China Entertainment’s Born Protagonist

Chapter 184 Standing and earning money
Zhang Nanyi thought for a while and said: "In principle, we are very willing to cooperate with your company.

There are just two problems. One is price. Our company is very confident in its works and needs a suitable price to highlight the value of our works.

The other is translation. After your company introduces our TV series, it must do a good job of translation. If we are not satisfied with the translation results, we have the right to ask your company to modify it, or even break the contract and take back the broadcast rights. "

When Zhang Nanyi mentioned the price issue, Ishizai Mimotoko was mentally prepared. After all, in business, price negotiation is a must.

But when it came to the conditions for translation, Ishisai Mimotoko didn't expect this, so she was a little stunned.

Zhang Nanyi is also taking a precaution. In his previous life, he has seen some reports about Chinese dramas going overseas. The most regrettable thing is that the translations are too awkward. Without mentioning the specific lines, even the names of the TV series are translated nondescript, especially the translations from Japan. , it is really disgusting.

The Legend of Zhen Huan is translated as "The Court Girl", and The Story of Yanxi Palace is translated as "Yingluo ~ The Counterattack Princess Who Burned the Forbidden City". Although some of them are in line with Japan's national conditions, Zhang Nanyi feels that she still has to be on guard.

Seeing Ishizai Mimotoko's doubts, Zhang Nanyi said a little pretentiously: "Our Nanyi Culture Company adheres to the craftsmanship spirit inherited from 5000 years of Chinese history in the production of works.

Nothing can go wrong, and the same goes for translation.

If your company's translation is not in place, it will affect the quality of the final presentation of the work. Then we would rather not make money than sell the play to you. "

Ishisai Mimotoko was in awe when she heard the words. She took it seriously, stood up and bowed, and said very solemnly: "I'm sorry, Nanyi-kun, your craftsmanship is admirable. When I return to the company, I will definitely convey your spirit." in place.

Our colleagues in the Overseas Business Department are very much looking forward to your works coming to Japan, and we will definitely put in 100% effort and take your works seriously! "

Zhang Nanyi saw how serious Ishizai Mimotoko looked and didn't understand that he was teasing Japan's craftsmanship. It was quite boring, so he stopped teasing her.

Zhang Nanyi said: “It is already very late today, and the time and place are not suitable.

If it is convenient, please, Miss Mi Suzi, come to our company to discuss in detail tomorrow morning. "

This place is the lounge inside the theater. It is indeed not a place to talk about serious business. Tonight we are just expressing the demands of both parties. Formal cooperation terms must be discussed.

Ishisai Mimotoko immediately said: "Okay, I will take my team to visit you officially tomorrow, and I would like to ask Nan Yijun to take care of me!"

Ishisai Mimotoko came this time and brought two of her subordinates with her. Since it was difficult to get tickets for the premiere of Love After Life, the two subordinates did not come tonight.

Zhang Nanyi nodded and sent Shizhai Mimotozi away. Liu Xiaoli asked: "We will discuss the price with Japan tomorrow. What is the positioning?"

Zhang Nanyi said: "We Chinese people pay attention to treating everyone equally. Regardless of the price when purchasing the premiere rights of Fairy Sword, the price must be matched when selling it to Japan."

Although "Legend of Sword and Fairy" is invested by ATV, it is Nanyi Culture that occupies the dominant position, and Nanyi Culture also accounts for the revenue share, so the domestic film purchase process is still normal.

When Yangshi bought the premiere rights, it negotiated several times with Nanyi Culture and finally got the premiere rights for Legend of Sword and Fairy at a price of 80 yuan per episode, or 2400 million yuan in total.

This price was a sky-high price in 2004, but it was not outrageous. An episode of "The Wrong Ride" starring Li Jianjian was sold to a local station for 79.

There is a reason why Yangshi gave this price.

Yangshi was originally an investor in Xianjian, and the price was high. The money came out of the left pocket and into the right pocket, and most of the funds returned to his own account.

Raising the price of Fairy Sword is not only conducive to publicity and investment, but also allows the second broadcast rights of Fairy Sword to be sold at a higher price.

A multiplicity of things.

When Liu Xiaoli heard Zhang Nanyi's words, she felt it was unreliable: "This is unlikely. Our drama has to sell for 10 yuan per episode. TV Asahi will definitely not accept this price.

Moreover, after Chen Yingcai found out about this, he would probably also broker a deal and probably persuade us to lower the price. "

For Chen Yingcai, the fact that Legend of Sword and Fairy can be sold to Japan is a manifestation of cultural export and Chen Yingcai's achievement.

He is definitely willing to match up.

Zhang Nanyi shook his head and said: "Don't worry about Yangshi. The leading rights and overseas copyrights of the show "Xianjian" are in our hands. They have no right to interfere. And for Chen Yingcai, selling the show at a high price is the only way. It's the result.

Sell ​​it casually at a low price. Yangshi has done this many times before, and there is nothing new. "

Yangshi sold Dream of Red Mansions to Japan for only 1000 yuan per episode, which made Japanese people laugh like crazy. Later, the price of Romance of the Three Kingdoms increased to 1.5 yuan per episode.

But in Zhang Nanyi's view, the epic Romance of the Three Kingdoms cost as much as 80 yuan per episode to shoot, and it was sold to Japanese people for 1.5 yuan per episode, which was a cheap sale.

Not to be happy about.

Later, the price of the New Three Kingdoms was slightly better, reaching 10 yuan per episode, and Japanese people bought it without saying a word.

However, compared to Goryeo, Chinese TV dramas are less confident in publishing overseas. Many producers set the price of their TV dramas very low with the mentality of making more money if they can sell more.

Those idol dramas from Goryeo that are not nutritious are sold at high prices in Japan. Among them, Descendants of the Sun can reach up to 27 yuan per episode.

From Zhang Nanyi's point of view, he wants to engage in cultural export, but it is definitely not a humble, low-priced, or even begging-for cultural export, but an upright cultural export.

It's better to stand and earn the money.

Zhang Nanyi continued: "We should not belittle ourselves and underestimate the influence of Legend of Sword and Fairy. This drama has set a ratings record in the Bay Island and is also extremely popular in Hong Kong Island and the mainland.

The Japanese people are willing to take the initiative to come to Yanjing and talk to us about purchasing the film, which shows the success of the TV series "Sword and Sword".

They all took the initiative to come to the door. Of course, we have the initiative in negotiation, and we cannot compromise on the price.

On the one hand, our drama is worth the price. On the other hand, the more TV Asahi spends to buy the copyright, the more attention they will pay to our drama. They will definitely increase their publicity efforts after returning to China, which will also help expand the influence of Fairy Sword. .

And when dealing with Japanese people, politeness and respect have no effect. Only strength can make them surrender, as long as our own works are good enough.

They will give in. "

Yu Feihong also said: "I agree with Nan Yi.

Little Japan is a developed country, the second largest economy in the world, and has plenty of money.When you meet such a big dog owner, of course you have to offer a good price. "

Then she asked: "Then what price will our movie cost?"

Regarding movies, Zhang Nanyi really didn't know the market and he didn't have much reference. He said, "Ask Yang Shoucheng for his opinion."

The Hong Kong community has a lot of dealings with Japanese film producers, and they know the market better.

After communicating about work, Liu Xiaoli went home with her three very sweet girls. Zhang Nanyi was "kidnapped" by Yu Feihong and Xu Qing and was jointly interrogated by the two elder sisters. He had to confide He learned some scriptures.

The next morning, Ishizai Mimotoko came to Nanyi Culture with two subordinates. Zhang Nanyi and Liu Xiaoli received them in the office.

Looking at Zhang Nanyi's skillful and elegant tea-making techniques, Ishizai Mimotoko sighed: "Nanyi-kun, not only are you good at acting and singing, but your tea-making techniques are also so elegant.

Seeing you making tea makes me feel like my soul has been purified. "

Zhang Nanyi: "..."

Zhang Nanyi's talents such as the Lingxi Finger have made his micro-manipulation ability reach the top level, and his tea-making techniques are indeed pleasing to the eye. If this were in Japan, Zhang Nanyi felt that he might be awarded the title of Tea-making Immortal.

As for Ishisai Mimotoko, Zhang Nanyi doesn’t know whether her soul has been purified, but she must have been shocked, especially when she heard Zhang Nanyi quoted the price of 10 yuan for an episode of the TV series. Ishisai Mimotoko’s Completely stunned.

Her expected price is 2 yuan per episode, and the highest base price is 4 yuan per episode.

Ishisai Mimotoko believes that this price is very sincere and has set a new record for the price of a single episode of a Chinese TV series introduced to Japan.

Unexpectedly, Zhang Nanyi asked for 10 yuan per episode. You must know that 1 meter is equal to 8.2 Chinese national currency.

Ishisai Mimotoko said: "Nanichi-kun, we cannot accept this price. After we introduce this drama, we have to translate, dub and re-produce it, which will cost a lot of money.

We cannot afford such a high cost. "

Zhang Nanyi said calmly: "I can understand Miss Mi Suzi's difficulties. It doesn't matter. We can't reach an agreement on the deal this time. We will cooperate next time.

Come, try the tea I brewed, a good tea to purify your soul. "

The tea was good, but Mimotoko Ishisai tasted bitter when she drank it. She asked again: "What about the movie Love Is After Life?"

Zhang Nanyi took a sip of tea and said slowly: "Our movie is invested by Hong Kong Island Music King Entertainment. They have their own regular film partners in Japan.

Several film producers are also making inquiries, but the results are not yet known. "

Although Zhang Nanyi's words were suspected of raising the price, it was not a lie. After he contacted Yang Shoucheng last night, Yang Shoucheng contacted two Japanese film producers who often cooperated with him.

The two film studios did not offer prices, saying they would first look at the quality of the film.

However, Yang Shoucheng also gave a feasible reference price, which is between 20 and 50 yuan, equivalent to about 200 million to 400 million Chinese national currency.

For a literary romance film, the main actor is not very popular in Japan. The price is already very good. It can be regarded as a favor price obtained by Yang Shoucheng by taking advantage of his personal connections.

We must know that the copyright price of Mei Lanfang, starring Li Ming and Zhang Ziyi, filmed by Cheng Kaige in 08 in Japan, was just over 200 million Chinese national currency.

The promotional slogan at that time was very powerful, and Zhang Nanyi also paid attention to it, "Mei Lanfang sold the Japanese copyright at a high price, with a guaranteed amount of 8 figures."

Zhang Nanyi also thought at the time that I was so good at relying on 8 digits. However, after carefully looking at the news content, 8 digits were 8 digits, but the currency was the Bayan dollar, and to convert it into the national currency, it had to be divided by 5.

The 8-digit number is 1000 million Taiwan dollars, which is equivalent to 200 million Chinese national currency.

This is the art of writing. Fortunately, the crew did not dare to brag about it and did not use Japanese coins as the currency.

During this period, only international kung fu superstars like Cheng Long and Li Lianjie were able to sell high-priced films in Japan. Cheng Long, in particular, had a strong appeal in the Japanese market, and the others were barely interested.

The reason why Yang Shoucheng has a good relationship with Japanese film producers is because he and Cheng Long are good friends and can be considered partners.

When Zhang Nanyi said that there were other film producers competing, Ishisai Mimotoko was not surprised. She had done some homework before coming.

It was just that she was caught off guard by Zhang Nanyi's high price for the TV series Fairy Sword.

Ishisai Mimotoko negotiated the price several more times, trying to push the price down.

But Zhang Nan refused to drink a drop of water, and his attitude was very firm, and the price would not drop at all.

Ishizai Mimotoko had no choice but to say: "Nan Yijun, you quoted such a high price. I don't have the authority and need to go back and ask the leader for instructions.

Thank you for your hospitality today, excuse me! "

Zhang Nanyi finally said: "Okay, Miss Mi Suzi can go back and think about it again. The price we set is not an outrageous price.

When we sold this drama to Yangshi, this was the price.At that time, the show was not as popular as it is now.Now that Fairy Sword is so popular, we will continue to sell it to you at the original price, which is already very favorable.

In addition, we also investigated and evaluated the TV drama market in your country. Your company purchased our TV series at a price of 10 yuan per episode.

With the quality shown in our TV series, you can still make money, and the potential influence and benefits are also great.

I hope you will consider it carefully.

We Chinese people still pay attention to etiquette. You are the first Japanese company to find us, so I will give you three days.

After three days, I will start contacting other film producers. "

(End of this chapter)