China Entertainment’s Born Protagonist

Chapter 220 Introducing Investment
At 9:25, Cheng Yawen arrived at Nanyi Culture with two deputies.

Zhang Nanyi received them in the conference room, exchanged a few pleasantries, and briefly introduced Mo Beiwu to Cheng Yawen, then Zhang Nanyi said: "Congratulations, Mr. Cheng, for taking a crucial step.

It's a pity that I have been very busy recently, otherwise I would have wanted to have a drink with you to celebrate. "

China Mobile was established in 2000 and became independent from China Telecom in 2002. Among the three major operators, China Mobile is relatively more market-oriented and sensitive to products and markets.

In recent years, it has continuously launched various businesses, quickly seized the communications market, and its business has expanded rapidly.

The faster the business expands, the more internal promotion opportunities there will be.

Of course, at Cheng Yawen's level, it is difficult to move up. It was only because of the good performance of the retail department last year, his connections and qualifications, and the retirement of the retail department manager some time ago that he was promoted from vice president to retail manager.

Cheng Yawen is only 43 years old this year. Sitting in this position can be said to have a bright future, and there is great hope for further advancement.

He himself is also high-spirited, with a glowing face and full of energy. Therefore, it is true to say that power is the best aphrodisiac for men.

Zhang Nanyi also saw Cheng Yawen's state, so he brought up the matter of promotion.

Cheng Yawen was proud in his heart, but his face was very restrained. It was obvious that he was good at cultivating qi. He said: "Mr. Zhang, if you want to drink, I will accompany you at any time.

Forget about celebrating, they are all doing things for the country, so it is not appropriate. "

After taking a sip of tea, Cheng Yawen continued: "Mr. Zhang, you should also know the purpose of our visit today. We are all old friends, so I won't beat around the bush.

We Mobile also want to ask you to be the spokesperson of M-Zone. This time we want to sign a three-year contract, 3000 million for three years. This endorsement fee is sincere enough. "

The endorsement fee of 1000 million yuan a year was indeed a sky-high price in 2004. Neither Andy Lau nor Xie Tingfeng had this price.

Uncle Ge You's endorsement for China Mobile's China Mobile is 2 million for two years, which is already a very high price.

However, with Zhang Nanyi's current popularity, China Mobile will not lose money with this endorsement fee.

Zhang Nanyi heard Cheng Yawen's straight-to-the-point quotation and said jokingly: "Mr. Cheng, by offering such a high price, you are forcing me to only represent you, China Mobile."

It is difficult for rising stars like Zhang Nanyi to reduce their endorsement prices or remuneration.

Once Zhang Nanyi accepts the endorsement fee of tens of millions per year, he will also refer to this price when negotiating endorsement quotes with other brands.

Otherwise, it would be a self-degradation.

Cheng Yawen smiled happily and said: "As long as you meet the exclusivity terms of our endorsement, we have no restrictions on endorsing other brands.

As a friend, I certainly hope that the more endorsements you can have, Mr. Zhang, the better, so that you can make a lot of money. "

Zhang Nanyi nodded and said: "Mr. Cheng, you are so generous, so I won't bother you. There is no problem with the endorsement matter.

In addition, I also want to discuss a cooperation with Mr. Cheng. If this cooperation is successful, it will really be a source of wealth. "

Zhang Nanyi introduced Yiwu Technology to Cheng Yawen in detail, including Xiaonei.com, YY Chat, tao123 navigation website and several online games.

The more Cheng Yawen listened, the more surprised he became. He had always thought that Zhang Nanyi was a very popular entertainment star and very capable. He opened his own entertainment company and had popular artists like Wei Tian under his banner.

But I didn't expect that Zhang Nanyi is also the boss of an Internet company, and the company under his name has developed so many popular products.

He praised: "Mr. Zhang is really young and promising. I have also registered for the school network, and the tao123 website navigation is also a must-have website for me to surf the Internet.

Unexpectedly, these products are all made by Mr. Zhang. "

Then, he added: "We have also paid attention to your company's YY chat software, and its development momentum is also very good.

When you talk about cooperation, do you want to launch a mobile monthly subscription business like QQ?

To be honest, we have made money from the Monternet business, but there is a lot of controversy within the company about this thing. If YY wants to cooperate with us like QQ, it will probably be difficult. "

At the end of the century, the Internet industry experienced its first bubble crisis. A large number of foreign Internet companies went bankrupt, and many domestic Internet companies also suffered.

China Mobile's Monternet business has saved a large number of domestic Internet companies, and the one that has benefited the most is Tencent.

The business goal of Monternet is to expand the value-added services of China Mobile. To this end, China Mobile has cultivated many service providers. With its huge number of users, Tencent has quickly become the largest service provider in the Monternet business.

Tengxun and Huaguo Mobile have launched a mobile QQ monthly subscription service. For an additional fee of 5 yuan or 10 yuan per month, users can log in to QQ using text messages to realize free chat and other functions.

China Mobile was quite happy at first. This value-added business did make a lot of money.

But the SMS business department is not happy, because QQ, the monthly subscription service, is hurting the mobile SMS business, and QQ chat takes up too many channel resources, but the revenue generated is not as good as before.

Up to now, the competition between QQ and China Mobile for business is getting more and more serious. Moreover, Tengxun launched a new recharge payment model this year. Users can make fixed calls and recharge Q coins.

For this phone channel, Tengxun did not find Huaguo Mobile Services, but Huaguo Telecom.

Although this choice was made because China Telecom had an absolute advantage in fixed-line calls, it still made China Mobile very unhappy.

Many people within Huaguo Mobile feel that the company has cultivated a formidable enemy to compete with them, so the company is very controversial about Monternet's business.

Cheng Yawen sighed and continued: "To be honest, the company has decided to tighten the business of SP service providers, and it is expected that many SPs will be cut in the second half of the year.

Under this trend, it is almost impossible for YY to bind and cooperate with us like QQ. After all, the timing is different. "

Zhang Nanyi waited for Cheng Yawen to finish speaking, and then said: "I understand what Mr. Cheng means. After all, whether it is QQ or YY, some of the businesses essentially overlap with your operator.

Everyone is in the communication service industry and must face competition.

You have inadvertently helped your competitor QQ develop, and you don’t want to cultivate another YY to steal your business. "

Cheng Yawen nodded: "Mr. Zhang, you made it very clear, that's the truth." Zhang Nanyi took a sip of tea and said unhurriedly: "But Mr. Cheng, you should also be very clear that the development of the Internet is the general trend.

With the improvement of the national network infrastructure, the speed of network communication is getting faster and faster. It is inevitable that everyone will choose to use QQ to chat.

In the future, not only text messaging, but also voice calls, everyone will choose to use Internet software.

This will also have a great impact on your call business. "

Cheng Yawen did not deny it, “Yes, foreign 3G technology has begun to be applied, and we are also discussing standards domestically, and it is expected to start laying out 3G networks next year.

The minimum goal is to complete the upgrade of the 3G network before the start of the Yanjing Olympic Games.

So one of our key businesses now is collecting Internet access fees. "

Zhang Nanyi said very directly: "Mr. Cheng, you also agree that the Internet is the general trend, and Internet tariffs will be the key business of mobile in the future. Then have you never thought that you also have a real-time messaging software like QQ?"

Seeing Cheng Yawen's stunned look, Zhang Nanyi said calmly: "YY now has nearly 300 million registered users, and the highest number of people online at the same time is close to [-] million.

Compared with QQ, we only have fewer registered users, but the number of people online at the same time is not much smaller.

YY's user activity is much higher than that of Tengxun, and we have various ecosystems such as games and school networks, and the loyalty of YY users is also very high. "

Zhang Nanyi's words are somewhat boastful, but YY's user activity is indeed very high. After all, most users play games, and the purpose of going to YY is to communicate while playing games.

After Cheng Yawen was shocked, he fell into deep thought. Zhang Nanyi continued: "As far as I know, the number of mobile phone users in our country is about 3 million, while China Mobile has more than 2 million users, with a market share of more than 60%.

Once our two families join forces, Tengxun QQ will not be worth mentioning. "

Huaguo Mobile has a very large number of users, and they are truly in-demand users. Fetion, which they launched a few years later, was once one of the overlords of mobile communication software, with 5 million registered users at its peak.

It's a pity that China Mobile is an official enterprise system and cannot play the Internet. There are too many internal rules and regulations, and Fetion will eventually perish.

Cheng Yawen asked slowly: "Mr. Zhang, do you want our Huaguo Mobile to invest in YY?"

Zhang Nanyi stopped beating around the bush and said directly: "Yes, YY currently has only two shareholders, Mr. Mo and me, and we are willing to transfer 30% of our shares to China Mobile.

You can refer to Tencent for valuation. The market values ​​them at about 60 billion.

YY's market share in the instant messaging market is about half of Tengxun's.

In fact, an investment institution has approached me and offered to buy 25% of the shares at a valuation of 20 billion, but I did not agree.

If Huaguo Mobile is interested in cooperating, my valuation quote for you is 20 billion. "

Cheng Yawen asked again: "If we want to invest more, how many shares can we get at most?"

Zhang Nanyi said: "40%, this is the bottom line. The leadership of the company must be in the hands of Mr. Mo and me. This is also for the good of YY software.

You, Mr. Cheng, should also understand the internal system of Mobile Mobile. If you take the initiative, YY will probably be brilliant for a short time, and then it will perish.

By then your investment will be in vain. "

Cheng Yawen thought for a while and said, "Mr. Zhang, you really gave me a surprise. I have to go back and ask the leader for instructions on investing."

Zhang Nanyi gave Mo Beiwu a look, and Mo Beiwu immediately understood and took out a plan and handed it to Cheng Yawen.

Zhang Nanyi said: "Mr. Cheng, this is our cooperation plan. You can take it back and study it. If you are interested in cooperation, I hope it will be as soon as possible.

According to the news we have received, Tencent has submitted an application to the Stock Exchange and is preparing to be listed on Hong Kong Island in June.

It is best for us to reach a cooperation agreement before then and give Tengxun a big gift on its way to the market. "

Cheng Yawen immediately said: "Don't worry, I will discuss this matter as soon as I get back."

If it were a boss who was about to retire, he would definitely shirk or reject the cooperation plan proposed by Zhang Nanyi, but Cheng Yawen has a bright future and is full of motivation.

If the investment cooperation with YY is successful, it will also be an important resume for his career, and the probability of moving up in the future will become even greater.

So he was very motivated, and after saying a few words to Zhang Nanyi, he left in a hurry.

After Cheng Yawen left, Mo Beiwu said: "In our first round of financing, we will give out 40% of the shares. Isn't it too much?"

Zhang Nanyi explained: "No, if you give me too few shares, China Mobile has no interest at all.

If China Mobile insists, I can even give 50% of the shares, and the valuation can be reduced, but the decision-making power of the company must be in our hands.

Anyway, China Mobile is an official enterprise, so letting them make money can be considered beneficial to the country.

The top priority now is to use China Mobile's channels to develop YY into the number one instant messaging software in the domestic market.

Once YY becomes bigger and stronger, its own profit will become unimportant. It can attract traffic to our game business and help us promote other products, including movies and TV series.

Other companies under our name will show stronger profitability under the YY platform. "

Mo Beiwu understood and said, "So our bottom line is to retain YY's decision-making power so that YY can attract traffic to our other products."

Zhang Nanyi nodded, but there was one thing he didn't say: it was the mobile Internet era.

He can set up another company entity and use YY to divert traffic to develop WeChat, and then the role of YY will become smaller.

Therefore, giving more shares to Huaguo Mobile is nothing. On the contrary, the more shares Huaguo Mobile takes, the better. Only in this way will Huaguo Mobile sincerely promote YY.

(End of this chapter)