China Entertainment’s Born Protagonist

Chapter 266 Acquisition of Hantang
Zhang Nanyi's goal is to pick up missing, too expensive, popular game IPs, and he has no interest at the moment.

He left the exhibition hall of Xishanju and went to the exhibition hall of a company called Target Software, where he saw their game masterpieces "Iron Armor Storm", "Three Kingdoms" and "Qin Shang".

These are also three very classic stand-alone games.

Qin Shang, in particular, is regarded as a classic by many players, and many people think it is the Diablo of domestic games.

Zhang Nanyi also likes the game Qin Shang very much.

Although the various operations and details of the game are different from Diablo, it has a strong sense of history and is definitely a good game that can be recorded in the history of domestic stand-alone games.

There were no people at Target Software's booth, mainly because their few games were not well-known.

The quality of Qin Shang is very good, but in terms of popularity, let alone Immortal Sword, it is far behind Swordsman Love.

For film and television adaptations, the most important thing is the popularity of the IP, and Proud of the Three Kingdoms and Qin Shang involve the history of the Three Kingdoms and the Qin Dynasty, so it is difficult to adapt.

If we really want to adapt this, we might as well make a historical drama directly. There are many more historical fans of Qin Dynasty and Three Kingdoms than the players of these two games.

Out of curiosity, Zhang Nanyi found the person in charge of the booth and asked about their copyright price.

When he heard that Qin Shang's film and television copyright was 100 million, Zhang Nan turned around and left.

The person in charge saw that the person asking for the price was Zhang Nanyi, so he thought it was profitable and quoted a high price.

Zhang Nanyi is rich, but he is not a fool.

He continued to wander around the game copyright area and saw many classic games, such as Sword and Demon Sealing Record, Fantasy World Record, etc.

After chatting with the people in charge of several booths, I learned that the main purpose of the game manufacturers who came this time was not only to sell copyrights, but also to use the Golden Eagle Festival as a platform to promote their own games.

Almost every one of these stand-alone game companies is having a hard time.

Piracy is so rampant now. Stand-alone games are not like records or movies. They can maintain a basic tacit understanding with pirates. Piracy will give the genuine ones time to survive.

After entering the Internet era, not even the record industry can survive.After a song becomes popular, it will be posted on Internet music platforms and can be listened to for free or even downloaded for free.

The same goes for stand-alone games. Not long after the original game was released, a cracked version was available online, and the cracked version also had various mods, which were sometimes more fun than the original version.

Because of this, the stand-alone game market is really sluggish, and there are very few companies that can make money.

When Zhang Nanyi walked to the booth of Hantang Games, his feeling became even more profound.

There are only two people in the entire booth. One is the boss Zhao Haoran, who is also the development director of the famous game Flame Dragon Knights, and the other is Ye Mingzhang, the person in charge of the Heaven and Earth Tribulation series.

Two company executives were working at the booth themselves, without even a single helper. It was the most miserable booth today.

As one of the most powerful game companies in the Bay Island, Hantang is now in extreme decline. After the company released its last stand-alone game Amadeus War in 2002, it has never developed new games.

Nowadays, some of the company's remaining employees support themselves by taking on outsourced work for Japanese game companies.

For a long time, Hantang has been called the Blizzard of China by players, and has always had the reputation of "a product produced by Hantang must be a high-quality product."

It has many die-hard fans among domestic gamers.

Knights of the Flame Dragon is the pinnacle of domestic war chess games. It has been in the top five in the "Popular Software" players' favorite game list for several consecutive years.

The game system of Hantang is complex, the logic is rigorous, and the plot is also very connotative. They are all excellent products worthy of repeated review.

Zhang Nanyi was also a loyal player of the Hantang game. He had nothing to do, so he sat down to chat with Zhao Haoran and Ye Mingzhang.

These two people obviously knew Zhang Nanyi.

Hantang used to be on equal footing with Daewoo, or even have a higher status in Wandao. Now Daewoo is in a prosperous situation after the hit of Fairy Sword One.

But Hantang didn’t even have the money to develop the game.

Such a strong contrast makes it impossible for Zhao Haoran and Ye Mingzhang not to pay attention to Daewoo's situation.

Of course they know that Daewoo is still able to thrive despite the shrinking stand-alone game market because of the success of the film version of Legend of Sword and Fairy.

Zhang Nanyi is the biggest promoter of the adaptation of Fairy Sword. He bought the copyright, wrote the script, starred in it, and owned the filming company.

Therefore, Zhao Haoran and Ye Mingzhang are quite enthusiastic towards Zhang Nanyi.

The three of them sat and chatted at the booth for half an hour, and Zhang Nanyi finally understood why Hantang was getting worse and worse.

Zhao Haoran and Ye Mingzhang are both so-called idealists who are paranoid about game development and pursue perfectionism.

But in terms of marketing and marketing, perception is relatively slow.

As the boss, Zhao Haoran doesn't know much about the online game market. His philosophy is that as long as the game is made well, sales will naturally follow.

Zhang Nanyi looked at these two people and had an idea. He felt that he could acquire Hantang.

The Knights of the Flame Dragon and Tribulation of Heaven and Earth series actually have many potential fans. Adapting these two series into online games as soon as possible is definitely a money-making project.Moreover, Hantang's game development team is very capable, otherwise Japanese game companies would not outsource their business to them.

In fact, strategy games such as chess and card games will always have a market in the future.

The most important thing about this kind of game is balance, plus a little story.In this regard, Hantang's team is absolutely top-notch and does not lose to any game production team in the world.

Acquiring Hantang, and then turning the Flame Dragon Knights and Heaven and Earth Tribulation series into online games will continue to increase the popularity of these two IPs. These IPs can also be adapted into film and television dramas in the future.

You must know that the plot design of Hantang's games is also very exciting, no worse than the Fairy Sword series.

For example, Prelude to the Tribulation of Heaven and Earth: Fantasy Sword Record of Youcheng, the plot of this game is very good. The secret of the disappearance of the ancient city of Loulan, the conspiracy behind Luohu City, and the love affair between Xia Houyi and Bingli spanning thousands of years have attracted and moved me. many people.

The plot of this game is very rigorous and the design is clever. It does not require any adaptation and can be directly put on the TV screen.

The only problem is that the fan base of Youcheng Huanjianlu is not large enough.

Therefore, Zhang Nanyi can first adapt the stand-alone game into an online game, and then turn it into a film and television game when the fan base is large enough.

When Zhao Haoran heard that Zhang Nanyi wanted to acquire his company, he was very hesitant.

Hantang was the hard work of him and four other founder partners, and he would definitely be reluctant to sell it.

Zhang Nanyi said: "Let's get to know me again. I am not just an actor, singer, or the boss of a film and television company. I also have companies such as Yiwu Technology and Yiwu Communications under my name.

Yiwu Technology is currently one of the largest game companies in mainland China. We have developed many games such as Audition, Street Basketball, Immortal, Tian Long Ba Bu, Horizontal Warrior, Journey, etc. All of these games are original.

In addition, Xiaonei Network and YY Communication are also products developed by our company. "

Seeing Zhao Haoran and Ye Mingzhang's expressions of disbelief, Zhang Nanyi said unhurriedly: "When I acquire Hantang, I will first give you enough creative freedom to develop games well, because my company itself is Making original games.

Second, I have a very powerful publicity platform, which can not only help you promote your previous games and expand their influence, but also increase the sales of your new games.

From now on, you can just focus on game development, marketing and sales without worrying about it. "

Hearing Zhang Nanyi's words, Zhao Haoran and Ye Mingzhang were completely moved. The main reason is that Hantang is so miserable now that they can't even afford the wages of employees, let alone develop new games.

Their pursuit of game development was completely unfulfilled.

Zhao Haoran said: "Mr. Zhang, please give us some time, we have to think about it."

Zhang Nanyi nodded and said: "It's okay. Think about it first. My acquisition is an outright acquisition. I may leave some symbolic shares to your founder team, but the total will not exceed 5%."

Hantang is really worthless now. When Zhiguan acquired Hantang in 2008, it spent NT$2000 million, which is about 400 million Chinese dollars.

It's 2004 and prices are probably even lower.

Of course, the specific conditions must be negotiated slowly, not so quickly.

Zhang Nanyi chatted with Zhao Haoran and Ye Mingzhang for a while, mainly talking about his opinions on the game industry. Zhang Nanyi had a forward-looking vision for future generations, and his words were often to the point, which made Zhao Haoran and Ye Mingzhang enlightened.

The more they chatted, the more enthusiastic they became towards Zhang Nanyi, and they felt like they regarded him as a confidant.

After Zhang Nan left, Zhao Haoran even sighed: "No wonder Mr. Zhang can adapt the Legend of Sword and Fairy so successfully, he knows the game."

Ye Mingzhang said: "I will continue the exhibition here, you go check the company Zhang Nanyi just mentioned and check the situation.

If it's true, tell Lao Liu, Da Huang and Brother Zhi about the acquisition.

The survival of the company is now a problem. I agree to the acquisition, but I also want to ask the three of them for their opinions. "

Zhao Haoran said with emotion: "They will also agree. The market in Wandao is too small. If the company wants to survive, it still has to rely on the mainland market. This is also our opportunity."

……

Zhang Nanyi didn't expect that when he came to the Golden Eagle TV Festival, he would suddenly think of acquiring a game company. It can only be said that things are unpredictable.

He called Mo Beiwu and told him about it. Of course, Mo Beiwu supported it.

The company's current cash flow is very healthy. With the monthly profit of any online game, Hantang can be easily acquired.

Zhang Nanyi walked out, planning to visit the novel copyright area. When he passed Daewoo's booth, he was spotted by Yao Zhuangxian.

He greeted directly: "Mr. Zhang! Everyone is here, why don't you come and sit for a while?"

Zhang Nanyi had no choice but to walk into the booth. Unexpectedly, Cai Yinong and Li Guoli were still there. It seemed that the two of them had a deep obsession with the fairy sword.

When the two of them saw Yao Zhuangxian greeting Zhang Nanyi to come in, their expressions changed slightly.

In 2002, Tang Ren negotiated with Daewoo to purchase the copyright of Fairy Sword, and they almost succeeded, but Zhang Nanyi stole his love.

Now they are targeting the copyright of Sword and Sword III, but they meet Zhang Nanyi again, saying that they don't feel uncomfortable and have no psychological shadow. That is impossible.

(End of this chapter)