Crazy, my blind date kidnapped me to get the certificate

Chapter 661 Xier Card

this day.

Lu Ming rarely handled official business in the study, while Xu Zixin reported.

"Chairman, Beibei Company has sent people from the group to take over."

The Beibei company she was talking about was the full-moon wine gift from Zhao Jianzhong, a company that produces baby products.

Xu Zixin's implication was also asking Lu Ming if he had any plans for this company.

Lu Ming nodded, knowing what he was talking about.

He understood Zhao Jianzhong's intention of sending this company to him, and he agreed with it.

I have to say that Zhao Jianzhong is really an old fox and knows how to give gifts.

His gift was really thoughtful, and it really reminded Lu Ming.

Although all the supplies on Xi'er are of the highest quality and most expensive, the true quality of them cannot be discerned.

What if someone cuts corners?
But if you produce it yourself, there won't be this problem.

In short, we want to get a tribute dedicated to Princess Xi'er!
Therefore, it doesn’t matter whether this company makes money or not, but it must provide the best supplies for Xi’er babies.

Lu Ming then ordered.

"Let Beibei Company open a separate production line and develop and produce things specifically for Xi'er. This is the most important task of this company! Everything else will come later."

Since this company is a gift to Xi'er, as the owner of the company, Xi'er is of course the most important.

Just after he finished speaking, Lu Ming emphasized it again.

"The newly opened production line does not require any cost, but only the best products. We strictly focus on product quality and safety issues and implement them to the highest standards."

In short, what Lu Ming meant was that no matter how much money he spent, he would give Xi'er the best.

"No problem, Chairman!"

Xu Zixin agreed without hesitation. Maybe she had guessed it a long time ago, and it seemed that she also agreed very much.

A company with a market value of tens of millions is really inconspicuous in Xu Zixin's mind.

Even if the company doesn't make a penny, or even loses money, Hongyan Group can still afford it, as long as it can play its due role.

She also loves baby Xi'er very much!

"The group in this field could really expand..."

Xu Zixin thought about it in her mind. In the past, she always felt that Hongyan Group was involved in countless business fields, ranging from real estate, financial technology, to food, clothing, housing and transportation.

But now, they discovered Huadian. The group has almost no involvement in the field of infants and young children.

Otherwise, there would be no need for Zhao Jianzhong to give this gift.

In the past, when there were no children around, Xu Zixin didn't know that things for infants and young children were so expensive.

After Xi'er was born, everyone often bought Xi'er small clothes, toys, milk powder, diapers and the like, and then they got to know her better.

Children's clothes can be sold for hundreds or even thousands of yuan, using only a few taels of cloth!
Not to mention, consumables such as milk powder and diapers, if you calculate it carefully, it is even more amazing.

Of course, this is also the reason why Xu Zixin and the others always choose the most expensive and best products.

This made Xu Zixin think of a saying, women and children make the best money.

Therefore, Xu Zixin couldn't help but suggest.

"Chairman, let me register a high-end luxury infant brand."

This is what she thinks. Anyway, the company has to spend money on research and production of the best baby products.

As for the things produced, if Baby Xi'er is alone, there will definitely be too much and cannot be used up.

But when put on the market, it seems insignificant, like a drop of water flowing into a river.

Good stuff but small quantity, then focus on the luxury high-end route.This can also test the market reaction, and it can also be regarded as a stepping stone for the group to enter the field of infant products. It can achieve multiple goals with one stone.

If it is run well, first of all, the company will not lose money or burn money. Hongyan Group can even use this as a springboard to officially enter this field and eat the cake.

"can."

Lu Ming also immediately understood what Xu Zixin meant. If there are dates but there are no dates, it will be a three-pole shot.

Anyway, just give it a try, and he won’t have to do anything later.

"Then...Chairman, what brand name should we give our new brand?"

Lu Ming didn't need to think too much and said directly: "Xi'er."

Since the brand was born for Xi'er, it is most appropriate to use her nickname as the brand name.

Moreover, the brand name is catchy, extremely festive and cute.

There are many infant and toddler brands with similar names on the market, such as Belle, which is also a quite famous brand.

"Xi'er..."

Xu Zixin murmured and repeated it, then smiled.

Obviously I am very satisfied with this brand name, and I also think of the cute appearance of baby Xi'er.

Then I thought that I must hire the best designer to design a logo suitable for the Xier brand.

In a few words, Lu Ming and Xu Zixin decided the future development path of a company with a market value of tens of millions.

But its future fate is still unknown. Will it become a private company that only burns money to provide for Xi'er babies?

Or will it successfully build a high-end luxury brand and become a blockbuster?

After the problem with Belle Company was resolved, Lu Ming added a new task to Xu Zixin.

"Xiao Xin, investigate and collect information about the dairy company."

Xu Zixin already knew Lu Ming, and now, how could she not understand that Lu Ming was eyeing the milk powder.

Belle is a good infant company, but it only develops and produces infant clothes, diapers, toys, etc., and does not include milk powder.

Milk powder is the most important thing in the baby's growth process.

This is something for the entrance, how can we rest assured?
Since we want to provide the healthiest and most comprehensive care for our baby, we must have the milk powder in our own hands.

Lu Ming indeed thought so, so he asked Xu Zixin to collect information on dairy companies.

I am planning to acquire a dairy company and develop healthy, additive-free milk powder for Xi'er babies.

But Lu Ming also knew that this matter was not that simple.

Dairy companies are not like Belle Company, which can be acquired casually.

After all, dairy companies are relatively asset-heavy industries, owning cows, pasture land, factories and other upstream and downstream links.

Moreover, selling milk powder is a hugely profitable industry, so how could anyone be willing to sell it easily?

Fortunately, baby Xi'er is still young and doesn't have a big appetite.

Lin Wan's supply was not bad and she was satisfied.

But be prepared for a rainy day and wait until the baby is older.A certain amount of milk powder is always needed for supplementation.

Since Lu Ming had this idea and asked Xu Zixin to investigate, he had a certain degree of confidence.

Anyway, he just wants to serve Xi'er baby with milk powder, so he only needs a small dairy company.

It’s not like you want to force your way in and become their competitor.In this way, the other party should give you some face and not block you too much.

Lu Ming really didn't want to get involved in the dairy industry and selling milk powder.

(End of this chapter)