China Entertainment’s Born Protagonist

Chapter 464 Public Relations and Popularity

The 79th Academy Awards will be held at the Kodak Theater in Los Angeles, the United States, on February 2, local time, on the eighth day of the Chinese New Year. Zhang Nanyi does not plan to attend.

He plans to rest for a few days after the Chinese New Year, and then start filming "The Sound of Sound". During the Chinese New Year, he will fly to the United States, attend the Oscars, and then return to China. The back and forth schedule is really unnecessary.

The main reason is that Zhang Nanyi feels that "Tianlu" will only win some scrap awards at most, and it won't mean much if you don't win.

Just let Yu Feihong take Liu Yifei there to show off.

However, comments on the Internet do not see it this way. Many viewers have full confidence in "Tianlu" and Zhang Nanyi. They feel that Zhang Nanyi will definitely gain a lot from his Oscar bid this time.

After all, Tianlu has already achieved great success in Cannes. Zhang Nanyi has created too many miracles before, and many fans at home and abroad have a bit of blind worship for him.

And after the release of so many analysis videos, many people have watched Tianlu on Daju.com and YouTube. Tianlu’s reputation has been completely immortalized. The movie’s rating on Douban has risen to 9.1, with more than one million people watching it. Score.

The rating on overseas IMDb has also risen to 8.5 points, ranking 250th on IMDb Top29.

Last year at the Golden Horse Awards, the organizer only gave two minor awards to Tianlu for Best Editing and Best Soundtrack. Netizens ridiculed and ridiculed them. In addition, the award was given to the plagiarized film Hoh Xil before. The Golden Horse Awards now have a poor reputation in mainland China. , that was a sharp decline.

Many viewers in mainland China have begun to look down upon the gold content of the Golden Horse Awards.

Especially the Golden Horse Awards evening party, Zhang Nanyi has never been to it once. You must know that Zhang Nanyi has participated in both the Golden Rooster and Hundred Flowers and Huabiao Awards in mainland China.

There are rumors in the outside world that Zhang Nanyi doesn't like the Golden Horse Awards, so he doesn't attend the Golden Horse Awards.

Even Yu Feihong didn't go there. Every time Zhang Nanyi went to receive awards for his films, the producer went there.

With Zhang Nanyi's appeal at this time, his behavior is also a blow to the credibility of the Golden Horse Awards.

Based on Tianlu's reputation and quality, as well as Zhang Nanyi's past performance, netizens are confident that Tianlu will compete in the Oscars.

Someone even initiated a poll on the school's online site.

"Pilgrim has been nominated for six Oscars. Which of the following awards do you think you will win?"

This is a multiple-choice question. In less than a day, the number of voters has exceeded one million, which shows how popular the news of Pilgrim's Oscar nomination is.

85% of the audience chose to win the best foreign language film, 83% for the best actor, and more than 80% for the best actress. Even the winner of all 6 nominations received 31% of the votes.

Not to be outdone, Facebook also launched a vote, but Facebook posted votes for all individual Oscar nominations this year.

Among them, the one with the highest number of votes for Best Picture was "Babel", with 35% of people believing that this film should win the Best Picture. The one with the highest number of votes for Best Director was Paul Greengrass, the director of "Flight 93" Si, 33.5% of people voted for him.

Looking at the ticket type, the difference in audience votes between the two nominated films is not that big.

Among the 6 nominations for Tianlu, for Best Foreign Language Film, 46% of people voted for Tianlu. Best Actor was the most exaggerated, with 61% of people voting for Zhang Nanyi, thinking that he should win the Oscar. Movie king.

DiCaprio, who has been running with him, was also shortlisted for Best Actor this year with "Blood Diamond", but his vote rate on Facebook was only 11%.

It can be seen that overseas audiences also recognize Tianlu and Zhang Nanyi very much, and think that Tianlu is the favorite to win the award.

In a mansion on the Upper East Side of the United States, after Amanda took a shower, she saw her sister Lydia sitting in front of the computer, browsing the web.

She smiled slightly, walked over, and started touching Lydia's smooth skin with her hands.

When Zhang Nanyi is away, Amanda and Lidya will hug each other to keep warm and comfort each other.

The current relationship between the two sisters has surpassed that of ordinary sisters. Blood is definitely thicker than water.

Lidia knocked off Amanda's hand and said, "I saw the voting on the Internet. Everyone is optimistic that Tianlu and Zhang will win the Oscar. This is not a good thing. The Oscar has always been a favorite.

I just asked Zhang, and he is not optimistic about Tianlu's situation at the Oscars, so he is not planning to come to the United States to attend the awards show. "

Lidya's last sentence revealed her purpose. She really wanted Zhang Nan to come to the United States.

Seeing that her sister was a little unhappy, Amanda said confidently: "Tianlu will have a good result at the Oscars. Annie and I have arranged 1000 million yuan in public relations expenses.

Coupled with the publicity channels of our group, YouTube and Facebook, the public relations effect is absolutely extremely powerful.

You tell Zhang and ask him to wait for our good news. "

Generally speaking, Oscar’s public relations expenses are floating and should be combined with the quality and situation of the film itself.

The quality, reputation and popularity of Tianlu are of course undeniable, they are absolutely top-notch.

The main problem with this movie is that it is suspected of praising the Qinghai-Tibet Railway, and it loses a lot of points in terms of the correct management of the United States.

But this thing also depends on the means of publicity.

When publicizing, as long as the praise of the Qinghai-Tibet Railway is changed to focus on the rights of human development in poor and backward areas, discussion of plateau environmental protection models, and respect for freedom of religious belief, the intention will be corrected.

This is the role of public relations propaganda.

Moreover, Amanda plans to focus PR on the best foreign language film and best actor. The public relations costs are much lower than those for the best picture award. In addition, the Hearst Group itself is a media group, so in promoting this Blocks can save a lot of costs.

Most of the 1000 million yuan was spent on lobbying the judges. Overall, Amanda's 1000 million public relations expenses were more effective than other movies that cost 5000 to [-] million yuan.

So Amanda is very confident.

And from a financial point of view, the public relations Oscar award is not a loss.

Although the movie Pilgrim is free to play on YouTube, there will also be advertisements.Here in the United States, there are still many people who have not watched Pilgrim. A wave of Oscar promotion can also attract many people to watch the movie, thereby earning advertising fees.

It can also increase the price of video copyrights.

Of course, public relations also come with risks. If you don't succeed in winning an award, the public relations money will be wasted.

At 1 a.m. on January 25th, Yanjing time, Zhang Nanyi just walked into the company and saw the YY message Lidya sent him, asking him to wait for good news, and he knew that they were going to spend money on public relations.

Zhang Nanyi did not refuse. He did not look down upon a small amount of money. When the subprime mortgage crisis came, the cash flow in his hands would expand rapidly.

Zhang Nanyi put away his mobile phone and walked into the office.

Today's secretary candidate is surprising, it is Tang Yan.

Looking at Tang Yan's long, straight and round legs wrapped in thin black stockings, Zhang Nanyi asked: "You just came back from Japan yesterday, why don't you take a good rest today?
Are you going to Shanghai to participate in Daewoo's Fairy Sword event tomorrow? "

The Legend of Sword and Fairy III filmed by Zhang Nanyi has a total of 36 episodes. So far, 34 episodes have been aired.

Tonight is the finale.

In the entertainment industry in the past two days, if there is anything that can compete with "Pilgrim" for Oscar nominations, it is the TV series "Legend of Sword and Fairy [-]".

Even the popularity of the Spring Festival Gala cannot compare with the Third of Swordsman. In this regard, the Spring Festival Gala director team was helpless. There was really no good topic in the 2007 Spring Festival Gala.

Sword and Fairy [-] is a drama starring Zhang Nanyi and Jing Tian, ​​and is based on Legend of Sword and Fairy [-]. Once it was aired, it set off a viewing frenzy.

Excluding tonight's finale, the average ratings of Sword and Sword III on Yanjing Satellite TV reached 6.1%, and the average ratings on Jiangsu Satellite TV reached 5.9%. Because they are jointly broadcast by the two channels, coupled with the drainage of the Daju.com platform, it can With this achievement, it is already a hit among hits.

On Daju.com, the average episode playback volume of Sword and Sword III has reached 2000 million, and the total playback volume is about to exceed 7 million. This data is still growing. It is absolutely very easy to exceed 10 billion in a short period of time.

In 2007, having this playback data was considered a miraculous achievement.

You must know that in the future, when the Internet population is large and online broadcasting has become mainstream, the TV series can be viewed more than 20 billion, which is considered a big hit.

Moreover, there were some frauds in the playback data of the video website. Later, after being named by the above, they were changed to playback index.

The playback data of Sword and Sword III on Daju.com is the background data obtained by Zhang Nanyi, and it has no water content.

Of course, when promoting to the outside world, the data will definitely be exaggerated. After all, sponsors’ money is to be earned.

In regions such as Japan and Goryeo, due to the popularity of Fairy Sword [-], the Fairy Sword series has a certain fan base, and the Fairy Sword [-] games are also selling well in Japan.

Therefore, Fairy Sword [-] also received very good ratings in Japan and Korea.

The average ratings in Japan exceeded that of The Legend of the Condor Heroes, reaching 40.5%. This result currently ranks among the top ten Japanese TV dramas in history.

In Goryeo, the average viewership rating is similar to that of The Legend of the Condor Heroes, reaching 51%.

As for Pan-Asian regions such as Singapore, Malaysia, and Thailand, the ratings of Fairy Sword are also very good.

During this time, "preferred" songs could be heard everywhere in the Pan-Asian region.

This song has always topped the charts on major charts. After the release of Liu Yifei's new song "The Wind Rises", it posed a threat to preference.

The TV series is so popular, and the hero Zhang Nanyi is lazy and not active in publicity. As the heroines, Jing Tian, ​​Liu Shishi and Tang Yan naturally take the lead in publicity, and they are very busy during this period.

After Jingtian returned to Yanjing on January 1th and held two activities, she took Tang Yan and Liu Shishi to promote the film in Wandao, Korea, Lion City and Japan.

The three of them just returned to Yanjing last night, ending this period of publicity.

Such an intensive schedule is of course very tiring, so Zhang Nanyi was surprised that Tang Yan came to be his secretary.

Hearing Zhang Nanyi's question, Tang Yan smiled happily and said, "I'm not tired at all. This period has been so dreamy. I didn't expect that I could be so famous. I still can't believe it.

Although the schedule is very intensive, I am very energetic every day!

Tomorrow I will go to Shanghai with Shishi to participate in an event, and then rest at home for two days before starting a more intensive schedule. If I don't come today, I won't have time next time. "

The popularity of Sword and Sword III is considered stable for Zhang Nanyi.

For Jing Tian, ​​her popularity has grown a lot. In Zhang Nan's version of Sword and Sword Three, Tang Xuejian is a lively and arrogant heroine, but a gentle and kind-hearted woman who is willing to sacrifice for love. Her character is very lovable.

Jing Tian has already gained a lot of popularity in the field of TV dramas due to her roles in film and television dramas such as Anu, Shuang'er and Guo Xiang. This time she directly takes on the role of the first heroine, and her popularity can be said to have soared again.

Especially in the entire Pan-Asian region, her popularity can be said to be on par with Liu Yifei.

This is why fans of Liu Yifei complained on the Internet before, saying that Zhang Nanyi was too good for Jing Tian.

As the other two female protagonists, Liu Shishi and Tang Yan's popularity has also skyrocketed. Just looking at their popularity during this period, their popularity has reached the level of a small flower.

This is very exaggerated. The popularity of two unknown actresses soared immediately because they starred in a TV series with Zhang Nanyi.

Everyone has a new understanding of Zhang Nanyi's ability to cheer people up, which is why Yang Mi began to take the initiative to change.

After Tang Yan and Liu Shishi become famous, of course there will be a lot of activities. Firstly, they want to take advantage of the opportunity to make money, and secondly, various activities are also a way to maintain their popularity.

They will go to Shanghai tomorrow to attend the press conference of Daewoo Games' "Legend of Sword and Fairy [-]".

(End of this chapter)