Rebirth 1980: Marrying my sister’s best friend at the beginning

Chapter 557 Marketing Drama!

9 Month 24 Day!
With a thunderous thunder, the Second National Cotton Factory announced through newspapers and posted announcements: In order to give back to the vast number of people who support Feixue Clothing, the factory decided to carry out prize sales activities in all directly operated stores across the country in the next week, and A detailed activity plan is attached.

According to this plan, from September 9th to October 25st, all ordinary people across the country can get a scratch-off coupon when they go to any Feixue Clothing direct-operated store to buy clothes, as long as the amount exceeds 10 yuan. Buy more and get more.

After this scratch-off ticket is scratched, there may be various gifts marked inside.

Gifts range from daily necessities to furniture and home appliances, and the Second National Cotton Factory guarantees that there will be no less than 1000 first-class Yanjing brand black and white TV sets.

This news quickly caused a sensation after it was reported by "Worker Daily", "Beijing Daily", and "Legal Evening News".

At the same time, in order to achieve the expected publicity effect, the Second National Cotton Factory printed a large number of flyers overnight and then sent them to directly-operated stores in various places.

With vigorous publicity in newspapers and media, this event quickly attracted the attention of the people.

After all, most people have never heard of winning prizes when buying things.

More importantly, buying clothes worth 50 yuan and getting a TV worth 500 yuan is completely like a fantasy.

Regardless of whether they really want to buy clothes or not, everyone is willing to come and have a look.

Therefore, after the news was announced on the 24th, almost all of Feixue Clothing's direct-operated stores exploded, and a large number of people poured into the stores.

Everyone’s purpose is not to buy clothes, they are all asking about this event.

Some people are asking whether this event is real, some people are wondering whether the store will actually buy clothes and give away TVs, and some people want to ask when the event will start and whether the number of lottery tickets can be stacked.
All in all, before the event even started, Feixue clothing became popular again.

One hundred and dozens of stores across the country are now overcrowded by crazy citizens.
While the No. [-] National Cotton Factory was hyping up their prize-winning sales event, a less noticeable page of the Workers' Daily quietly published a piece of news:
"Recently, a Yanjing TV set sank in the Yellow River for a month. It was washed away by rapids and sand, making the Yanjing TV look like a "mud egg" when it was salvaged. However, the maintenance staff made simple repairs to the TV. After repair, I only replaced the paper cone and voice coil of the TV speaker. The TV still has clear images, bright colors, pleasant sound, and the viewing effect is almost the same as that of the factory products."

This news seems inconspicuous among a lot of international events, but the picture is very eye-catching.

There are three pictures in this group of pictures. One is a TV set covered with mud and sand. The logo of the Yanjing TV can be vaguely seen, but other than that, nothing else can be seen at all.

The second picture shows a very beautiful woman repairing a TV. The beautiful and serious female worker forms a sharp contrast with the dirty TV, which is impressive.

The third picture is of a TV that has been repaired and is playing a program. The TV in the picture has a clear image. Coupled with the beautiful girl with a smiling face next to it, the whole picture is warm and tranquil, which is very eye-catching.

Yes, this is Li Yi's plan to launch the Yanjing brand TV!
Of course, this was not his first initiative, but he was following the routine of the TV factory in Beijing next door. On August 1984, 8, "Beijing Daily" reported the article "Peony Color TV Set Sinks in the Yangtze River". The article reported in detail that the Peony TV sunk in the Yangtze River for a month and was still functioning normally after some simple repairs.

As soon as the report was published, it immediately triggered a wave of panic buying, directly making Peony TV synonymous with durability in the minds of the people.

In addition, domestic materials were scarce at that time, and televisions, as a luxury product, were in short supply. After such publicity, Peony TVs instantly skyrocketed, causing people across the country to rush to buy them. There were people queuing up to get the goods, and fleets of cars directly pulled the TVs from the production line. Come on, sales are booming.

By 1993, Peony TV sold 60 units throughout the year, with sales revenue reaching 12 billion. It once occupied 50% of my country's market share and could be said to be the leader.

However, the good times did not last long. With the popularity of televisions and overproduction in the 90s, price wars broke out in order to clear inventory. Peony TV, which failed to follow the market competition in time, began to plummet and gradually declined.

But it is undeniable that the rise of Peony TV is directly related to that carefully planned marketing.

After Li Yi took over the Yanjing TV Factory, he had been thinking about ways to break the situation. Thinking of this successful case, he decided to use the stock products of the Yanjing TV Factory to give it a go.

Although this plan contains gambling elements, Li Yi believes after analysis that the success rate is still very high.

The reason is that the layout of the domestic TV industry is still in the initial stage of development and is still a key stage of industrial upgrading. This is a rare opportunity for Yanjing TV Factory.

Although foreign color TV sets have begun to be widely popularized, some domestic TV manufacturers have also begun to introduce color TV production lines from abroad, such as the Shanghai TV Factory.

As early as 79, they had ordered a color TV set from Japanese. Currently, the Venus brand color TV set produced by the factory has begun production and has been unanimously recognized by the people.

However, domestically produced color TVs cost as little as 3000 yuan each, which is not affordable for ordinary families. Therefore, the vast majority of ordinary families still use black and white TVs.

This shows that there is still a market for black and white machines in China!
Moreover, the technical content of black and white machines is not high, and even the production lines of various factories are similar. The only major difference is the casing of the TV.

You said that the technology of Venus TV sets with high sales is much better than that of Yanjing TV sets. That is just nonsense. In fact, they are all the same thing.

In a world where there is not much difference in quality, marketing becomes crucial.

Li Yi believes that when a large number of media and TV programs report on the "hard-core quality" of Yanjing brand TVs, and the Second National Cotton Factory uses prize sales to fuel the flames, Yanjing brand TVs will It will inevitably become the top player in the national TV industry in a very short period of time.

At that time, the sales department of the TV manufacturer will take advantage of the situation to clear the inventory and withdraw funds. It will not be easy!
His only worry is that Yanjing TV Factory has too little inventory, and this wave of traffic is too big for them to handle, which will affect subsequent plans.

But now that the matter has come to this, he has no other choice but to proceed step by step according to the original plan!
Ever since, a jaw-dropping marketing drama began.
(End of this chapter)