Rebirth 1980: Marrying my sister’s best friend at the beginning

Chapter 378 "Flying Snow" Wind!
After a night of silence, Li Yi got up early the next morning.

Before Jiang Longcheng got up, he went to the communication room at the entrance of the factory and asked the old man on duty to help him find a copy of the Workers' Daily.

He knew that almost every major factory would order dozens of copies of newspapers like the Workers' Daily, which all had a mission.

Otherwise, how could such a newspaper have a daily circulation of millions of copies?
As he walked to the guest house, Li Yi read the contents of the newspaper.

Not because he likes reading newspapers, but because he is looking for reports about cotton mills and Feixue clothing.

Soon, I found a press release at the top of the second page about the district leader Jiang Longyin's inspection of Wangfujing Shopping Mall.

Although this article mainly talks about Jiang Longyin and the district leaders' inspection of the shopping mall, it only briefly mentions his speech at Feixue Clothing Store, but what makes Li Yi happy is that in the accompanying picture, you can Clearly see the "Feixue Clothing" store.

In addition, the article also mentioned that the Feixue clothing store manager reported to the district leaders, and also mentioned that Feixue clothing stores were full and customers lined up to shop.

Although this news does not specifically promote Feixue Clothing, anyone who has read this news will still have a memory of this store.

But what Li Yi was really looking for was not this manuscript, so he continued to search backwards.

Soon, he found the news he was looking for at the bottom of the fourth page.

The manuscript was written by Li Yi himself, titled "New Ideas for Business Reform, Old Factory Renewed with New Vitality - Recording the Nirvana of the State-owned Second Cotton Spinning Factory!".

On the surface, this article talks about the state-owned Second Cotton Mill's reform and development ideas, from producing cotton cloth to producing ready-made garments, thus revitalizing the factory. On the surface, it is full of positive energy.

But in the second half of the article, the tone changed. It actually focused on Feixue clothing, how fashionable the brand's product design is, how it conforms to the public's aesthetics, etc.

In addition, there are several pictures carefully selected by Li Yi, which can be said to be full of private goods.

When Li Yi handed this manuscript to Yang Ling yesterday, he discovered the problem.

But after reading it carefully several times, I felt that the overall idea was okay, and I immediately agreed to help publish it.

After Li Yi read these two reports, he felt a lot more relaxed.

"Worker Daily" is a comprehensive newspaper sponsored by the All-China Federation of Trade Unions. Its main target groups are various government agencies and enterprises across the country. At its peak, it had a daily circulation of 220 million copies.

As you can imagine, the effect of publishing a soft-text advertisement in such a heavyweight newspaper must be beyond imagination.

Of course, because newspaper advertising has a certain delay, the effect of this ad may not be immediately apparent.

But the successful publication of this soft-text advertisement provided Li Yi with an idea. If the Workers' Daily can do it, then the People's Daily, TV News, Beijing Daily, etc. can do the same!

But he can't do this alone. After all, if you want to publish an article in a newspaper of this size, you need a very strong relationship.

Fortunately, if we talk about relationships now, the relationship behind Li Yi is not weak. Whether it is the Jiang family or the Ye family, they can easily handle this matter.

At that moment, he immediately returned to the room and found the soft article he had written in advance.

Then he knocked on Jiang Longcheng’s room door.
As night falls, the lights come on!
The conference room in the office building of the cotton spinning factory was brightly lit and crowded just like yesterday.

Li Yi and the staff of Feixue Clothing held a work meeting here again to summarize today's work!

The meeting was still like yesterday, chaired by Li Yi, and the two store managers and sales section chief Sun Feng reported the situation one by one.

However, unlike yesterday's cheerful situation, the atmosphere of today's meeting was a bit dull.

Soon, Xu Taofang, An Hong and Sun Feng finished reporting. Compared with yesterday, the sales situation was completely cut in half.

Yesterday, the sales volume of the East Bank Market store was more than 100 yuan, but today it was less than 800 yuan, a drop of one-third.

The situation at the Wangfujing Shopping Mall store is even worse. Today's turnover is only more than 4000 yuan, compared with more than 7000 yuan yesterday, a direct decrease of about 40%.This is not the worst thing. The worst thing is Sun Feng's sales department.

Yesterday they sold it for 1 yuan, and it was an instant hit.

But today I only have a pitiful amount of more than 500 yuan, which is not even a fraction of yesterday's money. It's miserable.

Good guy, the turnover of 6000 yuan has plummeted to more than [-] yuan. This is no longer a cut in half, but a cut to the lower body.

However, compared to the anxious and sad faces of everyone, Li Yi's performance was quite calm.

All this was within his expectation. After all, yesterday's high turnover was watery and could not represent the team's true operating performance.

Under such circumstances, there will inevitably be a period of decline in turnover.

However, as the advertising effect and sales reputation gradually reflect, the turnover will inevitably rise again, rushing to higher peaks again and again, and finally achieve a relatively stable period.

Until these types of clothes lose their appeal and are eliminated from the market, sales will decline year by year, and eventually they can no longer be sold.

Therefore, the current sharp drop in sales is completely normal and there is no need to panic.

Li Yi immediately encouraged everyone to guard against arrogance and impetuosity and stabilize their mentality.

At the same time, he also told everyone that the turnover will soon return to yesterday's state, and it may also increase significantly, so that everyone can be mentally prepared.

With Li Yi's words, Jiang Longcheng, An Hong, Xu Taofang and others suddenly breathed a sigh of relief.

Afterwards, Li Yi made a simple summary as he did yesterday, and then ended the meeting.

And the next development of things was indeed as Li Yi expected.

Sales recovered on the third day and reached 9 yuan.

On the fourth day, it returned to 8000 yuan, of which the sales department's amount returned to [-] yuan. More and more foreign dealers came to inquire about purchasing goods.

On the fifth day, the turnover increased slightly, reaching [-], which was almost the same as the opening day.

On the seventh day, sales exploded.

On that day, dealers from Beijing, Jincheng and other places suddenly poured into the cotton spinning factory in large numbers, requesting large quantities of clothing orders. Each person asked for hundreds or even thousands of pieces, which made Sun Feng and others extremely happy.

In just one day, the sales department frantically shipped more than 8000 items. The sales department alone received a payment of 16 yuan that day.

The performance of the two stores in Beijing was equally astonishing. The Dong'an Market store's sales exceeded Sanqianyuan for the first time that day, while the Wangfujing main store reached an astonishing 1000 yuan.

And it was not too late. As customers who bought clothes a few days ago wore them out one after another, there were suddenly many people wearing Feixue clothes on the street. The fashionable styles instantly attracted people. A lot of people's attention.

This matter even attracted the attention of Beijing TV Station, which randomly interviewed many customers and directly launched a series of TV advertisements for Feixue Clothing.

Coupled with the gradual effect of the soft advertising in newspapers, in the next few days, the two stores in Beijing and the sales department experienced a spurt of development.

Especially for the Wangfujing main store, a large number of people come to the store every day when it opens. Basically, there will be a long queue outside the store within half an hour of opening.

Taking this opportunity, Li Yi asked people to promote the Dong'an store.

He asked the beautiful shopping guide to tell the citizens that they also had a store over there in Dong'an Market. They sold the same clothes at the same price and there were fewer people.

Soon, a large number of anxious citizens who were unwilling to queue up flocked to the Dong'an Market store.

As a large number of citizens rushed to buy such fashionable clothes, no one expected that in the last few days of the Year of the Monkey, a "flying snow" wind would blow in the capital and surrounding areas!
(End of this chapter)