The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 711: Calling the clan the ancestor
For Zhou Yi, telling such a clear time is as simple as eating and drinking;
But for the hip-hop community in the United States and even the world, his words were undoubtedly a provocation to all of them.

“The new auto tune sound I developed will undoubtedly have a profound impact on the world music scene, but I don’t intend to keep it to myself. Instead, I will open source it and fully display it so that everyone can enjoy the industry changes brought about by technological progress.

"Of course, the emergence of this new timbre does not mean that some people can use it to cover up their shortcomings in singing. It is just a technical supplement and a means of expression. What really determines the level of a singer is your songs and the ideas in your mind..."

The open-source speech was so heartfelt that it not only made the fans scream with joy, but also attracted a group of young new musicians and Internet people to pay attention.

The Book of Changes is great, no need to say more!

"This industry doesn't lack singers, but it lacks talents who can push the industry forward! There is no doubt that Spike is this genius!"

"My God, he is only 23 years old this year, and he has introduced new production technology that can influence the music industry in just over four years since his debut. This is simply incredible!"

"Listen to 'boom boom pow', it's a song straight out of the future and I'm obsessed with it!"

"I still like Sexy Back. Scarlett Johansson is so sexy!"

"Why can't it be 24K Magic? Is it because there are too many Victoria's Secret supermodels and you can't handle it?"

“Then I like “That’s What I Like.”

“I like ‘drag me down’ and ‘Happy’…”

The result of having too many good songs in an album is that fans will often fight over the rankings. This is fully reflected in Zhou Yi now.

Not only is the number one single that others envy like water to him, there are also several songs in the album that are "his own" and are eyeing the championship throne of "boom boom pow".

This extravagant behavior was first seen in Zhou Yi's first English album, and it became unstoppable from the second album.

Now the three albums are still like this, and companies like Universal, Sony, and EMI are a little helpless.

What on earth is Warner thinking? Are they really not going to tear down a single song?

Especially Universal.

Although only a week had passed, they had already started holding meetings to discuss whether or not to strategically abandon the billboard resources.

Anyway, there are many albums that have poor Billboard performance but are still selling well. For example, Linkin Park, which is under the same Warner label as Zhou Yi, is a typical example. Most of their singles rankings are not very good, but their album sales are a global hit.

As a record company, they definitely have to consider the album first.

Of course, before that, they still had to attack Zhou Yi’s remarks first, at least to prevent him from being held back.

On the 24th, Neil McCormick, a music critic for the British Daily Telegraph, took the lead in criticizing Zhou Yi in his column:

"As a music critic, I was looking forward to Spike's new album. Unfortunately, he used the auto-tune technology that I hate the most.

“This is undoubtedly an extremely insidious invention in the history of world music, not to mention that Spike has developed a new sound technology, and adding this extra to the human voice will make the music itself even worse.

"He shouldn't do this. With his status and influence in the music industry, this will undoubtedly cause more and more people in the music industry to embrace auto-tune software and use the new sound technology he developed to cover up their own shortcomings..."

On the 26th, American country rock singer Neko Case also said in an interview that auto tune software should not be born.

“I know my voice and singing aren’t perfect, but I don’t want to fix it with Auto-tune.

"Spike should be aware of his position in the music industry. His actions are undoubtedly encouraging everyone in the industry to use Auto-Tune, which will kill our vitality as singers."

On the same day, Dr. Dre, Eminem's mentor and leader of West Coast gangster rap, also expressed his disgust for the new Auto-tune technology in a public interview - "You ask me? Yes, there is no doubt that I want to kill this sound. The new technology brought by Spike will destroy our entire industry. Have you seen his Chinese album use this technology? The answer is no.

"It's obvious that he is deliberately polluting the American music scene and trying to mislead our new generation of musicians."

Under the media's hype, the focus of public opinion gradually shifted from "Since Auto-tune software came out in 97, can this new Auto-tune technology created based on the software be considered as created by Spike?" to "This is the worst invention in music history."

This is considered to be a tacit acknowledgement that this new tone technology was indeed promoted by Zhou Yi.

In any case, with Zhou Yi's current fame and status, plus such a groundbreaking technological move, he can also be awarded the reputation of "Ancestor".

Especially when "boom boom pow", which is one of his exhibition works, is still so popular.

"Something's not right. Why are these people reacting so strongly?"

Qian Jiang, who always pays attention to public opinion, seems a little strange.

If people like Dr. Dre came out, it could be explained as speaking for Eminem, but Neil McCormick and Nico Keys have nothing to do with Universal, Eminem, or even hip-hop music.

"Because Auto-tune has a huge impact, other industry leaders can't say anything because of my current position."

Zhou Yi, rubbing his eyebrows, half-lying on the seat of the nanny car with his eyes closed to rest. He had just finished an offline performance and had to rush to record the next program promotion.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

Different from the crudeness and sensation brought by the first generation of Auto-tune technology at the end of the last century, "boom boom pow", as one of the pinnacle works in the Auto-tune era in 2009, its production ideas and technical processing are at their peak.

The Black Eyed Peas band also became a global top star thanks to this hit song, and their career reached a new peak.

Bringing such a mature commercial work to 2004 is undoubtedly a direct tribute to its origin.

The shadow of any Auto-tune technology in the future can be glimpsed in this song. If he is not the ancestor, who is?
The reason these people are anxious, besides the fact that this thing does have a bad influence, is also because of his status issue.

If he was only comparable to a legend before, then once his status as the founder of a school of thought is truly established and a large number of followers follow and use his knowledge, with his current status and influence, he will be promoted to a legend on the spot.

Although the value of this "founding of a new school" is very low, and can even be said to be a counterfeit, it is still an innovation in a popular music project.

The world music scene has developed over the years, with countless genres and technologies updated and iterated, reaching their peak and then declining. The pioneers among them are always worth commemorating.

Besides, there will be nothing that can be boasted of as "founding a new school of music". Until the mobile Internet era, the entire world music scene has not had anything new, but has been regressing.

This is also the reason why he decided to release this song in 04, as there will be no chance to do it next year.

T-Pain will use new technology sounds for the first time next year and use it to drive a trend -

It was not until 08, when Kanye West released the Auto-tune album 808, that the mature Auto-tune technology completely swept the world. Even the rapper Jay-z angrily denounced this technology as shit and released a song to diss it, but it was of no use.

The tide of the times cannot be stopped by a few ordinary people.

Singers in the Chinese-speaking region were no exception and were affected. Top Chinese songwriters such as Wang Lihong and Jay Chou also began to produce songs of related types.

Obviously, many editors, including the New York Times, also saw this, and some even directly pointed out Zhou Yi's ambition in the title:

"Spike's evil ambitions are finally exposed. Don't let him influence our next generation!"

"Spike is poisoning our music scene and our next generation. He is using music as a weapon of invasion, exporting it to the United States and the world, attempting to weaken us..."

(End of this chapter)