Traditional Chinese Medicine: Back to the years when educated youths went to the countryside

Xu Xiaozhi really didn't expect that he was so sensitive. Even if he went to the market to sell something, he would be so nervous that he stayed up all night... This was in line with the quick wit, humor, and even indifferent attitude towards any difficulties that he had shown in the past. A huge contrast.

The little girl was so proud that she seemed to have discovered some great secret. She was smiling so much that she was bouncing when she walked.

The big eyes glanced at him from time to time, obviously with some evil intentions!

As if to say: Wang Xiucai, you don’t want everyone to know that you have such a boyish side, right?

Fortunately, the two of them got up earlier and walked on the rugged mountain road in the dark. Xu Xiaozhi, a girl from the city, had never had such a novel experience before, so she calmed down a little.

The two of them stood side by side, admiring the morning dew in the mountains and fields, and finally arrived at Pushan Township Commune when the forest in the east seemed to be burning.

Local gatherings generally revolve around the township government, firstly to facilitate management, and secondly to facilitate the maintenance of public order.

The main reason is that the radiation range of the rural gathering is very wide, and people from more than ten miles away will come. There are all kinds of people, good and bad, and it will become very chaotic if there is no powerful state agency to take charge.

Wang Chengzhou and Xu Xiaozhi got up relatively early, but when they arrived, the entire theater was already bustling with activity.There are those who shave heads, those who sell vegetables, those who extract teeth, those who cut clothes, those who sell local specialties... there are many.

However, there are very few real industrial products, and most of them are products from the service industry and villagers' own products.

There were not many barber shops at that time, and ordinary people could not afford to go there.In order to save money, I would sit on the roadside barber with a piece of unclean white cloth around my neck, waiting for the barber to sharpen the knife on the dark and shiny cloth to shave away the troubles accumulated for many months. Silk.

Of course, the township supply and marketing cooperative was the one that gathered the most people around.

The news of the resumption of the college entrance examination made these educated youths who had been tortured to death by farm work suddenly come to life. They began to crowd at the door early in the morning, holding banknotes in their hands, scrambling to compete with the aunts who snatched pork from the previous life. We have a fight.

Xu Xiaozhi suddenly flashed her big eyes and stood on tiptoes to look.If it weren't for helping him, she would have already gone to line up.

Wang Chengzhou thought of the promise he made to her yesterday, his heart softened, and he comforted:
"Xiao Zhi, stop looking."

"When we sell the medicinal materials later and earn money, I'll buy you fruit candies."

"Now, hurry up and help me set up the stall."

Xu Xiaozhi turned around, smiled sweetly, and swallowed secretly, "Wang Xiucai, I don't want to eat."

"I was joking for you, why did you take it seriously?"

"I looked around just now. This place is not working well. Let's change the location."

Wang Chengzhou was startled, scratched his head and looked around - there was an old woman arranging radishes nearby; an old man was sitting on the ground repairing shoes; and a young daughter-in-law stood numbly in the morning breeze, beside her feet. On the tattered mat lay a few lifeless yellow peppercorns.

I don't see what's wrong...

Xu Xiaozhi raised her big eyes, signaled him to pick up the medicinal materials and leave, then came to several stalls selling fried dough sticks, sesame seed cakes and fried dumplings.

Wang Chengzhou was confused for a moment and grinned:
"Xiao Zhi, is there any difference between this place and the place just now?"

"Is the feng shui better?"

"Don't tell me, it does smell quite good here. By the way, are you hungry?"

Xu Xiaozhi rolled her eyes at him and said angrily: "Yes, I'm hungry! Buy me fried buns quickly! You must buy a big pot, otherwise I won't eat!" Seeing him scratching his head and giggling, he came closer. He explained in a low voice, "Wang Xiucai, who can buy white radish, small yellow croaker, or even repair shoes? He must not be rich in living conditions."

"It's not that we look down on the poor. But you have to understand that those who are willing to spend money on your smart soup are definitely not those who live on a budget."

"Only those who are willing to spend money at food stalls are our target customers. Doing business is just like being a human being. You must have a clear positioning of your products to target the audience. Otherwise, even if we are stupid If you stand there all day, you may not be able to open it.”

Wang Chengzhou stared at her delicate little face, his eyes widened little by little, and he was so impressed that he fell to the ground.It’s not that this principle is profound, but it’s the sensitivity engraved in one’s bones that makes people feel shocked from the bottom of their hearts.

Looking at the shrewd and capable little military advisor Xu, he secretly rejoiced that he was wise. The decision he made last night at the risk of offending Luan Hongying was the right one.

Thank you for having her!

The two quickly placed the bags containing the powder.Wang Chengzhou picked up another broken board and used the lime chips that had fallen off the wall to neatly write the words "Smart Soup" on it.

Then he glanced at Xu Xiaozhi and couldn't help but feel proud of his wit.

The girl rolled her eyes at him, covering her mouth and laughing softly.

I have to say that in many cases, choice outweighs effort.

Sure enough, following Xu Xiaozhi's instructions, not long after the two set up the stall, several customers eating fried dumplings gathered around them, looking very curious.

After asking about it, I couldn't help grinning happily.

During the conversation, some young people who were obviously educated youths also gathered around. When they heard him introduce the effect of calming the mind, stopping forgetfulness, calming the mind and calming the mind, they all smiled and shook their heads.

A group of people muttered a few words and turned around to leave.

After that, no one paid attention to Wang Chengzhou and Xu Xiaozhi's stall for a long time.

Looking at the bustling crowd in the market and listening to the hawking hawking all around, the two of them stood side by side, shoulders slumped, messy in the wind...

Wang Chengzhou couldn't help but feel a little frustrated.

To be honest, in this day and age, everyone is not rich, so what kind of health products to sell is really a bit whimsical.It would be okay if we leave it to future generations. Anyway, there are green leeks everywhere. As long as there is a publicity stunt, there will always be a few fat sheep willing to stretch their necks to be slaughtered.

But now...I'm afraid it will be difficult to open!
Unexpectedly, Xu Xiaozhi rolled her eyes, suddenly stretched out her little hand and pulled him to her, stood on tiptoes and whispered a few words.

Wang Chengzhou winced when he heard this.

It wasn't because he was frightened by her words, but because when she spoke, she exhaled like blue, and she lay so close to her that it felt like velvet brushing against his ears, and it tickled the ends of his hair to the point of standing on end.

It took him a long time to react, and he stared at his eyes and said, "Xiao Zhi, this...is this okay?"

"Obey, just do as I say."

Xu Xiaozhi pursed her lips and smiled softly. She pointed at the wall with her delicate jade. Although she spoke very domineeringly, she had a coquettish expression on her face.Wang Chengzhou had no choice but to pick up another piece of white ash and add a few words on the board with one stroke: Only for young men, not old men!
At this moment, the surroundings exploded.

The two of them were both talented and good-looking, so they stood out among the crowd. In addition, the thing they sold was very strange, called "Smart Soup", and many people were curious about it.

It's just that I'm afraid of being deceived, so I'm too embarrassed to come and ask.

Now that they see them putting up such a slogan, those uncles are suddenly not happy.A few stubborn old men even walked up with their hands behind their backs and goatees, and asked them face to face what they meant.

The young men had been secretly taking a look at Xu Xiaozhi. After all, it was rare to see such a sweet and pleasant girl in the countryside. When someone started to start, they immediately gathered around her, laughing and joking, hoping to have a few words with her.

In fact, Wang Chengzhou's subconscious idea is quite right. Products are like people, quality is like virtue, and gimmicks are like face.

Many times, if a product wants to sell, gimmicks are very important.

But the key is, how can we create a gimmick?
No, Xu Xiaozhi has already given the answer.

When they saw the words "Only sold to young men, not old men", everyone was both amused and angry.Such a strange thing soon spread throughout half of the market.

Even some young ladies and young wives who were cutting clothes or buying radishes ran over to watch the excitement out of breath.

Looking at the crowd in Wuyang Wuyang, Wang Chengzhou's throat was dry and his palms were sweating.I was afraid that they would be like those people just now, who just asked a few questions and then left in a hurry.

Things were indeed as expected. Several old people couldn't help shouting:

"Little girl, what do you mean by this? You look down on the elderly, right? I have to see what you are selling today, why don't you sell it to an old man?"

"Haha, little sister, I just turned 21 today and am not married yet. I should be considered a young man, right? What do you think this is? Let me introduce it to my brother. If you tell me well, I will buy one today!"

"What's in that pocket? It looks like flour mixed with bran, and it smells like a strange medicinal scent. Why are you so picky when selling something? And you only sell it to young men. , If you don’t sell it to the old man, you’ll really make me laugh!”

Everyone was talking about it, looking at the handsome man and woman standing in the center of the crowd, whispering to each other.

"Uncle, you wrongly blamed me."

Xu Xiaozhi pouted with an aggrieved look on her face, then pointed at Wang Chengzhou with a very sinister tone and accused:

"He asked me to write this line."

"Oh, don't you know him?"

"He is the health worker of our village, and I accompanied him to the market today. How dare I, a little lesbian, disobey what he said."

Wang Chengzhou's eyes widened in shock, and he almost choked to death on his own saliva!Unexpectedly, this man with red lips and big eyes would dare to slander himself in front of half of the villagers in the market!
What is this going on?

After hearing her words, the buzz of discussion became louder and louder than before.Many people frowned and pointed their finger at Wang Chengzhou.

I didn't expect that he, who looks so handsome, could be so despicable, coercing a cute little girl to slander the elderly. What kind of conscience does this have?
However, in the Wang family production brigade, Wang Chengzhou was somewhat famous after all, and someone recognized him during the discussion.One by one shouted excitedly:

"Mom, who do I think this is? Isn't this Wang Chengzhou from Wangjiacun? This is a very capable man!"

"Brother, what do you say? Who is Wang Chengzhou? Is he famous? Why are you so excited?"

"Hey, you don't know Wang Chengzhou? You really have no knowledge at all! He is a famous little miracle doctor in our area. He first controlled pink eye, and then cured swollen cheeks. The most amazing thing is Just three strokes, five divisions and two were enough to help an old widow who had been blind for many years regain her sight!"

"Really? Is he that powerful? This young man looks less than 20 years old, but he is your health worker?"

Everyone's expressions changed slightly. They originally thought that the man and the woman were two little liars who came to the market to take advantage of the situation, but they didn't expect that they were serious village health workers.

This is weird!

Hearing that he was a doctor, the old people couldn't help but calm down the anger on their faces, and they snorted and asked:
"Young man, since you are a village health worker and a doctor who serves the people, you should not do this even more!"

"Our new society is all about treating everyone equally, respecting the old and loving the young. Why are you still discriminating against the elderly?"

"Even though you seem to be a very famous doctor, if you don't tell me the reason today, the uncles and gentlemen won't listen to you!"

Everyone fell silent and stared at him with bright eyes.

Feeling the eyes from all directions, Wang Chengzhou's heart tightened, knowing that the moment of life and death had come.If I can't convince everyone, not only will I not be able to open today, but I'm afraid I'll have to get scolded. But if I can get everyone's applause, I'm afraid I won't be able to sell even a cart full of medicinal materials, let alone these few medicinal materials.

Immediately, his whole body calmed down, without a trace of nervousness anymore, he cupped his hands and said: "Uncle, you misunderstood, my words never meant to discriminate against the elderly. The reason why I wrote this is that there is a hidden meaning in it, big guy Can you please listen to me tell you everything?"

Everyone stared at him and nodded.In those days, people were still very polite to a doctor.

"I believe everyone has heard the news about the resumption of the college entrance examination, right?"

There was a commotion in the crowd, wondering why he mentioned such a big thing.Wang Chengzhou looked around, took a deep breath, and said seriously:

"The resumption of the college entrance examination is of great significance not only to the educated youth comrades in each village, but also to us farmers' children! It means that noble children come from poor families! It means that the road to heaven is prepared for us farmers' children, and it is open again!"

"Being a farmer in the morning, ascending to the emperor's palace in the evening, a general has no talent at all, a man should strengthen himself!"

"This is an opportunity, an opportunity for young people all over the world. Do you agree with what I say?"

As soon as he finished speaking, there was a chorus of echoes all around.

The few uncles who came to question were so excited that their lips trembled with excitement. People like them who had experienced the vicissitudes of life better understood the significance of this matter to ordinary people, and they all nodded in approval.

But what does this have to do with the slogan "Only for young men, not old men"?What does being a village health worker have to do with you?
Wang Chengzhou naturally saw the doubts in everyone's eyes and immediately said loudly:
"And this medicine of mine is prepared for the vast number of students."

"Don't you all want to know what it is?"

"Then, let me tell you, its name is 'Smart Soup'!"

Whoa!
After hearing his words, the crowd became commotion again... (End of Chapter)