I am a director, but I have the skills of an actor

Chapter 256 Movie Peripherals
People like Wang Zhongjun move very quickly, and making money is all about being fast.

When Wan Qingshan returned to Shenzhen, they had already set up a framework and negotiated with actors who would be releasing movies in the near future on the distribution of movie peripherals. At the same time, they were letting the OEM factory seize the time to produce peripherals.

As soon as they did this, it spread completely in the circle, and they also knew that this method was proposed by Wan Qingshan.

All the artists in the circle thanked Wan Qingshan in their hearts. This operation gave them another income channel.

Then, the next day, Ma Huateng called Wanqingshan.

At noon that day, Wan Qingshan, Ma Huateng, and Ren Yuxin had dinner in the hotel box.

Halfway through the meal, Ma Huateng changed the subject and said, "Director Wan, I'm really sorry. I didn't understand the movie peripherals you mentioned earlier, which resulted in me missing out on the cooperation.

But in the past two days, Mr. Ren discovered that this was a big development direction.

I know that at that time, Director Wan, you approached me for cooperation, but I refused, and you even blamed me for this. "

"Mr. Ma, you are not from the film industry, so it is normal to be unclear."

Ma Huateng smiled and gestured to Ren Yuxin with his eyes.

"Director Wan, look, can we still cooperate on movie peripherals now?" Ren Yuxin asked.

“Of course, to be honest, if we want to develop movie peripherals, we still need a stable promotion channel.

If artists are asked to go off stage to promote promotions too many times, it will annoy fans.

With Penguin's publicity channels, artists only need to cooperate with the promotion a little each time without overdrafting fans' support for the artists. Only in this way can they last long. "

The idea that Wan Qingshan gave to Han Sanping and the others was actually no different from a celebrity's live broadcast to bring goods.

This method of cutting leeks will be novel to fans for the first time, but after a few times, except for those idiot fans, other fans will be annoyed and feel that their idols are too eager to make money from them.

But with the Penguin channel, artists don’t need to recommend too much. Although the sales for a while are not as much as the artist’s subsequent promotions, it can avoid overdrafting the support of fans and keep the flow flowing.

The smile on Ren Yuxin's face instantly became more natural. Although he felt that the fans were tired of the artist's promotions too many times, so he could just praise another artist again and turn the artist into an assembly line product.

But these are minor differences of opinion. As long as Wan Qingshan can continue to discuss cooperation, there will be no problem.

"Director Wan, since you think we can still cooperate, how about we find a time to call Mr. Wang from Shangguang and talk about it together?"

"No problem, Mr. Ren, maybe tomorrow.

In September, I have to go to Los Angeles to film. There is only a little more than a month left, so I have to get things done as soon as possible. "

"Okay, Director Wan, then tomorrow."

Wan Qingshan nodded slightly, then looked at Ma Huateng and talked about the business he had planned before.

"Mr. Ma, Penguin is also the major shareholder of Qingshan Media. I have a business related to Qingshan Media that I would like to discuss with you."

"Director Wan, tell me." Ma Huateng replied curiously.

"That's right. I think Qingshan Media's business is a bit messy. I want to completely spin off Qingshan Publishing Company. I don't know, Mr. Ma, what do you think?"

A glimmer of light flashed in Ma Huateng's eyes under his gold-rimmed glasses.

Before, Qingshan Distribution Company developed independently, and there was news in the film and television circles that Wan Qingshan was ready to quit and wanted to replace Zhang Zhao.

But in the past six months, there has been no movement in Wan Qingshan. Zhang Zhao is still the chairman and general manager of Qingshan Media, so everyone's suspicions have been dispelled.

But Wan Qingshan proposed to spin off Qingshan Publishing Company, so he still wanted to replace Zhang Zhao?

After Ma Huateng's thoughts flashed for a moment, he said, "Director Wan, Qingshan Media, although Penguin is the major shareholder, Penguin will not interfere with the management, and I have no objection to this.

However, Director Wan, I want to ask you, are you planning to remove Mr. Zhang, Chairman and General Manager? "

"No, Mr. Zhang has done a good job. Why would I want to remove him? I just see that Qingshan Media's business is a bit messy and want to make adjustments."

As for Zhang Zhao, Wan Qingshan had thought about deposing him before.

By deposing Zhang Zhao, he wouldn't have to go through so much trouble and have to think of ways to spin off the publishing company.

But Zhang Zhao owes a lot to Qingshan Media’s success.

Removing Zhang Zhao and his reputation don't matter to him, but there will be great turmoil within the company.

Also, he couldn't find the right person to take over from Zhang Zhao.

Ma Huateng frowned slightly, "Director Wan, if you don't plan to remove Mr. Zhang, then I advise you that there is no need to spin off the publishing company.

Such a big adjustment will not only arouse suspicion within the company, but also cause Mr. Zhang to have other ideas.

This is not a good thing for Qingshan Media! "

Seeing Wan Qingshan's thoughtful expression, Ma Huateng continued, "Director Wan, if you really want to get your rights back, just go ahead and remove Mr. Zhang.

If you want to remove Mr. Zhang, Penguin will definitely vote for it.

But since you don’t want to remove Mr. Zhang, I advise you to let Mr. Zhang continue to be in power. Only then can the entire Qingshan Media Company be united. "

Wan Qingshan came back from his thoughts and said, "Mr. Ma, thank you for your advice, I will think about it carefully.

Just pretend that I didn’t say that about the separation of the distribution company. "

"Haha, Director Wan, in running a company, as long as it does not affect the overall situation, sometimes you have to turn a blind eye. When the water is clear, there will be no fish. This is an eternal truth."

Since he did not want to remove Zhang Zhao and wanted to glass the distribution company, Ma Huateng thought that Zhang Zhao was making money from Qingshan Media, so Wan Qingshan wanted to reduce Zhang Zhao's power.

Making money doesn't matter to Ma Huateng. As long as you make 100 yuan, but you can make 1 yuan for the company, you are welcome to make money.

Now under the control of Zhang Zhao, Qingshan Media is developing well. Last year, the company's annual profit was more than 5 million, and its performance was the No. 1 film and television company.

If you can achieve such an astonishing profit, then just let Zhang Zhao make some money and regard it as Zhang Zhao's hard work.

After the discussion was over and the meal was over, Wan Qingshan went home.

After returning home, Wan Qingshan kept thinking whether he should do what Ma Huateng said, since he didn't want to depose Zhang Zhao, then don't do anything to Zhang Zhao.

But Wan Qingshan was afraid that over time, Qingshan Media Company would become Zhang Zhao's company.

Wan Qingshan thought about this for a long time, thinking that after Chen Yumo came back, he found Wan Qingshan sitting there thinking.

"Qingshan, what are you thinking about? Did Ma Huateng tell you something again?"

"what!"

Wan Qingshan came back to his senses and uttered a startled sentence before his consciousness received Chen Yumo's words.

"No, Ma Huateng just mentioned to me about the movie collaboration.

I was just thinking about whether to remove Zhang Zhao!
Didn't I tell you before that Zhang Zhao plans to erase my mark from Qingshan Media. I'm worried that if this continues, Qingshan Media will become Zhang Zhao's Qingshan Media. "

Chen Yumo put on slippers and walked over, sat down and said,
"Well, didn't you say that you would reduce Zhang Zhao's power and spin off the publishing company?
Why, I have a new idea! "

"I proposed to Ma Huateng today to divest the distribution company, but he said that either Zhang Zhao should be dismissed directly, otherwise the divestiture of the distribution company would affect the internal status of Qingshan Media."

Chen Yumo frowned, thought for a moment, and then said, "What he said makes sense. Removing Zhang Zhao will definitely cause turmoil within the company.

With Zhang Zhao's control over the company, unless you take charge personally, no matter who you find to take over, it will be difficult for the company to operate normally for a while. "

"I know too, so I also have a headache. I am worried that Qingshan Media Company will become Zhang Zhao's Qingshan Media Company in the future, and it is difficult to remove him." Chen Yumo couldn't think of what to do about this problem, so she could only kneel on her side on the sofa , give Wanqingshan gentle temples.

After rubbing it for a few times, Chen Yumo suddenly said, "Qingshan, it depends on what you think. If you regard Qingshan Media as your lifelong career, then directly remove Zhang Zhao and come back from Hollywood to take charge of Qingshan Media Company yourself.

If you don’t regard Qingshan Media as your lifelong career, then don’t worry about the name of Qingshan Media Company in the future! "

These words made Wan Qingshan's already frowning brows tighten into a ball.

A lifelong career!
Wan Qingshan really didn't think that far ahead. He only wanted to develop the company without being coerced by capital into a tool man.

but now,,,,,
Chen Yumo saw that Wan Qingshan didn't answer, and she didn't ask what you thought.

For her, it doesn't make any difference whatever Wan Qingshan decides if he's not with her.

The next day, Wang Changtian flew to Shenzhen, and Wanqingshan picked him up and headed to Penguin Company.

This time, it was not Ma Hua who offered the interview, but Ren Yuxin.

Yesterday at the dinner table, Ma Huateng said that Ren Yuxin would be in charge of Penguin's entertainment business from now on.

The cooperation talks went quite smoothly, and it was finalized within three days!
Establish a new company specializing in film and television peripherals.

The film and television peripherals of the three companies are all authorized to be operated by the new company, and the new company takes 30% of the profits.

In the future, if an outside company finds a new company to operate movie peripherals, it will take 40% of the profit!

After the company is established, it will develop a physical entity and will not find an OEM. It will set up its own factory to control quality. The investment will be relatively high, with an initial investment of [-] million!

Penguin accounts for 40%, Wanqingshan and Wang Changtian each account for 30%, and the company is run by Penguin.

After spending another two days registering the new company, Wan Qingshan called Zhang Zhao.

The first movie peripherals operated by the new company are not new movies, but old movies - "Jingjue Ancient City"!
As the first and only Chinese-language film in China to have a box office of more than [-] billion, "The Ancient City" must have many movie fans, and since there are so many book fans, peripherals will be easier to sell.

In addition, in "Jingjue Ancient City", there are many prop models that can be made. Unlike other movies, they can only do character commercial operations, selling towels, pillows, water cups, etc.

Regarding the peripherals of the first movie, Wan Qingshan and Wang Changtian did not let go.

There was no way to just let it go, there was really too much to do.

The theater chain needs to send someone to negotiate. After all, it cannot rely solely on online sales, and the theaters must also put physical goods.

How much should actors be divided into role models and role commercial operations?

"Jingjue Ancient City" is an adaptation of a novel. How much of the share will be given to the author of the novel?These have to be discussed over and over again.

In addition, the models of characters and props, as well as the products, pricing, and costs of the character's commercial operation must all be considered.

To do a long-term business, pricing is very important.

If it's too high, buy it once. If you were fooled last time, you won't buy it again.

If it’s too low and it doesn’t make money, then there’s no point in doing it.

Wan Qingshan and the other three haven't agreed on anything yet, but they are already selling movie peripherals outside.

"Wu-Tang" and "The Lost Bullet" were released, and a number of artists began to promote them on Weibo.

Due to time constraints, they have not yet reached an agreement with theaters, so they only sell online and put a link to the online store on Weibo.

These movies all have popular stars starring in them, and they have a lot of fans, especially Yang Mi.

She has a lot of fans, and she has appeared in several movies. She posted several sales promotion posts on Weibo and even posted videos to promote sales. During the road show, she also used the media to promote sales, and then - she sold 600 million on the first day. sales!

On the first day, her character peripherals alone sold 600 million, which was higher than the first-day box office of "Wu-Tang"!

Such a strange phenomenon has shocked the film and television industry. Many people feel that there is no need for a movie around this movie, as long as the star has many fans!

But on the second day, it couldn’t be sold, only 120 million!

The people who were crazy about 600 million calmed down a little.

But only bosses like Wang Zhongjun are calm. Artists are still crazy. With 600 million, Yang Mi can earn at least 100 million.

Even if the sales were only 100 million or even hundreds of thousands per day, Yang Mi would still be able to earn tens of millions in a year.

What's more, every time a new movie is released, it can stimulate a wave of excitement. When there are more varieties of movie peripherals, the sales volume may be even greater.

After all, in one year, I earn more from movie peripherals than from the film's salary!
As a result, artists who didn't particularly care about it began to promote it like crazy.

The considerable profits brought by the movie peripherals made Wang Changtian anxious.

He left all the decisions on profit sharing and pricing to Wan Qingshan and Ren Yuxin. He personally went out to negotiate with the theaters to proceed separately and speed up the progress.

It wouldn't be faster if they were done separately. Ren Yuxin called a group of people from Penguin Video, and Wan Qingshan asked Chen Yumo to call a group of people from Chen's company to help him, but it was still very slow.

The matter was too trivial, and there were no examples for reference. Every point had to be discussed for a long time and considered over and over again before it was settled!
It took me until almost the end of August to get everything done!
The reason why it took so long to complete was not because of trivial issues such as pricing and finding an OEM. These trivial issues were settled slowly and took more than half a month.

It took so long to get it all done entirely because Penguin has a big heart.

I didn’t want to use Taobao to sell, but Paipai.com didn’t work anymore, so I rebuilt an APP specifically for selling movie peripherals. That’s why it took so long.

It’s been delayed for so long, but Penguin’s publicity efforts have been sufficient.

On August 8, the 'Dianji' APP was launched, selling peripherals of the movie "Jingjue Ancient City". Entering the cloud ticket purchase interface is the web promotion and link of the 'Dianji'.

Both Penguin and WeChat have 'Dianji' entrances, and they also use their news promotion APP!

The movie peripherals of "The Ancient City" were promoted through Penguin Channel, plus Chen Kun, Zhao Liying and others promoted it on Weibo.

On the first day, more than 280 million were sold online, and more than 40 were sold offline, for a total of 330 million!

330 million, even less than Yang Mi's sales in one day, but Wan Qingshan and Ren Yuxin were not disappointed at all, but very happy.

They are taking the long-term approach. Actors like Chen Kun and Zhao Liying, Wan Qingshan specifically asked not to promote too much, just send a promotional slogan with a link to the "Electric Collection".

The actors are not heavily promoted, and apart from the models, the prices of the other products are only one or two yuan higher than the price of ordinary items!

The peripherals around Yang Mi's character are completely cut from leeks, which are several times more expensive than ordinary items.

Calculating the sales volume, on the first day, the sales of "Jingjue Ancient City" peripherals were several times more than those of Yang Mina's character!
"The Ancient City" is an old movie. The fact that it sold 300 million on the first day shows that movie peripherals can be done.

Wan Qingshan was also relieved. In his original life, domestic movie peripherals were not developed at all. When he asked Ma Huateng to make movie peripherals, he just wanted to use it to spin off Qingshan for distribution.

He is actually not optimistic about whether movie peripherals can be made, after all, they have never been made in his previous life.

But when things developed, Han Sanping and the others asked him to talk about the operation, and Ma Huateng talked about cooperating with movie peripherals. He was just rushing to put it on the shelves, so he did it.

He felt very unsure, but looking at the current situation, he seemed to be able to do it.

Although more than 300 million of these 200 million are character commercial products, not many models are sold.

But as long as it can be sold, it means that there is a market for movie peripherals in the country. With their pricing and costs, they can guarantee that they will not be killed by piracy, so they can do it for a long time.

The next day, the peripherals of "Jingjue Ancient City" sold more than 400 million!
The second day was higher than the first day. The 'Electric Collection' was really started, so there was no need to worry at all.

Then, Wan Qingshan contacted Zhang Zhao and Li Yancheng to negotiate with the investment company of the old movies they had shot before. After the negotiation was completed, all peripheral operations of the movies there were authorized to 'Dianji'!
Then he got on a plane and flew to Los Angeles.

(End of this chapter)