Go score!coach

Chapter 374 Sky-high price of copyright! Here we go, the big fight in world football [a big chapter with words, please beg to subscribe]

"After winning the Golden Globe, this kid will probably be able to stay up for three days and three nights."

On the plane back to Madrid, Guardiola, who was sitting next to Yang Hao, saw Messi, holding on to the Ballon d'Or as if it were a treasure, as if it would be lost at any time, and did not dare to let go for a moment.

Guardiola found it quite interesting.

Yang Hao turned around, glanced at Messi, and couldn't help but laugh, "The first time is always different."

After a pause, Yang Hao laughed at Guardiola again, "Didn't you ever think about it when you were playing football?"

"Why do you want it when you know you can't get it?" Guardiola replied helplessly.

Whether it's the Ballon d'Or or the World Player of the Year, they tend to be frontcourt attackers, or at least midfield organizers. Guardiola's kind of deep-lying midfielder is really unpleasant.

But you can tell by his tone.

It's not that he doesn't want to, it's that he gives up his fantasy.

……

It is reported that after Begiristain stepped down, Mourinho took over the entire Barcelona, ​​not only the transfer, but also the youth training. He has been working on transforming La Masia since last year.

Yang Hao's current approach is to train Guardiola as his arm and successor, just like Ferguson reused Queiroz.

Yang Hao has mentioned to Guardiola before that he wants to put an extra burden on Guardiola and let him serve as the leader of the first-team coaching staff and be fully responsible for the team's training and preparations.

The French finally couldn't help but take action!

This scared him.

Regardless of the past life, what Yang Hao sees now is that Mourinho truly loves Barcelona, ​​but what he does seems to be subverting Barcelona and subverting the bottom of the cauldron.

Then came the midfield attackers, and many people raised their hands, making Casemiro unsure.

Guardiola said with a wry smile, "Let me think about it again."

This is a good thing.

When Casemiro went to Sao Paulo for a trial, more than 300 people participated, and the competition was very fierce.

Guardiola is indeed not very good at cup competitions.

While in football school, he played as a forward.

But Yang Hao was happiest when he saw Platini finally starting to attack Blatter.

Now that Guardiola has entered his game, he cannot be allowed to fly out again.

Today's Barcelona has been transformed beyond recognition by Mourinho. Yang Hao even wishes that Mourinho would coach longer, so that the damage to Barcelona's tradition would be even more severe.

It’s so involution!

But he is good at building systems, training, and controlling the team's stable performance.

In the next few years, the direction of football drama will completely subvert everyone’s expectations.

The purpose of this is simple. Yang Hao wants to get away from more trivial matters.

Now he is the head coach of Atletico Madrid and the Spanish national team, and his task is already very heavy.

Although he has survived the three-year itch, Yang Hao always feels that Mourinho will not last long in Barcelona.

But unfortunately, Mourinho's current performance has not improved, and the coaching pressure is increasing.

"I've talked to Juanma, and there's no problem with him." Yang Hao noticed Guardiola's gaze and said with a smile.

This truly reflects the situation of football selection and explains why the awards are always won by front attackers.

Yang Hao didn't mind either and nodded, always remaining patient.

Including Blatter and Platini.

But during the selection, when the coach asked who played forward, more than half of the people raised their hands.

Although he fully delegates authority, he still needs to do many things.

The competition is too fierce.

Whether it is good or bad, we can only wait to see this later.

With awards such as the Ballon d'Or, Best Coach, Best Goal and Best Team, Atletico Madrid is a veritable protagonist.

As for Barcelona.

Soriano is now in Getafe, Begiristain is unemployed at home, and no one close to Guardiola is now in Barcelona. In addition, Barcelona's current lineup configuration is not to Guardiola's appetite at all.

But Guardiola obviously needs some time to change and accept.

After Guardiola heard this, he smiled bitterly and turned to look at Juanma Lillo, who was sitting in the back row of Yang Hao. He found that Lillo had obviously heard the two talking, but he had kept his eyes closed the whole time.

"Pep, how have you considered the things I mentioned to you before?" Yang Hao changed the subject and asked with concern.

This reminded Yang Hao of something he had seen in his previous life, an interesting story mentioned by former Real Madrid midfielder Casemiro in an interview.

Yang Hao and Atletico Madrid gained a lot from this trip to Zurich.

Fortunately, as resourceful as a fat tiger, he decisively chose to play deep in the midfield, which reduced the competition pressure. He got his wish and entered Sao Paulo, and then there was a world-class midfielder in world football.

The competition for the Spanish national team is very tense. Whether it is the qualifying matches or large-scale cup competitions such as the European Cup and World Cup, Yang Hao must personally control it.

Many people may find it strange that Blatter and Platini clearly do not want to deal with each other, but why do they have such consistent positions on the hosting of the World Cup in Qatar?

The final analysis is that both of them want to be FIFA president, Blatter wants to be re-elected, and Platini wants to take over.

Just imagine, if Platini takes over and the extremely wealthy Qatar hosts the World Cup, what will he do?
Not to Qatar, but to the Americans, what benefits can he get?
If the right to host the World Cup is given to a weak country, FIFA will have greater say, better control, and more profits.

For example, the 2010 World Cup in South Africa and the 2006 World Cup in Germany. Which one did FIFA gain the most?
Today's AFC President Haman is a Qatari. He has a close relationship with FIFA Vice President and CONCACAF President Jack Warner. The latter is from Trinidad and Tobago and is seeking a fifth place. The chairman of the North American Football Confederation was re-elected, so he also needs money.

Everyone in the circle knows that whether it is the chairman of the continental football confederation or the right to host the World Cup, it is said that it is a campaign and a bid, but in fact it depends on "operation".

The so-called operation is essentially buying.

The key depends on how you buy it.

The most interesting thing about the whole thing is that everyone in the football circle knows that this is an unspoken rule, and everyone follows this set of unspoken rules, but now many people are not satisfied.

UEFA President Platini covets the throne of FIFA President; AFC President Ben Harman also covets the throne of FIFA President; Blatter, who originally promised to abdicate, is unwilling to leave and wants to stay...

Yang Hao even felt that with Zheng Mengzhun's behavior tonight, he guessed that the old man was also ambitious and wanted to make a splash.

In Yang Hao's previous life, FIFA's great chaos was a chaotic one.

As a result, no one expected that the Yankees suddenly came in and overturned the table.

Well, if you don’t let me play, then no one will play!

After Yang Hao figured out all the intricate relationships here, he knew what to do next.

Sometimes I really have to admit that if there were no conflicts and rifts within a community of interests like FIFA and the continental football federations, it would be really difficult for external forces to intervene.

Of course, we are talking about event preparation and other aspects.

As for the so-called match-fixing that many fans are speculating about, as far as Yang Hao knows, there is really no such thing.

In the current era of Internet and television broadcasting, how difficult is it to create a match-fixing? You don’t need to think about it, how many people are involved, and how to keep it confidential? How to make it realistic?

Anyone with a little experience working in a large company knows that it is basically impossible.

It can't be organized.

Just like this year, Platini attacked the FIFA Ballon d'Or, believing that there were some problems with the votes, or that some people's votes were "edited", that there was a shady story, or that there was an unofficial decision.

This is actually Platini pretending to be confused.

To put it bluntly, if we really want to delete or modify it, how can we let outsiders know about it?
FIFA is just a grassroots team, and its capabilities may not be very strong. This year's votes are divided into three parts, namely, the votes of national team coaches, captains and media.

It should be noted that these ballots involve all aspects of mailing, filling, summarizing, recording, etc. Especially the football associations of some small countries are in a mess, and summarizing is quite inconvenient. It is completely understandable that there are many mistakes and omissions.

Not to mention them, just those people from Yang Hao’s Motherland Football Association. Do they have the ability to organize a selection similar to the Golden Globe Awards across the country and collect votes from all provinces without causing problems?

Not to mention these grassroots teams, it is impossible for those nationally renowned companies to avoid problems, right?

With more people and a larger scale, it is natural for problems to arise, no matter who comes in.

Many well-known leading companies can make a lot of mistakes just by holding a national dealer conference.

Platini himself doesn’t know these things?

He knew it.

Why is the Champions League draw being hacked every year? He has no idea?
As for the game being controlled by betting companies, this is even more ridiculous.

The so-called game manipulation is, at best, just like the Italian Calciopoli scandal, arranging a referee that is beneficial to oneself, nothing more.

Every club does this kind of thing to a greater or lesser extent.

For example, when the home team receives the referee team, should they give some gifts or something so that when the referee enforces the law, he can be a little patronizing within his discretion?

Isn't this the so-called home whistle?

Who doesn’t have a home court yet?

In short, in a word, absolute fairness and justice does not exist.

As long as there are people involved, it can only be relatively fair and just.

Just like this year, when Messi wins the award, there will be a lot of controversy outside, thinking that it is unfair to Torres, Kaká and others, but what about the other way around?

There will also be many people who feel unfair to Messi.

You know, the top three players this year are all Atletico Madrid players, so the Shenlian Army did not even specifically target a certain player to build momentum.

In a way, this is a very real reflection of the outcome of the vote.

If we insist on saying that Messi has the advantage, it is because they all come from Atletico Madrid. And throughout the past season, Messi has been Atletico Madrid's number one.

This inevitably makes many people feel that among the three Atletico Madrid players, Messi performs better at the club.

But, who knows?

……

Although they were eliminated from the Copa del Rey early, Atletico Madrid's schedule in January is still not easy.

When the team hurriedly returned to Madrid from Zurich, it immediately ushered in a make-up match for the 16th round of La Liga in midweek.

This game was originally scheduled for mid-December last year, but Atletico Madrid was going to participate in the Club World Cup at that time, so the game had to be postponed until now. It happened that Rayo Vallecano was also eliminated from the Copa del Rey and there was no game in midweek.

Therefore, the game was moved to the middle of the 18th and 19th rounds.

Although they are all in Madrid, many of the core players of the Sheets have gone to Zurich and traveled back and forth. In addition, the weekend is a home game against Mallorca, so Yang Hao has undergone a significant rotation in this game.

On the contrary, Rayo Vallecano is playing at home and waiting for work.

Cooper, in particular, was in a defensive position.

De Gea also showed great excitement when facing Atletico Madrid, and his form was off the charts.

In the end, the two sides shook hands and settled for a draw 1-1.

Falcao and Adriano scored one goal each for both sides.

……

Over the weekend, La Liga ushered in the 19th round.

Atletico Madrid faces Real Mallorca at home.

Before this game, Atletico Madrid specially held a brief celebration ceremony before the game. Together with more than 7 Atletico Madrid fans, they celebrated the Atletico Madrid players who had just won the grand prize in Zurich.

Players who received awards in Zurich, including Messi, Torres and Kaka, all walked out holding their awards and accepted the cheers of Atletico Madrid fans.

Although, for Atletico Madrid, winning the Ballon d'Or and various awards is already a normal thing, but how can their own fans complain that there are too many awards?
Which one doesn’t wish that the more the merrier?

What's more, after Messi won the Ballon d'Or, Atletico Madrid now has 4 Ballon d'Or winners.

The brilliance of this star is unparalleled in the world!
Interestingly, Atletico Madrid defeated Real Mallorca 4-0 at home in this game. The goals were Messi, Torres, Kaká and Adriano, with each of the four scoring one goal.

Among them, Adriano scored as a substitute in the second half.

而这一轮瓦伦西亚主场2比0击败拉科鲁尼亚，皇马客场2比0击败了阿尔梅里亚，巴萨主场2比1击败了巴列卡诺。

Therefore, La Liga's ranking remains basically unchanged.

After half the game, Atletico Madrid was still 4 points behind Valencia.

It is said that they are 4 points behind, but in fact, if you look at it in comparison, it is not difficult to find that Atletico Madrid's performance this season is actually not inferior to last season.

So far, in 19 rounds of La Liga, Atletico Madrid has scored 54 goals and conceded 9 goals.

Among them, Messi scored 21 goals.

Last season, Atletico Madrid scored 19 goals in the first half of La Liga in 56 rounds and conceded 13 goals, of which Messi scored 27 goals.

Simply looking at the data may not be of much value, but through comparison, it can be seen that Atletico Madrid's overall performance is not inferior to last season, and is even better than last season.

Messi's goal count is 6 fewer, but he missed a while due to injury, and his scoring efficiency is not inferior to that of last season.

On the defensive end, Atletico Madrid conceded fewer goals, and the improvement in defensive level is obvious.

You know, for a team at the level of Atletico Madrid, it is really difficult to reduce the number of goals conceded.

Conceding 19 goals in 9 rounds, this report card is enough to stand out from the crowd.

Where is the problem?

Last season, Atletico Madrid only drew 19 games in the first 2 rounds, but so far this season, Atletico Madrid has lost 19 game and tied 1 games in 3 rounds.

If you calculate carefully, you will find that this is the key factor why Atletico Madrid falls behind Valencia this season.

In other words, what Ancelotti gets this season seems to be Atletico Madrid's script from last season.

The only suspense is, can Fatty An continue singing the script in the second half?

This kind of ups and downs is actually quite normal.

A team cannot always perform at a high level, there will always be ups and downs.

What's more, in the past few seasons, the competition in La Liga has become more and more fierce. By this season, the competition has reached a whole new level, which is somewhat suffocating.

It is understandable that Atletico Madrid's performance has declined at this time.

The overall performance of the league is similar, but the ranking is not as good as last season. However, in the Champions League, Atletico Madrid scored 25 goals in the group stage this season, 19 goals more than the 6 goals last season.

This is certainly due to the weaker opponents in the draw, but Atletico Madrid did perform better in the Champions League this season.

After Valencia won the half-way championship, the fans of the Bat Legion were really, really excited.

The Abu Dhabi consortium is also eager for the team to win the La Liga championship.

After all, they haven't won a meaningful championship since they took over.

……

The advantage of being eliminated from the Copa del Rey is that while others are busy with the Copa del Rey in mid-week, Atletico Madrid can take a leisurely break to the players, and everyone can have a good rest, recover and adjust for the second half of the game. test.

A week later, the 20th round of La Liga.

Barcelona defeated Racing Santander 2-0 at home.

Valencia was at home. After falling behind three times, they equalized three times and finally defeated Rayo Vallecano 3-3.

This game was very exciting.

Cooper's team showed a very tenacious fighting spirit, especially Falcao, who scored twice and scored Rayo Vallecano's first two goals, which was very impressive.

The Bat Legion narrowly defeated its opponent 4-3 with Villa's goal in the last critical stoppage time.

Cooper was very dissatisfied with the result after the game. He believed that Felipe Melo's red card in the 65th minute was the turning point of the game. At that time, Rayo Vallecano was leading 3-2.

After the red card, despite Vallecano's tight defense, he ultimately failed to stop Valencia's indiscriminate bombardment.

In the end, they lost 3-4.

Cooper believes that such a result is unfair to Rayo Vallecano.

From the outside, fans generally believe that Rayo Vallecano performed better overall, especially in the first hour. Valencia was obviously affected by the two-front battle.

But sometimes football games are like this, there is no reason to say.

After a week of recuperation, Atletico Madrid defeated Sporting Gijon 3-0 away from home.

Messi passed and shot, helping Atletico Madrid score all 3 points in the away game.

……

A week later, La Liga ushered in the 21st round, and Atletico Madrid faced Athletic Bilbao at home.

This season, the only game Atletico Madrid has lost so far is the second round of La Liga. They lost to Athletic Bilbao 2-0 away from home. This result made Atletico Madrid very dissatisfied.

It was seriously affected by the national team competition at that time.

But now, Atletico Madrid has a complete lineup and is recharging its energy in Madrid, waiting for work.

After the opening, Athletic Bilbao tried to launch a wave of attacks, but in the 6th minute, Pepe's long pass, Di Maria attacked from the left, passed two opposing defenders and then passed to the goal. Later, Messi followed up and fired a volley from the front of the small penalty area, breaking Athletic Bilbao's goal.

1 is better than 0!

Athletic Bilbao was stunned by Atletico Madrid's quick counterattack.

The Sheets Army launched a fierce attack on the Basque Lions amidst the cheers of the fans at the scene.

Athletic Bilbao had to retreat across the board.

In the 19th minute, Di Maria sent a through ball. Torres succeeded in countering offside, broke into the penalty area and scored with a single shot, giving Atletico Madrid another victory, 2-0!

Although they were 2 goals behind, Athletic Bilbao performed extremely bravely. Instead of retreating, they took the initiative and launched a massive counterattack. They even almost broke through Atletico Madrid's goal in the 29th minute.

After Llorente got the ball outside the penalty area, he blocked Pepe with his body, turned around and kicked the goal.

This furious shot was saved by Neuer from the bottom line, which barely resolved a crisis.

But just 2 minutes later, Torres retreated and passed the ball, Kaká sent a through ball, Messi stepped in, received the ball, passed the defender on the right side of the arc, and hit the goal with his left foot, 3-0!

Messi scored twice!

Just 3 minutes later, there was another direct pass from Kaká. After Messi passed the defensive player, he dribbled the ball into the right side of the penalty area. He was pushed from behind by the defensive center back San Jose. The referee clearly understood and awarded a penalty kick. .

Kaka calmly took the penalty kick and made it 4-0!

Athletic Bilbao continues to attack.

This is a consistent characteristic of the Basque Lions. They are very bloody in every game and are always fearless.

But sometimes, this style of play can also bring disadvantages.

In the 39th minute, Messi dribbled the ball from the right and cut inside. After breaking through two defensive players in a row, he distributed the ball to the left side of the penalty area. Di Maria quickly stepped in and knocked the ball directly back to the door without stopping.

Iniesta follows up and sends the ball into the goal, 5-0!

And just before the end of the first half, Llorente finally seized an opportunity, received a pass from his teammate in the penalty area, and beat Pepe to header in front of the goal, 1-5!

This goal completely ignited the passion of the Basque Lions.

After changing sides in the second half, they continued to fight with Atletico Madrid, and the two sides played very fiercely.

Although Atletico Madrid took the initiative in the game, they were never able to break through the Basque Lions' goal.

Until the 62nd minute, Messi created a foul on the right side of the penalty area and won a free kick.

The Argentine took the free kick himself and scored it in one fell swoop, giving Atletico another victory, 6-1!

Messi scored a hat trick!
The game also completely entered the rhythm dominated by Atletico Madrid.

Messi even came close to scoring a fourth in the 78th minute, but his shot was rejected by the post.

In the 89th minute, Di Maria sent a direct pass. Marcelo successfully countered offside. After breaking into the left side of the penalty area, he passed the cross to the goal. Suarez easily pushed and scored, 7-1!

In the end, Atletico Madrid beat the Basque Lions 7-1 at home!
This battle not only boosted Atletico Madrid's morale, but also contributed a very exciting showdown to fans around the world.

Although they lost by a huge margin, the Basque Lions performed extremely tenaciously throughout the game.

After the game, many media, including Marca, affirmed the spirit of Athletic Bilbao.

But at the same time, it was also pointed out that the current recruitment and business strategies pursued by Athletic Bilbao have begun to fail to keep up with the times, especially when they limit their recruitment to Basque players, which is tantamount to being complacent.

Media in the Basque Country have also stated that if Athletic Bilbao wants to continue to remain competitive in La Liga, further relaxing restrictions is undoubtedly the wisest choice.

After the 21st round of La Liga, the three-year La Liga broadcast rights auction was also held as scheduled at the La Liga headquarters in Madrid.

……

Since the end of the morning training session, Yang Hao has been waiting for news from downtown Madrid.

Especially the phone calls from Cerezo and Hill Jr.

Meetings, meals, breaks... He would take out his cell phone from time to time and check the incoming calls for fear of accidentally missing a call.

Today, in downtown Madrid, the auction of La Liga broadcasting rights for the next three years has attracted the attention of the world.

In the press conference hall at the La Liga headquarters, media from all over the world are said to have gathered, all waiting eagerly for the final result.

As early as 2008, everyone already knew that the Spanish local market capacity was limited and growth was very difficult.

However, in the past few years, companies such as Telefónica, MDP and AVS have been working hard to develop the market and compete for customers. This has led to the rapid development of pay TV in Spain.

Especially MDP and AVS.

As a traditional giant, AVS has lost two consecutive auctions to MDP. In 2010, their share of the Spanish local market had been lost to MDP from Catalonia.

Now, MDP is truly the leader of Spanish pay television.

Although Telefónica is rich and powerful, relying on its own network to dominate, and always grabbing the best resources, MDP has also been developing very fast in recent years.

As the Spanish government advocates the [Sports+] strategy, La Liga is a top priority as a core strategic resource.

Everyone knows that among the many sports resources in Spain, La Liga is unique in its influence.

Therefore, this year’s auction also attracted strong attention in Spain.

Needless to say about overseas markets, growth is inevitable, it just depends on how much it grows.

The outside market generally expects a growth of 30%, which is around 28 billion euros.

This is already considered a very fast growth rate.

The most optimistic estimate is around 30 billion euros. After all, it is still difficult to further expand the market size.

In the past few years, La Liga has been promoted and marketed all over the world almost overwhelmingly, and it is difficult to achieve rapid growth every year.

Not only Yang Hao, but also Juanma Lillo and Guardiola are also nervous and concerned.

Everyone knows that this broadcast rights auction will not only determine the trend of La Liga in the next three years, but will even change the pattern of European football, especially in the global market.

La Liga wants to further consolidate its results and cannot give the Premier League a chance to turn around.

If you want to continue to suppress the Premier League, La Liga must maintain growth and leadership.

"In the next few years, with the rise of the mobile Internet and further deepening of globalization, it is inevitable that broadcast rights will continue to rise. The key depends on how much of the cake we can cut."

Now in 2011, it is no longer difficult to watch live games on mobile phones, but the customer base has not yet adapted.

In the final analysis, the reason is simple: the mobile phone screen is too small.

For example, Apple, the most popular product now, only has a small screen. The iPad has just been launched and has not yet become mainstream.

As for the smartphone industry in Yang Hao's motherland, it is still in the transformation stage, and large-screen mobile phones have not yet reached a critical point.

Therefore, this incremental market can currently be seen, but cannot be eaten.

However, watching live broadcasts on the Internet is already very mature, and the number of users has grown significantly.

However, generally speaking, both mobile Internet and the Internet are currently related to the auction of broadcast rights in various regions. After all, this market is not big enough yet.

Perhaps we have to wait until the future, when giants like Amazon, Google and Facebook enter the market to make waves.

Yang Hao was a little anxious waiting.

The news was always playing on the TV.

Spanish sports TV stations have been paying close attention to the news in La Liga, waiting for this press conference to be held.

The press conference was originally supposed to be held at almost 12 o'clock, but now it's past 1 o'clock and it hasn't started yet.

Although Yang Hao is not as anxious now as he was three years ago, he still has expectations in his heart.

He hopes that this auction can meet the expectations of the outside world, which will be very beneficial to the development of La Liga.

After all, the entire market is still in the incremental stage. If La Liga cannot maintain rapid growth at this time and cannot meet the expectations of the outside world, it will prove that the Premier League has signs of catching up from behind.

Then La Liga and all La Liga teams must deeply reflect on their globalization strategies in the past three years.

Atletico Madrid, in particular, must also reflect deeply.

In turn, if it meets expectations or even exceeds expectations, it will further prove that La Liga and La Liga are on the right track.

This will make everyone more determined!
But this kind of waiting is undoubtedly very torturous.

It was almost 1: when Yang Hao's cell phone suddenly rang.

Yang Hao grabbed it almost immediately, without even looking at the name on the caller ID, he just swiped over and connected.

"The results are out!" Xiao Hill's excited voice came from the phone.

"The results have just come out. Antonio Ponte and Enrique are heading to the press conference. Please pay attention to the live broadcast."

Xiao Hill looked particularly excited.

Yang Hao guessed from his tone that it should be good news, but he couldn't help but ask, "What was the result? Did it meet expectations?"

Lillo, Guardiola and others sitting nearby also turned around to listen attentively, looking extremely nervous.

"Exceeding expectations!" Xiao Hill shouted with laughter.

There were too many people on the phone and the voices were too mixed. It was obvious that they had entered the press conference hall.

Yang Hao also laughed and breathed a heavy sigh of relief.

At this time, the sports channel also quickly cut to the scene to broadcast the press conference live.

I saw Antonio Ponte walking into the press conference with a smile, accompanied by senior executives of Cerezo's board of directors.

The CEO of La Liga smiled and greeted the media reporters at the scene as he walked. Anyone could see his joy and excitement on his face.

The noisy scene soon became quiet.

Antonio Ponte spoke on behalf of La Liga. He said that the auction of La Liga broadcasting rights for the three seasons of 2011/12, 2012/13 and 2013/14 held this morning was successfully concluded.

There was a burst of warm applause.

Antonio Ponte introduced the auction process to the media reporters at the scene, saying that competition in various regions was very fierce.

"According to the market research results of a third-party we specially hired, in the past three years, our partners in various regions around the world have received generous returns from La Liga copyright operations."

“This gives us and our partners greater confidence!”

When Antonio Ponte said this, he seemed particularly confident and his tone was sonorous and powerful.

Later, Ponte introduced the results of the auction.

In the competition for local broadcast rights in Spain, the traditional giant Telefónica once again won the most generous package. MDP once again defeated AVS and became the second largest winner.

This in turn confirms what Antonio Ponte said just now.

After winning the broadcast rights of La Liga, MDP received very generous returns through operation. Now its market share has surpassed the traditional giant AVS and has become the leader in the field of La Liga pay TV.

This also gave them more confidence and offered higher prices.

More importantly, with the rise of Valencia, especially in the past two years, teams such as Getafe, Rayo Vallecano, and Espanyol have followed suit and performed better and better, leading to the current competition in La Liga. more and more intense.

Although Telefonica took away the best packages, MDP had the largest market share, and through subcontracting, they were able to obtain a pretty good rate of return.

In the end, La Liga's local broadcast rights were auctioned for 29.14 billion euros, which was a full 3 million euros more than the previous 20.67-year contract of 8.47 billion euros, with a growth rate of 41%.

As soon as Antonio Ponte finished speaking, deafening cheers erupted from the scene.

The Spanish local market is far inferior to that of the UK, which is La Liga's natural shortcoming.

Even with rapid growth, it is still lagging behind the 33.35 billion euros of local rights previously sold by the Premier League.

But this is already quite difficult for Spain.

You know, in the past few years, the Spanish economy has been sluggish and the market has reacted very negatively.

At this time, the local copyright auction of La Liga bucked the trend and soared by 41%, which shows that the market is optimistic about La Liga copyright, and also reflects the market's positive and optimistic attitude towards the [Sports+] strategy proposed by the Spanish government.

Antonio Ponte said that in fact, before the auction, many people gave La Liga suggestions, thinking that they might further extract the value of local copyrights, but La Liga rejected them.

In the next three years, La Liga will continue to be rooted in the local area and work with all partners to provide better broadcast services for local fans and ensure the healthy and healthy development of the local market.

Antonio Ponte stated that La Liga will never excessively pursue profits, but will ensure the stability and healthy development of the market, and at the same time ensure the orderly operation of La Liga.

In the past few years, the debt ratios of La Liga and La Liga clubs have fallen significantly.

Especially in La Liga, almost all clubs have survived the most difficult and debt-heavy period.

Not only that, there are also many clubs, such as Deportivo La Coruna, Valencia, Rayo Vallecano, Getafe and other teams, whose new stadium projects are in the process of being planned, planned, constructed, and have even been completed and put into use.

This proves the role of La Liga.

In the next few years, La Liga will also cooperate with the Spanish government and the Football Association to invest in the construction and renovation of youth training and community sports facilities every year, contributing to the Spanish sports industry and cultivating more outstanding players.

In the overseas copyright auction, this year also caused fierce competition.

Antonio Ponte said that the reason why the press conference was postponed was because overseas copyright auctions were too popular.

Fierce competition has emerged in many regions, creating a lot of trouble for La Liga's statistics and summary.

But in the end, they also came to a result.

In the next three years, La Liga's overseas broadcast rights will be sold for a total of 3 billion euros, which is 33.26 billion more than the 3 billion euros in the past three years. The growth rate is as high as 21.6%, far exceeding the expectations of the market, fans and media. expected.

This creates a new sky-high price!

As soon as Antonio Ponte finished speaking, not only was there a burst of warm applause, but even Yang Hao and others in front of the TV also high-fived in celebration.

The local market maintains rapid growth, and the overseas market grows even faster.

This means that La Liga has been successful in operating overseas markets in the past few years!
Antonio Ponte solemnly introduced the auction situation of overseas copyrights.

Among them, the fastest growing region is undoubtedly the Nordic region.

This area has always been regarded as forbidden by the Premier League, but now it has also been invaded by La Liga.

But the fastest growth rate, in turn, also means that La Liga’s previous operations in Northern Europe were relatively poor.

North America is another area of ​​rapid growth, which also relies on La Liga's increasing investment in North America, especially the United States, over the past few years.

In addition to North America, South America, the home base of La Liga, also experienced substantial growth this time, resulting in a large increase in the entire American region.

This is also in line with previous expectations.

After Rayo Vallecano was acquired by Slim, the richest man in Mexico, they attached great importance to using La Liga and Rayo Vallecano to operate the Mexican, Central and South American markets, which in turn benefited La Liga a lot.

In contrast, the growth in Asia is not particularly good, which has also led to the decline of Asia's entire market share in La Liga's global market share.

But this is also normal.

With the advent of the subprime mortgage crisis and the European debt crisis, the Asian region's economy has also encountered bottlenecks, and La Liga's copyright management in Asia has also encountered many problems. The cultivation of charging habits and user groups will take some time.

Antonio Ponte said that La Liga will continue to increase its operating efforts in the Asian region. "We always believe that the Asia-Pacific region will be the most important region in La Liga's overseas market in the future."

Due to the World Cup in South Africa, La Liga's copyright has also increased in the Middle East and Africa, but it was still won by a TV station owned by the Abu Dhabi consortium.

Overseas copyrights were sold for 33.26 billion euros, which means that after deducting various expenses, each La Liga team can receive about 5500 million euros in overseas copyright income every year.

If local copyrights are included, the revenue of La Liga teams will reach a whole new level every year.

In this case, La Liga will become more and more valuable!

(End of this chapter)