Return to 2002: Freestyle Superstar

Chapter 634: Jordan to Nike, Chen Ran to Penguin

"what happened?"

"Anta has completely stolen the spotlight!"

Several senior executives of Nike in China were also shocked.

In their eyes, Anta, a company that has only risen in recent years, is just a younger brother and is not to be feared at all.

In the Chinese market, the only threat Nike sees is Li Ning.

But in the past few days, Anta has overshadowed Nike through a series of marketing campaigns after Li Na entered the China Open final.

What makes Nike even more angry is that Li Na has been receiving sponsorship from Nike since she was 16 years old.

But now, she has become Anta's top brand.

Who is to blame?
They themselves are unwilling to pay a high price to renew the contract.

Even according to internal information, this signing has triggered a butterfly effect.

Anta originally planned to sign an ordinary main player of the NBA Rockets. After all, with the title of Yao Ming's player, his exposure rate in China is definitely not low.

Today's Anta is far less ambitious than its future generations in wanting to enter the international market, and it still focuses on establishing a foothold in the domestic market.

They signed players from the Rockets also considering the domestic market.

But when Li Na emerged, Anta immediately changed its strategy, choosing to give up the Rockets players and sign Li Na.

After all, he is just Yao Ming's teammate, not Yao Ming himself.

What's more, NBA teams trade very frequently. You may just sign a contract today and be traded by the team tomorrow. Isn't that equivalent to signing a contract for loneliness?

After careful consideration, Anta finally decided to sign Li Na as the contract candidate.

Because of Chen Ran, those black uncles in the NBA missed out on China's business contracts and a considerable income.

……

"Nike itself is unwilling to increase investment, what does it have to do with me!"

At this moment, Chen Ran stood in the center of the Diamond Stadium, looking around at the Anta billboards and thinking disapprovingly.

Sometimes, this company does like to take advantage and is keen to take over at the lowest price.

Chen Ran's contract renewal negotiations with Nike were not pleasant at the time, as the other party kept lowering the price.

Although China's sports market is large, it is not as highly mature as that of the United States, and its market spending power is also not as high as that of the United States.

This is the reason why Nike lowered the price for Chen Ran.

"We will definitely build an office building named after you in a commercial area in Shanghai. This is our Nike tradition." Nike executives have mentioned this time and again without getting tired of it.

After all, in the original time and space, both Liu Xiang and Li Na enjoyed such treatment.

But Chen Ran doesn't care about this at all.

The "office building" named after it can make a living.

Nike should understand that naming the office building after him is not Chen Ran’s honor, but Nike’s honor.

This point must not be made wrong, otherwise it would be putting the cart before the horse.

So, he watched everything happening in front of him very indifferently.

Let's fight!

The more curled the better.

"But Sister Na is still relatively reliable. She keeps her mouth shut and has not told anyone that she signed with Anta. It was actually my idea." Chen Ran was also very satisfied with this.

She didn't even tell her husband.

Chen Ran only likes these sports brands to fight among themselves, then spend money and engage in a crazy arms race.

For example, Nike spared no expense and paid a huge price to win the sponsorship of the Chinese national tennis team, after all, Adidas was raising the price.

He doesn't care about the rest.

When it comes to business, profit is the most important thing to everyone.

Chen Ran also knew that no matter how good his performance was, he would never have the same status as Michael Jordan in Nike. In the future, he would not even be able to surpass James.

After all, Jordan brought Nike's business miracle, and James is Nike's own son.

As a Chinese, I will definitely not reach this point.

So, there is no need to get personally emotional about it.

Chen Ran lowered his head and glanced at his jersey.

With his efforts, Chen Ran gained rights similar to those of Li Na in her previous life.

In other words, there is not only the Nike logo on his jersey, but also a QQ logo.

Chen Ran can mark two endorsement products on the clothes at the same time, as long as they are not competing products.

Just like Zheng Qinwen in later generations, her jersey had both Nike and Alipay on it.

In fact, in Chen Ran’s mind, Penguin’s status is much higher than Nike.

Because for the Penguins, Chen Ran is very likely to be a founding hero, just like Jordan to Nike.

Unlike Jordan, Chen Ran is a pioneer in cheating.

In addition to the advertising effect, it can also help the Penguin Empire to be established more quickly in other ways.

After all, he has to play games all year round. He doesn't have the energy, need, or interest to build a business empire on his own.

Opting in is the best option.

So when the camera locked on Chen Ran, he also consciously pulled off the penguin logo on his jersey.

Let this logo get more exposure, especially when it is broadcast live on CCTV.

In this final, Chen Ran still gave his all.

He will not give Monfils or other excellent top-notch players in the ATP any chance to cheat, even in the 500 tournament.

As long as Chen Ran participates.

There was no suspense in this final.

6-3 and 6-1, Chen Ran won two sets in a row and completed the sweep.

But Monfils is worthy of being Monfils. This black uncle is known as the master of magical balls in ATP.

He often makes amazing and even unbelievable shots.

Sometimes, even Chen Ran had to give this guy a thumbs up.

What is even more ridiculous is that Monfils does have the talent of a black player to be funny.

Every time this guy hits a magical shot, he shows off in front of the audience.

For example, put your hands on your hips, open your arms, or cross your arms across your chest.

Fortunately, Ronaldo’s celebration style is not popular yet, otherwise this guy would definitely imitate it.

What kind of player is Monfils?
He is the kind of player who has never lost in highlights but can never win a game, at least that's the case when facing Chen Ran.

Of course, he himself knew that it was difficult to defeat Chen Ran.

So all the focus is on how to celebrate after hitting the magic ball.

In short, Monfils is a player who knows how to sell himself very well.

This is consistent with most black players or black singers, who have a strong desire to perform.

Although Chen Ran would give his magic ball a thumbs up, he would not show any mercy.

As a result, the final ended with such a brutal score.

However, after the game, Chen Ran said something that made the French feel complicated: African players have taken up the banner of French football and tennis through their hard work and struggle.

……

(End of this chapter)