also get to know what the person you are following does, which is a potential way to increase followers and expand your circle.

Coupled with the classic e-commerce live shopping rhetoric of "Family members, I can lower the price for you", "This is the benefit I seek for my family members", etc., it is hard not to remember the style, and the little taste and emotions come up immediately.

"This group of people claim to be Internet elites. Won't they be seen through? Isn't this a bit too obvious?" Qian Jiang frowned. "Will it affect your reputation?"

As an agent, his focus is still on Zhou Yi.

“The Internet elites are not the current group of people, but the original group of people. Even though only a few years have passed, the Internet world has actually iterated twice.” Zhou Yi, wearing gloves and a scarf, got into the car with a joking tone.

Students, office workers and those who are pretentious and like to show off online are the mainstream in this Internet age.

Are there true elites?
Of course there are, but their numbers have been crushed by ordinary netizens.

The emergence of Internet cafes and the popularization of illegal Internet cafes have enabled even ordinary young people from small towns to transform themselves into Internet celebrities who are able to make decisions and make decisions online, and enjoy the pleasure of being sought after by everyone.

The "Mu Zimei" incident that brought blogging into the public eye has also shattered the lofty image of the so-called Internet elites.

It was during this period that Tianya began to become a place where rumors frequently spread.

It is precisely this group of people who are most likely to be blinded by marketing.

Just as those who have been talking about capital since the advent of the mobile Internet era are often the ones who are most likely to be indecisive and most likely to be yes-men, their understanding of so-called capital is essentially a product that has been stuffed into their heads at the marketing level.

Zhou Yi is now just using these marketing methods to continuously increase the influence of his new album online, thus achieving a breaking circle effect of 1+1>3.

"Because those who study journalism will not let go of the hot topic of me spending millions or even tens of millions of dollars out of my own pocket. Even if I don't give them red envelopes, they will automatically follow up and report on this matter.

"They want to be popular. It doesn't matter what the truth is. They just want KPI and attention."

Zhou Yi, half lying on his chair with his legs crossed, calmly opened a gossip newspaper and ate the melon with relish.

Because the shooting cost of "New Police Story" began to exceed the original budget and began to overspend again and again, Cheng Long and his old partner Chen Ziqiang, who had been with him through thick and thin for thirty years, were suspected of breaking up.

..............................

"Let's break up!"

WLMQ, inside a restaurant.

Daolang, wrapped in a big coat, was silent, and kept pouring down a bottle of Xingyou Daqu, which cost RMB 1.50. The members of the Ice Point band sitting around him were all smoking cheap cigarettes, and their eyes were a little red as they puffed out smoke.

They are old partners who have worked together for many years.

In early November this year, Daolang and his agent Li Songqiang went to the XJ Women's Basketball Nostalgia Celebration and sang four songs for free. This gave rise to the idea of ​​leaving WLMQ and entering the mainland music market.

Because Daolang and his agent were surprised to find that his songs were unexpectedly popular among that group of people from the mainland.

"Just go for it, but be careful. Those distributors are all scumbags who eat people without leaving any bones. In essence, they are pirates themselves. The anti-piracy campaign in the mainland is in full swing now. Don't get yourself involved."

Big Brother took the last sip of his drink and gave a warning.

The person who approached Daolang was a channel dealer.

To be more precise, it was a few pirated distributors. They thought that Daolang's music was different from the current popular music style in the mainland music scene and might have some potential, so they talked to Daolang and his studio after the celebration.

Daolang was very hesitant about this, but was still somewhat tempted by the prospects it described.

"If you use the channels of pirates to enter the mainland market, you will definitely not be accepted by the mainland music scene. Not only will you not be accepted, you will also be severely criticized.

"I've already thought about it. If you succeed, you will sign with a company in Hong Kong, such as Universal Music or Sony Music. You can't go to Warner Music because Zhou Yi is now the leader of mainland music. With him there, Warner Music won't sign you."

Agent Li Songqiang analyzed the pros and cons of using pirated channels to enter the mainland market, and also helped Daolang eliminate a wrong answer.

A single general's success is the result of the sacrifice of hundreds of soldiers. For Daolang, relying on the channels of pirated goods is a foregone conclusion. He will accept it even if he is excluded from the mainland music scene.

He could not resist the temptation of fame. He even fantasized in the dead of night that after becoming famous he would move out of WLMQ, move into a big villa and buy him two or three luxury cars.

As for being as famous as Zhouyi...

He had thought about it, but still felt it was unlikely.

His music genre is very narrow, basically all rough style, and he can only be a novelty for a few years at most in the mainland music scene.

"What shape does hope take in children's eyes? Is it..."

The speakers in the restaurant played "The Sorrow of Stopping the War" from Zhou Yi's new album "Returning to Zang", but it was soon protested by some diners -

"What the hell is that? Cut it off. Can you change the song? Play something a man should listen to."

"Okay, okay, I'll cut it. I'll cut it."

At the same time, in a dormitory of a boarding art school in WLMQ.

Gulinazar Bai and Tiyal, who easily bought Zhou Yi's new album in the music store, nodded hurriedly at the urging of their roommates.

"The Big World", "A Moment of Fingers", "Beautiful Countryside"...

"What kind of songs are on the A side of Zhou Yi? I feel like only "New Earth" and "Beautiful Countryside" are worth listening to, but I still don't quite understand what they mean."

"What the hell is that song called "The Art of War" at the beginning of Side A? Did Zhou Yi get kicked in the head by a donkey while he was abroad?"

"Me too, me too. I am even more confused than in the previous album. The A side of the previous album also had a song called "Mom and Dad" which I heard very clearly and understood the meaning of."

"..."

For a group of eleven or twelve-year-old children, you cannot expect them to understand what music is. They will only follow their own hearts and ears. If they think it is not good, then it is not good. No matter how wonderful you say it is, it is not good.

If your song is too highbrow for the masses, that's your problem as the singer, not our problem as the listeners who spent money to buy the album.

What's more, they used their pocket money to buy the album just for Zhou Yi's title of "world superstar". Shouldn't a world superstar have a good singing voice?

"Why do I feel like Zhou Yi lost his mind after traveling abroad?"

On Mop, many posts expressing utter confusion about Zhou Yi’s album appeared quietly:

"I'd like to state in advance that I bought the genuine version, but I don't know what Zhou Yi is thinking. I didn't even stick to the A side of this album. What is he singing? How can a human sing "The Art of War"?

"As for the songs that followed, I understood the song 'Beautiful Countryside'. On the surface, it was telling me not to be a web addict, but in reality, it was telling me not to worship foreign things. I understood that."

"I agree. I'm tired of changing songs, but I like the melody of "In the Moment of a Fingers". From the lyrics, it seems to be about the story of Su Wu herding sheep."

"What's going on? Did Zhou Yi flip over? That shouldn't be the case, right?"

Those who haven't grabbed the Zhouyi album yet were shocked when they saw these posts -

Isn’t “Seven Miles of Fragrance” very nice to listen to?

Is it possible that "Qilixiang" is the only good song?

Zhou Yi suffered a Waterloo after a trip to France?

(End of this chapter)