Rebirth 1980: Marrying my sister’s best friend at the beginning

Chapter 570 Light Industry Fair

The response from above was very fast. Only one day later, Zhou Rui and Xu Xinmao came to the door again.

First, I told Li Yi about the above reply. Gold worth [-] million US dollars will all arrive in Yangcheng within the next week.

Due to the agreement we reached with Hong Kong Island, Huang Lixing's fleet will have to make a trip to transport the gold to Hong Kong Island.

As for how the gold will be operated after it arrives on Hong Kong Island, the higher authorities have no control over it, and it only depends on Li Yi himself.

After receiving the above reply, Li Yi did not dare to neglect and immediately made adjustments to his itinerary.

He originally planned to leave for Hong Kong Island at the end of the month, but now it seems that he must move forward.

After all, in his eyes, this gold is a hot potato!

The reason is also simple. First, the international gold price is about to experience violent fluctuations. After reaching its peak, it will soon fall all the way. If you want to sell at a high price, the trading time and method are very important.

Secondly, this amount of gold is too much. Calculated based on the current international gold price, this batch of gold worth US$10 million is about [-] tons.

The influx of such a large amount of physical gold into Hong Kong Island will inevitably have a huge impact on the local gold price, which in turn will cause considerable difficulties in the price of gold.

Therefore, Li Yi did not dare to leave this matter to Lan Xinyi and others. He was afraid that Lan Xinyi and others would handle it too quickly and the price of gold would plummet.

After thinking about it again and again, he could only go there in person!
But before heading to Hong Kong Island, Li Yi still has a few things to deal with.

The first step is to come up with the plan for the exhibition, and then let An Hong and others start preparations to launch the exhibition in November.

The second is the matter of opening a branch. Although Li Yi has given full authority to Long Zhanjun to handle this matter, and they have done a pretty good job there, Li Yi still wants to attend the opening ceremony of the new store before leaving.

Furthermore, he wanted to spend time with Jiang Xue and the child!

In the next few days, Li Yi's life was very regular. He sent Jiang Xue and his mother-in-law to school on time in the morning and picked them up again in the evening.

At other times, he didn't go out and just stayed at home to work on the trade fair plan. In his spare time, he helped his eldest sister take care of the children.

In just a few days, Li Yi took his eldest sister and children to visit all the interesting or memorable places in the capital, and also ate all kinds of delicious food in the city.

This kind of busy life with a touch of leisure makes Li Yi very satisfied. If there wasn't a lot of work waiting for him, Li Yi would like to live like this forever!
Soon, a week passed, and Li Yi's plan was worked out!

In the past period of time, the domestic home appliance industry has suddenly launched a craze for sales with prizes. Small appliances ranging from TVs to refrigerators to electric fans have all started selling with prizes.

They are all copying the work of the No. [-] National Cotton Factory and the Yanjing TV Factory. They play the game of giving away a scratch-off ticket after spending a certain amount, and then scratching the ticket may lead to winning. All the routines are the same.

As the first wave of companies to follow the trend, these factories have achieved pretty good results, and most of them have made a lot of money.

There is no way, the people these days are too simple.

Of course, there are also reasons for lack of supplies.

In short, various factors have prompted the rapid rise of prize-based sales activities in China, forming a phenomenon in a very short period of time.

But the common people are not stupid either. Seeing everyone playing like this, they all came to their senses.

Any talk of giving back to the people or thanking customers is all nonsense. These factories are just for selling things.

Soon, the general public became somewhat resistant to this prize-based sales model.

However, the major manufacturers did not realize this. Seeing that the manufacturers that followed the trend also made profits, more and more manufacturers joined in the prize sales activities.

More importantly, the companies joining this time are not only in the home appliance industry, but also bicycles, sewing machines, radios, and even melon seed sellers.

All of a sudden, various sales with prizes were coming one after another across the country!

And in order to attract people, the grand prizes are becoming more and more exaggerated.

I thought that Yanjing TV Factory's 2 yuan bonus was already jaw-dropping, but then the awards given by these manufacturers were even more shocking. It soared from 10 yuan to [-] yuan, and some manufacturers even shouted out giveaways. Grand prizes such as cars and houses.

For a time, the entire domestic sales market was really like the Eight Immortals crossing the sea, each showing his magical powers, and it was so lively
The Second National Cotton Factory. The second floor of the factory office!In the factory director's office, Li Yi, An Hong, Jiang Longcheng and Ye Jianhua were drinking tea around a small round table. In the middle of the table was a thin document with a line of powerful pen calligraphy written on it. ——National Light Industry Fair Activity Plan.

Gently placing the tea cup in his hand on the table in front of him, Li Yi immediately said: "You have all read the document, tell me what you think?"

As soon as he finished speaking, An Hong was the first to say: "Brother Li Yi, I understand the profit model of this exhibition, but there are still some things I don't understand. Please help me sort it out!"

"Sister-in-law, please tell me what you don't understand!" Li Yi said.

"According to my understanding, the main revenue from our trade fair comes from exhibition fees, booth rental fees, sponsorship, advertising, etc. To put it bluntly, the main profit is the money from those manufacturers, right?"

"That's right!"

"But that being the case, why should there be restrictions on those participating units? Those who can't participate, and those who don't, aren't they pushing people away?" An Hong said.

As soon as he finished speaking, Ye Jianhua also said: "This is also what I want to ask. Since the more units come, the more we make, why not accept them all?"

Li Yi said immediately: "I have said before that our trade fairs are different from other trade fairs because what we sell to the people are high-quality products and high-end goods, not rags that are "clearance sales"! "

"Therefore, we must keep a check on the people and directly block out the products with substandard quality. We must not let the people spend a lot of money to buy back a bunch of junk goods with extremely low cost performance."

When it comes to product marketing, Li Yi is definitely an expert.

He knows very well that no matter what era it is, the core of competition will always be differentiation.Only when you are different from others can you have barriers to competition and stand out.

Trade fairs are nothing new. Their essence is to sell goods. Why do people have to go to your trade fair to buy things?

The answer is that what I sell here are all high-quality products, all high-end goods, and I can also negotiate the price with you. I just ask you if you are interested?
At this time, An Hong said again: "If we follow your plan, most of the exhibitors will be large companies, and their products are not cheap. Will the people buy it?"

"meeting!"

Li Yi said it categorically!

What ordinary people pursue when buying things is not just low prices, but the best value for money.

The "underground" of brand competition is still to provide high-quality products or services.

Think about the live-streaming delivery team from a certain education brand in later generations. Why were they recognized by consumers in such a short period of time and then became popular in the already bloody live-streaming delivery industry? The reason is that they are strictly strict We control product quality so that consumers can buy their favorite and affordable products without leaving home and without haggling.

In fact, the products in this live broadcast room are not the lowest priced on the entire Internet, but consumers are still flocking to them, so it is not that the cheaper they are, the more they will be recognized by the people.

Just when An Hong and Ye Jianhua wanted to ask more questions, Jiang Longcheng suddenly spoke: "You two, don't ask this or that. From our knowledge, when did the idea that my brother-in-law came up with go wrong?" You may not understand, but just follow the plan!”

Although An Hong and Ye Jianhua wanted to refute a few words, but after thinking about it, it seemed that this was the truth.

After thinking about it again and again, he shut his mouth obediently!

"Brother-in-law, tell me what we should do at this trade fair. We will all listen to your arrangements!" Jiang Longcheng said.

Li Yi was not pretentious and said directly: "Brother, please find the venue for the exhibition. It must be large in area and convenient in transportation. It is best if we can rent it for several years at a time!"

"Row!"

"Sister-in-law, you will be responsible for the venue decoration. I have already worked out the plan. You just need to find a team to follow the decoration!"

Then Li Yi said again: "Also, people are indispensable for holding trade fairs. Sister-in-law, please recruit some people as soon as possible and build a temporary team. The number should be controlled within 8 people!"

"Row!"

"The rest is to find the factory. For this matter, Brother San and Brother Jianhua, you two are responsible for making phone calls. My sister-in-law is responsible for contacting each other and inspecting their products. More importantly, bargaining with them to get the price down! "

"it is good"

(End of this chapter)