China Entertainment’s Born Protagonist

Chapter 475 The aftermath of winning the prize
The 79th Academy Awards night ended. Tianlu received 6 nominations and finally won two awards: Best Actor and Best Cinematography.

In an Oscar where xenophobia is serious, this is already a miraculous achievement.

Anne and Amanda's 1000 million yuan, coupled with the large amount of publicity resources invested, was not wasted.

In terms of short-term commercial value, it is actually the most cost-effective for Tianlu to win the award for Best Foreign Language Film.

Winning the best foreign language film can not only increase video copyright income, but also promote a wave of movies and increase the number of movies played on YouTube, thus earning more advertising fees.

Zhang Nanyi won the Oscar for Best Actor, and the honor belongs to Zhang Nan alone. Of course, the movie Tianlu will also be mentioned, but the impact will definitely be weaker than that of Best Foreign Language Film.

But for Anne and Amanda, this benefit is nothing. They want their men to win the Oscar and shine in the audience.

Therefore, their public relations priority is the best actor. The difficulty of lobbying for the best actor is also greater than that of the best foreign language film.

Most of the 1000 million yuan spent on lobbying the judges was spent on public relations for the best actor.

This is why Liu Yifei was very nervous before the awards were given. She just listened to Annie talking about the public relations process and felt that Zhang Nanyi had a good chance of winning the award.

According to statistics, as many as 1.7 million viewers watched the live broadcast of this Oscars ceremony around the world, which is a record-breaking number.

Therefore, the news that Zhang Nanyi won the Oscar for Best Actor quickly became a hot topic around the world.

This has made Zhang Nanyi famous all over the world, and his popularity is getting higher and higher. He can be said to be a globally recognized golf player.

Especially Zhang Nanyi, who was famous before, was known for his many scandals, being good at Kung Fu, a rich man, and a singer.

Although he has made some achievements as an actor, they are far less abnormal than his achievements in the music industry.

After winning the Oscar this time, more and more people began to realize that Zhang Nanyi is an actor, an actor who won a Grammy in the music industry and is a super rich man himself.

Although the Oscars have various problems, they are definitely the most influential film awards in the world.

Moreover, this was 2007, and the reputation of the Oscars was still good, unlike more than ten years later, when the reputation and influence had suffered a serious decline.

Therefore, winning the Oscar for Best Actor this time is also a very important honor for Zhang Nanyi.

Zhang Nanyi benefited, and the organizers of the Oscars were also very satisfied, because by giving Zhang Nanyi the best actor, this wave of popularity exploded, and the Oscars were also the beneficiaries.

If, like in previous lives, the Oscar for Best Actor is awarded to "The Last Dictator" Forest, it will be an ordinary piece of news with no topicality. At most, it will just be another piece of news about DiCaprio continuing to accompany him.

But after giving the award to Zhang Nanyi, not only is Zhang Nanyi himself famous and can bring great attention to the Oscars, but also Zhang Nanyi's identity is Asian and Chinese, which brings a lot of topicality It's very explosive.

It can also implement the slogan of diversification and internationalization of this Oscars, which is of great benefit.

The most intuitive expression is that the number of live viewers of previous Oscars in the world was only about 9000 million. This year, there are 8000 million more viewers, which means that more people in Asia watched it.

This year's Oscars has set a new high in the number of viewers in China, Japan, Korea and the entire Pan-Asian region.

Even in North America, 4700 million viewers watched, and the ratings reached the highest level in the past decade.

Data shows that the peak viewership of this Oscars ceremony was when Zhang Nanyi won the Best Actor and delivered his acceptance speech.

These ratings data truly reflect Zhang Nanyi's popularity and popularity. The most sensitive to these data are the media in various countries.

So in order to gain attention, the media's coverage of the Oscars also focused on Zhang Nanyi.

After the Oscars party, almost all the media's headlines about the Oscars were about Zhang Nanyi.

YY Portal: "Making history, congratulations to Zhang Nanyi for becoming the first Chinese Oscar winner!"

Yangshi: "Zhang Nanyi showed off his Oscar and won the Oscar for Best Actor!"

Japanese TV Asahi: "Asian pride, Zhang Nanyi conquered the arrogant Oscar!"

CBS TV station of the United States: "At the Oscars, the miracle of Miracle Zhang continues!"

British BBC News: "Oscar made an exception for Zhang, the first Chinese Oscar winner was born!"

Goryeo KBS TV station: "Jang Nan Yi Oscar proclaimed himself emperor, and his clan was originally a branch of the Goryeo Jang family."

In order to attract traffic, these media outlets use extremely exaggerated words in their reports. They are all about coming to the throne, proclaiming themselves emperor, creating history and miracles.

On the one hand, Zhang Nanyi now has a huge number of fans around the world. They report this, and Zhang Nanyi's fans like to see it.

On the other hand, these exaggerated words will naturally bring about some eye-catching effects and cause some controversy.

The media can gain greater traffic and attention.

In any case, Zhang Nanyi won the Academy Award for Best Actor, and the major media boasted about it and made the scene very grand.

Zhang Nanyi's fans were even happier than during the Chinese New Year. They rushed to tell each other one by one, which felt like a universal celebration.

Fans around the world held many spontaneous celebrations.

For example, a female fan in the United States spent a lot of money to buy a large-screen advertisement for Zhang Nanyi for a week in New York Times Square, congratulating Zhang Nanyi for winning the Oscar for Best Actor.This is not the kind of advertisement that only goes up for ten seconds, but for a whole week.

The United States, European countries, Japan, Korea...

Fans of Zhang Nanyi all over the world have taken action in various ways to celebrate Zhang Nanyi's Oscar win.

This spontaneous celebration by fans was reported by media from various countries, creating a new wave of popularity.

Zhang Nanyi has completely dominated the global entertainment news headlines for the past two days, and his fans have created a fanatical star-chasing atmosphere.

In China, because the awards show happened to be during the day, various media reported it very quickly.

Domestic media reports mostly praise Zhang Nanyi, and the wording is the same as foreign countries, which is very exaggerated.

In this atmosphere, Zhang Nanyi's fans are all having fun, and they are very active online.

The speeches made by some fans were all kinds of extreme exaggeration, blowing Zhang Nanyi to the point of being invincible in the world.

It was under this circumstance that the headline of Xinlang.com published a report: "Winning the Best Actor Oscar for 1000 million yuan, is this deal a good deal?"

This report introduces Tianlu's public relations expenses and process in detail. Although the report does not say it clearly, the meaning is obvious, implying that Zhang Nanyi's Oscar winner was bought with money.

Wangyi News reported this: "The most expensive public relations fee in the history of Chinese film, the actual Oscar expenditure of "Pilgrim" may exceed [-] million."

Shouhu.com: "Zhang Nanyi has a lot of money and won China's first Oscar winner."

These media outlets unanimously focused on Tianlu's public relations expenses, creating a public opinion atmosphere that Zhang Nanyi could win the award only because of the huge public relations expenses.

The reason why they report this way is not only that such reporting can cause controversy and bring traffic, but also because many of Zhang Nanyi's news are now exclusively reported by the YY portal.

Zhang Nanyi is the boss of YY portal and has commercial competition with these portals.

Thinking about Liu Yifei in her previous life, why she was so hacked on Xinlang Weibo, it was not because she made the wrong choice to endorse Shouhu Weibo.

When it comes to business competition, it is difficult for these websites to be too positive in their reports on Zhang Nanyi. This is because they took into account the official attitude and restrained themselves.

Movies that are nominated for Oscars generally do not hide their public relations expenses, and some even take the initiative to promote them.

The fact that Tianlu spent 1000 million yuan on public relations is not a secret. It has been reported by the media before.

Reports from websites such as Xinlang, Wangyi, and Shouhu also received support from many people, and many people commented on these reports.

"It's just that I spent money to buy an Oscar-winning actor. It excited Zhang Nanyi's stupid fans, as if Zhang Nanyi had made some great contribution. It's so funny."

"1000 million yuan, plus other expenses, may be close to 1 million. It would be great to invest so much money in scientific research, investment in education, and help people in need. If you give it to Oscar PR, the money will be made by Americans, but What a waste to exchange for a meaningless award.”

"Zhang Nanyi is becoming more and more distracted. He does some vain and meaningless things all day long."

"That's right, what's the use of Oscar? It's just a thing for Americans to cheat money. Zhang Nan rushed to give people money, and he also wanted to thank Americans!"

"Zhang Nanyi is a second-generation star. He started his career through his uncle Zhang Jizong. Naturally, he doesn't understand the sufferings of the world."

Among these comments, some are paid by professional trolls, and some are people who really hate Zhang Nanyi.

As Zhang Nanyi becomes more and more famous, and his popularity and reputation become higher and higher, it will naturally trigger some people's rebellious psychology.

So many people like Zhang Nanyi, so I have to hate him to show that I have unique taste.

These people are unreasonable and just hate you. The more people like you, the more they hate you.

Moreover, as Zhang Nanyi becomes more and more popular, there are really more and more crazy fans. These people's love and protection for Zhang Nanyi have no bottom line.

Especially in the two days after Zhang Nanyi won the Oscar, the comments made by fans on the Internet were indeed a bit excessive, and there were also some negative accusations mixed in.

As the saying goes, one fan is the best and the other is unfaithful. This kind of idiotic fan's remarks can easily make some passers-by feel bored with Zhang Nanyi.

When Wang Quan'an criticized Zhang Nanyi before, why it caused a lot of controversy? In addition to the attention of Wang Quan'an himself winning the Golden Bear Award, the biggest reason is that there are a group of people who hate Zhang Nanyi.

When these people see questioning and criticizing Zhang Nanyi's remarks, they will support it without any brains.

This is a very normal ecology.

There is no one in the world who will be liked by everyone. Even if he is as good as Jordan and Messi, he will still have countless negative points.

When Zhang Nanyi was on the rise before, this phenomenon was not obvious, but now he has achieved more and more achievements and started to ascend to the throne, and the sunspots are coming.

Fortunately, overall, Zhang Nanyi has more fans than Heizi.

Therefore, after the reports from Xinlang and other websites came out, they immediately attracted a counterattack from Zhang Nanyi's fans.

So much so that the topic "Tianlu Public Relations Fees" was ranked No. 1 on the topic list.

(End of this chapter)