It's reasonable for me, a stuntman, to live a crazy life, right?

Chapter 643 What serious actor? Bona and Huaxiaxing's brazen moves are ongoing...

On the morning of the 6th, much to the anticipation of many people, the first day box office figures of "The Sun Also Rises" were released!
The result of 6569 million stunned the entire entertainment industry.

This is... is this something an art film can achieve?
Media reports followed suit:

"Director Chen Fei's new film still shows unparalleled box office appeal. On the first day of its release, the attendance rate was as high as 96%. The screening rate was positively correlated with the attendance rate, and the box office reached 6569 million!"

"The September film market has officially kicked off, and "The Burning Sun" has injected a shot of adrenaline into domestic films!"

"The Hollywood imported film Elysium, which was released at the same time, earned 1446 million yuan on its first day, far less than the domestic film Burning Sun."

As related reports continued to emerge, the entire film and television industry fell into an inexplicable confusion.

Didn't art films make money by selling copyrights? Why is it that now they can only make back their investment through box office sales?
How did Chen Fei do it?
At the same time, many film and television companies, led by the producers of "The White-Haired Witch: Kingdom of the Moon", "Witness", "Super Agent", "Time Lovers" and other films, have been scrambling to increase their publicity efforts and the number of press releases, for fear of falling behind.

Especially for "The White-Haired Witch: Kingdom of the Moon", the publicity efforts were extremely high. Bona invested almost all of its publicity resources this year, and movie posters were all over the streets and alleys.

Chen Fei wanted to laugh when he saw this.

I don’t know where their confidence comes from, as if if they promote the movie too vigorously, the box office performance will be very high.

This kind of "fearless" confidence really puzzled him.
……

In the 3D movie theater, Chen Fei, who had already entered, sat in his seat, waiting for the movie to start while checking the relevant reviews about "The Sun Also Rises" on the Internet.

Movie fans have given this movie very high praise. On platforms such as Douban and Maoyan, the ratings have soared to over nine points, which is simply terrifyingly high!
"The actors performed very hard and realistically. It felt like every character was brought to life. The plot was full of interesting moments, and it walked the fine line between emotion and law, morality and human nature. There may never be absolutely bad people in this world, but once you make a mistake, even if you do things that are worthy of your conscience every day, you can't make up for it. The ending was handled very well."

"It's worthy of being the film that won Director Chen the Best Actor Award at the Cannes Film Festival. Damn, the scene where he accepted the death penalty really scared me. I thought he was really going to die!"

"If the law is a rigid standard, then morality is the criterion of human nature. The two cannot be confused in some cases, but they are integrated in some cases. A bad person in the legal sense may also be a good person in the moral sense. At least in these three "suspects", there are too many shining points of humanity. This script is absolutely amazing!"

"I personally feel that all the actors in the film can win a trophy because their performances were so good!"

"Fuck! Wang Yanhui's last monologue almost scared me to death. I thought they really found a death row inmate to act it out."

"Eh? Brother upstairs, I don't know this Wang Yanhui, so he is actually an actor, not a death row inmate, right?"

"Of course not! He's an actor! A serious actor..."

~

The theater was soon filled with people, and as the screen lit up, the screening of "The Legend of the White-Haired Witch: Kingdom of the Moon" officially began.

Chen Fei turned off his phone, put on his 3D glasses, and watched with great interest.

Just as Su Guohai said, when the cast list was announced at the beginning of the film, the 3D images were really well done.

But when the main film started, a magical scene suddenly happened. The 3D effect of the film disappeared without anyone noticing!

A buddy sitting next to Chen Fei scratched his head and muttered in confusion: "What the hell? How did this become a 2D movie? Did I go to the wrong theater? What's going on?"

A burst of whispering soon broke out, and it was obvious that everyone was a little confused by this sudden change.

The plot on the screen was still going on. Chen Fei watched silently, but the more he watched, the more confused his expression became.

As the film was halfway through, he suddenly had an illusion in his mind.

"Isn't it possible that the director didn't read the script during filming?"

The imagined "Red Pill Case" was obviously intended to add some historical weight to the film, and also to make the plot more complicated, but the final effect was neither fish nor fowl.

The plot that Zhen Zixuan couldn't return home in the end was probably intended to express the war between nations more than 200 years ago from a modern perspective, adding some depth to the film...

But the plot design is just superficial!

This also gave movie fans the illusion that the plot was incoherent and the connection between the beginning and the end was very confusing.

The character setting is completely subverted, the personality and attitude are the same, and when he starts to grow in the later stage, he seems to have dementia and is not domineering at all...

However, Wang Xuebin and Zhen Zixuan’s lines such as “I’m leaving” and “Let bygones be bygones” seem like a joke.

The only thing that deserves praise is probably the makeup. Fan Bingbing's beauty elevates the style of the entire movie, but the fighting moves are a bit like children playing house, which is really hard to comment on.

Chen Fei endured the discomfort and watched the 103-minute film from beginning to end.

He originally thought that the plot was already very melodramatic, but the ending undoubtedly completely ruined the entire movie!
It should have been a tragic love story, but in the end it was an unbearable joke no matter how you looked at it.

If Chen Fei were to summarize, he would definitely use this sentence to promote the movie:
"A martial arts fantasy film instantly turns into a Qiong Yao drama, and Fan Bingbing turns into a Super Saiyan..."

The film's abrupt transition was so shocking that he even had the illusion that he was watching two different movies.

When walking out of the theater, Chen Fei could hear a lot of complaints, and the word "bad movie" appeared most frequently.

But what surprised him was that until the afternoon, there was not a single negative review about "The Legend of the White-Haired Witch: Kingdom of the Moon" on platforms including Douban, Maoyan, and Weibo.

Looking around, all the reviews are praising this movie!
Feeling something was wrong, he logged into his second account and posted a negative review on the official Weibo account of the film.

Then, he watched helplessly as his comment was deleted by the administrator less than half a minute after it was posted!

"Good fellow? Are you starting to control the comments already?"

Chen Fei suddenly laughed. If he remembered correctly, the last drama that was controlled by critics seemed to be Lu Chuan's "The Banquet".

The final result of that movie was: it was withdrawn from the theaters and even cost Rikutaro his company and his pants, but that was still not enough to make up for the losses!

……

On the 7th, the media revealed the first-day box office results of "The Legend of the White-Haired Witch".

3569 million!
The review is still ongoing.

Although it is very difficult and there will be some negative reviews missed from time to time, they will be covered up quickly.

Correspondingly, various positive reviews about the film are spread across major social platforms and networks, creating an image of a film with both good quality and good reputation.

4521 million, 1.05 million, 4762 million...

In just four days, the box office revenue of "The White-Haired Witch" soared to 2.32 million!
Its competing film, "The Sun Also Rises", had a box office of 3.48 million yuan because it was released one day longer.

On average, the daily box office revenue of these two films never fell below 4500 million.

However, the truth will eventually come out!

When the suppression reaches its extreme, the blazing flames will not only engulf the entire piece of paper, but will even set the person who is wrapping the fire with paper on fire!
A box office of 2.23 million yuan means that the number of moviegoers has exceeded 600 million!

How easy is it to control the anger of so many people?
On the fifth day after the film was released, the official Weibo account of "The White-Haired Witch" was overwhelmed by angry fans in just one night!
"What the hell? You're deleting my comments, right? The film crew is really shameless! You delete every comment I post, right? Then let's see, who deletes faster, you or I post faster!"

"Fuck! What kind of crappy movie is this? They tricked me into going to the cinema!"

"I'm so fucking convinced. What kind of crappy movie is this? They even advertised it as a 3D movie. It's hilarious. It's just the 3D part in the opening. They still dare to advertise it as a 3D movie? Fuck! Fuck!"

"This plot and the costumes really made me laugh. When Huang Taiji put on the mask, it was like putting on an oxygen mask. Fan Bingbing's black mask is just a Bluetooth headset and cosmetic contact lenses, right?"

"What kind of role is Huang Xiaoming playing? In the early stages, he was busy flirting with Fan Bingbing, but your aura is totally unsuitable!"

"Let's not complain about anything else. Director, have you watched too many Pleasant Goat and Big Big Wolf movies? At the end, two people fell off a cliff and spun around in each other's arms, and then they turned into a flash of light. What's going on?"

"..."

In just one night, the online reputation of "The Legend of the White-Haired Witch" showed a polar reversal.

Douban's rating dropped from 8.7 to 4.5, and the Internet was full of bad reviews, constant criticism, and various mocking voices on the official film blog, several actors, and even the director's personal Weibo. As for the film's investors, Bona and Huaxia Star, they were so criticized that they closed their comment permissions.

It goes without saying that this kind of "review control" behavior must be done by the film company, and its purpose is to trick moviegoers into watching the movie and thereby get high box office results.

Although Chen Fei didn't know who came up with this idea, he was sure of one thing.

"The person who controls the comments is absolutely an idiot!"

As a result, the early box office results were indeed pulled up, but correspondingly, the entire creative team of the crew was completely screwed!

Netizens and movie fans spontaneously organized themselves into teams and began to strongly boycott the film, calling on the majority of fans not to be deceived.

After another two days, the movie's daily box office dropped directly to 970 million!
At this point, the film's weekly box office officially reached 2.58 million.

In just one week, both the box office and word of mouth fell below average, and the film was boycotted and abused by movie fans across the Internet.

On the other hand, the box office of "The Burning Sun" is very stable.

As the screening time gets longer, the daily new box office is also declining, but the overall trend is flat. There is no such a diving situation as in "The Legend of the White-Haired Witch".

……

Inside the office, Chen Fei couldn't help laughing out loud once again as he read all the negative reviews and insults about "The Legend of the White-Haired Witch" on the Internet.

He really didn't expect that Yu Dong and Xiang Huaqiang would come up with such a plan.

During the early stage of filming, he brazenly declared that the investment in the film was as high as more than 3 million yuan, and vowed to make a classic martial arts D masterpiece!

But now?

Apart from the faces in this movie, the whole plot is simply terrible. There is nothing worth praising at all.

Even the actors' performances, when combined with the entire plot, looked very awkward and made people feel very alienated.

Although the film earned more than 2 million yuan at the box office in the early stage by "controlling reviews", it is bound to lose money after deducting the costs and various publicity and promotion investments.

If this movie wants to recoup its costs, the box office must at least break 3 million.

If you want to make money, it is absolutely impossible without a box office of more than 3.5 million!
Bona and Huaxiaxing must have some "back-up plans", but Chen Fei will never let them succeed!

Picking up his phone, he called the head of the public relations department and ordered, "Keep hiring Internet trolls. I want the Douban score of The White-Haired Witch to drop below 4, and the daily box office to drop below 500 million!
Also, remember to contact those well-known film critics in the circle and ask them to send out the articles they prepared in advance..."

After finishing the arrangements, Fade Chen leaned back slightly and leaned on the back of his chair.

He has been keeping an eye on Bona and Huaxiaxing for a long time, but he couldn't find an opportunity to take action before. Now, look what happened, they actually came to him.

Then don't blame him for being rude!

……

At the same time, in the chairman's office on the top floor of the Bona Group Building, Yu Dong was talking on the phone with a gloomy face.

"So this is the solution you proposed? Now, a large number of fans have appeared online, strongly boycotting The White-Haired Witch. What should we do next? We haven't even made back our investment cost yet..."

Yu Dong became angrier and angrier as he spoke, and inexplicably felt like he had been cheated.

At first, he actually did not agree to release "The White-Haired Witch" this year, because he felt that being too hasty was not a good thing.

The post-production of the film is so poor, especially the 3D effects. The outsourced team is simply fooling around!

However, Huaxiaxing, as the main controller, is very confident that this effect will definitely win over all the movies in the September schedule!
Of course, the main reason was that there was not enough money. The shooting exceeded the target, so the post-production could only be "shoddy".

Neither company is willing to make additional investments, so the outsourced team can only do as much work as they are paid.

The end result was that within just one week of its release, both the box office and reputation collapsed!

However, facing Dong's questioning, Xiang Huaqiang remained very calm.

"Boss Yu, don't worry, it's definitely impossible for me to lose money. I already have a corresponding plan.

We can first find some professional film critics in the industry and ask them to praise the film, which will definitely attract some movie fans.

Next, we held a celebration banquet to celebrate the fact that the movie box office exceeded 2.5 million, and then found a few more media to promote it to attract more fans.

With a multi-pronged approach, it is absolutely impossible to lose money, and you may even make a profit! "

This sounded reasonable, but Yu Dong's brows did not relax.

"It got a high box office, but lost its reputation. The subsequent copyright will definitely not be sold at a high price."

"Haha!" Xiang Huaqiang suddenly laughed out loud: "The farther the copyright is sold, the better. I have already communicated with the manufacturers in Japan and North America. When the time comes, we will take this movie to the Venice International Film Festival, and naturally someone will be interested.

Martial arts themes have always been the favorite of foreign film producers. I am confident that I can sell it at a high price!"

Xiang Huaqiang spoke with great confidence, which gave Yu Dong confidence as well.

Finally, he nodded and said, "Then let's do as you say."

The two of them focused on the film's box office revenue and copyright income from the beginning to the end. As for the actors who were affected by the plummeting reputation of the film, they never cared about it.

To capitalists, those actors are nothing more than workers.

If this batch doesn’t work, then just get another one. Why be sad about it?
……

Perhaps in order to catch up with the Berlin International Film Festival, Zhang Yimou officially started filming "Coming Home" shortly after announcing that the cast had been finalized.

LeTV posted a Weibo post, which not only promoted the movie but also pointed out another meaning behind the name of the movie "The Return".

"Director Zhang Yimou returns with glory!"

At the same time, Brother Chen Kai also announced a number of cast members for "The Taoist Goes Down the Mountain".

The cast members currently confirmed include Fan Wei, Lin Chi-ling, Wang Xueqi, etc. Looking around, they are either veteran actors or well-known actresses with box office appeal.

According to Hong Kong media reports, Brother Chen Kai has already started contacting several big names in the Hong Kong circle. If nothing unexpected happens, there will definitely be no less than two Hong Kong artists in the leading team.

The great poet Chen also has great aspirations for the Academy Awards.

In addition, Feng Xiaogang has also been making some cool moves.

When he initially started selecting the programs, he not only invited the great god Zhao Benshan to be the person in charge of the language programs, but also shouted the slogan that there should be no "hymns" in this year's Spring Festival Gala.

It’s obvious that Director Feng is also preparing to do something big!

The reason for this "slogan" is mainly to open a back door for the stars and artists under Huayi.

After all, looking around, the reputation of the artists and celebrities under Huayi in the circle is really "difficult to evaluate".

If they are to be sung in praise of the performance, then what they do on a daily basis is clearly not worthy of being on this big stage.

For example, those people who stabbed others in the back were lucky not to be scolded and forced to quit the circle.

Feng Xiaogang has put a lot of effort into helping those "fools".

……

(ps: Second update, please vote for me!!!)
(End of this chapter)