I am a director, but I have the skills of an actor

Chapter 76

""Crazy Diamond", which was released on November 20th, grossed 500 million at the box office within one week of its release.

Why is "Crazy Diamond" so crazy?Its unique multi-line narrative, coupled with a large number of dialects and humorous daily dialogue, does not assume a high profile or pretend to be profound, making the film approachable and approachable. "

"Senior, senior, don't read it, I can't sit still listening to it."

“Haha, this report is too long, and I had a hard time reading it, so I’ll just pick out one key point.

Cough, cough, the total box office of "Crazy Diamond" is expected to reach 5000 million. I think director Feng Xiaogang should be worried. "

"Senior, don't say that last sentence nonsense."

Wan Qingshan put down the newspaper and said with a smile, "I didn't say that, it was written by the newspaper."

"Which newspaper is this? Isn't this harming me?"

Ning Hua picked up the newspaper on the table.After looking at it for a few times, he put down the newspaper.

“Today’s news newspapers write too exaggerated things just to gain popularity.”

He said this, but the smile on his face became more and more obvious, and the smugness in his eyes could not be hidden.

At this time, Han Sanping, who was smiling broadly, put down his tea cup and said, "Although the box office exceeded my expectations, now is not the time to relax.

The film scheduling rate for medium-sized theaters has been raised to 40.00%.I was contacted a few days ago by other theater chains who wanted to show Diamonds.I have promised, the copy has been released, and "Crazy Diamond" will be released in theaters nationwide starting tomorrow.

These are all good things, but there is also bad news, that is, pirated CDs have begun to leak out of the market.In order to grab the box office, Ning Hua, please work harder and take the crew to other cities for road shows to promote. "

The behavior of road shows was introduced by Zhang Yimou's "Hero". Since then, everyone has discovered that road show promotion is very helpful to the box office.

But nowadays, only big directors or blockbusters go on road shows.After all, the actors' schedules and road show expenses are beyond the reach of a small crew and director.

Generally speaking, the promotion of a movie is the same as that of "Crazy Diamond". Before it is released, it will be promoted on TV programs and some magazine news reports.

"Crazy Diamond" originally didn't have a road show, but the box office reached more than 200 million on the first day it was released. Han Sanping couldn't sit still and immediately contacted Ning Hua and asked him to take the crew to a road show to promote it.

Xu Zheng and others knew that the tickets were selling well, so they immediately put aside their work for the road show and followed Ning Hua on the road show.

For a week, Ning Hua ran around Beijing, Shanghai, Guangzhou and Shenzhen, and just came back this morning.

"No problem, Director Han, then I'll contact them and continue the road show tomorrow."

"You should work harder during this break. After the movie is released, I will throw a celebration party for you."

Ning Hua smiled with his face full of wrinkles, "Director Han, I'll go back and get ready first."

After Ning Hua left, Han Sanping turned to Wan Qingshan and said, "Qingshan, continue talking about "The True Meaning of Love", when do you want it to be released."

"The True Meaning of Love" is not a gunfight movie, it is not an action movie, and it does not need special effects.The entire post-production process is just editing, lettering and dubbing. The soundtrack is also very simple, and the post-production is faster than that of "Select".

The finished film was released a week ago and passed the review of the General Administration the day before yesterday.

Wan Qingshan came to see Han Sanping today to discuss arranging the screening of "The True Meaning of Love", but before he could say a few words, Ning Hua came back from the road show and came to see Han Sanping to ask how the attendance was.

Wan Qingshan narrowed his eyes slightly and said with a smile, "Director Han, I want to release it on December [-]th."

Han Sanping's eyes suddenly widened like bells, and he exclaimed in shock, "You want to compete with "A World Without Thieves"."

"A World Without Thieves" is one of the most important movies this year. Han Sanping didn't need to look at the film schedule to know that "A World Without Thieves" will be released on December [-]th.

"Director Han, this is my first time making a commercial film, so I don't have the guts to compete with Director Feng. I really can't find a suitable release time, so I can only choose December [-]th."

"Don't talk nonsense to me. I don't know you yet. You just want to take revenge on Beijing. I'm telling you, don't even think about it. The release of "The True Meaning of Love" and "A World Without Thieves" at the same time will affect the two movies." box office."

Han Sanping, who wanted to expand the film market, firmly refused.

Wan Qingshan did not continue to quibble. He asked, "Director Han, when do you think it should be released? There will be Zhou Xingchi's "Kung Fu" in the back. Is it possible that it will be postponed to next year, but as Ning Hu said before, next year will be released. At that time, I didn’t know what movies would be released.”

Seeing Han Sanping suddenly frowning and looking hesitant, Wan Qingshan rolled his eyes.
"Director Han, otherwise, if the movie is released on December 15th, one week later than "A World Without Thieves", it won't have much impact."

Seeing that Han Sanping was still silent, Wan Qingshan thought for a moment.
"Director Han, you want to grow the film market, but you can't just protect it. If you are not afraid of even a little competition, then such a market will collapse in one fell swoop."

These words made Han Sanping finally speak. He stared at Wanqingshan.
"Qingshan, according to your thinking, you should know that I will not let you and Feng Xiaogang fight in the ring. You deliberately said that it will be released on the same day, but you actually want me to promise to release "A World Without Thieves" one week later, right?"

Seeing that Han Sanping had made it clear, Wan Qingshan nodded.
"Director Han, you have an insight, and I won't hide it from you. My original intention was to delay the release of "A World Without Thieves" by a week.

But Mr. Han, I didn’t lie to you in the next sentence. The protected market will collapse in one fell swoop. "

"I agree with this, so I agreed to release it on December 15th.

Other theaters will definitely be interested in your first commercial film. I will contact people from other theaters and it will be released in theaters across the country at the same time.

Qingshan, if you dare to compete with "The True Meaning of Love" and "A World Without Thieves", you must be mentally prepared.I can only guarantee that the movie theater scheduling rate on the first day of release will be 40.00%. It will be adjusted later based on the box office.As for other theaters, I estimate that the film scheduling rate on the day of release is only 30.00% at most. "

Han Sanping's words brought a smile to Wan Qingshan's face.
"Director Han, this is enough, thank you for your support."

Han Sanping sighed helplessly, "Qingshan, why are you doing this?"

Wan Qingshan knew that Han Sanping was not optimistic about him and Feng Xiaogang competing in the ring, which was normal. After all, he had not proven himself in commercial films, but Feng Xiaogang was already guaranteed to win the box office.

"Dr. Han, you watched "The True Meaning of Love" a few days before it was released. I think you should have seen the finished film of "A World Without Thieves". Do you think the quality of "The True Meaning of Love" is worse than "A World Without Thieves"? ?" Wan Qingshan asked confidently.

After Han Sanping compared the two movies in his mind, he frowned slightly and said,
"In my opinion, the quality of both movies is not bad, but you have to think about a question, what actors are in "The True Meaning of Love", and whether there are Ge You and Liu Dehua in "A World Without Thieves"."

Today, Chen Kun, Gao Yuanyuan, Zeng Li and Hu Jun, the four of them together are not as well-known as Ge You.

"Director Han, there are many big stars in Hong Kong movies, but the box office is not like that.

As I said before, the box office is high because the movie gives the audience a sense of freshness.

Director Han, the example of "Crazy Diamond" is right in front of us. Among the leading actors, only Xu Zheng is somewhat famous, but it is not a box office hit, but it is unique and novel to the audience. "

Immediately, Wan Qingshan changed the topic and said with a sarcastic face, "Of course, I think "A World Without Thieves" will definitely give the audience a fresh feeling. After all, it is Director Feng's transformational work, and it is with a big star from Hong Kong Island. First time working together.

When both movies feel fresh, the stars will have an impact on the box office.But we can pay more attention to publicity to minimize the influence of stars.

"A World Without Thieves" has been promoting non-stop since the filming started. In terms of promotion, "The True Meaning of Love" is now at a disadvantage.Therefore, Director Han, I need your help in publicity. "

Seeing Wan Qingshan's playful face and rolling eyes, Han Sanping couldn't help but feel happy.

"Haha, I can help with news magazines, and I can also contact the TV station. However, Qingshan, Chen Kun and the others are not enough topics. If they promote it, the effect will definitely not be very good."

"Director Han, I will also go on the TV station to promote this time."

After the news about betting on the World Cup passed, several TV stations contacted Wan Qingshan and wanted to interview him, the first Chinese Berlin Best Actor, but Wan Qingshan refused.

Later, the box office of "Selection" reached more than 4000 million, and more TV stations contacted Wan Qingshan, but Wan Qingshan still rejected it.

After winning the Golden Lion Award, basically all TV stations contacted Wan Qingshan, even CCTV, but they were all rejected by Wan Qingshan.

Everyone in the industry knew these things, which made Han Sanping think that Wan Qingshan would not go on TV to promote it.

Han Sanping was stunned for a moment and said with a smile, "If you are willing to go on TV, the publicity effect will definitely be good.

Similarly, I don’t need to waste favors by contacting TV stations. As long as you are willing to appear on TV stations, those TV stations will eagerly hope that you will promote it. "

After Wan Qingshan smiled, he recalled the propaganda methods of later generations in his mind.

"Director Han, I want to edit a trailer of tens of seconds and put it online. Also, I want to buy prime time advertising space on several TV stations and broadcast the trailer on the TV stations."

"Qingshan, if you don't publicize it, it will cause a big stir." Han Sanping exclaimed in shock.

Wan Qingshan smiled and thought to himself, what is this?

If he hadn't thought that Weibo hadn't been released yet and there were no online trolls, he would have made "The True Meaning of Love" so popular.

Then, Han Sanping said while thinking,
"Your movie is aimed at young people. Most of the people online are young people. Promoting it online should be of great benefit.

As for putting the trailer on TV stations, this is a method of publicity that no one has ever done. "

"Director Han, think about it, how many people watch TV at home every night now. Several TV stations release trailers at the same time during prime time. It only takes a few days to let people all over the country know about "The True Meaning of Love", which is better than any other. The publicity is strong.”

Han Sanping nodded, "What you said is right. I will let someone handle this matter."

After getting down to business, Han Sanping suddenly remembered something, "Oh, by the way, Qingshan, Nortel didn't invite you to preview the movie this time?"

Wan Qingshan's expression changed slightly and he smiled, "Maybe it's because this is a commercial film and the money smell is too strong, so Nortel didn't invite me."

Before, Wan Qingshan had always been curious about why Nortel invited him to bring the new movie to a trial screening this time. Later, he couldn't help but ask Chen Yangong.

Chen Yangong said that Nortel does not invite commercial films to test screenings.

However, Chen Yangong's last words were, "Qingshan, now that you have won the Golden Lion Award, you have made a lot of money."Some of the benefits can be shared with Nortel, which will save some trouble.'

Let Wan Qingshan understand why he dislikes commercial films!It's because someone was jealous of him, so they didn't invite him to preview the new movie.

Han Sanping actually believed Wan Qingshan's perfunctory answer.

He shook his head slightly and sighed, "Well, most of the older generation of film makers look down on commercial films, which is why there are so few commercial directors today."

(End of this chapter)