It's reasonable for me, a stuntman, to live a crazy life, right?
Chapter 1021: The sentimental marketing of "The King of Comedy"! Jing Tian's new proj
Chapter 1021: The sentimental marketing of "The King of Comedy"! Jing Tian's new project? A new Chinese film box office record!
It was already past 2 p.m. when I returned to the capital from Liu Yifei's hometown.
Pulling two large boxes of local specialties, Fade Chen left the airport in a low-key manner, got in the car, and headed straight for the courtyard.
On the way, after turning off the flight mode, he logged into Weibo again.
Looking around, the internet is already in an uproar!
Surrounding the sentence "We owe Zhou Xingchi a movie ticket", netizens were arguing like crazy, with all kinds of heated discussions and opinions constantly pouring out.
"I personally think The Mermaid is pretty good, and I've paid back the movie tickets I owed Stephen Chow. As for Journey to the West: The Demons Strike Back, forget it. It's a big hype movie, but the quality is really not that good."
"+1! If it was directed by Stephen Chow himself, I might still continue to support it, but I really don't like Wu Yifan."
"Fanfan is so good? Why don't you like him? Under the guidance of Director Zhou and Director Xu, he has already shown strong strength!?"
"I have already paid for this movie ticket. I will support it next time when a better movie is made."
"Can you please stop marketing this kind of topic? Look at what this movie turned out to be, it's far worse than Kung Fu Yoga!"
It is obvious that the vast majority of the audience are no longer interested in "sentiment".
Just as Chen Fei analyzed before, the marketing topic of "We all owe Zhou Xingchi a movie ticket" is disposable and can only be used once before it is wasted.
And now the facts have proved that this topic can no longer guide fans to continue to support "The Monkey King 2".
However, he vaguely felt that something was not right.
Logically speaking, the film producers should be aware of the consequences of marketing "feelings", but why do they still do this?
"Is there another purpose?"
With some doubts in his heart, Fade Chen returned to the courtyard.
As soon as he and Liu Yifei left, Shu Chang and Han Jianu naturally left as well, and the old man was the only one left at home again.
When he saw him carrying two large boxes of local specialties, the old man immediately came to greet him cheerfully: "Where's that girl Xixi? Didn't she come back with you? How was it after you went there? Was everything going well? How did her family treat you?"
The old man was rarely so nervous, and the questions in his mouth were like a string of cannonballs, coming out non-stop.
"Hey? I'm the one getting married, not you, so why are you more nervous than me?" Fade Chen said jokingly.
But the next second, the slap landed directly on the back of his head.
"What nonsense are you talking about, you silly boy? I'm just worried that you won't be able to find a wife. If you remain single, won't your family laugh at me to death?"
Fade Chen laughed: "Then let the old family members stop making fun of you."
"So... it's done?"
"Hey, of course. How can I make mistakes when I shoot?"
"Ouch! Good! That's great! Hahahahaha!"
As he picked up the two large boxes of local specialties, the old man walked into the house with a smile on his face, saying, "You have finally accomplished something big. I'll go get some food, and we can have a nice drink together today."
"Okay, I'll go get the wine."
There were still a lot of aged liquors in the wine cellar, but Chen Fei didn't plan to store them any more. He just drank it when he was happy.
The father and son were celebrating, while on the other side, Brother Chen Kai and his family were entertaining Wang Changtian.
Director Chen Da and Chen Hong seemed to attach great importance to their son's debut film. During the meal, they kept asking how the publicity and promotion team of Guangguang arranged the post-production of the film.
Chairman Wang Da naturally knew everything and said, "The publicity and promotion team for "Secret Fruit" is the same as that for "Passing By Your World". You two can rest assured that Guangguang is professional in publicity and promotion and will definitely not lag behind."
Hearing this, Chen Hong heaved a sigh of relief: "Thank you, Mr. Wang, for your concern."
"It's just a small matter."
At this time, Brother Chen Kai asked again: "I wonder when Director Wang plans to schedule this movie?"
Hearing this question, Wang Changtian was slightly stunned.
After thinking for a moment, he shook his head slightly and said in distress: "The release date has not been determined yet. Guangguang has been studying and judging, but I really can't think of a time period to release the film. Alas!"
The May Day period is too short, the summer vacation period is too competitive, the National Day is simply not a place for people to stay, and the Lunar New Year period is reserved for blockbusters...
Suddenly! Wang Changtian's eyes fell on Brother Chen Kai: "Director Chen is an expert in this area, how about you give me some advice? Which time slot should this movie be released in?"
The great poet Chen was very grateful for the compliment of being called an “expert”.
After thinking for a while, he gave his own suggestion: "For this kind of youth-themed movie, the target audience is undoubtedly students, and the summer vacation is just when all the schools are on vacation, so it's definitely the right time to choose this!"
"What's the specific time?" Wang Changtian asked.
Chen Kai took out his phone, opened the calendar and looked at it, and finally came to a conclusion: "July 7th! The summer vacation season has just been preheated, but it won't fall into the competition and suppression of many blockbusters in the later period, which is just right."
Hearing this, Wang Changtian immediately responded with a smile: "Okay, then I'll listen to Director Chen. On July 7, come, let's raise a toast together and wish this movie a big box office success in advance."
Chen Feiyu, who had been silent all this time, now had a smile on his face, and his hand holding the wine glass was trembling slightly.
He didn't expect that his debut film would be scheduled so smoothly. Just thinking about it made him excited!
When people are excited, they like to do something exciting.
So, while others were not paying attention, Chen Feiyu calmly took out his mobile phone, opened WeChat, and clicked on a woman's profile picture.
"Tonight, 11 o'clock, date?"
After a while, a reply came from the other side: "Ritz-Carlton Hotel, 3306, waiting for you."
Chen Feiyu smiled knowingly, deleted the chat history skillfully, and began to listen attentively to the conversation between his father and Wang Changtian.
"Speaking of which, Guangguang and I have a pretty good connection. I have a variety show produced by your company to record tomorrow."
"Oh? Which one is Director Chen talking about?"
"It seems to be called something familiar? Look at my brain, I suddenly forgot it."
"It's "The Taste of Familiarity Season 2."
Chen Feiyu spoke obediently and helped his father out of the predicament.
"Yes, yes, that's right, that's it. Young people are really smart. They can remember such a long list of names. Hahahaha!"
Brother Chen Kai smiled with satisfaction, and was quite satisfied with the son he had raised.
……
As the night grew darker, the father and son briefly celebrated and then went to rest.
After saying "good night" to Liu Yifei, Chen Fei got into bed and fell asleep as soon as he touched the pillow.
When I opened my eyes again, it was already February 2, the day when the dragon raises its head.
He first sent a message to his assistant, asking him to help him make an appointment with a barber to come to his house, and then he opened Weibo to check out today's trending searches.
At first glance, the number one hot search is the news that "Kung Fu Yoga" has grossed over 2 million yuan in a single day!
With the popularity of Chen Long winning the Oscar for Lifetime Achievement, this movie has been on a rocket ride, rising all the way, and its single-day box office directly surpassed "Journey to the West: The Demons Strike Back".
Even in terms of total box office, it is not far from "Journey to the West: The Demons Strike Back".
On the contrary, the single-day box office of "Journey to the West: The Demons Strike Back" was only 1.13 million yuan, and it was about to fall below the 1 million mark.
After the "sentiment" explosion, the film suffered a significant impact.
However, just when Chen Fei and many people in the industry thought that the popularity of this movie might continue to decline, an unexpected situation occurred!
At noon on the 2nd, on a promotional program, Zhou Xingchi's eyes were filled with tears, and he spoke very affectionately and sincerely some "touching" words:
"Who owes me a movie ticket? No, no one has ever really owed me a movie ticket.
But if we talk about what I owe, I feel deeply that I owe the audience a debt that is truly unspeakable!
This feeling is like a painter facing a blank canvas, his mind filled with colorful imaginations, but worried that his brushstrokes cannot perfectly present that splendor.
Whenever I stand in front of the camera or sit in the editing room, the sense of responsibility to the audience comes over me like a tide.
I am well aware that every creation is a spiritual dialogue with the audience, and I always hope to give them more and better.
What I owe to the audience is the delicate emotions that I failed to fully capture, the plots that were not perfect, and the countless moments that could have been more exciting. This debt stems from my infinite love for film art and the audience's deep expectations for my work.
I don’t know how long I can continue in the film industry, but I will cherish every opportunity and work hard on each work, hoping to give back as much as possible to the audience in the limited time I have.
Maybe one day I will have to slow down due to age, physical strength or other reasons, but the sense of indebtedness to the audience will follow me like a shadow and become the driving force for me to keep moving forward.
However, I also understand that there are always separations in life, but works can last forever... As long as the audience can remember those moments that touched their hearts, remember those scenes that made them laugh, cry, and think; then my debt may turn into an invisible bond that closely connects me and the audience..."
I have to say, these words are really "beautiful", and they bring out the new round of "sentimental" effects to the maximum!
Even when Chen Fei watched it, classic works such as "Kung Fu", "A Chinese Odyssey", "Flirting Scholar", and "CJ7" emerged in his mind, not to mention other fans.
"If nothing unexpected happens, the box office of Journey to the West: The Demons Strike Back may see another surge tomorrow. This marketing strategy is quite effective."
Fade Chen murmured, feeling quite emotional.
It's really hard for Stephen Chow to do this for the box office of the movie!
"If you ask me, this movie could produce some very good results if it could find a few veteran actors." Su Guohai commented in the office.
On the first day of the Lunar New Year, he also took his family to watch "Journey to the West: The Demons Strike Back".
Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.
In terms of overall special effects and plot, this movie is undoubtedly very qualified, but the acting skills of the actors are so embarrassing that he felt dizzy when watching it.
"Old actor?" Chen Fei laughed: "If we choose an old actor, how can we get such high popularity and traffic? How can we possibly increase the stock price?"
"That's true."
Su Guohai is already very familiar with these capital operations.
After Chen Fei's reminder, he naturally reacted.
The next second, he suddenly remembered another thing, and immediately muttered with a bit of laughter: "Ali Pictures is an expert in this area. For the sake of popularity and stock price, they will do anything."
"Oh? What do you mean?" Fade Chen looked up at him curiously.
"Yang Mi and Liu Kaiwei are having scandals again. Ever since the day before yesterday when Eternal Love began airing, the two leading actors have been hyping it up. Now the heat is so high!"
"So, Princess Agents has been greatly affected?"
"There are some, but not too big. After all, Zhao Liying is also very popular, and our publicity and promotion team is also very capable. The two dramas are almost indistinguishable."
"Let's also launch the peripheral products, such as mobile games and overseas distribution. I will ask Hulu and Netflix to cooperate. Isn't it just to stir up the hype? We are doing high-end operations."
"Haha, okay, I'll arrange it right away."
"Well, let's go."
Fade Chen waved his hand and continued to work.
More than an hour passed quickly, and just when he finished drawing the last bit of storyboard for "Avengers 3", the phone suddenly rang.
After taking a look at the caller ID, he casually pressed the answer button: "Hello? Tiantian? What's up?"
"Hehe, Senior Brother, are you in the company now? I have selected a script I like from the company's script library."
"I'm in the office, just come over."
"it is good!"
More than ten minutes later, the office door was pushed open and Jing Tian walked in with a bright smile, holding a file bag in her hand.
"Brother, look, this is the script. I feel like the leading female role is especially suitable for me!"
"Oh?"
Fade Chen stood up, walked around the desk, and took the file bag from her.
When he opened it and saw the script inside, he immediately raised his eyebrows and looked surprised.
"Si Teng?"
"Yes, it's Si Teng!"
Jing Tian responded shyly, "Didn't you say before that I would be more suitable for playing the role of a rich lady? So I choose the appropriate script based on this.
After reading the script of "Si Teng", I took advantage of the free time during the Chinese New Year to find the original novel "Half-demon Si Teng" and read it. I felt that this script was quite suitable for me."
"Well, it's really suitable..."
Chen Fei nodded slightly, approvingly.
Judging from her external conditions, Jing Tian has very delicate facial features, a very dignified and elegant temperament, and clear facial contours. She has the softness of an oriental woman and the sophistication of a modern woman.
This kind of appearance and temperament is highly consistent with the setting of the character "Si Teng", and can perfectly show Si Teng's beauty, indifference, arrogance and domineering.
In terms of figure, her overall proportions are very well-proportioned, and she can easily handle both ancient and modern costumes.
And in "Sito", a large number of cheongsam styles also test the actresses' figures. The image of a delicate young lady just complements Jing Tian.
Once the image and temperament are highly matched, and the acting skills are well trained, a classic character image will naturally emerge.
"Since you like "Sito", then just choose it. You don't have to apply specifically. I will approve it for you directly. Just think of it as a welcome gift from me to you after your studio signs the contract with Feiyue Film and Television."
"Huh?" Jing Tian was slightly stunned, and then suddenly became happy: "Thank you, Senior Brother!"
"You're welcome." Fade Chen smiled and returned the script to her. He then asked, "I heard that Mr. Lu is planning to hold a studio signing celebration party for you?"
"Yeah, Uncle Lu said that if you have a backer in the entertainment industry, you have to show it quickly and let others know that you are not easy to bully. Otherwise, there will definitely be a lot of trouble coming to you."
"Hey? Mr. Lu, you see things very clearly."
Chen Fei was quite amused. From what Jing Tian said, it seemed that Lu Zheng was using Feiyue Films as a weapon to bully others?
"When is the party?"
"Tomorrow night." Jing Tian said softly, "The invitations have been sent out during this period after the New Year."
"Okay, I'll be there then."
"Okay! Welcome!"
Jing Tian smiled, hugged the script of "Sito" tightly to her chest, and was in a good mood.
……
After a night, it was the morning of the 3th.
As expected, the box office performance of "Journey to the West: The Demons Strike Back" did see a surge yesterday, directly rising from 1.13 million to 1.59 million, a surge of 4600 million!
I have to say that the title of "King of Comedy" is quite powerful, and his box office appeal is also strong enough.
However, in comparison, Chen Long on the other side is not weaker at all.
The single-day box office of "Kung Fu Yoga" of 2.15 million yuan can be said to have brought the popularity of the "Oscar Lifetime Achievement Honorary Award" to the extreme, far surpassing the popularity of "The King of Comedy".
At this moment, La Peikang felt like "If I have Yu, why do I need Liang?"
If it weren't for "Kung Fu Yoga", "Journey to the West: The Demons Strike Back" would definitely be a big hit during this Spring Festival!
"Continue to increase publicity efforts! Don't give up! Send the key extension application to the General Administration immediately, and announce it to the public immediately after it is approved..."
He kept issuing orders, hoping to seize the hot searches and suppress the momentum of "Kung Fu Yoga".
However, when the time came to 10 o'clock in the morning, "Operation Red Sea" was like a lion with blood-thirsty eyes, howling and rushing into the Weibo hot search list, and directly took the first place!
"As of 12: yesterday morning, the film was jointly produced by Feiyue Film and Television, Haizheng, Shanghai Film Group, China Film Group, Wanda, Guangxian, Xi'an Film Group and other companies.
The main theme commercial film "Operation Red Sea", written and directed by Chen Fei and starring Zhang Yi, Huang Xiaoming, Huang Jingyu, Zhou Xun, Zhang Hanyu, Liu Yifei and others, has been released for 60 days and the total box office has reached 45.68 billion yuan! It has successfully broken and refreshed the 39 billion Chinese film box office record previously created by "Ghost Blowing Light: Kunlun Palace"! "
A new Chinese-language film box office record was born!
……
(ps: First update, please vote for me!!!)
(End of this chapter)
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