Return to 2002: Freestyle Superstar

Chapter 548 "Education" Mr. Ma

After meeting Xue Ziqian that day, Chen Ran also laid a foreshadowing in advance.

This comedian and singer from Shanghai is second only to Jay Chou in terms of long-term clicks on the Future Online Music Player, and is far ahead of many singers in mainland China.

What? You said he can only sing sad love songs with no real reason and many of the melodies are cut from the same mold?

But what does this have to do with me?
It’s enough as long as the masses like it. Why do you care about other people’s musical taste? They have data and results, and that’s what attracts Chen Ran.

If you want high-quality music, buy your own ticket and go to the theater to listen to a symphony. I won’t serve you here.

Previously, Penguin spent a huge amount of money to sign Jay Chou's online music copyright. Pony Ma himself attended the signing ceremony and took a photo with Jay Chou, which was exactly the same as in the previous life.

But in this era, it is time to seize the market.

Even if you sign Jay Chou, it will definitely be free to broadcast and there is absolutely no way you can charge for it.

Even if there is a charge, it will probably take more than ten years.

Therefore, this time Chen Ran took over the responsibility and directly signed a contract with Xue Ziqian, who was still a newcomer, for the exclusive online music broadcasting rights for the next ten years.

This also means that he has already secured the title of the second most popular Chinese singer on the Internet and the second most on-demand broadcast rate, after Jay Chou.

Although Xiao Ma Ge didn't quite understand why Chen Ran valued a newcomer who had just debuted through a talent show so much, they were close allies after all, and Chen Ran was the second-in-command of Penguin Music's business, so he still gave him full trust.

A few years later, Xiao Ma Ge will definitely be amazed at Chen Ran's outstanding vision.

In addition, from Chen Ran's perspective, Xue Ziqian became a little famous after participating in "My Style My Show" this year, and then after releasing a few pretty good albums, he quickly fell into obscurity.

This is related to the fact that the company he signed with was not strong enough, had insufficient funds, and was shelved later on.

After his contract expired, he signed with Ocean Butterflies Music, and his career immediately took off. He became even more popular than before, and it would not be an exaggeration to describe him as a huge star.

Chen Ran knew the reason very well.

“It’s mainly due to lack of exposure!”

As an original singer, I can solve the problem of my own works. The main problem lies in the subsequent promotion.

Only when the quality of the work is up to standard and there is traffic in the later stage, popularity will be a natural result.

The company is not doing well and has no funds to help you promote?
Isn’t this a coincidence? Penguin has plenty of traffic and users, so exposure is not a problem at all.

QQ Music and Qianqian Jingting, two top-level music players, will clear all obstacles for you, and all you have to do is to keep writing good works.

Don’t forget that in its previous life, Penguin Music had already created the QQ Big Three even though it only had one QQ Music under its umbrella.

If these three giants switch to another platform, there may still be some listeners, but the number and spread will never be as terrifying as on QQ Music.

Platform is very important.

As a reborn person, Chen Ran knows this very well.

That's why he hugged the penguin's thigh without hesitation.

It is definitely better to cling to someone else's influence and take a ride than to start your own business. Since you can take a shortcut to success, why work so hard?

In the next few years, Penguin Music will strive to maintain a market share of around 80%, and if there is an opportunity in the future, it can be steadily increased to 85% or even more. Of course, monopoly is not good.

Absolute monopoly may bring some troubles. Pony Ma may not realize it now, but he will definitely understand it in the future, especially after the 3Q War.

……

Since Chen Ran usually plays games all over the world, he and Xiao Ma Ge can only keep in touch through text messages and they only meet a few times a year.

After this meeting, in addition to agreeing on the web game business, Xiao Ma Ge suddenly brought up something.

"Chen Ran, we at Penguin are also planning to develop the blog business. Why don't you come to us and open a blog? I will pay the termination fee from Sina for you." Xiao Ma Ge slapped his thigh, acting very generous.

During this period, Penguin, relying on the huge number of QQ users, really wanted to try everything.

In fact, in the past, even with the powerful tool QQ, or the even more terrifying WeChat released a few years later, it would be impossible for Penguin to be invincible in every business.

Not only blogs, but also the future Weibo business, Penguin has invested a lot of money, but the result is still a mess.

Chen Ran paused, pondered for a while, and replied: "Mr. Ma, I think... you should know that even if we have 'QQ', it is impossible for us to get all the benefits in the world. It will easily become a target of public criticism."

Now, he can barely say that this is "our QQ". After all, he is one of the core figures of Penguin's senior management, and he is one of those who does not need to punch in to go to work.

"I've analyzed it carefully. Sina has advantages in social media business, and this blog itself will not conflict with QQ or other businesses of Penguin, right?" Chen Ran raised his eyebrows and asked.

Brother Ma smiled shyly: "That's true. At present, it seems that there is no conflict in business."

"We shouldn't extend the battle line too far," Chen Ran said meaningfully, "For example, blogs. Even if we have QQ, we have to pay more than Sina, but the result is unknown."

"Is this necessary? We at Penguin are not yet a giant in the industry."

Xiao Ma Ge also remained silent. He knew that Chen Ran’s analysis made sense.

He didn't know much about blogs, but he got excited and wanted to give Sina a try when it came up with something new.

Brother Xiao Ma has never considered whether he can do the job.

"Boss Ma..." Chen Ran patted Brother Ma's shoulder again, "I'll go to Sina first to explore the road and see how much influence blogs can have on the Internet."

"Anyway, I work for Penguin. If the blog is successful in the future, Penguin will also benefit. Maybe I can act as a go-between to facilitate cooperation between the two companies."

What the hell is Sina? It’s just a small shrimp. In the future, will it have anything to offer except Weibo?
What's more, after Penguin failed in its own Tencent Weibo, it also invested in Sina Weibo, so this company is destined to be a younger brother and will not pose any threat at all.

Xiao Ma Ge obviously trusted Chen Ran very much, so he nodded in agreement and temporarily put aside his "resentment" towards the blog.

"Okay, this time I'll do as you say!"

Chen Ran nodded, but this time when he heard Xiao Ma Ge talking about blogging, he also thought of something.

The year-end finals are over, and it’s time for me to write a diary on my blog.

……

(End of this chapter)