Return to 2002: Freestyle Superstar

Chapter 186 Nike, you have to contribute more to Chinese tennis!

Chen Ran quietly opened the system panel again.

After defeating Agassi this time, he had a potential value of 2 points assigned to technical attributes.

It was truly a Masters final with three wins in five sets.

Technical attributes: 86 (limit value 88)

Physical attributes: 87 (limit value 92)

Mental attribute: 84 (limit value 85)

This time when he returned to China, Chen Ran actually participated in much fewer business activities than when he was in the last four semi-finals of the Australian Open. This was also his special request.

Although no one hates having more money, Chen Ran knows that the future is long and there is no need to rush.

What's more, participating in too many messy business activities will also affect your personal business value.

Especially when Chen Ran saw invitations to some commercial activities, the names of these brands had never been heard of, but the appearance fees offered were astonishing.

"Isn't this a pyramid scheme?" This was Chen Ran's first reaction, and it was also due to the profound memory of later generations.

Without saying a word, Chen Ran directly asked the agency to blacklist all these brands.

During his time in Yanjing, he only signed one new brand, "China Mobile", which echoed the "China Unicom" that signed Yao Ming.

But what surprised Chen Ran was that when he came to the training base of the China Tennis Team, he saw a familiar figure—Li Na, who is also the future two-time Grand Slam winner.

It seems that because of the butterfly effect caused by Chen Ran, Li Na returned early and returned to the national team.

At this moment, Li Na is practicing under the guidance of her boyfriend Jiang Shan.

Jiang Shan was once China's top tennis player, winning the National Games team gold medal and mixed doubles gold medal. However, he retired early due to injuries and is now only 23 years old.

Soon, the tennis couple saw Chen Ran and stopped training together. They looked at this young genius with some shock who appeared out of nowhere and was too young to be true.

The Chinese men's tennis, which had almost no international honors and had nothing, was completely overturned by him in just three months.

Chen Ran also noticed the tennis couple, smiled lightly, and walked over.

"Li Na? Welcome back to the national team!"

"You...you know me?" Li Na seemed a little hasty and uneasy, even though she was four years older than Chen Ran.

After all, in the world of competitive sports, performance and honors are hard indicators to determine a person's status, unlike other industries where there is a phenomenon of relying on one's seniority and selling one's seniority.

Although Li Na had such a hot temper in later generations, she became very low-key and honest in front of the Big Three.

"Director Sun mentioned you to me and said that you are the best women's singles player in China." Chen Ran said very kindly, "It's just the right time to come back. You will most likely be able to make it to the Athens Olympics next year."

The original Li Na did not come back until 2004, thus missing the Athens Olympics.

"Uh... ok!" Li Na seemed to have remembered something, "Are you also on the national team?"

"Can't I still be selected for the national team with my performance?"

"No, no, no, that's not what I meant!" Li Na immediately shook her hand, "I mean, aren't you self-employed? You have been practicing by yourself."

"The motherland needs me, of course I will have no hesitation." Chen Ran said calmly and grandly.

Seeing Chen Ran's calm look, Li Na felt a little dazed and a little envious.

She felt that this boy, who was 4 years younger than herself, was more mature than herself and seemed to be better at controlling her emotions than she was.

Li Na watched several of Chen Ran's Australian Open and Masters matches and found that his mentality on the court has always been very stable, completely unlike her own character, who can get angry at every turn.

"The popularity of tennis in China is so high now, and it is entirely driven by you." Li Na sighed sincerely, "When I was in Wuhan, everyone was discussing your name."

Chen Ran shrugged and joked: "You are the best female tennis player in China. I believe that one day everyone will also discuss your name."

At this time, two figures came from a distance, chatting and laughing. It was Sun Jinfang, the director of the Tennis Management Center, and Dong Bing, the president of Nike Greater China.

Today, Dong Bing has been promoted from the vice president of Nike China to the president because of his successful signing of Chen Ran, a supernova.

In fact, this result was unexpected even for Dong Bing himself. I didn't expect this boy to be so powerful. It was completely beyond my expectation.

Of course, her external rhetoric is: I am not surprised at all that Chen Ran achieved this result, it was completely expected.Ever since Nike signed Chen Ran, I thought that this day would come.

Chen Ran has become the most beautiful signing in Dong Bing's professional resume.

Of course, troubles followed.

The sponsor of the China National Tennis Team is Adidas, but the contract is about to expire.

The Nike headquarters in the United States has issued a fatal order to win the sponsorship of the Chinese Tennis Team.

Next year's Athens Olympics, and the Yanjing Olympics five years later, which will attract national attention, they cannot accept Chen Ran wearing the jersey of his rival to compete.

So Dong Bing personally visited the China Tennis Management Center.

Today's Chen Ran, even though he has not played a game for the national team, has already given Sun Jinfang the capital to raise his price.

She didn't understand Nike's thoughts.Think about the time, how long has it been?

Half a year ago, China Tennis was completely wiped out at the Busan Asian Games. The competent authorities were so ashamed that they could not raise their heads in front of many peers.

Nowadays, tennis has become popular.

Because of Chen Ran's relationship, many businesses are lining up to sponsor the national team.

Sun Jifang and Dong Bing also noticed Chen Ran and stepped forward to greet him warmly.

"Xiao Chen, how long do you plan to stay when you return to China this time? I thought you would go directly to Europe."

"The clay court season is so long, so there's no rush. I'll make some adjustments first when I return to China."

While speaking, Chen Ran looked at Dong Bing and joked: "Mr. Dong, I think I signed with Nike too early. I should wait a few months."

When he saw Dong Bing and Sun Jifang walking together, he immediately guessed the other party's intentions.

Dong Bing said helplessly: "Don't we have incentive clauses? Now that you have won the Masters Championship, the endorsement fee will increase accordingly..."

As for the amount, she didn't reveal it, after all, there were people around.

Of course, she must admit that this incentive clause is absolutely completely different from the cost of signing a contract with Chen Ran now.

How much is Chen Ran’s current endorsement fee? 200 million US dollars!
This amount of endorsement has made everyone jealous not only in the Chinese sports circle, but also in the entertainment circle.

But for Nike, it is still an extremely valuable investment!

"Haha, that's true." Chen Ran smiled faintly, "Although I suffered a little loss, if I think about it from another perspective, after cooperating with you Nike, my performance has improved by leaps and bounds. Maybe you brought good luck."

He pointed to Sun Jinfang beside him: "I hope this good luck can also be passed on to our Chinese tennis team."

When Chen Ran said this, he almost made it clear that you must become a sponsor of the national team.

"Are you here to raise the price?" This was the first reaction of Dong Bing, who has been in shopping malls for a long time.

Chen Ran's routine of first suppressing and then advancing is so smooth, he is almost telling Dong Bing: I suffered a little loss by signing with Nike early, but don't let the national team suffer too.

Businessmen will definitely pursue maximizing profits.

In Dong Bing's view, the current Huaxia Tennis Team has few star players except Chen Ran, so there is no need to pay a high price.

As long as the offer exceeds that of Adidas!
Which is the largest sports brand in China today?Li Ning!

Anta, which later became the world's second largest sports brand by market value, is still a small workshop.

Li Ning's focus has never been on tennis. Their basic focus is table tennis and badminton, and then they gradually expanded into the basketball field.

So Nike’s only competitor is Adidas.

But when Chen Ran said this just now, there was a feeling that Dong Bing was riding a tiger.

"Make some contribution to Chinese tennis, and you can also leave a good story."

This big hat was put down, and Dong Bing had to accept it.

"Whether it's tennis or other sports in China, we all hope they will get better and better!" She is also a veteran, and her mind is spinning rapidly.

Sun Jinfang felt happy and said, "It's easy to talk, let's work hard together. Mr. Dong, do you think who is this?"

As she spoke, she immediately pulled Li Na over.

"Are you Li Na..." Dong Bing looked at it carefully for a while and asked with some uncertainty.

When Nike invested in Li Na, Dong Bing had some experience with it.

At the beginning, Nike's scouting system determined that Li Na was likely to make a name for herself in the WTA women's tennis. After all, the competition in women's tennis is much less than that in men's tennis.

But a few years after Nike's money was invested, Li Na announced her retirement and went to study, which made Dong Bing angry and helpless.

If an athlete wants to retire, what can you do?
The worst possible outcome is that the remaining endorsement fees will not be paid, but the investment in the previous few years will definitely be wasted and there will be no return.

Half a year had passed, and with the sudden appearance of Chen Ran, Dong Bing was about to forget about Li Na, when this bitch unexpectedly made a comeback.

Could it be that this bitch was aroused by Chen Ran?

But it would be best if Li Na is willing to come back. At least the money that Nike has spent may one day reap the rewards.

However, at this time, Li Na was a little shy and ashamed to face Nike, who had supported her since she was 16 years old.

"Mr. Dong, I'm back... I'm determined to play well. Chen Ran... is my role model and the benchmark for all Chinese tennis players." Li Na in 2003 was far from as tough as later generations.

Sun Jinfang took advantage of the opportunity: "Don't worry, Mr. Dong! Li Na's strength is acceptable. From now on, she will earn points and she will definitely be able to enter the Olympic Games in Athens next year."

"As for Xiao Chen..." She glanced at him with a smile, "Even if Chen Ran sleeps from now until July next year, he will definitely be included in the Olympic roster. So next year's Athens Olympics will definitely be a glorious moment for Chinese tennis. !”

"You are talking so much just to get more sponsorship money." Dong Bing thought helplessly, "It seems that if I don't vomit some blood this time, I will really die."

……

(End of this chapter)