Rebirth 1980: Marrying my sister’s best friend at the beginning

After coming out of Third Sister's side, it was already past two o'clock in the afternoon.

Originally, he planned to go home after visiting his third sister, but he was still thinking about his mother's fried noodles!
But he was pulled by the third brother-in-law to ask questions. By the time he had finished asking all the doubts in his heart, it was already dinner time and customers started to arrive in the store.

Seeing the third sister and the others busy like spinning tops, Li Yi naturally couldn't just leave and could only stay to help.

When the guests were almost gone, they took time to have a quick bite.

After a lot of busy work, when I stepped out of the store, it was already late.

Back in the car, Li Yi rubbed his cold hands and said, "Go to the company!"

"Yes!"

As the car's engine started, it rolled over the snow and dark ice on the road and headed straight for the mainland branch of Xingchen Investment Company.

When Li Yi and others came to the branch, Lan Xinyi happened to be in the office.

Seeing Li Yi push the door open and come in, Lan Xinyi immediately said happily: "Boss, you are here, please sit down quickly?"

Li Yi was not polite, and immediately sat down on a chair opposite Lan Xinyi's desk, and then said: "Are you busy during this period? Is the company developing normally?"

Lan Xinyi said hurriedly: "It's very busy. Everyone has to work overtime until very late every day before getting off work!"

"Is it because the business is busy or because there are not enough manpower? Why do we have to work overtime so late?" Li Yi said.

"There are two reasons. As we acquire more and more brands, asset evaluation, restructuring and acquisition, as well as later procedures such as improving production processes, adding production lines, resuming production, etc., all require a large number of manpower. Although we have repeatedly recruited There are new employees, but the manpower is still tight, so we have to sacrifice employees’ rest time to complete the work,” said Lan Xinyi.

"Now that you know the reason, I will leave this matter alone. I believe you can handle it."

Then Li Yi changed his voice and said again: "But if it takes up the employees' rest time, compensation must be made, and the overtime pay should not be less!"

"Understand, our overtime pay has always been in accordance with the highest standards!"

"That's good. Which local brands have the company acquired now?" Li Yi asked again.

"In addition to the Yanjing TV factory that was jointly operated by you before the branch was established, we have also acquired Beibingyang Food Company, Qingcheng Dairy Factory, two washing powder factories and a toothpaste factory. Currently, we have Teams have been stationed in these factories to upgrade them.”

Then Lan Xinyi continued: "In addition to these factories that have completed acquisitions, the company is also currently in acquisition negotiations with a refrigerator factory, an electric fan factory and a brewery. It is expected that an agreement should be reached before the end of the year!"

"Yes, well done. You must continue to accelerate the acquisition of those domestic brands on the list, and then upgrade their processes and put the products of these factories back into the market!" Li Yi ordered.

"It's just"

"It's just nothing, just say it directly, no need to worry!" Li Yi said.

Lan Xinyi was silent for a while, and then said: "Boss, there is one thing I can't figure out. Why do you want to invest in these industries? This is not your style at all!"

"What do you mean, what happened to these industries?"

"Boss, I know your abilities. You wiped out the Hong Kong stock market, swept the New York futures market, and went on a killing spree in the London stock market. You killed the financial giants and abandoned their armor. You made a profit of dozens of dollars. times."

Then Lan Xinyi continued: "But looking at the industries we are investing in now, each one has a large investment, a small return, and a long investment return cycle. With this time and energy, you can definitely get more benefits in the financial market. Give back!”

Li Yi smiled and said: "Yes, investing in industry is indeed not as fast as investing in finance. The profits generated by a well-run financial company may be the sum of the profits of dozens of industrial companies of the same size. The two There is a real huge gap in terms of profitability.”

"Then why."

Before Lan Xinyi could finish speaking, Li Yi raised his hand to stop her, and then said: "Although there are problems in investing in industry, it is undeniable that career is the cornerstone of a country. At the same time, there are risks in investing in industry. It’s also much lower than the financial industry.”

"Our Xingchen Company has completed its layout in industries such as finance and real estate. The biggest shortcoming now is our lack of industry, so investing in industry here is to make up for the shortcomings of our entire industry chain."

"Furthermore, although investment in industry has low profit margins and a long investment cycle, it does not mean that it cannot make money. Backed by the huge market in mainland China, as long as our products can be recognized by the people, it is really difficult to make money. so easy!"

After listening to Li Yi's explanation, Lan Xinyi's eyes suddenly lit up.

Indeed, although investment in the industry is not as quick as the financial industry in making money, the risks are also smaller and more secure. In addition, Star Investment Company is already a leader in the investment community, and its status in the investment community on Hong Kong Island has been unshakable. It can be said that it has touched the ceiling of the industry.

Now if you want to find greater profit points, you can only invest in industry.

"Boss, I understand. I will continue to follow your instructions and speed up the acquisition of those factories on the list!" Lan Xinyi said.

Li Yi nodded, but didn't speak.

He does have the reasons mentioned just now for investing heavily in domestic industries, but more importantly, he wants to retain the roots of domestic brands and at the same time cut off the convenient channels for certain foreign brands to enter our country.

Although the spring breeze of reform and opening up is blowing across China, various industries are developing rapidly, and local brands are blooming for a while, but this rapid development is full of crises.

Soon, China's abundant cheap labor force and huge market potential will attract a group of multinational companies represented by large European and American monopoly capital to invest in China.

At this time, many local brands have accumulated high national popularity in China. They have high sales and large market shares, which greatly hinders foreign investment from entering the Chinese market.

In order to swallow up the huge Chinese market, multinational giants launched a conspiracy to "exchange capital for markets."

Yes, it’s a conspiracy!
They used the guise of "joint venture mergers and acquisitions", but what they were actually doing was Li Daitao's "conspiracy".

These multinational giant companies specifically select well-known domestic brands, offer "market-for-technology" contracts, and directly buy out the right to use the brands.

However, the giants who signed the contract no longer bought it. All past contracts were all in vain. They only "concentrated" on researching and promoting their own products, and entered the Chinese market in one fell swoop. They not only ignored the products of the brands they took over, but also maliciously promoted them. Prices reduce sales, and they are shelved after use.

A typical example is the transaction between Arctic Soda and Pepsi-Cola. Due to the continuous expansion of its business, Arctic Ocean decided to cooperate with foreign capital to build factories to cater to market changes.

After careful screening, they chose PepsiCo as a partner with mature technology and global sales network.

In the early days of cooperation, Arctic Ocean Company did learn a lot from it, and both business operations and product production have been significantly improved.

But Pepsi also successfully entered the Chinese market with the help of Arctic Ocean's brand and market, and both parties seemed to have achieved a win-win situation.

However, as time went by, thanks to a series of PepsiCo's strategies, Arctic Ocean lost control of the joint venture and gradually withdrew from the mainstream market.

Pepsi-Cola took advantage of the situation and completely squeezed Arctic Ocean out of the Chinese market, seizing the market opportunity alone.

This once domestic soda brand became a stepping stone for foreign brands, and the fruits of years of hard work were appropriated by Pepsi-Cola.

Not only did they use the original production lines in the Arctic Ocean to increase their own production, they also compressed the living space of other beverage brands.

Arctic Ocean Company was not willing to lose everything like this and sent people to negotiate with Pepsi-Cola many times.

However, PepsiCo was extremely tough and insisted that Arctic Ocean not sell carbonated drinks in domestic and foreign markets in China within the next four years before agreeing to transfer the operating rights.

For the sake of long-term development, the Arctic Ocean reluctantly accepted this condition and did not return to public view until 2011.

However, due to the long-term absence from the market, the iconic snow-white polar bear has been forgotten by many consumers. Arctic Ocean Company can only rely on sentiment to survive...

At this point, local entrepreneurs realized that the cooperation between these multinational giants was fake, and it was real to use their domestic brands as a springboard to enter the Chinese market!
But it was too late by then. Local brands encountered an unprecedented crisis. The "domestic main force" disappeared one after another, and the Chinese market was almost completely taken over by multinational companies.

Although this struggle could not see the light of swords and shadows, it was always full of bloodshed.

Li Yi invested in industry at this time just to seize the opportunity and create a few industrial giants before the arrival of those multinational giants.

By the way, he also wanted to buy some of these domestic brands' loud bangs in advance to let them know that foreign monks may not necessarily be able to chant sutras and may even carry knives in their cassocks.

However, compared to the food, daily chemical, clothing and other industries, Li Yi is more concerned about the development of high-tech industries.

Because these industries are not only the cornerstone of the country, but also the backbone of the nation.

At that moment, his eyes narrowed and he looked at Lan Xinyi again.
(End of this chapter)