I am a director, but I have the skills of an actor

Chapter 106: Fabricating News and Hype
Of all the named actors in "Loyal Liver and Righteous Bravery", only Dong Xuan is still alive. This ending left the audience stunned.

It wasn't until the cast and crew appeared on the screen and the ending song played that the audience came back to their senses.

Then, they heard that the ending song was "Friends" by Stephen Chow, and they felt very weird in their hearts. After thinking of the movie title "Loyal Liver and Righteous Brave", the feeling became even weirder.

After the screen went dark, the host came on stage and after a few opening remarks, Wan Qingshan and Zeng Li came on stage.

The interviews were all done in the same old way, and when Chen Kun and others commented, they all praised the process.

After the evaluation, the premiere was over and the audience began to leave.

Wan Qingshan and his party returned to the backstage lounge. Chen Kun and others refused Wan Qingshan's polite dinner invitation and left through the back door.

As soon as they left, Jiang Zhiqiang and Wang Changtian couldn't help it any more. Regardless of Jiang Xuerou's presence in Zhou Yi, they began to win over Zhang Jin.

Wang Changtian left Zhang Jin's phone number and expressed in words that he valued Zhang Jin.

Jiang Xuerou's face turned dark immediately. Wang Changtian tried to win over Zhang Jin in front of her, which meant that he did not take her seriously.

After Wang Changtian wooed him, Jiang Zhiqiang also started. After leaving a phone call with Zhang Jin, he suddenly asked, "Zhang Jin, you used to work on the crew of Director Zhang's "Hero", right?"

This statement made Wan Qingshan look stunned. Zhang Jin had also appeared in "Hero"?impossible!

However, Jiang Zhiqiang would not lie about this kind of thing!

"Mr. Jiang, you remember me! I was working as Donnie Yen's replacement on the set of "Hero"." Zhang Jin replied with a surprised look on his face.

Only then did Wan Qingshan realize that he was serving as a military substitute.

It's just that he was a military substitute, not breaking news. No wonder Zhang Jin became famous later in his original life, and there was no news to find out that he had appeared in "Hero", so no wonder he didn't know about it.

Jiang Zhiqiang praised slightly exaggeratedly, "Haha, of course I remember that after the filming of "Hero" started, I often went to the set. I saw the martial arts moves you completed, and I thought the fighting was beautiful at the time."

The director of "Hero" is Zhang Yimou.

But without Jiang Zhiqiang, there would be no "Hero". The actors in "Hero" were all contacted by Jiang Zhiqiang, and most of the investment funds were brought in by Jiang Zhiqiang.

After the filming of "Hero" started, Jiang Zhiqiang often went to the set, but he only had a little impression of Zhang Jin, who was just one of the many substitutes at the time.

This is because martial arts instructor Cheng Xiaodong praised Zhang Jin to him, so Jiang Zhiqiang had some impression of Zhang Jin, otherwise he would not remember Zhang Jin at all.

In the 7-minute fighting scene just now, Jiang Zhiqiang looked at Zhang Jin frequently. The more he looked at it, the more he felt that Zhang Jin had a certain look in his eyes.

After thinking about it carefully, Jiang Zhiqiang remembered that he had met Zhang Jin on the set of "Hero".

Because Jiang Zhiqiang still remembered him, when Jiang Zhiqiang tried to win over Zhang Jin later, his attitude towards Jiang Zhiqiang was much more enthusiastic than that of Wang Changtian.

This made Wang Changtian sigh secretly and made Jiang Xuerou's face darker.

Seeing Jiang Xuerou's expression of embarrassment, Wan Qingshan, who was half a master, was afraid that something would happen if he continued like this, so he quickly interrupted Jiang Zhiqiang's continued efforts to win over Zhang Jin.

"Mr. Jiang, it's getting late now. I've asked someone to prepare a dinner. You're welcome to go with us."

Wan Qingshan was afraid that Jiang Zhiqiang would not pay attention to what he meant, so as he spoke, he pointed Jiang Zhiqiang's direction towards Jiang Xuerou with his eyes.

If it were anyone else, Jiang Zhiqiang might not give him face.After all, if you win over a kung fu superstar, the benefits will be more than tens of millions, or hundreds of millions.

However, facing Wan Qingshan, Jiang Zhiqiang still gave him face.

After all, Zhang Jin is only a future Kung Fu superstar. Kung Fu superstars not only have to be good at fighting, but also depend on opportunities. It is not certain whether Zhang Jin will become a Kung Fu superstar in the future.

But Wan Qingshan is now a big director, and there may be opportunities to collaborate with him in the future.

Besides, if you don’t win over Zhang Jin now, you can still continue to win over Zhang Jin in private.

So Jiang Zhiqiang smiled and said, "Of course I have to go to Director Wan's dinner party."

Then, after everyone had a meal at a nearby hotel, Han Sanping and Jiang Zhiqiang left.

Wan Qingshan and Zhang Jin discussed the road show in two days and then left.

After Wan Qingshan returned home and was thinking about the arrangements for the road show, he suddenly remembered something.

Then he immediately called Zhang Zhao.

"Director Wan, what's the matter?" Zhang Zhao's voice sounded solemn on the phone.

Just after the dinner, Wan Qingshan called the movie. Zhang Zhao knew that there must be something important.

There was something important at this time, and it must be about the movie "Loyal Liver, Righteous and Brave", which made Zhang Zhao a little worried that something happened to the movie.

"Mr. Zhang, nothing's wrong. I just wanted to ask how your negotiations with Toei Company in the island country and CJ Company in South Korea are going?"

Zhang Zhao immediately breathed a sigh of relief, and then he sighed, "Director Wan, I have to apologize to you. I have been talking to them for several days with no results.

After I got off the phone with you that day, I made an appointment with two companies to watch the trailer for "Loyal Liver and Righteous Brave". After watching it, the two companies made an offer, but the price was relatively low.

We talked about it for a few days, but couldn't agree on the price.Toei Company is killing it, and the island country distribution rights of "Loyal Liver and Righteous Brave" are 500 million.

CJ Company's offer for the Korean distribution rights of "Loyalty Liver and Righteousness" was 800 million. CJ Company didn't kill the price, but it was difficult to negotiate. "

Wan Qingshan was surprised. The combined distribution rights of "The True Meaning of Love" in both countries were only a few million. Now, the combined distribution rights of "Loyalty Liver and Righteousness" in both countries are more than 4000 million.

The filming cost of "Loyal Liver and Righteous Bravery" was only 500 million. Once the distribution rights were sold in both countries, both countries made a profit. Why did Zhang Zhao still dislike the low price?
Just as doubts arose, Wan Qingshan immediately thought of something.

This incident made Wan Qingshan agree with Zhang Zhao's opinion. The price of the two-country distribution rights is more than 4000 million, which is really not high.

Wan Qingshan was just stunned by the figure of more than 4000 million. He did not expect that Zhang Weiping had revealed to reporters that the island country distribution rights of "House of Flying Daggers" had been sold for more than 8000 million.

After coming back to his senses, Wan Qingshan remembered!
Immediately, Wan Qingshan thought in his mind that it should be impossible to sell the island country distribution rights of "House of Flying Daggers" for more than 8000 million yuan.

Zhang Weiping is a master of hype, so there must be a lot of moisture in this number.

However, Zhang Yimou's "Hero" is a big seller in the island country. In addition, the star of "House of Flying Daggers", Takeshi Kaneshiro, is an island country and is very famous in the island country. In addition, the leading actors Liu Dehua and Zhang Ziyi are also relatively famous in the island country. Come to think of it The island country's distribution rights for "House of Flying Daggers" must be 6000 million.

The island country distribution rights of "House of Flying Daggers" can be sold for this price. "The True Meaning of Love" has achieved higher results. The island country distribution rights of "Loyal Liver and Righteousness" are 500 million. This price is not too low, but it is not high either.

After thinking about it, Wan Qingshan asked, "Mr. Zhang, what price do you think we can negotiate for the distribution rights of the two countries?"

Zhang Zhao on the other end of the phone thought for a moment and then said, "Director Wan, it depends on the situation. If it is negotiated before the release, it will probably be at this price.

If we wait until after the release, we can talk about it slowly.I guess, if "Loyalty Liver and Righteousness" becomes a box office hit.

The island's issuance power is estimated to be around 800 million.As for the Korean distribution rights, they only cost about 2000 million. The Korean film market is much smaller than that of the island country, and CJ cannot afford a high price. "

Zhang Zhao did not say what would happen if "Loyalty Liver and Righteousness" does not do well at the box office, but Wan Qingshan also understands that if the box office does not go well, Toei and CJ will not not buy it.

After all, the box office results of "The True Meaning of Love" are there. They will give it a try no matter what, but the price will definitely be greatly reduced.

At this time, Zhang Zhao’s voice came from the mobile phone, “Director Wan, even if you don’t ask about this matter, I plan to talk to you about the Japanese and Korean distribution rights tomorrow.

If you want to sell it before the release, then I will negotiate a contract with them in the next two days.

If you want to win, then wait until the movie is released and I will talk to them slowly. "

"Loyal Liver and Righteousness" was a box office hit, and the price of the distribution rights in the two countries was only 500 million more. If the box office was mediocre, then it would be good if the price of the distribution rights in the two countries was discounted by half.

Wan Qingshan is not a gambler. No matter how confident he is in "Loyal Lives and Righteousness", he will not bet on the movie's box office success.

There are too many reasons that affect the box office. In addition to the quality of the movie, publicity, release, film scheduling, and the above policies will all affect the box office.

Therefore, no one knows how the movie will fare at the box office before it is released.

Therefore, Wan Qingshan did not hesitate and immediately replied, "Mr. Zhang, in my opinion, sell it at this price.

Of course, it also depends on what your opinion is. After all, this is a movie we jointly invested in. "

Zhang Zhao said without thinking, "Like Director Wan, I also want to sell it at this price."

For Zhang Zhao, "Loyalty Liver and Righteousness" was a box office hit, and the price was only a few million more, so it was better to receive the money safely first. "Mr. Zhang, since we have the same opinion, let's sell it at the price discussed now."

"No problem, then I will make a good contract with them in the next two days. When the time comes, Director Wan, you can come over and sign the contract." Zhang Zhao replied with a smile.

"Okay, Mr. Zhang, please contact me when the time comes."

Immediately, Wan Qingshan talked about what he had thought of before,
"Mr. Zhang, when negotiating the contract, you have to ask them to do one thing."

On the other end of the phone, Zhang Zhaowei was stunned for a moment and asked blankly, "What's the matter?"

"After the movie is released, let them tell the media that the last fight scene in "Loyal Lives and the Brave" will become a textbook for action scenes in the Japanese and Korean film industry."

When Wan Qingshan was thinking about road show arrangements, he was thinking about how to promote the action scenes of "Loyal Liver and Brave" as much as possible.

This thought made him suddenly think that in the future, the American police academy will include Donnie Yen's stick swing in the street fighting scene of "Slaying the Wolf" as news in the teaching field.

No one answered the news directly, so Wan Qingshan didn't know whether it was true or not. However, the news made good use of the Chinese people's self-improvement and made Zhen Zidan even more popular.

Therefore, Wan Qingshan thought that he could not make up news collected by the American police academy, but he could make up news about Japan and South Korea.

Let Japan's Toei Company and South Korea's CJ Company come forward and say that the fight scenes in "Loyal Lives and Heroes" were used as teaching materials for action scenes in Japanese and Korean film festivals.

The fight between Zhang Jin and Tony Jia is also very exciting, and the news will not make the audience feel outrageous. In addition, this was said by someone from a Japanese and Korean company, so the audience will not doubt the authenticity.

Wan Qingshan's words made Zhang Zhao stunned for a moment, and then he exclaimed in shock, "Director Wan, your idea is brilliant. Let them say such a sentence and let the newspapers report it. It can be worth millions." The publicity fee.”

Now is the time when the culture of worshiping foreigners is at its strongest. Once this news spreads, it will definitely add tens of millions to the box office of "Loyal Liver and Righteous Bravery".

Immediately, Zhang Zhao calmed down again. He hesitated and asked in a low voice, "Director Wan, if this is exposed, it will have a great impact on your reputation."

Zhang Zhao originally didn't want to say this. For the sake of the box office of "Loyalty Liver and Righteousness", Wanqingshan's reputation will be ruined, and it has nothing to do with Enlight Pictures.

But he thought that Enlight Pictures signed a five-year contract with Wan Qingshan, and Wan Qingshan’s reputation was already bad in the first year, which would definitely have a great impact on the box office of subsequent movies, so he mentioned this.

"Mr. Zhang, please tell them not to be so absolute and just simulate it.

When you ask a reporter to report, ask the reporter to be a little more biased when writing, giving the audience a hint that the fight scenes in "Loyal Liver and Righteous Brave" will definitely be used as action drama textbooks by the Japanese and Korean film industry.

Even if it is exposed by then, it will only be a bit subjective in the reporter's reporting, and it has nothing to do with me. "

Zhang Zhao understood everything now, and he immediately praised, "Director Wan, I really should let the publicity department of Enlight Pictures study with you for a while."

"Mr. Zhang, you are joking, this is just a whim." Wan Qingshan said modestly.

Thinking that there was an idea to promote "Loyal Liver and Righteousness" on entertainment news programs before Wanqing Mountain, and now there is such an idea, Zhang Zhao couldn't help but sigh,

"Director Wan, you come up with random ideas one after another. If the publicity department of Enlight Pictures can have a little inspiration from your whims, then Enlight Pictures' publicity and distribution capabilities will definitely become the best in the industry."

"Mr. Zhang, Mr. Zhang, please stop praising me."

Immediately, Wan Qingshan changed his tone and said seriously, "Mr. Zhang, this matter is a small matter for Toei Company and CJ Company. They should agree. But you have to make a contract with them to prevent them from breaking the news in the future. .”

How about a contract for this kind of thing?Zhang Zhao suddenly felt doubtful.

In the next moment, Zhang Zhao understood what Wan Qingshan meant and asked him to sign a contract with the Japanese and Korean companies. The contract was signed in his name, Zhang Zhao, and had nothing to do with Wan Qingshan.

In the future, even if reporters or people from Japanese and Korean companies reveal the truth.

Well, Wan Qingshan can also say that this is a fake created by Enlight Pictures for publicity, not Wan Qingshan.

Zhang Zhao was not angry at Wan Qingshan's approach.If he were in Wanqingshan's position, he would be more secretive. He would not even make direct calls, but would find someone to pass the message in between.

"Director Wan, don't worry, I will handle this matter properly and won't involve you."

Although Zhang Zhao was not angry, but in order to show that he was not a fool and Wan Qingshan did not want to fool him, he deliberately added an accent to the words 'it involves you'.

After hearing this, Wan Qingshan was not embarrassed. He smiled heartily and said, "Okay, Mr. Zhang, I'll trouble you about this."

"Okay, Director Wan, I'll make arrangements right away, and I'll make an appointment with Toei Company and CJ Company to discuss the contract tomorrow."

"Thank you for your hard work, Mr. Zhang."

After hanging up the phone, Wan Qingshan held the phone and thought about it for a while, then called Li Yancheng.

"Brother Cheng, I need you to hype up the popularity of "Loyal Liver and Righteous Brave" on the Internet, especially the last fight scene. You can hype it up with the most exciting fight scene in film history."

Li Yancheng was stunned for a moment and asked in a low voice, "Qingzi, is this the most exciting fight scene in film history going too far? Once this topic gets stirred up, fans of Cheng Long and Jet Li may attack us or even boycott us." "Loyalty to the liver and righteousness to the bravery."

Wan Qingshan suddenly frowned, not because of the resistance from fans of Cheng Long and Li Lianjie, but because Li Yancheng did not understand the online hype thoroughly enough.

"Brother Cheng, when you use hype to promote a movie, the biggest fear is that it won't be popular. No matter what kind of popularity it is, as long as there is popularity, with guidance, this popularity can be converted into box office.

And where does the popularity come from? It comes from controversy and abuse.

Think about the previous promotion of "The True Meaning of Love". I asked you to both praise and criticize. This is controversy.

Only in this way can the emotions of people on both sides be aroused, and they will spontaneously post to argue, and the heat will become higher and higher.

Insults take advantage of people's curiosity to watch.

If a movie is criticized by many people online, they will be curious and click on the post to watch the fun.

I let you use the gimmick of the most exciting fight scene in film history to hype it up, just to cause fans of Cheng Long and Jet Li to scold you.

Also, the most taboo thing about hype is all praise, all praise.

Then people will not have the mentality of watching the excitement. After watching it twice, they will not continue watching. This kind of publicity method is the most useless.

Of course, this is just part of the hype and publicity, and needs to be guided later.

Especially the heat caused by verbal abuse must be channeled well. If it is not channeled well, it will have the opposite effect. "

Wan Qingshan's words made Li Yancheng lose all his confidence.

After organizing several trolls to hype things up on the Internet, Li Yancheng felt that it was easy to stir up news online, and he couldn't help but feel a little proud.

But after listening to Wan Qingshan's words, Li Yancheng discovered that online hype is not just about posting.

After adjusting his mood, Li Yancheng, who was a little frustrated, asked,
"Qingzi, I understand a little bit. But how should I guide after this abuse? The most exciting fight scene in film history is to pull Cheng Long and Jet Li away. No matter how you guide, their fans will probably not watch "Loyalty" Be brave."

"Fans of Cheng Long and Jet Li all have mental filters. In their opinion, martial arts films made by anyone other than Cheng Long and Jet Li will definitely not look good.

They would not watch "Loyal Liver and Righteousness", so I didn't think about guiding them.

Cheng Long and Li Lianjie are very famous. Once the topic becomes popular, almost all netizens will come to watch. I want to guide these netizens.

As for how to guide, Brother Cheng, I have my own plans in this regard, and I will let you know when the time comes. "

Li Yancheng was curious about what method was used, but since Wan Qingshan said so, it was hard for him to ask further.

"Qingzi, no problem. I'll start posting posts about the most exciting fight scenes in movies and TV shows tomorrow. I'll start to get excited about them after the movie premieres."

"Brother Cheng, you don't have to wait until the premiere day to start the hype. The hype will start tomorrow."

Li Yancheng doesn't understand why Wan Qingshan wants to start promoting it tomorrow. "Loyalty Liver and Righteousness" has just premiered, and not many viewers have seen it. If it is promoted now, it will look fake.

But Wanqingshan asked so, and Li Yancheng knew that his position was just a person who does things, and people who do things don't need to ask so many questions.

"Okay, then I'll start frying tomorrow."

"Well, Brother Cheng, that's it for now. I'll contact you if I have anything to do."

After hanging up the phone, Wan Qingshan thought about a series of preparations in his mind, and when he felt there was nothing wrong, he went to bed.

(End of this chapter)