I am a director, but I have the skills of an actor

At [-] a.m. the next day, an exchange meeting on foreign film and television production will be held!

There were very few spectators at this exchange meeting. Although it was open to the audience, there was actually no window for selling tickets.

A few spectators came in with tickets through connections to listen and play.

At the exchange meeting, most of them were media reporters and people from the film and television industry.

This exchange meeting was also nonsense. Wan Qingshan sat in the audience and listened to a few people talking, but there was not a single interesting word, which made him doze off.

Just when he was about to turn around and chat with Ren Zhonglun to kill time, Xu Yuanxiang came on stage, and his first words cheered Wan Qingshan up.

“The bosses just now explained almost all aspects of film and television production thoroughly.

As for me, I originally worked on the Internet, and my understanding of film and television is still at the beginning, so I won’t talk about film and television, so as not to make everyone laugh.

Let me talk about other things, maybe because I come from the Internet and am particularly sensitive to data.

I asked Alibaba Pictures to make statistics on commercial blockbusters in recent years. The average investment, well, is about 4000 million.

An investment of 4000 million is really a lot.

But why are there so many blockbusters that the audience says are terrible?
This is bad, not because the plot is bad, but because the graphics are bad.

The reason may be known to many of my colleagues in the film and television industry, but the audience certainly doesn’t know it.

Alibaba Pictures has done various statistics for this and found that in many film and television projects, the remuneration of the leading actors and directors accounts for 60% of the total investment.

Even, for some movies, a director's remuneration accounts for 80% of the total investment! "

Everyone immediately looked at Wan Qingshan. 80% of the total investment was the director's remuneration, and that could only be Wan Qingshan's "The Exploding Drummer".

In the Chinese film and television industry, there is only such a strangely invested movie, but it won the Oscar for Best Foreign Language Film.

Wan Qingshan rolled his eyes in his heart, Xu Yuanxiang was so damn troublesome, and he didn't ask for a sky-high price. His director's fee was the market price!

“In Hollywood commercial films, the remuneration of stars and directors is usually between 30% and 40% of the total investment.

From the comparison of this data, our actors and directors are paid too high. It is no wonder that the audience thinks some movies are too bad.

There is no other way, there is only such a small amount of money in total, and the actors and directors take so much, so they can only save in other ways.

The problem of investment allocation is not limited to film production, but TV series production is even more exaggerated. In many cases, 70% of the investment in a TV series is given to the director and actors.

Dear bosses, for the healthy development of the film and television industry, I call on everyone to try to keep the remuneration of actors and directors slightly lower when making movies, and put more funds into movie layout, special effects, and props.

Stop making shoddy movies. If this continues, the audience will be completely disappointed in Chinese movies! "

Xu Yuanxiang looked worried about the future of Chinese film and television on the stage. His words seemed to be for the good of Chinese film and television, but most people in the audience curled their lips inwardly and looked at him with disdain.

It’s okay for you, Xu Yuanxiang, to act worried and tragic for the sake of Alibaba Pictures’ reputation, and to deceive outsiders.

But the people in the audience are either colleagues in the film and television industry or media reporters, and they all know the inside story.

Nowadays, even under the "salary limit", the remuneration of stars and directors is still skyrocketing. Most of the credit is not due to your Internet companies, which use money to pave the way and use money to hit people. Then the remuneration of artists and directors does not skyrocket. Strange.

You pushed up their remuneration, and now you, Xu Yuanxiang, are pretending to be a good guy again!

Damn it, if it weren't for the fact that you are Ali's man, I would have scolded you.

After Xu Yuanxiang steps down, it's time for Wan Qingshan to step up.

Originally, Wan Qingshan had made a rough draft in his mind and just said a few perfunctory words, but Xu Yuanxiang's words hit him!
Although he didn't care what others said about him, a normal person would feel uncomfortable if he said it in front of him.

Wan Qingshan is a normal person, so after he came on stage, he put all the drafts in his mind behind him.

“The previous few have talked about all aspects of film and television production, but if I say more, it will seem too repetitive.

Internet+ has been very popular in recent years. As for me, I will follow the trend and talk about Internet+ film and television.

Although I don’t know much about the Internet, I think I am still qualified to say a few words about how film and television use the Internet. "

Wan Qingshan paused, looked at Xu Yuanxiang, and continued,

"Speaking of this, I can't help but want to make a few digressions. Now some companies are shouting Internet + film and television, which makes the audience feel very novel.

But some companies talk so vaguely that no one understands what the Internet + film and television will be. "

Everyone in the audience immediately looked at Xu Yuanxiang with playful eyes.

Although the three major Internet companies have all entered the film and television industry, only Alibaba Pictures has been making high-profile claims about Internet + film and television.

But when asked how to operate it in detail, Alibaba Pictures just talked a lot and confused people, and did not say how to operate it in detail.

Wan Qingshan's words were directed at Xu Yuanxiang!

"This is just a digression out of my thoughts. Now let's get back to the topic and talk about Internet + film and television.

Regarding games and theme parks that are an extension of Internet + film and television, I don’t understand these aspects, so it’s no longer a joke. I’ll just talk about Internet + film and television.

The Internet + film and television that I understand should be the integration of film and television production, promotion, and release with the Internet.

In film and television production, the Internet has big data, which allows us to understand what types of movies most audiences like, and then we can produce films and television programs that cater to the audience's preferences. "

Xu Yuanxiang didn't care at first, even if Wan Qingshan came to him, he didn't care, but these words made his eyes change.

At the beginning of this year, Alibaba Pictures discussed at a meeting that it would control its own films, use big data to replace pre-production research in Hollywood, and use big data to select film and television themes that audiences like. This coincides with what Wan Qingshan said. !
Wang Zhonglei and others also became more serious in their demeanor. Although they did not understand the Internet, they had heard the word big data all the time in the past few years and understood what it meant.

Using big data to select film and television themes that audiences like is absolutely feasible!

“Pandering is only the first level. The second level, I think, is to use the Internet to turn passivity into initiative.

Turning passive into active is not particularly easy to explain. Let me use an analogy. It is like Double Eleven. Taobao created this e-commerce festival to attract viewers to shop on Taobao on this day.

Then film and television can also let the Internet promote Valentine's Day, guide the audience, and produce a Valentine's Day movie or TV series specifically.

You don’t even need to promote a specific holiday, just let the internet create the buzz.

Women's safety issues, migrant workers' salary issues, tourism issues, housing prices, etc. Then we can make movies and TV shows based on these hot topics that arouse public concern.

This is my idea on how to combine Internet + film and television in terms of production. "

Everyone in the audience looked solemn. Not to mention people like Xu Yuanxiang and Wang Zhonglei, even the media reporters could understand how powerful this combination was.

If the operating methods described by Wan Qingshan are followed, almost every movie and TV series will be able to make a stable profit, turning the high-risk film and television industry into a low-risk industry, or even zero risk.

This is not about changing the structure of the film and television industry, but it can change the entire film and television industry!

The most solemn person is Xu Yuanxiang. Alibaba internally only thinks of using big data to produce movies and TV shows that cater to the audience, but Wan Qingshan actually thinks of guiding the audience. He is worthy of being the Internet + No. 1!
Wan Qingshan is so great in Internet + film and television, but he is also a collaborator of Penguin, which makes Xu Yuanxiang feel terrible!
Needless to say, after the meeting is over and Wan Qingshan's words spread, Penguin will definitely contact Wan Qingshan immediately to further deepen cooperation with Wan Qingshan.

Penguin’s big data and channel capabilities, as well as Tsingshan Media’s production capabilities, are fully capable of producing films and TV shows that guide audiences.

"The combination of publicity is relatively simple. Big data can understand what types of movies and TV shows the audience likes, so we can push them by categories. Which audiences like which genres? Just push according to the audience's preferences.

As for the combination of release, I mentioned it to Mr. Ma of Penguin before.

After the movie is released, once the box office enters a period of decline, it will enter the broadcast platform for a month of paid broadcast. "

After Wan Qingshan and Wang Changtian flew to Shanghai to discuss movie peripherals with Ma Huateng, Penguin Video immediately cooperated with Guangguang and Qingshan Media for the release.

Once movies from Enlight and Tsingshan Media enter a box office slump in theaters, they are immediately put on the Penguin Video platform for paid viewing. Although the revenue is not much, it is also a stable revenue channel.

Later, Wang Zhongjun, Jia Hui and others followed suit and signed cooperation with major video platforms. Once the movie entered a period of decline, it would be broadcast on the video platform.

Everyone knows this operation, so there is nothing surprising.

Originally, everyone thought that Wan Qingshan had finished speaking and was getting ready to come down.

But Wanqing Mountain really refused to come down, and his expression became serious.

"I think many people may agree with the Internet + film and television I just mentioned. After all, the operation I just mentioned is very simple and can greatly reduce the risks of film and television production.

In fact, the operation I just mentioned occurred to me a few years ago.

Therefore, in terms of release, Qingshan Media has already cooperated with Penguin.

But why have I never done the combination of Internet + film and television in production and promotion?
This is because the combination of Internet + film and television production confuses me.

What am I confused about?

I'm confused, what does this combination mean to the audience?
From the hot topic to the production of the movie, the audience didn't know anything. They just suddenly saw, hey, what a coincidence, a movie that I am interested in actually appeared.

If I really want to do this, then what do I think of the audience?The toy that I played around with?

So I have always been confused. Is the Internet + film and television that I think of right or wrong? "

When everyone in the audience paid no attention, Wan Qingshan stood up, glanced at everyone, and continued,

"I don't know if it's right or wrong, so I brought it up because I thought there are many capable people in the film and television industry.

Therefore, I just took advantage of this exchange meeting to discuss it with you and see if I can solve my confusion.

I wonder if anyone can help me out? "

No one in the audience spoke.

Internet + film and television has been proposed for almost two years, but its operation is only a rough application in publicity.

That's it, Wan Qingshan is still the leader, so there is no theory to talk to Wan Qingshan.

And they all felt in their hearts that Wanqingshan's operation was very good and the risks were greatly reduced.

But they don’t dare to say it so clearly. If they say this, they will agree that it is right to treat the public as a toy to play around with. Then do they still need the reputation?Seeing that no one spoke, Wan Qingshan didn't force anyone to speak up. He smiled and said,

“In fact, I asked many bosses of Internet companies more than a year ago about this question.

More than a year ago, I was also at the Internet + Exchange Conference in Shanghai, and I happened to be there.

At that time, Mr. Ma from Alibaba, Mr. Ma from Penguin, and a number of CEOs from Internet companies were there. I asked them about Internet+, whether it is the Internet that is the main focus, or the industry behind the +.

I asked about the priority because at that time I had already thought of the Internet + film and television operation I just mentioned.

I asked, just to clear up my confusion.

At that time, Mr. Ma of Alibaba told me that there was no distinction between priorities and they were integrated with each other.

At that time, I believed it. Mr. Ma founded a company as big as Alibaba and had such a deep understanding of the Internet. His views should be correct.

But for more than a year, I have been thinking, how to integrate them?
But I thought about it and couldn't figure it out. Then I looked at the development model of Internet companies after entering the film and television industry. I suddenly felt that Mr. Ma was not necessarily right. Internet + film and television still have to be prioritized.

The development model of the Internet entering the film and television industry, like science and engineering, pays special attention to data.

They seem to use a set of data formulas to roughly calculate how much box office they can get based on how many celebrities have fans and how much promotion they have received.

Well, with this set of data formulas, there seems to be no risk. As long as you use a set of formulas and control costs, you can make money.

Haha, it sounds magical. With this set of data formulas, the high-risk film and television industry has instantly become a zero-risk industry.

I have never used this set of data formulas, so I dare not say that this method is definitely wrong.

But I know that if there was Internet + film and television ten years ago, and the Internet was still the mainstay, then no one would invest in my filming of "The True Meaning of Love."

why?

Because looking at the lineup of "The True Meaning of Love" based on data formulas, wow, the director used to be a literary director, and now he actually makes a comedy. The difference is too big, and the director must not be able to make it well.

As for the actors, it’s even more outrageous. Chen Kun, Gao Yuanyuan, Hu Jun, Zeng Li, all TV actors, how can they have box office? The audiences who enter the cinema don’t like to see these people. The audience likes to see Andy Lau and Li Ming!
When I thought about this before, I was really grateful that I was born ten years earlier. Otherwise, I wouldn't be able to stand here because no company would invest in me making commercial films.

I'm thinking about "Loyal Lives, Righteousness" and Director Feng's "Assembly". If we apply the formula, it should be no box office.

Therefore, I think Internet + film and television must be prioritized, and film and television should still be the main priority.

Of course, I can also say with certainty that it is definitely right to focus on film and television. Everything can only be judged by time. "

On the stage, Wan Qingshan turned his eyes slightly, looked at Xu Yuanxiang, and said with a smile,

“Although I think film and television should be the main focus, I am still confused as to whether the film and television + Internet operation I am thinking of is correct.

In addition to treating the audience like toys, there is another point that worries me, and that is the big data that has been mentioned often in recent years.

Speaking of which, when the Internet entered the film and television industry, it was said that the use of big data could help film and television companies produce movies that would be more popular with audiences.

But what exactly is big data?

Big data is particularly powerful and can understand the preferences of the public.

Many couples don’t know each other’s preferences, but big data does.

Big data is so powerful, so powerful that I can’t help but wonder, is big data, big data, actually the public’s privacy?
Using public privacy to make movies that the public likes, I don't know, is it a good thing or a bad thing.

It should be good if the public likes it, but it is also wrong to take advantage of public privacy! "

Xu Yuanxiang stood up quickly and shouted, "Director Wan, big data is not privacy. Big data is just a complex data set. It can help us solve many business problems in society in the past."

Doesn’t big data equal personal privacy?
Wan Qingshan doesn't know either, and he doesn't understand the Internet, but he knows that the guidance of his words will make the public think that privacy is enough.

Xu Yuanxiang told him in front of him that Ma Yun also made trouble for him at the Internet+ conference more than a year ago.

How could he swallow this breath without causing some trouble for Ali?

As for whether Internet companies like Penguin and Baidu will suffer unreasonable disasters, then I can only say sorry. If you want to blame, just blame Xu Yuanxiang. Why should he blame him if it is not the case?

Xu Yuanxiang also knew that Wan Qingshan could not be allowed to describe big data as private, otherwise Alibaba would be in big trouble.

If it triggers public opinion, the entire Internet will be in trouble.

Wang Zhongjun, Ren Zhonglun and others also realized at this time that Wanqingshan was targeting Ali and even the entire Internet.

No matter what, they all admire Wan Qingshan's courage.

Now that the influence of Internet companies is so great, he actually dares to target the entire Internet.

However, isn’t Penguin a partner of Qingshan Media?
Wan Qingshan ignores Penguin. This is big data. In addition, he quit the 'Dianji' before. Is there something wrong with his cooperation with Penguin?
"Mr. Xu, why don't you come on stage? You can speak from below, but your voice can't be heard." Wan Qingshan invited with a smile on the stage.

Xu Yuanxiang quickly walked onto the stage and took the microphone handed over by the staff.

"Wan Dao, big data is not privacy. Big data is a massive data body that can solve many social problems and help society develop rapidly."

"Mr. Xu, Mr. Xu, I don't understand the Internet, so please be simple and clear when you speak."

Without giving Xu Yuanxiang a chance to speak, Wan Qingshan continued,
"Mr. Xu, since you said big data is not privacy, then I want to ask you something.

This happened to me. Some time ago, I was using Taobao, and I just stayed on the page of a teapot for two seconds. In the next few days, Taobao kept pushing teapots to me.

I would like to ask if the Taobao backend is fully aware of every move I make on Taobao. "

Xu Yuanxiang's pupils shrank slightly and said, "Director Wan, I am now in charge of Alibaba Pictures. I am not very clear about the operation of Alibaba e-commerce, but I only know one thing, big data is not privacy."

"Haha, Mr. Xu, if you act like this, we won't be able to talk.

But Mr. Xu, since you can’t explain clearly, please give Mr. Ma a message.

I think it’s not just me who is confused about whether big data is privacy, but the public is also confused. In order to avoid trouble, I would like to ask Mr. Ma to explain to the public the difference between big data and privacy when he has time?
Also, please give a clear answer as to whether Taobao knows every move of each user, otherwise I really don’t dare to use Taobao.

Also, when I installed Taobao, it asked for a lot of permissions on my phone. Can these permissions allow Taobao to know all the information on my phone through the backend? Please give me an answer, Mr. Ma! "

Xu Yuanxiang's eyes looking at Wanqing Mountain were full of hatred. How would Ma Yun answer these questions?

When the time comes, Ma Yun will definitely blame him. Why did you mess with Wanqingshan when you have nothing to do?
"Okay, Mr. Wan, I will definitely pass these questions to Mr. Ma." Xu Yuanxiang gritted his teeth and said with a forced smile.

"Then thank you Mr. Xu, and on behalf of the entire film and television industry, I would like to thank Mr. Ma in advance.

Mr. Ma’s answers to these questions can clear up the public’s doubts, and also allow our film and television industry to safely cooperate with the Internet and engage in Internet + film and television.

Really, Mr. Wang from Huayi, Mr. Yu from Bona, Mr. Wang from Guangwang, etc., all bosses in the film and television industry are filmmakers who respect and love the audience.

They definitely don’t want Internet + film and television to be based on the use of public privacy.

If this problem is not solved, they will definitely not develop Internet + film and television. "

Wan Qingshan's words made Wang Zhonglei, Li Xiaoping and others curse in their hearts.

They are curious about what kind of trouble Wan Qingshan and the Internet will cause, but they definitely don't care. They only know that the method Wan Qingshan mentioned before will definitely work.

They were all ready. After the meeting, they went back to the company and quickly found an Internet company to cooperate with them to produce movies and TV shows using the operations Wan Qingshan said.

But once Wan Qingshan said this, they couldn't do this without waiting for Ma Yun to solve the problem.

Even if it is done secretly, it cannot be concealed. There are no secrets in the entertainment industry. Once the outside world knows about it, the company will become notorious!
The Wan Qingshan who killed a thousand swords was too powerful. His words were difficult for them to refute. They couldn't refute that the boss of their company actually didn't respect the audience, right?

The reporters and media were very happy. They originally thought there was nothing to report on this trip, but they didn't expect that Wanqingshan would cause such a big thing.

Immediately after the meeting, it appeared online.

'Wan Qingshan asked Ali three times! '

'Wan Qingshan asked Ma Yun, is big data public privacy? '

'Taobao is monitoring everything about you? '

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Nowadays, the news industry and newspapers are almost gone. Now it is all about news websites and news portals.

Many of these are subsidiaries of large Internet companies. If Wan Qingshan pointed his sword at Alibaba, it would have a great impact on the Internet and should not have been reported.

But the Internet also has competition, and Wan Qingshan’s words are mainly aimed at Alibaba. Even if it affects the entire Internet, Alibaba will lose 80% and other companies will lose 40%.

Of course, other companies were willing to report on such a comparison, especially Penguin News, which almost broke the screen. It was all about what Wan Qingshan said at the film and television production meeting.

The news flooded the screen, and the audience was also discussing it.

"Oh, I thought it was strange before. I bought a doll on Taobao, and it always recommended stockings and work clothes to me. It turns out this is big data!"

"I have uninstalled Taobao. If it is true as Wan Qingshan said, Taobao's backend knows all the information on my phone, that would be really scary."

"Haha, what do you people have in mind? Even if Taobao knows all the information about you, what's the use? You're a bunch of bastards who move bricks on a construction site."

"Upstairs, I don't allow you to say that you are a little jerk!"

"First floor, is the doll useful? If so, please recommend it to me."

"Big data is the collection of personal information. No wonder I use a smartphone and receive scam calls more frequently than before."

"Anyway, I uninstalled everything from Taobao. By using these software, we are transparent in the eyes of these companies. It's scary to think about it!"

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While netizens were discussing it, Wan Qingshan was having dinner with Ma Huateng and Ren Yuxin.

After the film and television production exchange meeting, Wan Qingshan received a call from Ma Huateng, saying that he wanted to talk to him about Internet + film and television.

Wan Qingshan made an appointment in the capital, and then flew back to the capital the next day.

After landing in the capital, Wan Qingshan didn't even return home, so he went to meet Ma Huateng on an appointment. (End of chapter)