China Entertainment’s Born Protagonist

Chapter 517
  According to what Annie said on the phone, the movie "Twenty Again" became an unexpected hit in the United States.

In the first week of its release, the movie took in a box office of 2180 million yuan with less than 98 theaters open. The movie's freshness rating on Rotten Tomatoes is an astonishing [-]%.

"Twenty Again" is not only a box office success, but also has a very good reputation. It has been widely discussed in North America.

You must know that Return to Twenty will be released during North America's Christmas season.

Competition for this slot is fierce, with both the classic apocalyptic movie "I Am Legend" starring Will Smith and the animated comedy "Rat" produced by [-]th Century Fox.

Under such circumstances, Return to Twenty can achieve this box office, and the results are real, without any water.

Moreover, the movie's attendance rate is very high, and its reputation has been fermented.

Under Annie's operation and connection, the number of screening theaters has increased by about 2200, and currently reaches 3081 simultaneous screenings.

In this case, as the heroine of the movie, Jing Tian naturally went to North America to promote the movie.

Jing Tian's original itinerary was to visit Japan, Korea and other countries before going to the United States.

It's just that in the original plan, the promotion of the United States was not the focus, and the business in the United States was just a casual business.

Now that Return to Twenty has unexpectedly become popular in the United States, the promotion of Bei Mi has become the focus. Annie felt that Jingtian didn't have enough celebrity spots, so she wanted to invite Zhang Nanyi to go there to promote it.

Zhang Nanyi naturally knew Annie's truest thoughts, and he did not refuse.

On the one hand, it’s because we haven’t seen each other for a few months, and it’s also time to go to the United States to meet Annie and the others, and take a look at the returns on investments made during the subprime mortgage crisis.

On the other hand, it also helps Jingtian stand up and increase her popularity in BeiMi.

It is a very mysterious thing to know that a movie can become a hit. There are many factors involved in luck. For example, Crouching Tiger, Hidden Dragon opened in 16 theaters in North America. No one was optimistic about it, and Li An and the crew did not have any expectations. , but it was a counterattack and became popular.

Zhang Nanyi never imagined that he could become popular in North America after returning to his twenties.

The film's promotion in BeiMi was all online. Basically, Zhang Nanyi posted some promotional trailers and copywriting on his overseas Internet account.

The movie itself is not as well-known in North America as the promotional song Little Apple.

But it is what it is, and returning to the age of [-] has been welcomed in the United States.

This is a good opportunity for Jing Tian to expand his reputation, so Zhang Nanyi naturally wants to support it.

So he took a private plane and first picked up Jing Tian and Yu Feihong in the Lion City, and then they all flew to the United States.

When we arrived in New York, the United States, it was already 9:[-] in the evening. Annie and Li Yinxin came to pick us up.

In the car, Annie said: "It's a pity. If I had known that Return to Twenty would perform so well, I should have signed up for this Oscar or the Golden Globe.

Now that the registration deadline has passed, you can only participate in next year's selection. "

Zhang Nanyi shook his head and said with a smile: "Being popular again at the age of twenty is an accident. No one could have imagined it."

Anne analyzed: “Actually, there is a reason why this movie is so popular.

First of all, this movie is very beautiful, with laughter and tears, and it can easily stir up and even dominate the audience's emotions.

The funny scenes in the movie are basically based on the contrast between a 70-year-old man and a 20-year-old man.

Americans can also get a lot of laughs, not to mention family ties. Americans value family ties very much.

Therefore, the emotional expression of the movie will not be greatly biased due to language or race issues. "

Many Chinese people have misunderstandings about Americans, especially Americans, and think that they do not value family ties.

Many Chinese people have been brainwashed by the idea that when an American child reaches the age of 18, his parents will ignore him and let him make money independently.

For parents in the United States, the age of guardianship is 21 years old. Anyone who dares to leave their children alone at the age of 18 is at risk of stepping on a sewing machine.

No matter which country in the world we are in, family affection is always very important, and it is also the most resonant emotion.

Anne continued: “Secondly, the movie [-] Again is actually a musical.

There are a lot of songs and dances in the movie, which Americans also like.

The most popular TV series and movie in the United States in the past two years, High School Musical, is becoming a huge hit.

Moreover, many of the old songs in the movie are disco songs. Americans also like these old songs, not to mention that Little Apple has become a global hit.

When everyone hears Little Apple, they feel friendly.

Finally, and what I think is a potential factor, is the population and wealth structure of the United States. "

After a few years at the helm of YouTube, Anne, who was originally a mad genius, is now becoming more and more powerful, and her tone of voice is also slower than before.

“According to McKinsey statistics, the current total population of the United States is 3.1 million, of which the elderly population over the age of 65 has reached 4000 million.

It doesn't seem like a particularly large number, but if the age is relaxed, the population over 50 years old reaches 9800 million, which is close to one-third of the total population.

And these people control more than 80% of the wealth in the United States.

In other words, the United States has a large middle-aged and elderly population with spending power.

These people are extremely interested in movies that focus on the lives of the elderly.

We have calculated the age of ticket buyers for the movie Back to Twenty and found that those over the age of 50 account for as high as 28%, which is an extremely astonishing number. "

Generally speaking, most of the people who like to watch movies in theaters are young people. It is indeed interesting to return to the age structure of twenty-year-old moviegoers.

Zhang Nan smiled and said to Jing Tian, ​​"Tiantian, look at what professionalism is. Annie is professional."

However, Li Yinxin said: "If you ask me, one of the reasons why Return to Twenty became a hit is that it is lighthearted and funny enough, and it is a family movie, suitable for the whole family to watch together. 　　　　The Christmas season in Bei Mi is the world of family-friendly movies.

I Am Legend is billed as a science fiction film and a post-apocalyptic film, but it is actually an art film.

The movie's box office reached 7721 million yuan on its first day, which was an astonishing success. However, it ended in a tailspin and its subsequent box office performance was mediocre.

As for the animated movie Scrat, it's not funny at all.

In this case, returning to your twenties will naturally stand out.

When watching a movie together as a family, if you have to choose a light-hearted and funny movie, everyone will naturally choose to go back to their twenties.

After all, the actor who returns to his twenties stars as Oppa Nan, and the posters for the promotion are all about Oppa.

Americans still recognize Nanyi Obama very much. "

Although Return to Twenty is a movie starring Jing Tian as a heroine, in terms of promotion, whether it is the crew or theaters, Zhang Nanyi's name is definitely the main one.

Zhang Nanyi is still very popular in the Beimi market. Many people go to the cinema for him.

After being retorted by Li Yinxin, Annie was not angry. She smiled and said: "According to our assessment, the box office of Return to Twenty in North America in its second week is expected to reach about 6000 million yuan.

I have already paid 1000 million yuan in promotional expenses in advance, and I will see if I need to add more later. "

Zhang Nanyi nodded and said: "You know the situation better. The promotion will be carried out according to your plan. The advance expenses will be paid by Nanyi Culture in the future."

The additional publicity expenses in Bei Mi will naturally be paid by the Return to Twenty crew. The project's finances are calculated separately, so Zhang Nanyi will naturally not mix them up.

The group of people arrived at a mansion in New York's Upper East Side. Amanda and Lydia had prepared supper and red wine, waiting for Zhang Nanyi's arrival. Even Daddario was there.

Zhang Nanyi had a romantic night, and starting from the next day, he accompanied Jing Tian and Yu Feihong on a promotional tour in Beimi.

This time there were a lot of people following me to promote the event.

Annie, Li Yinxin, the Hearst sisters and Daddario were all here. They were all on Christmas vacation. If Zhang Nanyi hadn't come to the United States, these women would have flown to Yanjing to find lovers.

With their help, Zhang Nanyi's propaganda work in the United States went very smoothly.

Zhang Nanyi's popularity in the United States can be said to be a household name. He came to participate in the promotion, and the effect was very good.

Returning to the Twenty Years Old movie also performed very strongly at the box office.

Zhang Nanyi still grasped the focus of his work. When participating in various programs and activities, he would help Jingtian speak up and give her a chance to show herself.

With the popularity of the movie and the launch of promotional activities, Jing Tian's popularity in the United States has steadily increased.

The song "Young and Beautiful" she sang is also very popular in the United States.

By January 1, after a week of promotion in the United States, the box office for the second week of Twenty was also released, reaching 3 million yuan in a single week, becoming the single-week champion of the Christmas period.

After two weeks of release, Twenty Again has grossed a total of 8500 million yuan at the box office in North America.

This movie is also extremely popular in Japan. On the one hand, Zhang Nanyi and Jing Tian are very popular in Japan. On the other hand, the aging problem in Japan is very serious.

The theme of returning to the age of twenty is also in line with the situation of Japanese society.

Moreover, the Japanese film market itself is the company's focus of promotion. The first stop for Jingtian's overseas promotion was to Tokyo.

After two weeks of release, "Twenty Again" has grossed a total of 88 billion Japanese dollars at the box office in Japan, equivalent to about 7600 million U.S. dollars.

In China, the movie's box office revenue reached 2.43 million Chinese dollars, equivalent to about 3200 million U.S. dollars.

Coupled with the box office of other countries and regions, the cumulative global box office of Return to 2.55 has reached [-] million yuan within two weeks of its release!
  According to data from YouTube Movies, the final box office of Return to Twenty is expected to be around 4 million yuan.

This is a box office result that Zhang Nanyi never expected.

The expected box office of Zhang Nanyi's Return to Twenty is similar to that of Tianlu or Tou Mingzhuang.

The main focus is also on the Asian film market.

Unexpectedly, the movie was unexpectedly popular in North America.

With the popularity of Return to Twenty, the number of Jingtian fans around the world, especially Omi, has surged, and her popularity has also skyrocketed.

Not only does she have film credits, she also has the songs "Little Apple" and "Young and Beautiful."

After many Omi people become fans of Jing Tian, ​​they will check Jing Tian's past information, and then they will find that Jing Tian is also one of the singers of "Good Time" and "Trouble Is A Friend" in Liu Yifei's English album. one.

As a result, Jing Tian's popularity became even higher.

Zhang Nanyi's purpose in filming "Twenty Again" was just to help Jing Tian win a few film awards and gain her celebrity status.

Unexpectedly, the movie would be an unexpected success at the box office, making Jing Tian a real international star.

It can only be said that many things in life are uncontrollable.

After both Liu Yifei and Jing Tian became popular in Omi, together with the name Very Sweet Group and Shu Chang, they also gained a certain degree of popularity in Omi.

Many fans will look into the past of Liu Yifei and Jing Tian, ​​and they will find that they had a sister named Shu Chang.

The three of them are a singing group. This group was created by Zhang Nanyi and became a smash hit in Asia.

The two beauties in the very sweet group, Liu Yifei and Jing Tian, ​​are both beautiful in appearance and have top-notch professional skills. They are very good. The other beauty Shu Chang will definitely not be bad either.

As a result, Shu Chang's stay in Omi during this period also triggered some discussions.

(End of this chapter)