The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 706 Zhou Yi and I are the best partners

Fake business war: planning and planning, with every possible plan in mind;
The real business war: telling lies with open eyes and throwing dirty water on others.

High-end business wars are often so simple and unpretentious.

They never expected that Warner would be so shameless at the beginning. The senior executives of Universal were so angry that they laughed.

Even though he's been away for such a long time, this prodigal son still hasn't learned his lesson and his methods are still so despicable.

"The Internet is not a lawless place. Do not believe in rumors or spread them..."

Out of professional sensitivity, the staff from Universal Public Relations Department immediately helped Eminem to refute the rumor, and at the same time used the Internet trolls to secretly point the finger at Zhou Yi.

"This is complete nonsense! If you say this, isn't Spike just copying Madonna, who has already left Warner? Can I interpret this as Spike crying thief?!"

"Madonna lost to Spike last year on the album concept, and Spike got jealous of her status and stole it?"

"If you didn't say it, you didn't steal it?"

"..."

Seeing that the matter was about to get out of hand, after the two instigators had their accounts directly cancelled, Global Times’s troll army stepped in, attempting to use this incident to convey to the public the impression that “Zhou Yi was the mastermind behind the scenes” - it didn’t matter whether people believed it or not, as long as the dirty water could be thrown out.

You work on the first day and I work on the fifteenth, no one bothers anyone else.

Although Time Warner has completed the separation from Warner Music, the relationship is still there. After taking office, Edgar Jr. did not carry out any cost-cutting and efficiency-enhancing large-scale layoffs or send a large number of talents to American society. Compared with the peak period, he still retains a considerable part of his connections in publicity channels.

Coupled with the publicity channels and connections of the Bronfman Group behind Edgar Jr., Zhou Yi's resource bureau can be said to be the most satisfying one since his debut.

In the prosperous areas of huge cities like New York, Los Angeles, and Washington, posters, advertisements, and album promotions for Zhouyi can be seen everywhere. In economically poor neighborhoods, they are still being promoted on the streets like missionaries!
The radio stations are scheduled from Monday to Sunday, without a day off. The minimum purchase price is one month's package. Some popular radio stations in big cities even start with a three-month package, which is really inhumane.

This was a pure money-burning play that shocked everyone at New Mirror Records—

It is true that Eminem is their trump card, but they did not spend so much money in their initial budget. It is not that they did not have the money, but they were reluctant to do so. Moreover, they are just a subsidiary of Universal, and if they need a lot of extra funds, they still have to report to Universal and go through the application process.

After all, Eminem is not in Universal like Zhou Yi is in Warner, he has no shares.

Besides, these poor guys who play hip-hop on the East and West Coasts have all been poor for a long time. Only a few producers have the courage to make the decision to spend a lot of money on pure publicity. This is one of the reasons why Eminem often tried to touch the porcelain of famous predecessors in the past.

Bumping into someone's car can save some advertising costs.

"If we let them maintain this advantage, it will be a disaster. Warner is hiding deep, and Edgar Jr. is guarding against us. We will be in a passive position if this continues."

As the founder of Interscope Records, Jimmy Iovine is well aware of the early snowballing ability of superstars. He has prepared a resource package for Eminem, but it is obvious that it is still a little worse than what Edgar Jr. prepared for Zhou Yi.

After all, the amount of funds of both parties are not at the same level. This thing can only bring down Warner's old rival Universal.

"Has the funding from Universal not arrived yet?" Eminem frowned, his tone somewhat unhappy.

Although he is not as crazy in private as he was during the album promotion period, he still has a bit of temper.

This is not a surprise attack. They have been preparing for so long. The other side's ammunition depot is full to overflowing, but when he wants to apply for additional publicity funds, he has to go through layers of review. What is he trying to do?
"The funds originally planned have already been in place. Now we need additional funds. Universal has not made any move yet. After all, they have already provided you with top-level publicity resources. The board of directors believes that we need to see the results."

Jimmy Iovine was also helpless.

It is true that he is the president of Interscope Records, and he does have the global distribution rights for Eminem's albums, but the copyrights of his albums are not all owned by Universal. The distribution rights in the United States are also controlled by another publishing company. It is impossible for Warner to be responsible for it all like Zhou Yi.

In addition to the label founded by Eminem himself and the label of his mentor, the proportion of investment allocation has to be discussed in a meeting before it can be decided.

Therefore, at this point, he must have a qualified and reasonable reason to convince Universal.

And this reason...

................................................

"I think Universal is probably waiting for the first sales results to come out."

Warner, inside the president's office.

Zhou Yi took a sip of coffee, put down the cup with a smile, and speculated on the other party's possible actions.

He knows all too well about big company diseases.

Just like before Warner Records separated from Time Warner, Zhou Jianhui had to personally go through all the trouble to apply for additional publicity funds. It was not as convenient as it is now where he has the final say.

When his shares are added together with Edgar Jr.'s shares, Warner is controlled by the two of them.

"Eminem is a popular figure in the U.S. after all, so it's normal for them to have expectations."

Little Edgar, who had been kicked out of Universal Music and had been holding his breath, poured himself another glass of whiskey and drank it all in one gulp: "Spike, you should have listened to his album, how is the quality?"

Although he had written songs and won awards, he still chose to trust the vision of Zhou Yi, a big shot in the industry.

"The style is not much different from his last album, The Eminem Show, so this album is called Encore.

"Perhaps because of his age, Eminem is a little less confident and not as aggressive as before. Many songs in the album are not as unbridled as before." Obviously, he also knows that he can't attack all his life, so in addition to ridicule, this album began to tentatively add explorations into human nature and the pursuit of self-expression.

"To put it simply, it is a transformation from an angry young man to a petty bourgeoisie."

Zhou Yi put some ice cubes in his mouth and chuckled, without any worries: "I don't know if his existing fans will be disappointed, but it is obvious that this album is aimed at attracting more passers-by fans.

“Although the album’s expression is not as good as the previous one, its market performance will definitely not be bad.”

In fact, Eminem succeeded in doing so.

The success of "Encore" represented the first step in his transformation, but subsequent changes in his marriage, friendship, and family almost caused this man to collapse. When he came back, he had completely lost his past aggressiveness.

"Tsk, does that mean that we can't decide the outcome quickly?"

Little Edgar tutted in dissatisfaction: "What a shame, I wanted to see how those idiots at Universal watched me win."

"It will win."

Zhou Yi did not comment on the president's idea of ​​revenge, but he still gave him a reassurance.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

Although this album is not as awesome as the previous one, Eminem is not much better. The quality of everyone's album has declined compared to the previous one, which means that no one has declined.

The key lies in the sales curves of the first day, three days and first week.

"That's right - huh? No, why do you seem not nervous at all? I'm more anxious than you."

Little Edgar, who finally realized that something seemed to be wrong, could no longer hold it in.

He tried to find a hint of nervousness, anticipation, and anxiety on Zhou Yi's face, but after watching for a long time, he found that this man was not even as interested in the album as he was in the short list of beautiful secretaries in his office.

"The album has already been released, there's no point in rushing. Besides, I believe from the bottom of my heart that I won't fail."

Zhou Yi got up from the sofa after receiving a text message: "Just keep an eye on her, the beauty has a date. I prefer being with a woman to an old man like you."

"..."

Who is releasing the album?

Watching this guy go downstairs and get into Victoria's Secret supermodel AA's car, Little Edgar couldn't help but sigh as he stood in front of the French window.

Who is releasing the album?
He wanted to spend some money, but his mind always wandered to the album, so Edgar Jr. finally had to cancel the plan - he just accepted his fate.

He admitted that his career now stimulated him more than women.

He wants revenge, revenge on Universal!

7 month 16 day.

Little Edgar, who had been imprisoned in the president's office for a day and a night, finally received the summary data compiled by the marketing department after working overtime yesterday at noon.

The moment he saw the number, he pushed the gold-rimmed glasses on his nose in disbelief, and for a moment he thought he might have seen it wrong.

"How many?! Six hundred and eighty-seven thousand two hundred and eighty-eight?!"

Fuck your mother God Jesus Mary!
Why so many? !

This is 2004, the year when physical records have already died out, not 2004!

Last year could be said to be the last glimmer of the physical record era, so why is Zhou Yi's first-day numbers still so strong this year? !
Among all the album first-day data so far this year, no one has come close to Zhou Yi's data!
"Calm down, don't get excited Ed, this is a normal statistic. It's easy to hype up early sales for something like a two-way confrontation. Otherwise, why would so many artists choose to engage in marketing wars of words?"

Zhou Yi, who was answering the phone in the hotel, spread his legs, temporarily held AA's head, and said comfortably: "I told you a long time ago that you don't need to worry about these, right?"

"Fuck! I admit you're right! I love you so much Spike!"

"Thank you, but I still only like pretty women."

"Fuck you!"

The voice that suppressed excitement and joy finally released after hanging up the phone. Although he had only slept for three hours, he felt that he was so full of energy that he could kill a tiger with one punch. Little Edgar was walking like a dragon and a tiger.

After Void vented his anger with a set of three farmer punches, little Edgar was so excited that his face turned red!

"Quick! Increase the workload! Make the factory work overtime as hard as possible! If you don't want to work overtime to earn money, get the hell out of here!"

For the first time in his life, for the first time, little Edgar experienced the joy of career success.

This is what Zhou Yi brought to him.

After living for so many years, being a well-known prodigal son in the circle for so many years, and being ridiculed so much behind his back, this time, little Edgar wanted to roar to the sky and tell the world -

Who said I don’t have talent!
That guy used to be my teammate in business, so that won’t work!
Take a look at the Book of Changes!
Didn't I succeed after cooperating with Zhou Yi? !
Damn it, my former partners were all idiots! idiots!
(End of this chapter)