Crazy, my blind date kidnapped me to get the certificate

Chapter 684 Three major gimmicks
"Self-developed sand-forming soil technology??" Lu Ming's tone was a little surprised and confused.

Returning manure to fields and recycling fertilizers are easy to understand, and such technology does exist.

But turning sand into soil?This sounds too mysterious, right?

If they had this ability, wouldn't the developers of the technology or the outstanding company that owns the company have already developed? !

Then what kind of ranch is there and what kind of cattle are raised?
You know, deserts cover about one-third of the earth's land surface. If we have this technology, all deserts can be turned into oases.

The space for human beings to live, survive and develop has become larger, and the whole world has to thank you.

Seemingly knowing what Lu Ming was thinking of, Xu Zixin quickly explained.

"Chairman, it's like this...

I had this idea at first, but I understood it after Professor Liu Bojian Liu explained it.

This point of sand turning into soil is not that exaggerated. The conditions it requires are still very harsh and require all aspects to complement each other.

For example, there are abundant underground water resources in the hinterland of Ulan Buh Desert, and pasture grass seeds specially developed and cultivated for this purpose, etc...

So it is not possible to turn deserts around the world into oasis pastures as we imagined.

The Ulan Buh desert hinterland is also a suitable place that Professor Liu found after many years of research. "

When Xu Zixin said this, Lu Ming felt relieved.

This sounds right. It sounds like real technology, not fake stuff.

If this kind of technology really exists, it will undoubtedly be of huge benefit, and it may even cause national wars related to issues related to the living space environment.

There are many restrictions, but it is implementable and this is what suits you best.

“By the way, who are you talking about, Professor Liu and Liu Bojian??”

Lu Ming asked about an unfamiliar name mentioned in Xu Zixin's words.

"Professor Liu Bojian Liu is a technical consultant and one of the founders of Yiniu Dairy Company.

The other founder is his brother Liu Weicheng. Mr. Liu has been engaged in the dairy industry for more than 20 years.

The two brothers founded Yiyi Niu Dairy Company together. "

Two brothers, one engaged in technology and the other with rich industry experience, this combination is quite good.

Under Xu Zixin's introduction, Lu Ming had a better understanding of the composition of Yiniu Dairy Company.

Liu Bojian is responsible for technology and research and development, turning sand into soil and returning manure to fields. He is in charge of building a high-tech ecological closed loop.

Liu Weicheng is responsible for setting up and managing the dairy company and using his connections and experience to squeeze into the dairy market.

But when it comes to Liu Bojian, Xu Zixin's tone contains a lot of respect and appreciation.

"Chairman, after my on-site inspection today, I feel that a dairy company is really good, and it is indeed a good fit for our Hongyan Group!"

Xu Zixin expressed her thoughts.

“His pastures, cattle sheds, and processing plants are all under high-tech modern management, which not only saves labor, but also avoids the dirty and bacterial problems of traditional cattle raising.

It has greatly improved the quality of milk products, which perfectly complements their slogan of isolating industrial pollution in the desert and producing green organic milk! "Xu Zixin felt that this inspection had indeed refreshed his understanding of cattle ranching, and he spared no effort in praising the cattle company.

Lu Ming naturally believed Xu Zixin's words. Since she was so optimistic about a dairy company, if this company did not disappoint them, it would be him.

"Well, that's good!
Xiaoxin, please investigate again and test the other party's tone during the process to see if you can win. "

Lu Ming issued new instructions and suddenly thought: "By the way, Xiaoxin, can I buy their products in the Magic City?"

The other party's slogan was so loud that Lu Ming planned to buy some to try and see how it was different from the milk on the market, and then find someone to test it.

"They don't have sales channels in Shanghai." Xu Zixin responded to Lu Ming.

“While their modern pastures and cattle sheds and processing plant are impressive, they are still a small dairy company at best.

Mr. Liu Weicheng has rich experience in the dairy industry, but that is all middle-level experience. After all, he has no real experience in leading and managing a company, so the company structure is very rough.

In addition, Meng Province is the headquarters of the Eamonn Group, and most of the sales channels of distributors are in their hands. The products of Yiniu Company are even more difficult to spread, and they are only spread in this small area.

Although they followed the trend and started online sales, there was no sales at all because of their reputation. "

It's okay to shop online. Just when Lu Ming was thinking about shopping online later, Xu Zixin said.

"But Chairman, I have sent a few boxes of their milk products today. They should arrive in a short time."

Xu Zixin's arrangements will never disappoint. This arrangement is really thoughtful and considerate. I have thought of all this.

"Well, well done!" Lu Ming praised him generously.

"It's all what I should."

Just when Lu Ming was thinking about hanging up the phone if nothing happened, he was waiting for Xu Zixin to test his tone before reporting next time.

However, Xu Zixin also came up with information that was not collected in the previous materials.

One Cow Dairy, that's why they named it.

It is one of their marketing concepts, that is, each person adopts a cow.

Create a feeling that this bottle of milk is the same as the one adopted by the consumer, and he drinks milk from his own adopted cow every day.

It breaks through the thinking of the traditional dairy industry and finds a path of differentiation. It seems that this is not selling milk, but just raising cattle for users, and entering the competition dimension from the perspective of dairy cows.

Of course, both Lu Ming and Xu Zixin understand that this is just a story and a gimmick. It is definitely impossible for specific consumers to drink milk from specific cows and it is difficult to implement.

It's just that a dairy company has no way to launch this kind of expensive marketing due to scale and funding problems.

"Chairman, what do you think?" Xu Zixin's voice was both expectant and surprising.

She already had the answer in her mind. Everyone involved in capital knows that telling stories is the most attractive and profitable way.

Each person adopting a cow is a brand story and a very good advertising slogan. A good advertising slogan can often bring great attraction and attention to the product and focus the attention of consumers.

Lu Ming naturally felt the same as Xu Zixin. This small dairy company brought them too many surprises.

Desert Ranch green organic milk transforms the ecological environment and greens the desert, and each person adopts a cow. This company has three very eye-catching gimmicks!
Lu Ming couldn't help but feel that even if he hadn't noticed it, given time, there was a great possibility that a dairy company could break the restrictions of the Eamonn Group and soar into the sky!
What just puzzled him was, didn't the Eamonn Group know that there was such a company under his nose in the base camp?Just let him develop so far?
(End of this chapter)