China Entertainment’s Born Protagonist

Chapter 172 The album is on sale
The program Zhang Nanyi and Sanbao participated in was the Chinese Song Chart. This program is the most classic program of Yanjing Music Radio Station and the program with the highest listening rate. The program time is from 7pm to 9pm in the prime time period.

In order to ensure the interactive effect, tonight's radio program will be broadcast live.

As soon as Zhang Nanyi and Sanbao walked into the radio building, they met two big names, Zhao Yanzi and Xie Tingfeng. They walked out talking and laughing, followed by their respective assistants.

After the two of them saw Zhang Nanyi, they were also stunned. Zhao Yanzi took the initiative to come over and say hello: "Hi! Zhang Nanyi, I like your songs very much.

Are you here to promote your new album today? "

These beauties were indeed very generous in their communication. Although Zhang Nanyi didn't like Zhao Yanzi, he kept his hands out and did not hit the smiling person. He also exchanged greetings with her and said hello to Xie Tingfeng.

Xie Tingfeng's attitude is quite good, at least on the surface.

After experiencing the turmoil of the car accident scandal, Xie Tingfeng "quit" the entertainment industry for a while, and then came back again last year. His image changed from the cold and rebellious in the past, and he became more mature and stable. He also promoted more public welfare undertakings. He also gave lectures at Yanda and Qinghua University.

Deliberately creating an image of a prodigal son, but this image is difficult to last, after all, it is too different from the artist's own personality.

It's hard for Xie Tingfeng to stay calm, otherwise he wouldn't hit people on the set.

Zhang Nanyi asked politely: "Are you here to promote today too?"

Zhao Yanzi made a joke: "Tingfeng, even Zhang Nanyi didn't know about our movie. It seems that our promotion is not enough and we need to increase our efforts."

When it came to movies, Zhang Nanyi understood immediately. He immediately said: "Of course I know about your movie Jade Guanyin, but both of you are also singers, and this place is a radio station. I thought you also released new songs."

Xie Tingfeng shrugged and said coolly: "My new album is coming soon. It is already in preparation and is expected to be released in the first half of the year.

You can listen to it then and everyone can discuss it.

But before that, the company wants to release me an album of Reborn's concert in Yanjing, which will be released in a few days.

This time I came to the radio station not only to promote the movie, but also to promote the album.

You have to be careful not to be defeated by my concert album. "

Xie Tingfeng's last words were a joke, but you can also hear his confidence, making others careful at every turn.

In recent years, in terms of popularity alone, Xie Tingfeng has indeed been at the top of his game, and he is the most popular star idol among the new generation in Hong Kong.

Whether he is releasing an album or acting in a movie, Xie Tingfeng receives top-notch resources, and he himself is worthy of such resources.

He is handsome and talented in songwriting. He is not very talented in acting, but at least he does not act in dramas. Apart from being a bit rebellious and immature, he is a very good idol.

On the mainland, Xie Tingfeng also has a lot of fans. After his comeback this year, the Duo Sing concerts held in the mainland were also sold out.

Yin Huang recorded a certain stop of his concert into an album for sale. This act itself illustrates his popularity and market appeal at this time.

Hearing Xie Tingfeng's words, Zhang Nanyi responded with a smile: "I am a very demanding person, and I always post songs of average quality directly online for everyone to listen to for free.

Only songs with relatively high quality will be recorded and released in albums. I look forward to your new album released in the first half of this year. "

Regarding Xie Tingfeng's concert album, Zhang Nanyi didn't mention it at all, but the implication was already obvious. Using the concert to release an album was just a trick to fool fans. It was insincere and not worth mentioning.

Xie Tingfeng was speechless for a moment.

Zhao Yanzi also heard the profound meaning in Zhang Nanyi's words. She found it very interesting. Although he was also a handsome guy, Zhang Nanyi spoke much more profoundly than Xie Tingfeng.

Xie Tingfeng usually likes to act cool and cool, and he is a bit "cool and self-aware", but in Zhao Yanzi's view, he is actually very childish.

But in order for the cooperation to go smoothly, she usually had to coax Xie Tingfeng, which was actually a bit uncomfortable. Now that she saw Xie Tingfeng frustrated, Zhao Yanzi was also very happy.

Seeing that Xie Tingfeng didn't say anything, Zhao Yanzi asked: "Previously, Director Zhang Zi'en sent you an invitation for the Jinghua Yanyun audition, why did you refuse?
I prefer acting with you than Pan Yueming. "

Unless there are special reasons, everyone likes to act with famous people. Zhao Yanzi acted opposite Pan Yueming, purely to lead Pan Yueming away.

Zhang Nanyi explained: "I don't have a schedule."

After receiving Zhang Nanyi's instructions, Sanbao took the initiative and said: "Let's talk some other time. The recording of the program is about to start. We need to hurry in and prepare."

Zhao Yanzi nodded, took the initiative to exchange contact information with Zhang Nanyi, and left the radio station with Xie Tingfeng.

After Zhao Yanzi left, Sanbao asked in a low voice: "You seem to dislike Zhao Yanzi very much? She can be said to be the most popular female star in the country.

Many people are rushing to make friends, but you avoid me like a snake or a scorpion, and keep giving me winks. "

Zhang Nanyi didn't explain too much, just said: "Different ways do not lead to mutual conspiracy."

Sanbao made a sound and said: "What's different? I think it's because Zhao Yanzi has not grown up with your aesthetic point. Otherwise, even if the road is blocked, you will find a way for her."

Zhang Nanyi: "..."

He asked Sanbao: "Don't talk about me, you seem to dislike Xie Tingfeng too? Is it because of Wang Fei?"

Sanbao shook his head: "I'm overthinking it. Wang Fei's private life has nothing to do with me. I just simply don't like Xie Tingfeng. He always acts like "I'm the best in the world" and always feels superior to others when he talks and does things.

He's pretty good today. He didn't wear sunglasses. Otherwise, if he talks to you while wearing sunglasses, he will disgust you to death. "

The music industry is the same as the actor industry. Some musicians on the mainland have also been treated unfairly over the years compared with musicians from Hong Kong and Bay Island.

Sanbao resented Xie Tingfeng a lot. He continued: "Xie Tingfeng has a little talent, but that's it. The quality of the songs he writes is not high, and many of the melodies are very old patterns. He There is nothing groundbreaking, nor does it draw nourishment from national music.

However, he is handsome and has some family connections. He is highly praised by Hong Kong circles and has a lot of fans.

You know what I mean. "

As a professional musician, Sanbao had been disliked by Zhang Nanyi before when he wrote about Jiangnan, but Zhang Nanyi didn't pretend and communicated frankly about whether the songs were good or not.In Sanbao's opinion, Xie Tingfeng's music is really average, but he acts pretentious all day long, which is annoying.

His mentality is somewhat similar. Normal passers-by look at the popular artists who know nothing in the future, and feel that their virtue is not worthy of their place.

Zhang Nanyi nodded and said, "I understand."

Sanbao suddenly laughed and scolded: "You know nothing, you are much more talented than Xie Tingfeng, and you are more handsome than him. If you focus on developing in the music industry, you can't just manipulate Xie Tingfeng and teach him how to behave every minute."

It's a waste of talent to choose to act. "

Zhang Nan killed Sanbao with one sentence: "Isn't Xie Tingfeng different in acting? He came to the radio station to promote a movie this time, and I'm here to promote an album."

Sanbao was speechless immediately, and he soon felt the popularity boost that acting brought to Zhang Nanyi.

After the live broadcast started in the evening, the two hosts on the radio kept talking about the Legend of Sword and Fairy Tales and Tian Long Ba Bu. Most of the questions asked by the listeners who called in to interact were also related to the TV series.

The song Zhang Nanyi sang at the last radio event was also the theme song of Tianlongbabu Jiangnan.

After participating in this radio program, Zhang Nanyi recorded two more programs the next day, promoting both the album and Legend of Sword and Fairy.

The ratings of Fairy Sword exceeded [-] on the second day after it was aired. Seeing this result, Yangshi increased its investment in publicity funds and resources, and Zhang Nanyi and Wei Tiantian became busy as a result.

EMI and Sanbao were very happy because when Zhang Nanyi participated in the show, he would always promote the album. Zhang Nanyi had previously said that he would not participate in album promotion work.

This wave of publicity is an unexpected surprise.

By January 1th, the pace of this wave of publicity slowed down.

Although the promotion was very hard, it also achieved good results. Fairy Sword has been broadcast for 18 episodes, and the average ratings have exceeded 10. The streets and alleys are filled with Zhang Nanyi and his very sweet singing.

Songs such as Sha Po Lang, Finally Understood, and It's Been Quiet all became popular along with the TV series.

In addition, Zhang Nanyi's album "First" was also a hit. The actual sales in the first week in Bay Island exceeded 5. This result is an absolute hit.

You must know that starting from 2004, the record industry in Wandao has also been severely affected by piracy. In the whole of 2004, only Zhou Jielun’s album sold more than 30 copies in Wandao. By 2005, Zhou Jielun also had a good record. Only two 10,000+ copies can be sold.

Zhang Nanyi's album can sell 5 yuan a week. As word of mouth grows, there is no problem in becoming the annual album sales champion in Bay Island.

On Hong Kong Island, the sales volume in a single week was 11000, which was also a very explosive result.

In mainland China, although there are no actual sales statistics, the first batch of 80 pieces was distributed, and channels began to request replenishment in less than a week.

EMI Records announced that Zhang Nanyi's album sales exceeded one million in a single week, and they decided to hold a celebration party on the night of the 11th to celebrate the sales of one million albums in a single week.

The sales data of breaking one million in a single week is definitely a little bit watery, but the sales volume of breaking 60 is definitely there.

Zhang Nanyi was a little disgusted with this kind of propaganda method at first, but after being educated about it by Sanbao, he accepted it.

Because all famous singers do this now.

Zhou Jiulun's divine album "Ye Huimei" released last year was advertised as selling out 60 copies in two days, making the album unavailable on the market. It sold 150 million copies in one week.

The most interesting thing is that Sony Records promoted "Ye Huimei" to sell 30 copies in three days in Bay Island. However, after the album sales for the whole year were calculated, there were only 33.5 copies.

It is said to sell 30 yuan in three days, but the sales volume in one year is only 33 yuan. For such a slap in the face, no one laughs at Zhou Jialun because Zhou Jialun's Ye Huimei was the 03 Bay Island album sales champion.

Champions will not be mocked.

The purpose of marketing album sales is to have a publicity stunt, create an atmosphere where the singer is popular and the album sounds good, and stimulate everyone's herd mentality.

This is a normal marketing technique.

Zhang Nanyi used to laugh at the nonsense of Wang Fei's "Love", which sold over one million copies in one week and even held a celebration party. Now he has become Wang Fei.

However, Zhang Nanyi is much better than Wang Fei. Although there is some moisture in the figure of over one million, it is not significant.

According to estimates from EMI Records, the final sales of his album will be around 400 million.

Zhang Nanyi is not so optimistic. After all, piracy is very rampant now. The more popular the album, the more piracy.

The first one or two months after an album is released is the golden period. After piracy starts, the sales of genuine albums will definitely drop significantly.

However, Zhang Nanyi doesn’t care much about piracy. First of all, the domestic economy has just taken off at this time, and many people are not rich, especially those who love listening to music, many of whom are poor students. For them, spending 2 yuan to buy A pirated tape is already a relatively large expense.

Although Zhang Nanyi doesn't encourage these people to listen to piracy, he understands it. He just hates pirates making profits.

Secondly, when Zhang Nanyi releases an album, he doesn't care much about the album's income, but cares more about the potential influence of the song. No matter what, piracy objectively has a certain positive effect on the promotion of the song.

Moreover, after the song becomes popular, the business income from ring tones will also increase.

(End of this chapter)