It's reasonable for me, a stuntman, to live a crazy life, right?

Chapter 919: Whose box office appeal is stronger? Which app is going to be launched? !
"Wanda is really ruthless! If they didn't take action, it would be fine. But now they have directly suppressed the box office of "Rock and Roll Tibetan Mastiff" to 451 million. Will the two brothers of the Wang family lose a lot of money from this?"

As soon as the box office data of "Rock Mastiff" came out, Wang Changtian couldn't wait to call Chen Fei. It can be said that his gossiping heart never dies!

"In fact, it's not just because of the scheduling."

As the big boss of Pan Asia Cinemas, Chen Fei is quite familiar with some inside information.

The reason why the box office of "Rock Mastiff" is so low is not only because Wanda deliberately compressed the screening schedule, but also because the movie itself has big problems.

"What do you mean? Tell me about it so I can learn some lessons." Wang Changtian asked curiously.

"There are actually big problems with their publicity and promotion." Chen Fei organized his words and explained concisely: "You can clearly see this by comparing the two films that our company launched before, "The Return of the Great Sage" and "Big Fish and Begonia".

If this kind of animated film wants to increase its popularity, it must focus on online channels and cater to the preferences of young audiences.

On the other hand, the promotion of "Rock Tibetan Mastiff" has always been offline. Various roadshows have been very popular, but many netizens do not understand its selling point at all, so naturally they have no interest..."

Wang Changtian listened very carefully and he was also very good at summarizing.

"So what you mean is that the current popular trend is actually online promotion? Although offline roadshows are useful, they are not as effective as online promotion, is that right?"

"Well, that's probably what it means."

"What you said does make sense, but there are too few online promotional channels. Portal websites and Weibo have to spend money to buy trending searches. And even if you spend money, you may not be able to make the list. You may be pushed down by new trending searches. So many movies are still on the road..."

"Online + offline, a two-pronged approach, constantly triggering hot searches and even crazy screen swiping, this is the best way to promote." Chen Fei's words are full of the essence.

"Alas." Lao Wang sighed, "How can it be that easy? It is too difficult to build a scale online. Unless it is a movie like Detective Chinatown 2 that has its own traffic, the promotion of other films must rely on variety shows and roadshows."

"This is only now, but it may not be the case in the future."

Chen Fei suddenly said something full of profound meaning, which stunned Wang Changtian.

After a moment, he asked in surprise: "What did you mean by that just now?"

Chen Fei chose to keep the secret mysteriously: "Wait a little longer and you will know. The top online promotion channels will be available soon. Then you will understand the power of online promotion."

"Really?"

"Just wait and see, don't be too surprised then, haha."

At the same time, while the two of them were chatting about the topic of movie promotion, Huayi was in an uproar!

"3.6 million investment, 6 years of hard work, and only 451 million in box office revenue on the first day? Wanda is really overbearing! This is really too much..."

In the meeting room, Zheng Jun could not hide his anger and kept banging the table.

At this time, the head of the distribution department sitting opposite also had a gloomy face:

“Although Wanda has increased its screening schedule, the screenings are either in the morning or at midnight. There are no shows during prime time. Some movie fans don’t even know that there is a movie called Rock Mastiff in the cinema!”

Wang Zhonglei frowned and asked subconsciously: "What about other theaters? Is it the same?"

Ye Ning added: "The outside market doesn't seem to be optimistic about this movie..."

"Increase the scale of publicity and promotion!"

"Maybe yesterday was because it was Friday. Today is Saturday, so it should be much better, right?"

"Well, let's give it another try. With an investment of over 3 million, the cost of publicity alone is as high as 5000 million. There's no reason why the box office can't go up. Logically speaking, Wanda can't affect the overall situation..."

Huayi is having a headache, and many people at Alibaba Pictures are also having a headache.

One day had passed since the "Qingfang News" published the condemnation article, but Zhang Qi still had no idea how to properly handle the matter.

He went to the General Administration yesterday and spent the whole afternoon there, but was rejected many times and finally got the result of "giving up".

After communicating with Ma Yun, they finally came to a helpless conclusion.

This movie can't be saved!

"Has the apology statement been sent out?" As soon as he saw Zhao Yanzi, Zhang Qie started to stab her in the face very directly.

"Yes, it has been sent out this morning."

Zhao Yanzi's expression was extremely conflicted. The feeling of being beaten down to the bottom was extremely uncomfortable, but she had no right to resist at all and could only endure it silently.

"Just send it out." Zhang Qi's expression eased a little.

"Mr. Zhang, what should we do next? This movie..."

Zhao Yanzi still wanted to save it. After all, she had invested so much money, she couldn't let it all go to waste, right?

"Those two actors can't be saved. Let's replace them and reshoot. This may reduce some losses. The crew must also issue a statement and put all the responsibility on them. The blame must be passed on..."

The more she listened, the more confused Zhao Yanzi's expression became.

"But……"

She was about to say something when Zhang Qi interrupted her forcefully: "Either change the actors, or the investment will be completely wasted, and you can forget about staying in this circle."

Apart from this, there is no other choice. Think about it yourself and there is no need to say anything more. "

In fact, if you look closely, you will find that the composition of the crew of "No Other Love" is particularly "interesting".

Zhao Yanzi is a Singaporean citizen, the lead actor Dai Liren is a toxic person, the actress Mizuhara Kiko is a Japanese woman, and the other female lead is a Chinese American...

Anyone who is interested can come to the conclusion with a little thought.

This is a Chinese story performed by foreigners!

No one knows how Zhao Yanzi's casting was conducted, after all, the casting of this film has not been officially announced to the public.

But considering that two of the main actors have dirty tricks, we can actually guess something.

This "Princess Huanzhu" obviously made a lot of exchanges of interests in it, and there is even suspicion of endangering the national consciousness and security!

Therefore, it is not unfair at all that she was targeted by the entire network this time and even named by her superiors!
After a long silence, Zhao Yanzi gritted her teeth and said word by word, "Okay! I'll have the crew announce it, and then we'll just replace the actors and reshoot!"

"Yeah." Zhang Qi nodded in satisfaction, and then said, "Keep a low profile from now on. I received news this morning that Guan Hu has gone abroad. Don't add fuel to the fire."

"Okay, I understand." Zhao Yanzi nodded heavily: "After this matter is over, I will go to deal with the financial affairs."

Hearing the word "finance", Zhang Qi's expression suddenly relaxed a lot.

"Has the company used to acquire Wanjia Culture been established?"

“Registration is currently underway and it should be ready by the end of the year.”

"Well, this matter is indeed more important than the movie. You should be more careful and remember to avoid the China Securities Regulatory Commission. The group will help you when necessary."

"Okay, I understand."

Zhao Yanzi nodded heavily. Compared to chasing the title of the No. 1 female director in the domestic entertainment industry, she still prefers the title of the female version of "Buffett".

Although being a director can also make her experience happiness and a sense of accomplishment, entering the investment circle is where the world truly becomes wider and wider for her.

……

Time quickly came to 10 am.

Many people in the industry were paying close attention to the box office performance of "Rock Mastiff", so early in the morning, everyone logged on to Weibo, ready to wait for notification from the theaters.

At 9 o'clock, a brand new number appeared before everyone's eyes...

"1126.61? Okay, it's over. This movie is completely ruined."

In the office, Chen Fei directly sentenced "Rock Mastiff" to death.

On a Saturday during the summer vacation, the box office was only over 1000 million. This is a sure thing! There is no other outcome!
Su Guohai said worriedly: "I hope there won't be any problems with our subsequent releases of Green Snake and Nezha."

"Don't worry, it won't happen."

Chen Fei was very confident, because he knew very well that these two animated films would not fail, but would bring a huge shock to the entire film and television industry! As they chatted, the topic shifted to the upcoming "Detective Chinatown 2".

"Legend of the Gods has once again stepped up its publicity efforts, and it seems to be about to surpass our Chinatown 2. Directors Xu An and Yu Dong have even called for dominating the summer vacation schedule..."

"Just them? And they dominate the summer vacation schedule?"

Chen Fei laughed softly, disdain revealed in every pore of his body.

Everyone in the entertainment industry knows that this "Legend of the Gods" is actually a drama used by the Xiang couple to promote their "silly son".

Although no one knows why Xiang Huaqiang could send his son to the mainland even though Hua Xia Xing had gone bankrupt, he did it.

I have to say, this insect among all insects is really dead but still alive!
"The industry's evaluation and expectations for that movie are still quite high. There are even many 'experts' who have analyzed that Feiyue Film and Television may suffer a big setback this time."

What Su Guohai said was all true, not a single word he made up.

The upcoming film "Legend of the Gods" has a luxurious cast and is considered the pinnacle of this summer's film season! He couldn't help but feel a lot of pressure.

The lead actor Li Lian is a once-popular martial arts superstar. After a few years of silence, he chose to return to the screen with this film.

His participation undoubtedly adds a lot of depth to the film.

The dedicated support of powerful actors such as Huang Xiaoming and his wife, Wen Zhang, and Xu Qing makes the film even more star-studded.

As for the other backbone forces of the Hong Kong circle such as Principal Gu, Liang Jiahui, Jordan Chan, and Andy On, the lineup of the film is even more powerful.

What is even more eye-catching is that Fan Bingbing, who is known as the sexiest and most charming actress in the domestic entertainment industry, also starred in the film and played the role of Daji. Her beauty and acting skills also added a lot of color to the film.

Such a luxurious lineup naturally attracted a lot of attention and expectations.

And in terms of investment, this film also cost a lot of money.

Even if the investment cost of 5 million yuan contains a lot of water, the remaining investment is by no means a small amount.

Coupled with the powerful influence of the Fengshen IP and the outstanding box office performance of the Journey to the West IP in Hong Kong in recent years, as well as the influence of "Journey to the West: Havoc in Heaven" and "Journey to the West: The Three Strikes of the White Bone Demon", this "Legend of Fengshen", which also features a mythological theme and a luxurious lineup, is highly regarded in the industry.

Facing such an opponent, it is no wonder that Su Guohai feels extremely pressured.

"Industry experts say that we will fail miserably against The Legend of Conferred Gods? Haha, don't you think about it? These people are not doing their jobs all day long. Why should we trust them?"

Fade Chen couldn't hold back his laughter any longer.

Even if others don't know, how could he not know?

In his memory, "The Legend of Conferred Gods" is an epic "bad movie" that is worthy of being recorded in film history!
Even when this film was released, it almost killed the "Fengshen" IP, so that no one dared to touch this subject for many years.

With such a bad movie, it wants to compete with "Detective Chinatown 2"? What kind of joke is this?
Looking at his boss's confident state, Su Guohai couldn't help but feel confused.

"After all, it's a 5 million dollar production, we can't underestimate the enemy..."

"5 million? Just listen to that. It's great to get half of it. The rest of the money is probably used for accounting."

According to the information he had learned, that large group of actors seemed to include many big names, but in fact most of them came here through connections, and a large number of them were free guest appearances.

As I recall, the costumes and props of this movie were so bad that they were unbearable to look at, and the special effects used for promotion in the early stages were an even bigger mess!
Chen Fei now even has some doubts, is this drama used to promote people or to enrich himself?

How many "Manes" need to be washed? Why did it take so long?
Su Guohai didn't know if he was fooled by those experts. He started to grumble about the cast again: "Li Lianjie, Liang Jiahui, Huang Xiaoming, Principal Gu...these are all first-line actors from the mainland and Hong Kong."

“Haha, none of them can carry the box office.”

Chen Fei curled his lips with a hint of disdain.

Even though these people are very famous and big names, there are only a few of them who can really support the box office.

Liang Jiahui is a talented actor, so it would be a safe bet to let him go for awards, and there would be absolutely no problem for him to partner with other actors.

But for some reason, he really has no ability to carry the box office.

The reason why the box office of "Chasing the Dragon" released in May reached 5 million was because of him and Liu Dehua's joint support.

As for Principal Gu, he has not yet become the pillar of the Hong Kong circle, and even if he is at his peak in the future, his box office appeal will not be that high.

He just has a high output and a very good character image, plus he has popularity among the public due to his charity work, which is why he has successfully entered the first echelon of male movie stars.

But precisely because of the high production volume, the number of bad films has inevitably increased, and therefore the box office appeal has not increased.

Although Huang Xiaoming and Wen Zhang also have a place in the film industry, their box office appeal and the reputation of their works are not even as good as Principal Gu.

Huang Xiaoming's filmography includes both good and bad films, and the reputation of the films fluctuates;

And Meng Zhang has not yet recovered from the "See You on Monday" incident. This new work seems more like his godfather wanted to continue to support him and pulled him into the crew.

In comparison, Li Lianjie is undoubtedly the only star in "Legend of the Gods" who can carry the box office.

However, his box office performance in recent years has been like a roller coaster, fluctuating and difficult to predict.

Besides, he is almost out of fashion now, and his past glory is more like a passing cloud of smoke, which is difficult to recall.

Under such circumstances, Chen Fei is more and more confident about the box office performance of "Detective Chinatown 2".

It is no exaggeration to say that he even feels that with Wang Baoqiang's current box office appeal, he is enough to defeat most of the actors in "The Legend of Conferred Gods"!
At the same time, when Chen Fei and Su Guohai were discussing the subsequent promotion and marketing strategy and premiere time of "Detective Chinatown 2", Bona was also having similar discussions.

Yu Dong might have been afraid of being bullied. Seeing that the publicity for "Legend of the Gods" was always slightly lower than that of "Detective Chinatown 2", he actually proposed the suggestion of "changing the gear schedule".

However, this suggestion was strongly opposed by Xiang Huaqiang.

"Director Yu, we can hide once, but we can't hide forever. Once we lose our momentum, it will be difficult to get it back in the future.

This is a golden opportunity for us! As long as we can make both "Detective Chinatown 2" and "Skiptrace" a success, our morale will be boosted immediately!
You have to know that this time we have finally gathered so many first-line actors from the mainland and Hong Kong together, with huge investment and favors. If there is no big victory, wouldn’t it be a failure? "

"But……"

Yu Dong wanted to say more, but was interrupted by Xiang Huaqiang again: "Yu Dong! You must believe me! This opportunity is too rare. Our investment cost and cast size are stronger than "Detective Chinatown 2"... This time the advantage is mine!"

"Then... let's do it."

Bona is preparing to go public in the mainland, and it is indeed lacking a "big victory" during this period.

If it can successfully lead the box office in the upcoming summer vacation, it will undoubtedly be very good news for the upcoming IPO.

At the same time, when the discussion between the two ended, Chen Fei and Su Guohai's plan also ended.

The decisions of both parties coincided with each other, and they were both ready to fight hard to see who was the better!

However, just when Su Guohai had just left the office, Chen Fei suddenly received a notification call from Zhou Shouzi.

"Mr. Chen, you may need to be prepared at any time. Weibo has been summoned for a talk."

Chen Fei was not surprised by this result.

They actually dared to assist the capital in deleting the articles of the Gongqingtuan. This behavior is really too bad!
If nothing unexpected happens, there will definitely be a severe reprimand from the higher-ups. Otherwise, who knows whether Weibo will do something even more excessive and outrageous in the future!

"Just let me know when there's a result. It's good to give me a heads-up. Otherwise, we shareholders might get into trouble someday."

"That's true. Given the current situation in China, Weibo's behavior this time is indeed too bold!"

After chatting with Zhou Shouzi for a few words, Chen Fei suddenly changed the subject and mentioned another thing he had been paying attention to.

“That app is going to be launched soon, right?”

"That's right!" Zhou Shouzi naturally knew what Chen Fei was talking about, because he had been following up on this matter recently: "It will be officially launched in a week at the latest."

"Okay, remember to notify me on the day of the launch, and I will go there in person."

"okay, got it!"

……

(ps: First update, please vote for me!!!)
(End of this chapter)