China Entertainment’s Born Protagonist

Chapter 554 After the sweet seal

Zhang Nanyi didn't know that Chen Hong next door was watching her and had no idea. Chen Hong had a top-notch face, but his head-to-body ratio was at a disadvantage compared to his figure.

He was very skilled in doing business, accepting interviews, and interacting with the audience. The organization of the event was very good, and the atmosphere on site was very good.

The crew and stars promoted the movie, reporters got the material they wanted to report, and the audience and fans also successfully followed the stars. This exhibition area was quite successful.

Zhang Nan finished participating in the promotional activities at the booth in the morning and took some promotional photos in conjunction with the film festival in the afternoon.

By 7 o'clock in the evening, he appeared on the red carpet with Nazareth.

This time Nazar came to the film festival to be an award guest.

Due to the success of the movie Father and Daughter on Horseback, Nazha is now very popular, much more famous than Xu Jiao of Yangtze River No. 7.

It can be said that with this movie, the popularity has skyrocketed. However, this popularity is still relatively weak and needs continuous exposure to stabilize it.

Zhang Nanyi took Nazha on the red carpet together to help her further enhance and consolidate her popularity.

It's a pity that the father and daughter on horseback didn't make it to this year's Hundred Flowers Awards, otherwise Nazar would have no problem winning the Best Newcomer.

This year's awards show for Volkswagen Hundred Flowers was jointly broadcast live by Yangshi 6 movie channels and Daju.com. When Zhang Nanyi appeared, the number of people in the live broadcast room was the largest.

The audience's shouts were also the loudest and most enthusiastic.

Nazha walked the red carpet at a film festival for the first time and was inevitably a little nervous when he heard the crazy shouts from the audience on both sides.

Fortunately, Zhang Nanyi has rich experience in walking red carpets, and also has rich experience in leading new beauties to walk on red carpets. He took good care of Naza and allowed her to show off her beautiful style.

As for Jing Tian, ​​she walked on the red carpet with Tao Huimin, who returned to the cast of Twenty Years Old, and Zhou Huimin, who returned to the cast of The Movie. One person took two Huimins with her.

Liu Yifei and Wang Zhi joined the kung fu beauties group.

After arriving at the venue, Zhang Nanyi sat in the first row. On his right were Jing Tian and Liu Yifei, and on his left were the local leaders of the Film Association and Dalian.

As for Nazar, he sat in the third row. There are still some things to pay attention to in terms of location arrangement.

After a unique opening performance, the host took the stage.

Tonight's hosts are Jia Jingwen and Li Sisi. Although the two have different hosting styles, they have had in-depth cooperation under the coordination of Zhang Nanyi, so they have a very good understanding on the stage.

One good and one evil, matched with each other, the hosting effect is very good.

Tonight's awards show highlights an interaction.

The first step is to award awards to the top ten most anticipated movies.

During the awarding process, the most favorable comments about the film on the school website will be read out and used as comments for the award.

By the time of the next Popular Hundred Flowers Award, the organizers will make a summary of these ten films, give scores for the film and television section of Xiaonei.com, and the latest comments from netizens to see if these films are worthy of the audience's expectations. .

At the same time, among these comments, the comment with the most accurate predictions about the movie will be voted for, and the "Fierce Eyes" audience trophy will be awarded, as well as a cash prize of 10,000 yuan.

This series of operations are all designed to increase the audience's sense of participation and enhance the popularity of Dazhong Baihua.

The reason why the comments on the school website are intercepted is, on the one hand, to ensure the objectivity of the Volkswagen Hundred Flowers Award. The Volkswagen Hundred Flowers Award is just a platform, which does not generate evaluations and does not require any judges. This can ensure relative fairness.

On the other hand, it also attracts traffic to Xiaonei.com. As long as it can be deeply tied to the Hundred Flowers Award, the film and television area of ​​Xiaonei.com will definitely become the largest gathering place for Chinese film and television fans in the future.

In addition to reading the most popular comments on the school's Internet, there will also be a "I want to be on TV" segment during the on-site awards ceremony, where comments from the audience in the online live broadcast room will be randomly intercepted and displayed.

Under Zhang Nanyi's insistence, this year's Hundred Flowers Awards highlighted the fact that as long as the selected audience comments are foul language or overly sensitive, they will generally be read out.

For example, when Mei Lanfang ranked fifth among the most anticipated movies, Jia Jing read the comments in the live broadcast room.

Before reading, I will take screenshots of the comments in the live broadcast room and play them on the big screen.

The first one says this: "Although Cheng Kaige has various problems now, Farewell My Concubine will always be a classic in the history of movies. Just because of these three words, Cheng Kaige, I am still willing to buy a ticket." Cinema, watch Mei Lanfang.”

After reading this comment, Cheng Kaige's eyes in the audience turned a little red, and he seemed to be touched.

Then another comment was intercepted, "The Promise is really a bad movie. Cheng Kaige has been immersed in his own world and can't extricate himself. He should open his eyes, see the world, and listen to the audience's thoughts.

What we need is a good movie that can arouse emotional resonance, not a director's self-pleasure creation. "

After reading this passage, Cheng Kaige felt uncomfortable again.

Although Chen Hong reminded him that he would read negative reviews tonight, in front of so many people in the industry, and in a public place like the Hundred Flowers Awards, he still looked ugly when he was criticized in this way.

But Chen Kaige didn't say anything. When the camera turned to him, he forced a smile.

Before this year's edition of Popular Baihuas was held, it informed all guests that the film festival should listen to the truest voices of the audience instead of sugarcoating everything.

Even if it is criticism, it is the most honest evaluation from the audience. Cheng Kaige was not the only one who was criticized at the scene. Even Zhang Nanyi, who had the best reputation, was also criticized.

"Wan Laisheng, as soon as I saw the name of this movie, I knew it was about a Chinese kung fu master fighting Japanese people.

This kind of story is really cliche and uninteresting.

Could you please stop being so self-conscious?

Zhang Nanyi also makes this kind of movie, which is disappointing! ” ˆ ˜ If just one movie was criticized, everyone might be embarrassed, but after all movies have positive and negative reviews, everyone will get used to it.

Many people in the industry even think that the review section of Volkswagen Baihua is very interesting and is a relatively smooth communication channel.

Hearing the audience’s truest thoughts will help the industry more accurately gauge market preferences and trends.

Of course, there are also embarrassing ones. For example, the movie "Women Are Not Bad" directed by Xu Ke and starring Zhou Xun, Gui Lunmei and Zhang Yuqi read three reviews in a row, all of which were negative.

In 2008, there were still very few organizers who dared to read real reviews at award ceremonies, and there were none at film festivals.

Volkswagen Baihua is very courageous in its reform and innovation. After eating the first crab, the effect is naturally very good, and the popularity suddenly increased a lot.

In the live broadcast room of Daju.com, there are more than 500 million viewers watching tonight's Hundred Flowers Awards gala.

This viewing data is already a very good result.

In the past, at Volkswagen Baihua, except for some fanatical fans chasing stars, no one watched the awards ceremony.

For many people, the most they can do is read news reports the next day and not pay attention to the specific process at all.

More people don't even care who gets the award.

Tonight, many people came to watch the live broadcast because of Zhang Nanyi, Liu Yifei or Jing Tian. After watching it, they found it quite interesting.

Everyone's speeches in the live broadcast room will be randomly selected and read out on the spot, creating a full sense of interaction.

And the good and the bad are all considered, highlighting a true and listening attitude to the audience, making the audience in the live broadcast room very comfortable.

Soon, news related to Volkswagen Baihua became a hot search topic on Weibo and the hot topic list on the school network.

The number of people in the online live broadcast room has been rising. When Zhang Nanyi won the Hundred Flowers Best Actor, the number of viewers in the online live broadcast room exceeded 10 million!

This is a very staggering number.

Although many viewers here came to watch the fun and have fun, such high popularity also shows the success of the reform of the Volkswagen Hundred Flowers Award.

When Zhang Nanyi calmly stood up and walked to the stage, Li Sisi introduced: "This year's Best Actor Award for Popular Hundred Flowers received a total of 894 million votes, of which Zhang Nanyi received 507 million votes and Zhou Xinchi received 88 votes. , Andy Lau received 67 votes, Huang Bai received 65 votes, and Zhou Runfa won..."

After announcing the votes of all candidates, Li Sisi continued: "This vote was all cast by real-name users of the Xiaonei.com platform.

The final voting results and details will be announced in the film and television area of ​​​​the school network, and everyone can check the vote count for everyone's supervision.

The winning results of this year's Hundred Flowers Awards all come from real votes from the audience. The Hundred Flowers Awards do not set up any judges to ensure fairness and justice. "

After Li Sisi finished speaking, Zhang Nanyi also stepped onto the stage. He took the trophy from Kang Jianming and said with a smile: "I like this year's Volkswagen Hundred Flowers Award very much. This time I can win the Best Actor Hundred Flowers Award." Lord, I feel honored.

This represents the audience's recognition of me.

Thank you all for your support and love. I will continue to work hard to bring you more good works.

Here, I would like to say one more thing, as the flowers bloom, the butterflies will come, and the same is true for the Public Hundred Flowers Award. As long as the flowers bloom and the fragrance is overflowing, the public will naturally come.

I hope that the new Popular Hundred Flowers Film Festival can focus on the audience and be close to the market, and become the most distinctive film festival! "

After Zhang Nanyi finished speaking, Kang Jianming, the leader of the Film Association, took the lead in applauding. The audience also applauded thunderously, and the audience at the scene even made various calls.

For Kang Jianming, there are still certain risks in cooperating with Nanyi Culture this time, listening to Zhang Nanyi's suggestions, and making reforms to Volkswagen Baihua.

But judging from the ratings and popularity, there is no doubt that this reform has been successful.

With popularity and attention, Dazhong Baihua can enter a virtuous cycle in the future. There is no need to beg celebrities to come and support every time. They will come naturally for the sake of popularity.

Zhang Nanyi won the Best Actor and Best Female Lead for his role as Pang Qingyun, and Jing Tian also deserved it.

Twenty Again is a movie that was well-received and well-received. Jing Tian's performance in the movie is absolutely impeccable.

She also received more than 400 million votes, which was a huge advantage, leading candidates such as Zhou Huimin and Li Binbin by more than million votes.

After winning Baihua Film, Jing Tian learned from Zhang Nanyi and Liu Yifei, and her performance was very calm and calm throughout the process. She held the trophy and said on the stage: "Winning this award represents the audience's love and recognition of me. I am very happy.

Thank you all for your support. The one I am most grateful to is Mr. Zhang.

In fact, the movie "Return to My Twenty" was a script that Mr. Zhang came up with when my popularity skyrocketed after the release of Legend of Sword and Fairy III.

We were eating at that time, and Mr. Zhang said: "Tiantian, you are very popular now. You need to get some awards to improve your status in the circle."

Ever since, Mr. Zhang tailor-made the movie Back to Twenty for me.

I didn't know much about the awards and celebrity positions. I was just pushed by Mr. Zhang, and I walked to the podium in a confused way. "

Hearing Jingtian Versailles' speech, Li Binbin in the audience felt particularly uncomfortable. She had competed in the Hundred Flowers Awards for four times but had not won the award.

The camera showed Li Binbin and other candidates, and Jing Tian also noticed it, and she exclaimed: "Oops, I seem to have said the wrong thing, so that's it. Anyway, I just want to thank everyone, and most of all, Mr. Zhang!"

The audience burst into laughter. Everyone was amused by Jing Tian's innocent look. Zhang Nanyi shook his head helplessly.

Because after Jing Tian spoke, many female celebrities looked at Zhang Nanyi with even more eager and hungry eyes.

(End of this chapter)