Go score!coach

Chapter 210 A new era in La Liga!Atletico Madrid is out of the circle! [A big chapter with ten thousand words, please beg me to subscribe]

Yang Hao himself did not expect that his thoughts and analysis combined with his previous life experiences would have such a huge impact on Atletico Madrid's coaching staff.

So after he finished speaking, the original brainstorming completely turned into an analysis and understanding of Yang's football.

But when Yang Hao thought about it, he no longer felt strange.

FIFA has many scholars who specialize in football theory. They may not be able to coach or even play football, but they specialize in the study of football theory.

But from theory to practice, it often requires a process.

To a certain extent, from the time it was proposed in 2003 to the official implementation in 2005, it was not until 2009 that Guardiola's Barcelona Dream Team presented it to the world for the first time.

What the whole world saw at that time was Barcelona's passing control.

But behind the pass and control, especially behind the technical midfield three of Xavi, Iniesta and Busquets, is the impact of the reform of the offside rule.

Without this reform, let alone anything else, take the current Super Depor as an example. As long as Irueta's team rushes in and kills, can Barcelona's midfielder stop it?

If nothing else, Mourinho's Porto style of play is completely strangling the midfield. Can a combination like Xavi and Iniesta stop it?

Also, like Atletico Madrid, they need a player like Baraja to take over right now.

But next, Yang Hao's plan is to gradually downplay Baraja's role, and gradually support midfielders such as Iniesta, Modric, and David Silva to replace Baraja.

It's not going to be done in a year or two, it's going to take a while, a transition.

As it happened, around that time, Baraja also reached his age.

By that time, Atletico Madrid has completely completed the technical transformation of the midfield. Coupled with the maturity of players such as Messi, Ramos, Pepe, David Silva and Modric, the Shenzhen Army will definitely Taking the entire European football world by storm once again!

Moreover, at that time, Atletico Madrid's new stadium was almost completed.

This is the development route Yang Hao has planned for Atletico Madrid in the next few years.

When these players mature, he will make Atletico Madrid the top club in the world and the greatest team in history!
At that time, it will not be Real Madrid poaching Atletico Madrid players, but the other way around, Atletico Madrid will go to the homes of Real Madrid and Barcelona to draft girls!

The premise is that they must have a daughter that Yang Hao can like.

……

After entering July, the earliest news came from Real Madrid's presidential election.

Former chairman Sanz came forward to campaign against Florentino, but before that, a very interesting thing happened.

Sanz appealed to a court in Madrid, asking the court to cancel the postal ballot system in Real Madrid's election.

This couldn't help but remind Yang Hao of the presidential election of the beautiful country in the future.

Sure enough, mail-in ballots are really...

The main reason why Sanz made such a request was because his election situation was very bad.

Despite Real Madrid's poor performance and even failure to qualify for the Champions League, stars such as Samuel, Woodgate, and Owen are still flocking to it, let alone Atletico Madrid's Joaquín.

After purchasing this large number of stars, especially the poaching of Joaquin from Atletico Madrid, Florentino's popularity has skyrocketed.

It can be seen from this that it is really fun to poach the enemy's corner, and it is always fun to dig.

Yang Hao has no interest in the Real Madrid presidential election. What really caught his attention was what Florentino said in an interview with the Spanish professional financial newspaper [Expansion] before the election.

No need to be surprised. Although the Real Madrid presidential election is a matter within the football circle, many Real Madrid members, especially those who are influential and have the right to speak, are political and business celebrities, so they have to be interviewed by professional financial newspapers.

Florentino revealed that Real Madrid's marketing revenue in 2004 will be as high as 1.5 million euros, second only to Manchester United in European football, which surprised Yang Hao.

You know, Atletico Madrid has worked hard for four years, and its current commercial operating income is estimated to be only about 4 million euros.

In the same four years, Real Madrid relied on its superstar strategy to collect money all over the world.

Florentino said that before he took over Real Madrid four years ago, the team's total revenue was less than 4 million euros, but now, Real Madrid has reached this level only by relying on the star effect and commercial income.

Not to mention match day income, broadcast rights income, and other income.

Florentino revealed that Real Madrid has two commercial games this summer. How much did they sell for?

1500 million euros!
And what about Barcelona?

Before, Atletico Madrid had a trip to Asia, last year Real Madrid also had a trip to Asia, and this year Barcelona started a trip to Asia. But how much did Barcelona sell for the two games in Japan?

250 million euros!
This is the difference!
Florentino said that there is no problem with the superstar strategy, because the past performance-centered business strategy needs to be changed and needs to be centered on superstars and economic income.

Highlighting results is a card played by Sanz for the general election, because Real Madrid has lacked results in the past two years.

Florentino also talked about La Liga. He believed that the most likely threat to Real Madrid in La Liga now is not Barcelona, ​​but Atletico Madrid. “Our commercial team told me that in the past few years, Atletico Madrid’s commercial revenue is declining. They are growing at an extremely fast rate, and they are one of the two La Liga teams that does the best global promotion."

But the chairman of Real Madrid said that Atletico Madrid is not only a threat to Real Madrid, but also a partner of Real Madrid in the promotion market.

He mentioned, why did signing Joaquin from Atletico Madrid this year cause such a huge sensation?
It's because Atletico Madrid itself is a very influential team in the market.

Florentino said proudly: "We should thank Atletico Madrid for cultivating a superstar like Joaquin for us."

The chairman of Real Madrid also cited a professional report given by a well-known European brand consulting company. Currently, among the top teams in Europe, Manchester United has the highest brand value, followed by Real Madrid, and Internacional in third place. Milan.

Relying on their outstanding performance in the past few years, Atletico Madrid has rushed to fourth place with a very strong upward momentum.

Florentino revealed that Manchester United's biggest advantage currently lies in Asia.

"We conducted surveys on the Asian market before and after our trip to Asia last year. We found that Manchester United's influence in the Far East is still increasing, and this is all based on their development in Asia over the past 10 years."

Florentino mentioned La Liga, saying that Real Madrid is one of the initiators of La Liga reform, and now La Liga is focusing on developing overseas markets.

"Manchester United is developing the global market on the basis of the Premier League, and it is impossible for us at Real Madrid to break away from La Liga, so we need to use our advantages as a leader to drive La Liga overseas."

Florentino elaborated on his plans for Real Madrid's future business landscape. He hopes to increase Real Madrid's revenue as soon as possible, further improve the team's superstar strategy, steadily improve the team's performance, and then continue to strengthen it.

Finally, Real Madrid wants to achieve a win-win situation in terms of revenue and performance!
Once the business empire and the Galaxy Battleship are formed, they will enter a virtuous cycle mechanism. By that time, Real Madrid will have established a permanent hegemony in the entire European football world!
"We were the best club in the 20th century, and I am confident that we can make Real Madrid the best club in the 21st century!"

This is also Florentino's ultimate goal.

Yang Hao had to say that Florentino's idea was definitely not a high fever, but it was really possible.

But it's really difficult to do this.

Although some of the information he disclosed may have been embellished for the general election, after all, he was speaking to professional financial media and still has great credibility.

Combined with Atletico Madrid's current situation, Yang Hao has to say that the superstar strategy is really a big bug!

If Atletico Madrid's commercial development is like running, then Real Madrid is riding a bicycle.

But there is no way, Atletico Madrid simply can't learn this kind of thinking from Real Madrid.

At the very least, Atletico Madrid was not as attractive as Real Madrid. They could not buy superstars and had no money to buy them.

Now, it is even harder to learn.

The entire club's business model, salary structure, lineup configuration, etc. are all different.

If they really want to introduce superstars, Atletico Madrid will have no choice but to tear down everything in the past and rebuild.

This is not cost-effective for either Yang Hao or Atletico Madrid.

Therefore, Atletico Madrid should continue to run step by step, at its own pace.

No superstar?

Then create a group of superstars of your own!

……

Times are not going easy in La Liga this year.

Teams such as Valencia and Deportivo La Coruna are saddled with huge debts.

Among them, Valencia's debt has exceeded 1 million euros, and Deportivo is said to be even more.

After experiencing rapid progress in the past few seasons, both the Bat Corps and Deportivo are gradually showing signs of decline.

Last season, there were even rumors that Deportivo tried to sell players such as Pandiani and Belleron. However, as Deportivo squeezed out Real Madrid and entered the Champions League, there was no further news. .

Belleron also completed a contract extension with Deportivo La Coruna.

Barcelona, ​​on the other hand, looks ambitious.

The counterattack in the second half of last season gave Laporta a taste of the sweetness. He was like a shot of stimulant, waving his checkbook everywhere in the transfer market, and even once wanted to compete with Chelsea for Deco. .

After being unable to grab Deco, Barcelona signed Baptista from Sevilla for 3500 million euros.

Yang Hao can already clearly feel that Barcelona's development is gradually deviating from the track he was familiar with in his previous life.

If nothing else, Baptista seems to be at odds with Barcelona, ​​doesn't he?
But now, the Catalan media and fans are overjoyed.

In La Liga last season, Baptista scored 20 goals, and he is the kind of midfielder who has good foot skills, full strength and strength, and excellent back-breaking ability.

The key is still the Brazilian players, facing off against Ronaldinho.

Isn't this a midfielder properly designed for Barcelona?
In addition, Barcelona also made several very smart transactions, signing Giuly from Monaco, Larsson from Celtic, and Van Bronckhorst from Arsenal. The latter two deals are Free transfer.

Additionally, Brazilian player Edmilson was signed from Lyon.

But the real blockbuster transfer was the signing of African cheetah Eto'o from Real Mallorca.

Eto'o's transfer involved Real Madrid, but Barcelona finally settled it. The transfer fee was 3000 million euros, which was higher than Yang Hao's previous life, but it was not too outrageous.

It is worth mentioning that before Eto'o's transfer, Rijkaard revealed that Eto'o was not his first choice for signings.

But in the end, Barcelona management signed Eto'o.

If Real Madrid and Barcelona are crazy about signings, then Atletico Madrid, which just won the Triple Crown, is completely unexpected.

They made a lot of money selling people, but when it came to buying people, Atletico Madrid didn't spend a penny.

Yang Hao just expressed some opinions to the outside world and appeased Atletico Madrid fans.

Fans of the Sheets League are full of confidence in Yang Hao. Since Yang Hao thinks that there is no need for signings, then they believe what Yang Hao says.

But the mainstream view of the outside media is that in order to prepare for Atletico Madrid to build a new stadium, Yang Hao was forced to dig internally.

Especially what Yang Hao said about increasing the training of young players, undoubtedly further confirmed outside speculation.

Yang Hao refused to explain this.

This also makes Atletico Madrid the only team in La Liga without any signings.

The other team is Athletic Bilbao.

The Basque Lions have not bought anyone for five consecutive years. They rely entirely on their own youth training, and it is the tradition of this team to exclusively use Basque players.

It can be said that Athletic Bilbao is a strange flower in both La Liga and European football.

……

As last season's Triple Crown winner, Atletico Madrid's training camp for the new season has also received unusual attention.

Almost all major mainstream media in Spain and Europe arranged for reporters to be on site for filming and interviews.

Atletico Madrid's public relations department also actively cooperated. The team set the first day of training as an open day, allowing all media and fans to enter the venue.

This is also the first time that the Mahadahonda training base has been opened to the outside world.

Everyone was amazed by this modern training base that was rated five stars and led by Yang Hao.

Especially the various software and hardware facilities inside.

Although the players of the first team have trained in Mahdahonda before, this is the first time for them to enter the training area of ​​the first team.

Not only are the facilities on the training ground very advanced, but the bright and spacious locker room in the training building has all kinds of advanced facilities, as well as the players' rest areas and entertainment areas, which provide players with a variety of leisure activities. entertainment activities.

Not to mention all kinds of ball games, there are even computers and game consoles.

This made Ramos the most excited, and he was the first to propose holding the Atletico Madrid Cup live football competition!
Obviously, he wants to punch Messi, kick Torres, and press Drogba in live football...

Atletico Madrid's training camp was a few days earlier than other teams, but Cech and others, including those who participated in the European Cup semi-finals, all showed up at the Mahdajonda training base on time, and no one asked for leave.

On the first day of training, the most eye-catching ones were the several young players who were officially promoted to the first team by Yang Hao.

Atletico Madrid announced the 25-man roster for the team's training camp on the West Coast of the United States.

Goalkeepers: Cech and Palop;
Defence: Lucio, Evra, Maicon, Antonio Lopez, Marchena, Alves, Pepe and Ramos;
Midfielder: Baraja, Xabi Alonso, Kaka, Iniesta, Gabi, Marcos Senna, Mascherano, David Silva and Modric;
Forwards: Drogba, Torres, Villa, Robben, Ribery and Messi.

Among them, Ramos, David Silva, Messi, and Modric are undoubtedly the most attractive, because everyone knows that these four young players were the focus of Yang Hao's training last season, and their personalities All show great potential.

Among them, Messi is the most eye-catching.

It was previously revealed that teams such as Manchester United, Arsenal, Chelsea, Barcelona and Real Madrid have all contacted Messi and his agent father to poach him.

But they were all rejected by Messi and Jorge.

Atletico Madrid also immediately lodged a protest with UEFA and FIFA, believing that these clubs violated the rules by contacting players privately.

This also allowed everyone to see Messi's potential.

The players arrived at 8:30 and started gathering around 9:[-]. However, they did not start training immediately. Instead, they went to the laboratory for a physical examination first.

The players on the team are all in different physical conditions. Some of them played in the European Cup and some in the Copa America. In August, Mascherano will represent Argentina in the Olympic Games in Greece.

He is also the only Atletico Madrid player going to play in the Olympics.

Mainly because Messi is too young.

In this Olympics, neither Spain nor Brazil made it to the finals.

Or it should be said that they don’t pay much attention to the men’s football event in the Olympics.

It is precisely because of this that the Atletico Madrid coaching staff needs to find out everyone's physical condition when the training camp starts, so that they can adopt a more targeted training plan during the training camp.

Atletico Madrid have long been accustomed to this.

On the contrary, the media and fans are very new to this.

……

As the schedule for the new season is released, some of the most watched games in La Liga this season have also attracted rapid attention.

Atletico Madrid will face Barcelona at home in the third round. This is also the earliest strong dialogue at the start of the new La Liga season.

The Madrid derby, which the whole world is paying attention to, was placed in the 18th round of La Liga.

The El Clasico between Real Madrid and Barcelona is scheduled for the 12th round, and the first game will be held at the Camp Nou.However, this actually doesn't mean much to Atletico Madrid and Real Madrid.

Since Atletico Madrid won the Triple Crown last season, in the Spanish Super Cup, Atletico Madrid will face last season's Copa del Rey runner-up, Real Madrid. The two sides will meet at the Bernabeu and Calder on August 8 and August 21 respectively. Rondo Stadium, where two Spanish Super Cup games were played.

Before, it was proposed to move the two Spanish Super Cups overseas, but due to the tight schedule, it was not possible, which is quite regrettable.

The European Super Cup will be held on August 8. Atletico Madrid’s opponent is Valencia.

The first round of La Liga started on August 8. Atletico Madrid's first round was postponed to the 28th due to the European Super Cup.

In other words, starting from August 8, in just 21 days, Atletico Madrid will play 10 games, and they will almost all be strong dialogues. This also places very high demands on Atletico Madrid.

Especially considering that Atletico Madrid sent away four core generals this season, the overall strength has been affected.

The outside world is still quite worried about Atletico Madrid's start.

Yang Hao put forward requirements for the coaching staff before the training camp started.

The loss in the first round of the league last season was also due to multi-line operations.

This time, Yang Hao asked the coaching staff to pay attention to prevent similar things from happening again.

When he was writing a book in his previous life, he once wrote about losing in the first round, but he was scolded by readers.

Fortunately, he is now coaching for real and no fans are scolding him.

The team stayed in Madrid for 2 days, mainly for relaxation and recovery training, which was not very intensive. However, the Atletico Madrid coaching staff still collected a lot of useful data, which they can use to formulate specific training plans and evaluate the players' competitiveness. state.

It even included a very professional internal organ examination, which Yang Hao specifically requested.

Mostly because of Vivian Foe.

Since the training intensity is not high and the players are in good physical condition, the training atmosphere is very active. Most of the players are familiar with each other, so there is constant laughter.

But they soon stopped laughing.

……

On the morning of July 7, the Atletico Madrid team departed from Madrid and arrived in Los Angeles, the United States, on Emirates Airlines.

Atletico Madrid arranged the training camp in Los Angeles on the West Coast of the United States this time, and stayed at the Dorchester Hotel in Beverly Hills, located on the edge of Sunset Boulevard. This is one of the most upscale luxury hotels in Los Angeles.

Atletico Madrid will be training in Los Angeles this time, so the club also negotiated with the hotel, and finally settled at a very good price.

This time, in addition to Atletico Madrid's first-team players, coaching staff and staff, reporters from multiple media were also specially invited to interview and report with the team. The number of people was still very large, and a full 40 rooms in the hotel were used.

The hotel's facilities are very complete, including a massage room and a gym, but after all, it is a high-end hotel and it is very inconvenient for Atletico to use it.

So the team rented the university's Drake Stadium on the campus of the University of California, Los Angeles, south of Sunset Boulevard, about 5 kilometers away from the hotel. It has stands that can accommodate 12000 people, and the locker rooms are also very close. It is also equipped with a swimming pool and gym.

This is very convenient for Atletico Madrid to train.

Among them, after reports from reporters accompanying the team, the most exciting thing for fans is the 5-kilometer long run from the hotel to the training base twice a day, morning and evening, all on the beautiful Sunset Boulevard.

Not only the reporters accompanying the team, but also Atletico Madrid's official blog and website have been updating the team's news. This has even attracted many Atletico Madrid fans in Los Angeles, USA, to come and run with the team every day.

It's a good thing to chase stars to this extent.

With last year's trip to the United States, the team's logistics support this year has been even better, so everyone has nothing to worry about.

Yang Hao and other coaching staff also strictly followed the plan, starting with physical reserve training. The players were trained so hard in two training sessions every day that they almost collapsed from the training.

But at night, these guys were all very active in organizing and planning outings.

The coaching staff also adheres to the concept of combining work and rest, and arranges a group outing from time to time.

Located in Hollywood, with the limelight of European Triple Crown, coupled with the publicity and promotion of the club, La Liga and sponsors, Atletico Madrid's every move has attracted the attention of fans in the United States and even the world.
Yang Hao has also attracted the attention of many American entertainment media because of his relationship with Jessica Alba. The latter has also become popular quickly in the past two years with the help of his relationship with Yang Hao. His development in Hollywood has also been smooth. Last year, there was a The film entered the top ten at the box office and continued to receive film appointments.

When she arrived at her base camp, Jessica Alba naturally ran very diligently. Almost whenever she had free time, she would go to the hotel or the training ground to visit the team. Naturally, this also attracted the attention of the paparazzi to Yang Hao and Atletico Madrid.

All these have caused Atletico Madrid to start to get out of the news reports in the United States, especially Atletico Madrid who took the opportunity to promote handsome sportsmen such as Torres, Kaká, and Xavi Alonso, plus muscles like Drogba and Lucio. The macho man has given Atletico Madrid a huge wave of traffic.

Coupled with the vigorous promotion of some American sponsors and partners, including Nike, Atletico Madrid's warm-up matches in the United States have been hard to get tickets.

After two weeks of training, Atletico faced the Los Angeles Galaxy at the Home Depot Center in Carson City.

As a result, the Home Depot Center, which can only accommodate 27000 people, was sold out early and the venue was overcrowded.

Although Atletico Madrid had just experienced two weeks of high-intensity physical reserve training, they still beat the Los Angeles Galaxy 6-0, getting off to a good start in their first game of the summer warm-up match.

After the game, major media in the United States also rushed to report on it, and the reputation skyrocketed, building momentum for the second warm-up match, Atletico Madrid's warm-up match against the US national team at the Rose Bowl Stadium in Los Angeles.

As a result, in the second warm-up match, 93000 fans once again poured into the Rose Bowl Stadium to watch the battle between Atletico Madrid and the US national team, and Atletico Madrid also won 3-1.

For two consecutive games, the games were sold out, which once again aroused strong attention from fans in the United States and heated discussions among public opinion circles.

These two games are two warm-up games arranged by Atletico Madrid during their training camp in the United States. They are not only to adjust their own state, but also hope to stimulate the American football market.

No one expected that the effect would be so surprising.

Subsequently, the team trained in Los Angeles for another week, mainly to make adjustments after physical reserve training and to improve some problems exposed during the team's training.

The team's third warm-up match was held at the University of Phoenix Stadium in Phoenix, Arizona, which later became the State Farm Insurance Stadium. This time the opponent was Getafe from La Liga, which could barely be regarded as a city derby in Madrid.

Getafe is different from Atletico Madrid. Their funds and budget are relatively limited, so they flew over from Madrid before the game. After arriving in Phoenix, the team only adjusted for three days before participating in the game.

As a newly promoted team in La Liga this season, Getafe has little influence in the United States. This time it is purely in response to the call of La Liga and came to the United States to play a few warm-up games.

Unexpectedly, this game actually attracted 63400 fans, and the scene seemed to be extremely popular and the atmosphere was quite enthusiastic.

This shocked Getafe head coach Flores before the game.

"Isn't the United States known as a football desert? I originally thought it would be good to have more than 1 people entering the stadium, but there are so many?"

Even Getafe's home stadium can't attract so many fans.

Yang Hao smiled and nodded, "This is a treasure house. It has just begun. We still need to explore further."

Since the warm-up match, Yang Hao has adhered to the principle of replacing a group of players at halftime, and it is the same this time.

In the end, Atletico Madrid defeated Getafe 2-0.

Flores finally understood that these American fans were all here for Atletico Madrid.

Especially when Atletico Madrid scores a goal, everyone shouts with joy.

After playing Getafe, Atletico Madrid did not stay in Phoenix, but went directly to Dallas, Texas to rest.

Atletico Madrid's fourth warm-up match in the United States, against Malaga, was held at the Cotton Bowl Stadium in Dallas, attracting a total of 4 fans.

But this time, Atletico Madrid really came out of the circle.

Major media in the United States have begun to pay attention to Atletico Madrid's U.S. tour, which has been sold out for 4 consecutive games.

In this game, Atletico Madrid narrowly defeated Malaga 2-1. The game was still played at a fast pace as always, which made the fans enjoy watching it. However, Yang Hao continued to use the mode of substitution at halftime.

American media analysts believe that this is the effect of Atletico Madrid coming to the United States for two consecutive seasons. Especially this summer, it came with the title of Triple Crown, which immediately attracted strong attention from fans across the United States.

After two weeks of training in Hollywood in Los Angeles, he built a crazy momentum, which ignited the American football market in one fell swoop.

Subsequently, Atletico Madrid defeated Villarreal 3-0 at NRG Stadium in Houston, attracting a total of 71790 fans and the stadium was full again.

In Atletico Madrid's last warm-up match, against Sevilla at Arrowhead Stadium in Kansas City, Atletico Madrid defeated their opponent 4-2, attracting 76400 fans.

6 games, every game was full.

Atletico Madrid seems to have set off a football storm in the United States.

Major media in the United States are vying to pay attention and report on it, especially the spectator effect caused by Atletico Madrid, which has made the United States very interested, because the United States has always been regarded as a football desert.

Unlike the crazy effect caused by Atletico Madrid in the west and center of the United States, Real Madrid's four warm-up games on the east coast had relatively average attendance, with the largest game attracting more than 4 people.

Domestic media in the United States have also analyzed this and believe that the main reason is that Real Madrid's performance in the past two seasons has not been as good as expected. Although there are many superstars, they cannot arouse the appetite of American fans.

Atletico Madrid, on the other hand, has performed very well in the past few seasons. It even won the European Triple Crown last season. At the same time, it has come to the United States for two consecutive years, so it is naturally popular among American fans.

Many media have also mentioned that Atletico Madrid's publicity strategy in the United States is obviously more effective.

Several handsome guys in the team, especially head coach Yang Hao, are very popular among American fans.

On the other hand, Real Madrid, except for Beckham, who is responsible for good looks, has neither muscular men nor decent male models. In terms of good looks, it is much worse than Atletico Madrid.

what?
Cannavaro?

He does look pretty good, but he's too short.

As analyzed by the team reporter of Marca, this is an era that attaches great importance to appearance!

"When we see fans cheering for Yang Hao and Atletico Madrid players, it seems that we are not in the United States, a football desert, but in Europe, at the home court of Madrid!"

……

This summer, La Liga has launched a multi-pronged attack, which has undoubtedly become a beautiful sight in European football.

Not only the Premier League, but Serie A and the Bundesliga are also paying great attention to La Liga's collective overseas expansion.

Atletico Madrid is on the west coast of the United States, and Real Madrid is on the east coast. The Madrid duo has attracted a lot of attention in the United States, especially Atletico Madrid, which has triggered a wave of football watching.

Barcelona went to places such as Japan and South Korea, and Valencia joined hands with Deportivo to go to Southeast Asia and Oceania. They basically caused quite a stir in the local area.

The four fronts are moving forward together, and La Liga's ambition to develop the global market is already clear.

This naturally attracted the attention of other European leagues.

The British Times called on the Premier League to pay enough attention to the fact that La Liga is launching a vigorous globalization movement.

"We are already behind the Spanish in this regard."

Italy's Gazzetta dello Sport also believes that La Liga's global promotion will allow La Liga to surpass Serie A and become the most influential top league in the world.

When La Liga teams returned to Spain from Asia and North America one after another and began final preparations for the new season, the 2005-2008 La Liga domestic television broadcast rights auction hosted by La Liga also began to be put on the agenda.

This TV rights auction is the first time in the history of La Liga that 20 teams have been bundled.

After a long period of preparation, especially the proposal put forward by La Liga to upgrade the television broadcast system and multimedia system, it has received the support of 20 La Liga teams, and the entire project also requires the cooperation of broadcasters.

Therefore, La Liga decided to hold the broadcast rights auction one year in advance.

This is just a stop-gap measure. Once mature, the broadcasting rights auction will be held half a year before expiration.

In addition to Spain's largest pay TV AVS, this auction also includes MDP from Catalonia. In the past, they have approached Sogecable, the parent company of AVS, to buy some of the broadcast rights of La Liga, but this time they decided to participate in person.

In addition, Telefonica and many traditional TV stations such as Madrid TV, Catalan TV and Basque TV are also very interested.

In the past, copyright transactions were very confusing as each La Liga club was sold separately.

For example, Real Madrid sold the copyright to AVS, but AVS subcontracted it to Madrid TV and MDP.

Now, La Liga has packaged the broadcast rights into four different packages, allowing all interested TV organizations to bid, and the highest bidder will win.

The proceeds from the auction are uniformly distributed by La Liga. Except for a part that is allocated to the 22 La Liga teams and La Liga for operating funds, the rest is all allocated to La Liga teams according to the agreed ratio, league ranking, broadcast number and other factors. Make allocations.

The first auction of La Liga broadcast rights has not only attracted the attention of Spanish fans, but also the attention of the entire European football world. Everyone wants to know how much La Liga, which has performed so strongly in recent years, can fetch?
The final auction result surprised everyone. The domestic broadcast rights of La Liga in the next three years were sold for a total of 16 billion euros, which far exceeded everyone's expectations, even Real Madrid and Barcelona.

Although they have always been able to get 7200 million euros from AVS in the past, they never imagined that they could fetch such a sky-high price after the overall bundle sale.

What’s even more outrageous is that AVS, Spain’s largest pay TV provider, didn’t even grab a package.

Among the four packages, the most valuable one is that you can choose one of the games from Real Madrid, Barcelona and Atletico Madrid for live broadcast in each round. This package sold for 4 million euros and was taken by Telefonica. Got off.

Telefonica not only operates in Spain, but also has its own business in South America, North America, Europe, Africa and Asia, so they hope to use La Liga's top event to further expand overseas business.

The second best package is that in each round, you can choose from the games of Real Madrid, Barcelona and Atletico Madrid. In addition to the game selected in the first package, one of the remaining games has been auctioned for a total of 2 million euros. .

But it was taken over by Telefonica.

In this way, this company can preferentially win the live broadcast rights of the two highest-quality games in each round. Even if there is a dialogue between Real Madrid, Atletico Madrid and Barcelona, ​​they can win all the games of the top three.

The third package is in addition to the first and second packages and 1 free live broadcast game in each round, the remaining 7 games, and all games in the King's Cup except the finals and semi-finals.

This time it was snapped up by MDP, with a total cost of 9 million euros.

The remaining package is the broadcast rights in public places, mainly in bars, cafes and other places. This also sold for 1 million euros and was won by Vodafone.

Among these four packages, MDP seems to be the most expensive, but in fact it costs less because they can adopt a subcontracting model, such as selling Athletic Bilbao games to Basque TV and selling Espanyol The game was sold to Catalan TV, among others.

Moreover, there is one top-three game in each round. Although they were selected by Telefónica, they are still of very high quality.

As soon as the auction ended, the whole of Spain was excited.

The bidding price far exceeded everyone's expectations.

Marca believes that the first bundled sale can sell 16 billion euros, which proves that La Liga's broadcast rights still have huge potential to be tapped.

AVS's setback reflects their arrogance and backwardness. They are still using the traditional thinking of the past to view the sale of La Liga broadcast rights.

La Liga was also an instant hit this time.

In an interview with the media, chairman Antonio Ponte ambitiously stated that La Liga’s copyrights are still greatly underestimated.

"We have absolutely reason to believe that over time, more and more business partners will realize the value of La Liga broadcast rights."

Ponte also said that La Liga will be committed to promoting the healthy development of La Liga and bringing more and better games to fans around the world.

The hot sales of La Liga broadcast rights have also greatly boosted the morale of La Liga teams.

Especially for debt-ridden teams like Deportivo La Coruna and Valencia, there is a glimmer of hope.

This also gave the entire La Liga a new look and ushered in a new era!

After Yang Hao returned to Madrid, he received such a message, which was really a gift.

With competition, he believes that major broadcasters will further tap the market potential of La Liga and actively explore overseas markets.

This will bring huge benefits to the long-term development of La Liga.

However, he immediately calmed down and turned his attention to the first leg of the Spanish Super Cup.

The opponent is Real Madrid!

　The hotel for the training camp was carefully selected on Ctrip, and I also checked the surrounding environment. It was really good!The La Liga broadcast package was made after checking a lot of information and combining the Premier League and La Liga packages. However, since Atletico Madrid is also very strong now, it was made into 4 packages. The total value is lower than the Premier League in the same period, but it is still very good. Well, after all, La Liga has just started.Please beg for a monthly ticket!Thank you!

　　
　
(End of this chapter)