China Entertainment’s Born Protagonist

Chapter 368: Harvesting the Fruits of Victory
The live broadcast of the Super Girl finals in 2005 had an astonishing ratings of 14.45% and a market share of nearly 35%. This data directly shocked the industry inside and outside.

The ratings of Super Girl are the highest ratings in the history of Chinese variety shows. As TV ratings gradually decline, this record will be difficult to break.

As the champion, Xiang Yanghua's final text message vote count reached an astonishing 501 million votes, and the runner-up Li Yuchun also received 387 million votes.

Whether it is the ratings or the number of votes, Super Girl at this time has improved a lot compared to the previous life.

This situation occurred, on the one hand, because Zhang Nanyi and Very Tian participated in the finals, which brought greater attention to the show. On the other hand, the overall quality of the show's contestants was better than in the previous life, which also expanded the influence of the show.

In this finals, Zhang Nanyi, as a judge, kept the whole process in check, without any outrageous remarks or performances.

He also mainly encouraged and praised the performances of the three contestants.

In contrast, the performance of the three very sweet girls was much harder. They sang an English song "Good Time" on the stage, which directly ignited the enthusiasm of the audience.

But within a few days after the show ended, Zhang Nanyi became the most popular.

Because the portal website of Wangyi News published an article titled "There are so many talent shows, why does Super Girl stand out?"

This article first describes the popularity of Super Girl this year, and introduces the audience to the amazing achievements of Super Girl from multiple dimensions such as ratings, investment profits, and topicality.

Then, the program took stock of the talent shows that have been held recently, are being held, and are about to be held in China. These programs add up to 13 in total.

Among them is the "Dream China" promoted by Yang Jingshi.

The person who wrote the article is very skilled. He listed the 13 programs in a table from multiple indicators such as production team, investment amount, broadcast platform, schedule and competition system, contestants, etc., made in-depth comparisons, and finally came up with in conclusion.

"Super Girl, among the rigid conditions of many talent shows, the overall score is not the best. It is far inferior to ATV's Dream China. It can only be regarded as an above-average level. But why is this show The most popular?
In the final analysis, it was because of Super Girl that I hugged Zhang Nanyi's lap.

Let's set the timeline back to 2003.

This year, Mango TV produced a program called Super Boy. The production team of this program was the same as the current Super Girl, and the format and ideas were the same.

However, the ratings of this show were extremely dismal, and the show's investment failed, and it even suffered financial losses.

When everyone was not optimistic about the prospects of the talent show, Xia Qing, the person in charge of Super Girl, found Zhang Nanyi.

She first asked Zhang Nanyi to produce the Super Girl theme song, and she could sing it whenever she wanted. Then, according to Zhang Nanyi's arrangement, she invited the Very Sweet Group to sing the theme song.

Suddenly, the Super Girl project gained attention..."

Later in this article, a lot of evidence was reviewed. For example, Zhang Nanyi participated in the Supergirl finals last year and directly increased the ratings of the finals to more than double the average ratings. This data is not in line with market rules.

The article concluded that the abnormal ratings of last year's Super Girl finals were due to Zhang Nanyi's participation, and the peak of the ratings also occurred when Zhang Nanyi was performing.

There are also outstanding contestants such as Xiang Yanghua, A Lan and Yao Beina. They are all singers that Zhang Nanyi likes. It is because of Zhang Nanyi's encouragement that they came to participate in Super Girl.

The evidence also lists two points. One is that the three girls are now signed to Zhang Nanyi's record company, and the second is that the three of them have known Zhang Nanyi before, and they all have exclusive songs given to them by Zhang Nanyi.

The article also cited a lot of reasons and evidence. In short, it illustrates a core truth. The main contributor to Super Girl's popularity is Zhang Nanyi even when its own conditions are not the best.

This article was clearly prepared.

The Super Girl finals ended at 26:9 pm on the 40th.

This article appeared on the front page of Wangyi News at exactly 10 o'clock that night, and it attracted great attention in an instant.

Netizens immediately gave their comments.

"The author who wrote this article is probably an industry insider. He is very familiar with the ins and outs of Super Girl. His investigation of the talent show is also well-founded, and the final conclusion is also convincing. Super Girl is popular, and Zhang Nanyi's contribution is indeed It’s the biggest.”

"I don't agree with the opinion above. The author wrote a lot eloquently and finally came to a conclusion that everyone knows, which is meaningless. When a variety show has Zhang Nanyi, it is difficult not to become popular. Mr. Zhang is now The influence is really too great.”

"You know that one plus one equals two, but you don't know why it equals two. This process also needs to be demonstrated. This article is very good and restores the process of Supergirl's popularity."

"Let's talk about it, just one sentence: Everyone loves Hua Guobi, everyone loves Zhang Nanyi!"

"I don't love Zhang Nanyi, I only like Xiang Yanghua!"

"Upstairs, without Zhang Nanyi, Xiang Yanghua should have committed suicide. The grass on the grave is three feet high. I also like Xiang Yanghua, so I am very grateful to Zhang Nanyi."

"Fans of Xiang Yanghua, you don't need to be grateful, Xiang Yanghua herself will be grateful."

……

This NetEase News article had already aroused a lot of enthusiasm on the Internet, but early the next morning, it was forwarded and reported by Yangshi Chaowen Tianxia.

Many local stations have also followed suit.

Everyone has the same opinion. This article is right. The success of Super Girl depends entirely on Zhang Nanyi.

The reason why this happened is that this article came too timely for Yangshi and some local stations.

The results of Super Girl are so good, but the results of the talent show on our own TV station are so poor.

In contrast, the relevant persons in charge of major TV stations have to be scolded and take the blame.

Now someone has come forward and said that the success of Super Girl is not due to the strength of Mango Channel and the production team behind it, but because of Zhang Nanyi's thigh.

Isn't this the perfect reason to dump the blame?

The ratings of our program were not as good as expected. It was not because we did not work hard or were excellent, but because we did not have enough funds or connections to invite Zhang Nanyi.

Therefore, under the leadership of Yangshi, more than a dozen TV stations focused on reporting on this article and followed up on related news.

For a time, as long as the audience turns on the TV and changes the channel slightly, they can see reports boasting about Zhang Nanyi.

The key is that Zhang Nanyi has so many fans. Even among middle-aged and elderly people, he is very popular because of the popularity of several TV series.

Everyone likes to read these reports that boast about Zhang Nanyi, and they are quite popular among the people. Many people will also participate in discussions and express their opinions online.

Gradually, Zhang Nanyi got the title of Godfather of Super Girl. This was originally the title that Xia Qing arranged for him when he wanted to win over Zhang Nanyi, but Zhang Nanyi rejected him. Unexpectedly, by some strange combination of circumstances, Zhang Nanyi still has such a title.

After this wave of public opinion took shape, major print media also began to pick up on the hot topic and follow up with reports.

For a time, the Internet, TV stations and traditional print media were all riding on the popularity of Super Girl to boast about Zhang Nanyi.

So after the Super Girl finals, Zhang Nanyi became the most popular person.

Apart from Zhang Nanyi, the most popular one after the finals is of course Xiang Yanghua.She is a champion in her own right and should receive the most attention. Coupled with her unusual relationship with Zhang Nanyi, she is naturally the focus of discussion among netizens.

"Xiang Yanghua is amazing. I only paid attention to her figure at first, but then I was gradually attracted by her talent. After learning about her past, I admired her even more."

"The song she sang last night, Chasing Dreams, was so inspiring. My blood boiled when I heard it, and it once again strengthened my dream of taking the college entrance examination. After the show, I immediately brushed three sets of papers. Come on, I will definitely succeed in the college entrance examination. of!"

"The song "Chasing Dreams" is really great. I used to hate the show Super Girl. I thought it was very vulgar and childish, but this song "Chasing Dreams" directly sublimates the idea of ​​the talent show. In any case, "Chasing Dreams" People shouldn't be laughed at. Zhang Nanyi is really good at writing, and the songs he writes are unparalleled!"

"Zhang Nanyi writes songs well and Xiang Yanghua sings well. She looks very cute and is not tall, but her small body has a lot of energy. Especially her voice is clear and bright, and she is like the lead singer of the band. She performed the song "Chasing Dreams with a Pure Heart" perfectly."

"This may have something to do with Xiang Yanghua's experience. This song is not so much written by Zhang Nanyi for Super Girl as it is written for Xiang Yanghua. It is a song completely tailor-made for her."

"Xiang Yanghua is so popular now, and with Zhang Nanyi's help, a new singing queen has risen."

Zhang Nanyi had previously promised Xia Qing to write a new theme song, but after much deliberation, he chose the song Chasing Dreams.

This song is not only suitable for Xiang Yanghua to sing, but also can sublimate the meaning of the talent show, killing two birds with one stone.

Sure enough, after "Chasing Dreams" was sung by Xiang Yanghua, it immediately became popular all over the Internet and was loved by everyone.

Even the image of Super Girl has become more positive.

Many media saw that Zhang Nanyi and Xiang Yanghua were very popular, and reported on Xiang Yanghua's encounter with Zhang Nanyi under the overpass.

The video of Zhang Nanyi singing to Xiang Yanghua at the night market once again became popular on the Internet.

Li Xiaoran's popularity also increased slightly.

On the afternoon of August 8, Xiang Yanghua, who won the championship, accepted a joint interview with multiple media.

During the interview, a reporter dug a hole for her and asked: "We all know that Zhang Nanyi has been of great help to you. If in ancient times, he was a talented man and you were a beautiful woman, and the talented man saved the beautiful woman, the beautiful woman would usually Commit yourself to each other.

If Zhang Nanyi made such a request to you, would you agree? "

This question is obviously a trap, and Zhang Nanyi is also assumed to be the implementer of unspoken rules.

Xiang Yanghua replied: "Mr. Zhang is a very good person. He has helped many people, and I am just one of them. He never asks for anything in return, and he will not make any demands on me.

He just encouraged me to move on and forget about the unpleasantness of the past. "

Xiang Yanghua's answers were quite accurate and did not give reporters much room to express themselves.

However, this reporter still wanted to stir up trouble and gain traffic.

Therefore, in the interview report, Xiang Yanghua’s commitment to her life was discussed at length.

He thought that after the report was published, it would attract a lot of attention, but he did not expect that netizens would react calmly.

"Is there something wrong with this reporter's mind? Isn't it known to everyone that Xiang Yanghua likes Zhang Nanyi?"

"Just take a look at Xiang Yanghua's interview on Super Girl. Within three sentences, Zhang Nanyi is mentioned. Any fool can tell that she is interested in Zhang Nanyi."

"You can't blame Xiang Yanghua. As a teenage girl, her life was dark and she couldn't see any hope. Suddenly one day, the tall and handsome Zhang Nanyi appeared, gave her a song, and helped her After getting rid of the inner demons, no one else would be able to bear it and fall. This plot is simply a modern version of Yang Guo and Guo Xiang. I am suddenly looking forward to Zhang Nan's version of The Legend of the Condor Heroes."

"Although I know it's reasonable for Xiang Yanghua to like Zhang Nanyi, I'm really convinced. I used to like Liu Yifei, and now I like Xiang Yanghua, but Zhang Nanyi won both of them, Wucao!"

"Do you really like Xiang Yanghua upstairs? You are just greedy for her body."

"Who wouldn't be greedy for this figure? I envy Zhang Nanyi. Go out more and win glory for the country. The girls in the country can be left to the brothers!"

"Actually, if you think about it carefully, it would be best for an idol like Xiang Yanghua to grow up under the protection of Zhang Nanyi. Otherwise, just because of her figure, there shouldn't be too many people who want to throw dirty water on her."

……

After winning the Super Girl championship, Xiang Yanghua's current popularity has made her a full-fledged A-list star. In terms of fan appeal, she is even stronger than many A-list stars. After all, she has the attributes of a traffic idol.

In comparison, Li Yuchun, who won the second place, was the most embarrassed.

After the finals, she had no topic to discuss.

Tianyu also sent her a lot of press releases, but no one paid attention to them.

She was not as popular as A-Lan for winning No. 2.

Because A Lan is also related to Zhang Nanyi, he is often mentioned when reporting on Zhang Nanyi.

Seeing this situation, Mango TV also held an internal meeting, and after intense discussions, they finally reached a consensus.

The third edition of Super Girl, which will be next year’s Super Girl, no longer invites Zhang Nanyi and Very Sweet, and they must try their best to distance themselves from Zhang Nanyi. Even the previously planned theme song, Chasing Dreams and Pure Heart, must be given up.

Mango Channel will hire someone to compose a new theme song, and it will be sung by An Youqi, the first winner of Super Girl.

Mango TV was also anxious. Faced with the current public opinion situation, they were a little unprepared and did not expect it at all.

Our country's television station system is unique. For many television station leaders, generating income is important, but performance and reputation are even more important.

This is why Chen Yingcai, who was previously in Yangshi, would rather sacrifice some profits to cooperate with Zhang Nanyi.

The current program hosted by Mango TV has such good ratings, but all the credit and reputation have been taken away by Zhang Nanyi. The most popular champion has also been signed by Zhang Nanyi, and the fruits of victory have been picked up by Zhang Nanyi.

And Li Yuchun, whom he wanted to praise, was suppressed and had little topic.

Mango TV, which was originally jubilant because of the success of Super Girl, now feels like a woman is about to arrive, but the other person suddenly wilts, and you have to force a smile and praise the other person for being great.

So they are planning to put aside Zhang Nanyi and hold another Super Girl to prove the ability of their production team.

Zhang Nanyi was unaware of all this. If he knew, he would probably laugh out loud.

The next Super Girl is not very good to begin with, but Mango Channel still has this kind of cool operation, directly controlling variables.

Without Zhang Nanyi, the next version of Super Girl will not work. Comparing it with the situation this time, everyone will be more convinced that Super Girl’s success is due to Zhang Nanyi’s popularity.

I have to say, Mango TV is such a good teammate...

(End of this chapter)