China Entertainment’s Born Protagonist

Chapter 236: Very sweet new album is a big hit
After waiting at the airport for more than two hours, they finally heard the boarding announcement, and Zhang Nanyi and Gao Yuanyuan began to board the plane.

Fortunately, the rest of the trip went smoothly. I didn’t wait any longer on the plane after boarding, and it took off shortly.

After the plane entered level flight, a flight attendant hesitated and patrolled the first-class cabin several times before she mustered up the courage to ask Zhang Nanyi for an autograph.

It is against the rules for a stewardess to ask celebrities for autographs on the plane. If she is complained, she will at least lose points and money, and she may even lose her job.

So the flight attendant was very confused and hesitated for a long time.

Zhang Nanyi noticed her state, smiled and signed her autograph with a very gentle attitude.

He is not Jin Chengwu. He gave the stewardess an autograph and then turned around and complained to the stewardess.

Zhang Nanyi is still very friendly to his fans.

After getting the signature, the stewardess said thank you several times and left with satisfaction.

A middle-aged man on the other side of the aisle noticed the stewardess asking for Zhang Nanyi's autograph and asked a little abruptly: "Are you a celebrity? The stewardess is asking you for an autograph?"

His speaking voice is full of energy and momentum, but his Mandarin is not very standard, and he has a Guangpu flavor.

Zhang Nanyi was also wearing a hat on the plane and could not see his face clearly.

He was originally going to cover his face with a hat and close his eyes to rest. The flight attendant confirmed Zhang Nanyi's identity through the passenger information.

He looked sideways at the middle-aged man who asked the question. He had a plump and broad forehead, narrow and sharp eyes, a round nose, a square face and a wide mouth. He looked very bossy.

Zhang Nanyi was also surprised. He felt that he had been affected by the luck of the protagonist panel recently. Every time he took a plane, he met some celebrities.

It was Wang Jing before, then Wu Kebo, and this time I met Huang Guangyu, who is about to become the richest man in China on the Hurun Rich List.

Gome was listed on Hong Kong Island through a backdoor merger in June this year. Now it is in a period of crazy expansion, and it is also the most prosperous time in Huang Guangyu's life.

Zhang Nanyi said calmly: "Little stars are not worth mentioning."

Huang Guangyu looked at Zhang Nanyi's lazy look and said a little domineeringly: "Young people, don't be too old-fashioned, get to know me, maybe I can give you a fortune.

Our company is currently short of an image spokesperson, and I think you have a good image. "

Huang Guangyu is now using the money from listing financing and loans to buy and buy across the country, building a nationwide offline sales network for Gome.

The tone of his speech was also a bit direct without conscious effort.

Huang Guangyu had just boarded the plane before Zhang Nanyi, so when Zhang Nanyi walked into the cabin, he noticed this young man.

Seeing Zhang Nanyi's tall and straight figure, as well as the strength of character brought by Tai Chi, Huang Guangyu felt that this person had a good image. Then when he saw the stewardess asking Zhang Nanyi for his autograph, he guessed that he must be a star.

It just so happened that the company really needed a decent spokesperson, so he took the initiative to ask.

Zhang Nanyi didn't have any likes or dislikes about Huang Guangyu. He was considered a self-made man with mixed reputations.

He knew that the richest man would be using a sewing machine in a few years, so it was better for everyone to keep a distance.

As for the spokesperson of Gome, in Zhang Nanyi’s impression, Uncle Bo, the scumbag founder, seemed to have been one.

What he didn't know was that Gao Yuanyuan had also endorsed Gome.

Zhang Nanyi hadn't spoken yet. The secretary sitting next to Huang Guangyu came to the boss and said a few words. He obviously recognized Zhang Nanyi's identity. Then he looked at Gao Yuanyuan, and apparently Gao Yuanyuan also recognized him. .

The secretary explained for a long time before Huang Guangyu nodded.Obviously Huang Guangyu doesn't know much about or pay attention to things in the entertainment industry.

After confirming Zhang Nanyi's identity, Huang Guangyu showed no emotion. He introduced himself: "I am Huang Guangyu from Gome. Xiao Zhang, are you interested in being our spokesperson?"

Upon hearing Huang Guangyu's self-introduction, Gao Yuanyuan glanced at him in surprise, obviously knowing about the company Gome.

As for Huang Guangyu himself, Gao Yuanyuan didn't know him. This year's Hurun Rich List will be announced in October. Huang Guangyu is well-known in the business world at this time, but he is not as well-known as he was after he became the richest man for three years.

Zhang Nanyi took off his sunglasses and said with a smile: "Thank you Mr. Huang for your kindness. I basically don't deal with endorsement matters. If you want to talk, you can contact my agent."

Huang Guangyu heard the shirk in Zhang Nan's words and stopped talking. This was an impromptu decision.

He glanced at the secretary, who immediately understood, took out a gold-gilded business card and handed it to Zhang Nanyi.

Huang Guangyu said calmly: "We are destined to meet each other. If you have any difficulties in the future, you can contact me."

Zhang Nan smiled, took the business card, said simply "thank you", and then closed his eyes and said nothing.

The first-class cabin suddenly fell silent. After the plane landed at the Capital International Airport, Huang Guangyu hurriedly left with his men.

Zhang Nanyi was also picked up by a driver. In the car, Gao Yuanyuan said, "That Mr. Huang just now always seemed a bit domineering."

Gao Yuanyuan didn't know anything about business. She only knew that Yanjing had opened several Gome stores, but she didn't know Huang Guangyu's specific situation.

Zhang Nanyi smiled and explained: "Huang Guangyu is now worth several billion and manages tens of thousands of people. If you had so much money and were in charge of so many people, you would talk like this.

He was quite polite just now.

Moreover, Gome is developing rapidly, and Mr. Huang may become the richest man in China. "

Gao Yuanyuan snorted: "So what if he is the richest man in China? We don't care about his dirty money. There are not many good people among the richest man."

"It's okay to scold Huang Guangyu, but don't scold the richest man. Your man may become the richest man in China one day, and you will be the richest man's wife by then."

Huang Guangyu is a remnant of the old era, a model of prosperity but decline. His biggest mistake was not finding a good wife.

Zhang Nanyi is a man who stands at the forefront of the Internet. As long as he doesn't commit suicide, he will definitely be able to sit on the position of the richest man.

When Zhang Nanyi met Huang Guangyu at this time, he only thought that when the Hurun Rich List was announced in October, Huang Guangyu would be the richest man. However, he did not expect that with his current net worth, he would not be the richest man, but there would be no problem in being on the rich list.

With Zhang Nanyi here, this year's Hurun Rich List will definitely be very lively.

When Gao Yuanyuan heard Zhang Nanyi's words, although she knew they were false, she still smiled happily.

Her greatest advantage is that she is very self-aware. After kissing Zhang Nan, Gao Yuanyuan said: "I definitely can't be the wife of the richest man, but I can be the lover of the richest man."

Zhang Nanyi did not dwell on the matter of his wife and lover, but said: "If you want to make money, you can ask your agent to contact Gome and test their ideas.

Anyway, they are looking for a spokesperson, and they might be successful. If they do find you as a spokesperson, it will be a good income. "

Although Gome will have some troubles in the future, it is now a top well-known company in the country. It is a good thing to be a spokesperson for such a company.

Now that you know the information that they are looking for a spokesperson, of course you can contact them and have a look. Even if it doesn't work out, there will be no loss.

Zhang Nanyi doesn't want to endorse Gome, but Gao Yuanyuan can still do it.

After returning to Yanjing, Zhang Nanyi didn't go anywhere and stayed at home in the villa for two days.Because Wei Tian was out promoting her album, only Zhang Nanyi and Liu Xiaoli were left at home.Of course Zhang Nanyi had to seize this opportunity. After all, he had a hidden agenda in liberating Liu Xiaoli from her job as a very sweet agent.

Now I finally realize the benefits of liberation.

After resting comfortably at home for two days, Zhang Nanyi came to Sanbao's studio to prepare for recording songs.

There are three songs recorded this time. In addition to Dancing with Your Ghost, there are also Bu Su Xia and Qilin. These two songs are used as the theme song and ending song of The Deer and the Cauldron.

Nowadays, Zhang Nanyi is known as a great talent in the music industry. Zhang Jizong never thought of finding anyone else for the theme song of The Deer and the Cauldron.

Zhang Nanyi thought for a while and chose "Not a Hero" as the theme song. It is an ancient style song, and the artistic conception is in line with martial arts. Moreover, the name of the song is "Not a Hero", which can be considered to be a little bit like the anti-martial arts spirit of "The Deer and the Cauldron". Fit.

The lyrics "Sentimental love is always like me, romantic love for the world" is also more consistent with the adapted Wei Xiaobao.

As for the ending song, it is a rap song, Qilin.

This song is very powerful and majestic. To describe it in one sentence, it is a lively song.

As the ending song, Zhang Nanyi thinks it is very good. It fits the comedy atmosphere of The Deer and the Cauldron, and can also attract some more enthusiastic young audiences.

These three songs were the same as before. Zhang Nanyi had written them early and handed them over to Sanbao, who also completed the arrangement work in advance.

The two of them now cooperate very well.

It only took one morning to record the song Dancing with Your Ghost.

During lunch, Sanbao said: "It's a very sweet new album, the sales are so good, 150 million copies were sold in mainland China at one time, and within a week, there were channels out of stock.

Fortunately, EMI has sufficient stock, and now a total of 300 million copies have been distributed. Three weeks have passed, and Dangdang has notified them to continue stocking. "

The very sweet new album has swept the market and created a sales miracle. EMI's promotional press release has exceeded one million in a single week at the beginning, and now it has reached 400 million in a single month.

In the words of EMI CEO Yao Qian, this promotion of album sales data is the most realistic one he has experienced in so many years of working in the industry.

Because I don’t dare to boast any more. In fact, the album sales of Very Sweet exceeded one million in a single week. I can’t issue a press release saying that the sales exceeded 200 million in a single week. That would be too exaggerated.

Therefore, EMI issued a marketing press release based on real data this time.

There are four main reasons why the Very Sweet album is selling so well this time. One is that the Very Sweet trio are very popular now. They have many fans. Their new album has received a lot of attention, and this album is a great one. Produced by Nanyi, Zhang Nanyi’s fans will also support it;

The second is that the quality of the album itself is very good. The songs are all classic hits that are widely sung. After fans buy the album, they generally praise it. The album has a good reputation and subsequent sales continue to be strong.

The third is that EMI attaches great importance to very sweet albums, so the stocks are very sufficient, and the company has given maximum support to the sales and promotion of the album.

The last point, and the most important point, is the development of online sales channels.

This very sweet album is sold on Taobao and Dangdang at the same time. Taobao is just an add-on, a tool added to negotiate better terms with Dangdang. EMI just registered a store on Taobao to sell goods. The album was released, but there was no activity.

The main online sales channel is Dangdang.com.

Dangdang.com has established an online video store since 2001 and has also cultivated a group of customers who buy albums online.

Very Sweet is now very popular. This album sale can also help Dangdang cultivate more online shopping customers, coupled with the threat of Taobao.

So this time the album is sold online, Dangdang’s channel fee is very low, 2%. This alone is 15% lower than the 13% channel fee of traditional bookstores.

By saving channel fees, the album can be sold at a cheaper price.

This time, the Very Sweet album is being sold on Dangdang.com, and the cooperation was negotiated by Mo Beiwu. Her main purpose is to promote Yipay.

At this time, Taobao already had Alipay, which was a competitor of Yipay, and Dangdang also competed with Taobao.

Because there are many pirates selling pirated books on Taobao, it has a great impact on Dangdang’s business.

An opponent's opponent is a friend. Because they have a common enemy, Yipay and Dangdang have reached an in-depth strategic cooperation through the sales of Weitian's album.

In the future, when buying books on Dangdang.com, users can choose Yipay as the settlement method.

In order to promote Easy Pay, Mo Beiwu also held an event together with Dangdang, where he purchased the genuine album of Very Sweet and paid with Easy Pay. The price was randomly discounted by 6 to 8%, and a signed poster of Very Sweet was randomly given.

A user can only enjoy the offer once.

Epay will bear 7% of the cost of this event, the album production and distribution party will bear 1%, and Dangdang will bear 2%.

Due to rampant piracy, the price of genuine albums has actually dropped in 2004.

It's a very sweet album. The CD price is 25 yuan and the tape is 15 yuan. After the discount, if you buy the original tape, the lowest price is only 9 yuan.

You can buy a pirated version for two to three yuan, or even four or five yuan, but you can buy the genuine Duo Xiang for 9 yuan, and you still have the chance to get a signed poster.

For this event, YY also carried out pop-up advertisements, and the effect was very good.

Therefore, over 6% of Very Sweet’s album sales were completed on Dangdang.com.

Of course, if EMI and Very Sweet do this, it will inevitably cause dissatisfaction among bookstore channels.

But the general trend is that bookstores have no choice but to have objections. Cheaper and more convenient online channels will eventually become mainstream.

For this event, in just three weeks, Yipay has invested more than 1500 million yuan, including discount costs and advertising costs for event marketing.

The money was spent, and the results were very good. The number of registered users of Yipay increased by more than 200 million.

The average cost per household is less than 10 yuan. This customer acquisition cost is very cheap.

Moreover, most of the profits from album sales eventually returned to Zhang Nanyi, and part of the marketing and promotion expenses went to YY.

Dangdang.com is also very satisfied. They have also added more than one million registered users, and the very sweet star effect is very significant.

They also spent close to 500 million, but Li Guoqing and his wife smiled crookedly. The money was well spent.

During this event, Yipay also launched a computer client. By logging in to Yipay, you can not only recharge YY coins, but also recharge phone bills, purchase game points, and buy book coupons.

These are the functions at present. With the increase of cooperation channels, the functions will be more perfect and the payment scenarios will be richer.

No matter what, the sales of Very Sweet’s album can be considered a miracle.

According to EMI's estimates, it is certain that the sales volume of "Invisible Wings" will exceed 600 million, and it is possible to achieve sales exceeding 800 million.

As for breaking [-] million, it will probably have to wait until the era of digital album sales. After all, activity subsidies will end after a while, and a decline in album sales will be inevitable.

(End of this chapter)